Gold Earth

What Gold Earth does

Shandong Xinxu Group Co., Ltd. (operating as Gold Earth) is a Chinese private high-tech clean energy conglomerate founded in 2011, headquartered in Zibo, Shandong Province, with 500+ employees and 7+ subsidiaries. The company operates across four interlocking business lines: (1) lead-acid battery manufacturing equipment and complete turnkey factory projects (EPC), (2) nuclear power equipment including shielding products, waste processing systems, remote-operated mechanical arms, and nuclear-grade batteries, (3) industrial lead-acid batteries (power, fixed, and nuclear-grade), and (4) new energy storage plus urban wastewater treatment systems. Technology is anchored by 138 independent intellectual property rights and 3 technologies appraised at internationally advanced level, including the first domestic nuclear waste super compression volume reduction system and — jointly with Germany's Inbatec — one of only two global players with environmentally-friendly integrated battery internal formation technology.

The company generates revenue through one-time equipment sales, turnkey factory project EPC contracts, hardware sales of industrial batteries, and transaction-fee-based international trade (minerals, seafood, gemstones). It serves a customer base dominated by Chinese state-owned nuclear power stakeholders (CNNC, China General Nuclear, China Nuclear Power Engineering, China Atomic Energy Research Institute), major nuclear power plants (Fangchenggang, Taishan, Lingdong, Qinshan, Fuqing), Pakistan Atomic Energy Commission, and the China Shipbuilding industry. Geographically, it exports to 40+ countries through 8 international offices (Pakistan, India, Russia, Belarus, Bulgaria, Tunisia, Mexico, Dubai) and operates the Pakistan Qasim Port Economic Special Zone industrial park, which has attracted over $20 billion in cumulative investment and 20,000+ jobs.

The most strategically significant milestone is the February 2025 civil nuclear safety equipment design and manufacturing license, which made the company the first private enterprise in China to obtain nuclear-grade qualification — opening a procurement market historically restricted to state-owned suppliers. The company pursues a Belt and Road-enabled international expansion strategy, reinforced by joint ventures with China State Shipbuilding Corporation (2019) and a state-owned import/export subsidiary (2022). All revenue is generated through quote-based, custom-engineered industrial equipment sales with no standardized public pricing.

Name

Gold Earth

Legal name

山东鑫旭集团有限公司

Website

https://shandongxinxu.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Gold Earth (Shandong Xinxu Group) is a Chinese private clean energy conglomerate that designs and manufactures lead-acid battery production equipment, nuclear power post-processing equipment, and industrial batteries for state-owned nuclear operators, battery manufacturers, and Belt and Road markets across 40+ countries.

Ownership category

akta.pro rank

Product category

Industrial Equipment and Clean Energy Manufacturing

NAICS

Battery Manufacturing (335910), Electrical Equipment Manufacturing (3353)

SIC

Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

akta.pro secondary industries

Battery Recycling & Materials Recovery (Li-ion, LFP, Flow, Lead-Acid) (EUAMALAE), Battery Dismantling, Discharge & Pre-processing (Safe Handling, Shredding, Black Mass Production) (EUAFACAB), Battery Recycling & Management (Lithium-ion, Lead-acid) (BPALAIAF), Battery Scrap & Recycling Feedstock (Lead-Acid, Li-ion Black Mass Feedstock, NiMH) (IMAKAMAH)

Keywords

• Lead-acid battery equipment
• Nuclear power equipment
• Battery recycling systems
• Industrial lead-acid batteries
• Energy storage systems

