Studio Shanthaly

What Studio Shanthaly does

Studio Shanthaly Inc. is a privately held, single-location hair salon headquartered at 924 rue Notre-Dame, Embrun, Ontario, founded on January 6, 1998 by sisters Chantale Deslauriers and Nathalie Deslauriers. The studio operates a selective, consultation-based model targeting premium individual clients in Eastern Ontario, specializing in complete hair transformation services including custom dimensional color, Hot Heads adhesive hair extensions, hair toppers and protective solutions for thinning hair, and Cézanne keratin smoothing treatments. Service pricing ranges from CAD $28 for a baby haircut to $329 for a Cézanne treatment, with extensions priced by consultation only.

The company runs three integrated revenue streams: in-salon professional services, an e-commerce storefront retailing the Eufora professional hair care line (with sub-brands including Volume, Beautifying Elixirs, Color Revive, Smooth'n, Thickening, Curl'n, Nourish, Aloetherapy, CONCEAL, Styling Products, and HERO for Men) and O2TEXTURE/O2/Framar styling tools with free Canada-wide shipping over $150 CAD, and Académie Shanthaly, an experiential hairdressing school whose graduates feed the studio's talent pipeline. Core technology partnerships are with Eufora (exclusive retail and ongoing training), Hot Heads (exclusive extension brand), and Cézanne (certified keratin smoothing across seven senior stylists).

The business is bootstrapped with no external funding, no parent company, and no disclosed revenue. Go-to-market is a hybrid of in-salon consultation-based services for a local Eastern Ontario catchment and direct-to-consumer e-commerce shipping across Canada. The client base is fragmented across individual consumers, retail shoppers, and aspiring stylists, with marketing executed through Instagram, TikTok, Facebook, Vimeo, blog content, an online booking system, and quarterly email newsletters. The studio has positioned itself as the regional reference for hair transformation, supported by Canadian Choice Award 2025 and four 2024 regional awards across both the salon and academy.

Name

Studio Shanthaly

Legal name

Studio Shanthaly Inc.

Website

https://shanthaly.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Shanthaly is a privately held hair salon and academy in Embrun, Ontario, offering premium hair transformation services, an e-commerce platform for Eufora professional hair care, and hairdressing training through Académie Shanthaly for individual clients across Eastern Ontario and Canada.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Cosmetology and Barber Schools (611511), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Haircutting & Styling Services (HSALAAAD), Hair Treatments & Scalp Care (Keratin/Botox/Deep Conditioning) (HSALAAAF), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Texturizers & Chemical Services (Relaxers, Perms, Keratin) (CRABABAF), Hair Color & Chemical Services (EDAOALAD)

Keywords

• Hair salon services
• Hair coloring services
• Hair extensions
• Professional hair care
• Hairdressing education

Headquarters

HQ city

Embrun

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Hair Services: Professional hair styling services including cuts, color treatments, highlights, balayage, extensions, perms, and spa treatments. Services include wash and style with each appointment. Pricing varies by service complexity and stylist level.
2. Product Sales (Eufora): Retail sales of Eufora professional hair care products through both in-salon and online e-commerce platform. Products include shampoos, conditioners, treatments, styling products, and men's grooming line. Free shipping on orders over $150.
3. Styling Tools: Sales of professional styling tools including hair dryers, flat irons, curling irons, and brushes from brands like O2TEXTURE and Framar
4. Academy Tuition: Revenue from Académie Shanthaly's hairdressing training program where students receive hands-on learning experience

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Studio Shanthaly operates a hair transformation salon in Embrun, Ontario offering custom dimensional color, Hot Heads hair extensions, keratin smoothing treatments, cuts, and styling. The business also runs Académie Shanthaly, a hairdressing training school, and retails Eufora professional hair care products alongside O2TEXTURE and Framar styling tools through an e-commerce platform.