Headquarters

HQ city

Zibo

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Equipment manufacturing and sales: Export of single battery equipment, complete automatic production lines, and factory total package projects (EPC/turnkey) including production process technology. Core revenue from lead-acid battery manufacturing equipment, nuclear power equipment, and electrical control systems.
2. Nuclear power equipment and services: Nuclear-grade equipment including shielding products, post-processing systems, viewing windows, mechanical arms, and drying/solidification systems for nuclear facilities.
3. International trade: Import and export of minerals (chromite, quartz, lead-zinc ore, phosphate), gemstones, and seafood. Leveraging Belt and Road initiative for two-way trade.
4. Industrial lead-acid batteries: Manufacturing and sales of power lead-acid batteries, fixed lead-acid batteries, and nuclear-grade batteries.
5. Overseas industrial park development: Development and operation of Pakistan Qasim Port Economic Special Zone, attracting investment and providing services to Chinese enterprises.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gold Earth (Shandong Xinxu Group) designs, manufactures, and exports industrial equipment for lead-acid battery production, complete battery recycling systems, nuclear power equipment (shielding, post-processing, viewing windows, mechanical arms), and industrial lead-acid batteries. The company also undertakes EPC/turnkey factory total package projects for lead-acid battery plants and operates overseas industrial parks (Pakistan Qasim Port) as a platform for Chinese enterprises abroad. It serves nuclear power plants, military/defense, battery manufacturers, and governments across 40+ countries.

Product overview

Gold Earth (Shandong Xinxu Group) is a high-tech clean energy enterprise integrating the entire new energy industry chain through multiple interconnected product lines. The core portfolio includes: (1) Lead-acid Battery Manufacturing Equipment - providing complete production lines from plate production, assembly, formation systems to turnkey factory projects; (2) Lead-acid Battery Recycling System - a comprehensive closed-loop solution covering scrap battery crushing/separation, oxygen-enriched side-blown smelting, rotary furnace smelting, pyrometallurgical refining, electrolytic lead production, and plastic recycling; (3) Nuclear Power Equipment - specialized equipment for nuclear radiation shielding, nuclear waste post-processing including the Super Compression Volume Reduction System, viewing windows, drying/solidification systems, and remote operation manipulators; (4) Industrial Lead-acid Batteries - power-type, fixed-type, and nuclear-grade batteries for various applications; (5) Electrical Equipment - control cabinets for nuclear post-processing and marine applications; and (6) New Energy Smart Storage and Urban Wastewater Treatment systems. The company achieved nuclear-grade qualification in February 2025 as the first private enterprise in China.

Differentiator

Problem solved

Functional benefit

Products and services

• Lead-acid Battery Manufacturing Equipment (铅酸蓄电池专用装备) Complete production line equipment for lead-acid battery manufacturing, including plate production equipment, battery assembly equipment, battery formation systems, and turnkey factory total package projects (EPC). Used by lead-acid battery manufacturers for industrial, automotive, and energy storage applications, with capability to deliver from single equipment to complete factory solutions.
• Lead-acid Battery Recycling System (铅酸蓄电池回收系统) Complete closed-loop recycling system for scrap lead-acid batteries, covering crushing and separation, oxygen-enriched side-blown smelting, rotary furnace smelting, pyrometallurgical refining, electrolytic lead production, ingot casting, and plastic recycling. Achieves 98%+ lead recovery rate and 99%+ plastic recycling rate. For battery manufacturers and recycling operators.
• Nuclear Power Equipment (核电装备) Specialized nuclear power equipment covering five major areas: nuclear radiation protection/shielding, detection/monitoring, three-waste management, personal safety protection, and auxiliary/backup power. Includes nuclear shielding equipment, viewing windows, post-processing systems, mechanical arms, and drying/solidification systems. Serves nuclear power plants, research institutes, medical facilities, and military units.
• Electrical Equipment (电气装备) Low-voltage electrical control cabinets and marine electrical control cabinets for nuclear post-processing and nuclear ship equipment applications. Designed with international advanced electrical processing equipment and automated manufacturing processes for serialized, diversified, high-quality products.
• Industrial Lead-acid Batteries (工业铅酸电池) Industrial lead-acid batteries including power-type batteries (for vehicles, industrial equipment, solar storage, communication base stations, emergency lighting), fixed-type batteries (for communications, power, large UPS), and nuclear-grade batteries (safety-grade power supply for nuclear power plant DC systems). Serves communications, power, large UPS, and nuclear power sectors.
• New Energy Smart Energy Storage System (新能源智慧储能系统) Smart energy storage solutions supporting low-carbon and digital energy transformation, part of the company's clean energy ecosystem. Designed for diversified applications of new energy storage.
• Urban Wastewater Treatment System (城市废水处理) Treatment systems for various types of high-difficulty landfill leachate and high-concentration metal acidic water, ensuring wastewater discharge meets national standards. Part of the company's environmental technology business.
• International Trade and Belt and Road Industrial Park Services (国际贸易) International trade and overseas industrial park development services, including import/export of minerals (chromite, quartz, lead-zinc ore, phosphate), gemstones, and seafood from Belt and Road countries, plus development and operation of the Pakistan Qasim Port Economic Special Zone (Karachi Industrial Park), which provides registration, logistics, and market expansion services to Chinese enterprises.

Quantifiable outcome

• Intelligent remote-operated mechanical arm priced at 7-8 million RMB, 50% cost advantage vs 15 million RMB international equivalent
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

25 partnerships are on record, tiered major, core, standard and potential.

• University of Queensland (昆士兰大学)majorStrategic or Co-development Partner · 17 November 2025Cooperation on graphene applications in lead-acid batteries. University conducts laboratory research phase, companies to cooperate on product registration.
• Pakistan Prime Minister Shehbaz Sharif (巴基斯坦总理谢赫巴兹·谢里夫)coreGTM or Marketing Partner · 5 August 2025Strategic meeting with Chairman Hou Jianxin. Pakistani government expressed firm support for Xinxu's investment in Pakistan.
• Virtous PharmastandardChannel Partner/ Reseller/ Distributor · 27 May 2025Antibiotics cooperation agreement signed. Diversification into pharmaceutical products.
• Pakistan Balochistan Province (俾路支省)majorGTM or Marketing Partner · 19 May 2025Chromite development agreement signed for resource extraction partnership.
• KGF Group (巴基斯坦俾路支省相关方)majorStrategic or Co-development Partner · 17 May 2025Chromite iron ore development agreement signed. Part of Pakistan industrial park and resource import strategy.
• Wah Group Of Industries (巴基斯坦)standardChannel Partner/ Reseller/ Distributor · 15 May 2025CEO meeting held to explore industrial cooperation opportunities.
• Iranian seafood partners (伊朗海产品合作伙伴)standardChannel Partner/ Reseller/ Distributor · 12 May 2025Deep processing and export cooperation agreement for seafood products. Part of international trade expansion.
• Gilgit Irrigation and Agriculture Department (吉尔吉特灌溉和农业部)standardGTM or Marketing Partner · 10 May 2025Minister meeting for agriculture sector cooperation in Pakistan.
• Tianqi Group (天齐集团)majorStrategic or Co-development Partner · 17 April 2025Strategic cooperation agreement signed. Potential synergies in new energy sector.
• KGF GroupmajorStrategic or Co-development Partner · 20 March 2025Chromite iron ore development agreement reached for mining cooperation.
• Pakistan National University of Technology (巴基斯坦国立技能大学)majorStrategic or Co-development Partner · 23 January 2025LOU signed in Islamabad for joint academic projects, demonstration laboratories, applied research cooperation, and talent development in Industrial 4.0 and emerging technologies. Federal Education Minister attended as guest.
• Pakistan Special Investment Facilitation Council (SIFC) - 巴基斯坦特别投资促进委员会majorGTM or Marketing Partner · 23 January 2025Director General SARFARAZ AHMAD meeting with Chairman Hou Jianxin for investment facilitation.
• Maritime Technology and Support Services (MTSS)standardStrategic or Co-development Partner · 16 November 2024Cooperation MOU signed for maritime technology and support services.
• Pakistan Atomic Energy Commission Foundation (巴基斯坦原子能委员会基金会)majorStrategic or Co-development Partner · 8 November 2024Executive Managing Director meeting to discuss nuclear energy cooperation.
• Pakistan Wah Nobel GroupstandardChannel Partner/ Reseller/ Distributor · 23 October 2024Business meetings held for potential cooperation in Pakistan market.
• Germany Montbard (德国蒙巴特集团)majorStrategic or Co-development Partner · 1 January 2024Carbon nanotube industrial park project discussion with Zibo government and company.
• Jungheinrich (永恒力叉车)potentialChannel Partner/ Reseller/ Distributor · 26 April 2023China GM and procurement director visited for forklift battery cooperation discussions.
• Pakistan Ministry of Commerce (巴基斯坦商务部)coreGTM or Marketing Partner · 16 March 2023Chairman met with Commerce Minister Syed Naveed Kamran. Industrial barter trade policy specially created by Pakistani government for company. Government committed to supporting Chinese Zibo traditional industry transfer.
• Chinese Academy of Sciences Xinjiang Technical Institute of Physics (中科院新疆理化所)majorStrategic or Co-development Partner · 2 August 2022Cooperation on nuclear industry radiation-resistant electronic systems and equipment. Signed project cooperation agreement.
• China Atomic Energy Research Institute (中国原子能科学院)majorStrategic or Co-development Partner · 2 August 2022Two-step cold crucible glass solidification EPT rotary calcination furnace project passed customer acceptance. Key national nuclear fuel cycle project.
• Xingyuan Certification Center (兴原认证中心)standardTechnology or Integration · 26 July 2022National Military Standard (GJB 9001C-2017) quality management system certification passed for military and nuclear applications.
• Pakistan Embassy in China (巴基斯坦驻华使馆)majorGTM or Marketing Partner · 7 July 2022Chaired by Chairman Hou Jianxin to discuss Belt and Road淄博traditional industry transfer and nuclear post-processing projects. Collaboration on overseas market development.
• China State Shipbuilding Corporation 719th Research Institute (中国船舶集团第七一九研究所)coreStrategic or Co-development Partner · 8 June 2022Joint venture established: China Shipbuilding Industry Corporation Xinxu Energy Equipment (Shandong) Co., Ltd. in 2019. Strategic cooperation in nuclear facility decommissioning, radioactive waste treatment, reactor operation and maintenance, efficient energy storage.
• Oriental Research Institute (东方研究院)coreStrategic or Co-development Partner · 8 June 2022Strategic cooperation framework signed for nuclear facility decommissioning, radioactive waste treatment, reactor operation and maintenance, and high-efficiency energy storage. Joint innovation and resource integration.
• Linde (Jungheinrich/Zhangjiagang) ForkliftpotentialChannel Partner/ Reseller/ Distributor · 26 April 2022Top management visits to company discussing forklift battery cooperation opportunities. Linde China GM visited company headquarters.