Product overview

Studio Shanthaly is a hair transformation salon offering a comprehensive suite of services including haircuts, colouring, extensions, and treatments. The business operates Académie Shanthaly Inc., a professional hairdressing school. The product portfolio includes professional Eufora hair care products sold across multiple specialized sub-lines (Volume, Beautifying Elixirs, Color Revive, Smooth'n, Thickening, Curl'n, Nourish, Aloetherapy, CONCEAL, Styling Products, HERO for Men) and professional styling tools from O2TEXTURE, O2, and Framar brands (hair dryers, flat irons, curling irons, brushes). An online hair diagnosis quiz personalizes product recommendations, and the e-commerce platform enables direct-to-consumer sales of all product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Services Professional hairdressing services including women's, men's, and children's haircuts, shampoo and style, and updos performed by trained stylists. Pricing varies by stylist level and hair thickness.
• Hair Colour Services Professional colouring services including root colour, full colour, highlights/lowlights, balayage, partial highlights, partial balayage, toner, perm, Cézanne treatment, and hair spa treatment. Dimensional colour is custom-created for each client.
• Hair Extensions Hair extension services including sew-in weft and tape-ins using Hot Heads premium adhesive extensions for added length, volume, or colour. Pricing requires consultation.
• Académie Shanthaly Professional hairdressing school providing experiential learning for students supervised by experienced teachers, offering affordable hair services while training the next generation of stylists.
• Eufora Hair Care Products Professional-grade Eufora hair care product line sold in-store and online, including shampoo, conditioner, treatments, styling products, and specialized solutions across Volume, Beautifying Elixirs, Color Revive, Smooth'n, Thickening, Curl'n, Nourish, Aloetherapy, CONCEAL, Styling Products, and HERO for Men lines.
• O2TEXTURE and Framar Styling Tools Professional styling tools including O2TEXTURE hair dryers, flat irons, curling irons, double wavers, and Framar detangle brushes sold through the online shop and in-salon.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• EuforacoreTechnology or IntegrationEufora is the primary professional hair care brand sold at Studio Shanthaly. The studio and academy use Eufora products exclusively and their stylists receive regular Eufora training and certifications. Eufora provides ongoing education including Back to Basic color classes, advanced haircutting systems (VIA), balayage training, and product knowledge sessions. The partnership includes access to Eufora's full product line including Volume, Beautifying Elixirs, Color Revive, Smooth'n, Thickening, Curl'n, Nourish, Aloetherapy, CONCEAL, and HERO for Men product lines.
• Hot Heads Hair ExtensionscoreTechnology or IntegrationHot Heads is the exclusive hair extension brand used at Studio Shanthaly. Multiple stylists hold Hot Heads certification for both weft and tape-in extension techniques. Hot Heads extensions are described as premium adhesive hair extensions that are lightweight, reusable, and provide natural-looking results.
• Académie Shanthaly Inc.coreOthersAcadémie Shanthaly is the educational arm of Studio Shanthaly, offering hairdressing training programs. The academy provides experiential learning for students who practice on client models under experienced teacher supervision. This creates a talent pipeline for the studio while serving the community with affordable hair services.
• CézannecoreTechnology or IntegrationCézanne is the keratin smoothing/anti-frizz treatment system certified at Studio Shanthaly. Multiple senior stylists hold Cézanne certification including Mathilde Côté, Alexie Sauvé, Taylor Thompson, Ariane Bourgeois, Roxanne Dubé, Sara-Michèle Grégoire, and Natasha Deevey.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Trade Secret Hair Salon: Canadian full-service salon chain combining hair services with branded retail. Comparable integrated services-plus-retail model though positioned at mainstream price points rather than premium transformation.
• Chatters Salon: Largest Canadian hair salon chain with full-service offerings and product retail across many locations. Comparable in retail-plus-services model but operates at chain scale with mid-market positioning rather than boutique premium.
• First Choice Haircutters: Canadian value-oriented salon chain. Provides industry benchmark for salon operating models at scale but competes on price rather than premium transformation services like Studio Shanthaly.
• Marc Anthony Haircare (salon services): Professional haircare brand with affiliated salon services and product lines. Comparable to the product-plus-service model Studio Shanthaly operates with Eufora and O2TEXTURE.
• Great Clips: Largest North American hair salon franchise. Provides scale benchmark and competitive context, though its walk-in, value-oriented model contrasts with Studio Shanthaly's consultation-led premium positioning.

Direct peers

• Medulla & Co: Independent Canadian boutique hair salon emphasizing consultation-led, transformation-focused services and professional retail. Directly comparable business model—premium pricing, color and extension specializations, and curated product retail.
• Toca Salon: Independent premium salon group with multiple locations in Ontario, emphasizing color expertise and certified stylists. Similar premium transformation positioning with strong regional brand presence in the Ontario market.
• Civello Salon & Spa: Canadian premium hair salon chain offering high-end color, cut, and extension services with retail product lines. Comparable to Studio Shanthaly in its premium positioning, transformation focus, and product retail integration, though operating at larger scale across multiple locations.

Emerging players

• Versailles Academy: Ottawa-area cosmetology and hairstyling school from which multiple Studio Shanthaly team members graduated. Directly comparable educational offering and a feeder for talent into Studio Shanthaly's academy pipeline.

Regional players

• Pure Hair Studio: Boutique independent Canadian hair studio emphasizing personalized color and extension services. Directly comparable premium transformation offering and retail model to Studio Shanthaly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/user57730112
• Facebookfacebook.com/StudioShanthaly
• TikTokvm.tiktok.com/ZMdh7gBPX
• LinkedInlinkedin.com/company/studio-shanthaly

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Shanthaly