Scale indicators10 records

Recent moves7 records

Expansion highlights14 records

Regional players

• Hunan Brunp Recycling Technology (CATL subsidiary): Largest Chinese lithium-ion battery recycling and materials company. Comparable to Xinxu's recycling system and battery materials operations as a regional player in adjacent battery chemistries.

Direct peers

• Coslight Technology International: China-based manufacturer of industrial lead-acid batteries, including aviation and nuclear-grade batteries. Direct peer for Xinxu's nuclear-grade and industrial lead-acid battery product line.
• Tianneng Power International: Largest Chinese lead-acid battery manufacturer with industrial, motive, and energy storage product lines. Compares to Yantai Jinchao Yuke Battery Co. industrial and nuclear-grade lead-acid battery business within the Xinxu group.
• Yinghe Technology (赢合科技): Chinese manufacturer of lithium-ion and lead-acid battery production equipment, including formation systems. Directly comparable to Xinxu's lead-acid battery manufacturing equipment and turnkey factory EPC business.
• Inbatec (Germany): German specialist in environmentally-friendly battery internal formation systems; the only other company globally identified alongside Xinxu that possesses this technology at internationally advanced level.
• SAFT (TotalEnergies subsidiary): Global leader in advanced batteries for industrial and nuclear applications, including nuclear-grade backup power systems. Direct peer to Xinxu's nuclear-grade battery and nuclear equipment portfolio.

Broad incumbents

• EnerSys: Global industrial battery manufacturer with broad motive, stationary, and defense applications. Comparable to Xinxu's full industrial lead-acid battery and energy storage business as a larger, established player.
• GEM Co (格林美): China-based battery materials and recycling major, including lead-acid and lithium-ion recycling. Comparable to Xinxu's lead-acid battery recycling systems as a much larger and broader incumbent.
• Hoppecke Batterien: European leader in industrial batteries including nuclear-grade and recycling solutions. Comparable to Xinxu's lead-acid recycling and industrial battery divisions as a regional incumbent.
• Narada Power Source: Chinese industrial battery and energy storage solutions provider including lead-acid and lithium product lines. Comparable to Xinxu's industrial lead-acid and new energy smart energy storage systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gold-earth

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold Earth