What Rocks Group does

Rocks Group is a privately held Caribbean hospitality operator headquartered in St. John's, Antigua and Barbuda, founded in 2010 and structured as a partnership. The group runs a portfolio of five restaurant brands differentiated by setting and cuisine: Sheer Rocks (Mediterranean-inspired cliffside dining at Cocobay Resort on Antigua's west coast), Catherine's Café (beachfront), Rokuni (Asian-inspired on the east coast), Roquita (Spanish tapas/pintxos), and Fat Urchin (waterfront pub at Jolly Harbour Marina). Each venue is positioned at the premium end of the local dining market, with menu items ranging from XCD $135 chef's tapas boards to XCD $1,795+ private cabana experiences.

Revenue is generated across four streams: (1) à la carte and tasting-menu restaurant dining, (2) Rocks Group Events, a dedicated wedding and corporate/private event planning division that has executed 100+ events and 50+ destination weddings with packages from $200 USD per person, (3) Rocks Box, a recurring monthly wine subscription delivered on the first Friday of each month, and (4) ancillary sales of gift vouchers, deli products, and branded merchandise. The group also operates a proprietary house rosé wine, Oursin (Syrah/Grenache, Languedoc, vintage 2023), sold across all venues. Go-to-market is overwhelmingly direct-to-consumer, supplemented by a hotel concierge referral/loyalty program, participation in Antigua and Barbuda Tourism Authority campaigns including a Restaurant Week event, and episodic branded event partnerships with premium spirits and lifestyle brands (Nicholson Gin, Casamigos, Macallan, Penfolds, Boston Beer). The customer base spans affluent international tourists, destination wedding couples, local event-seekers, and corporate/MICE clients visiting the island. Technology stack is conventional hospitality: OpenTable, WhatsApp, phone, and standard payment processing with no proprietary platform; the firm employs a core team of 19 staff including a founder, head chef, events management, restaurant management, and F&B leadership.

Name

Rocks Group

Legal name

Sheer Rocks

Website

https://sheer-rocks.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocks Group is a privately held Antiguan hospitality operator running five premium restaurant brands (Sheer Rocks, Catherine's Café, Rokuni, Roquita, Fat Urchin), a destination wedding and corporate events division, a wine subscription service, and a proprietary house rosé label serving affluent tourists, wedding parties, and corporate clients in Antigua.

Ownership category

akta.pro rank

Product category

Restaurant Hospitality and Event Services

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• Luxury restaurant hospitality
• Destination wedding planning
• Private event catering
• Wine subscription service
• Caribbean fine dining

Headquarters

HQ city

St. John's

HQ country

Antigua & Barbuda

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Revenue from food and beverage sales across multiple restaurant venues including Sheer Rocks, Catherine's Café, Rokuni, and Roquita. Includes tapas lunch service, a la carte and tasting menu dinners, cocktails, wine, and special event dining experiences.
2. Events and Catering: Private event planning and catering services including weddings, corporate events, birthday celebrations, in-villa dining, boat experiences, and private chef services. Rocks Group Events handles bespoke celebrations across all venues.
3. Rocks Box Wine Subscription: Monthly wine subscription service delivering curated wine selections to subscribers' doors on the first Friday of each month. Includes membership events at restaurant venues.
4. Gift Certificates and Merchandise: Sale of gift vouchers redeemable across all Rocks Group restaurants, plus Rocks Box deli products and merchandise including branded glassware.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Rocks Group operates a portfolio of distinct restaurant venues in Antigua offering Mediterranean-inspired cliffside dining, beachfront cuisine, Asian-inspired dishes, Spanish tapas, and waterfront pub fare. The group also runs a monthly wine subscription service (Rocks Box) and a dedicated events planning division (Rocks Group Events) that delivers bespoke weddings, corporate events, and private celebrations across all venues.

Product overview

Rocks Group is a hospitality company operating a portfolio of restaurant brands in Antigua. The portfolio includes Sheer Rocks (Mediterranean-inspired cliffside dining), Catherine's Cafe (beachfront restaurant), Rokuni (Asian-inspired dining), and Roquita (Spanish-inspired tapas), along with Rocks Box (wine subscription service) and Fat Urchin (waterfront pub). The company also operates Rocks Group Events, a dedicated division for wedding and private event planning. Additional offerings include The Cove (private pool retreat), The Infinity Bar, and Oursin (house rosé wine brand). The restaurants are known for Mediterranean-inspired island cuisine, with venues offering pool experiences, sunset dining, and event spaces.

Differentiator

Problem solved

Functional benefit

Brands

• The Infinity Bar: Poolside bar at Sheer Rocks, opened February 2024 in partnership with Nicholson Gin
• The Cove
• Oursin

Products and services

• Sheer Rocks Restaurant Mediterranean-inspired cliffside restaurant perched atop a rocky cliff at Cocobay Resort on the west coast of Antigua, offering tapas lunches designed for sharing and à la carte or tasting menu dinners with sunset views. For tourists and diners seeking elevated Caribbean dining experiences.
• Catherine's Café Beachfront restaurant in Antigua offering a romantic setting with live music on Saturdays and classic Caribbean dining within the Rocks Group portfolio.
• Rokuni Asian-inspired dining experience with modern tropical aesthetics and bold cuisine located on Antigua's east coast. Named Favorite Restaurant during Antigua and Barbuda Restaurant Week 2023 and ranked #23 in Caribbean Journal's Top 50 Restaurants 2024.
• Roquita Spanish-inspired tapas restaurant offering a lively atmosphere and pintxos meals. Hosts signature Rocks Box wine tasting events and Anti-Valentine's Day celebrations.
• Fat Urchin Waterfront pub and coastal kitchen located at Jolly Harbour Marina in Antigua, celebrating ocean rowers and hosting community events including dockside pop-ups for Atlantic Dash arrivals.
• Rocks Box Wine Subscription Monthly wine subscription service delivering curated wine selections to subscribers' doors in Antigua on the first Friday of each month, with membership access to Rocks Box tasting events at restaurant venues.
• Rocks Group Events Bespoke wedding, corporate event, and private celebration planning service covering venue selection, catering, decor, entertainment, and staffing across all Rocks Group venues in Antigua, plus in-villa dining, boat experiences, and private chef services.
• Oursin House Rosé Wine Proprietary house rosé wine brand exclusive to Rocks Group restaurants, made from Syrah and Grenache grapes from the South of France (Languedoc), vintage 2023, featuring notes of fresh green apple and wild strawberry.

Quantifiable outcome

• Three restaurants ranked in Caribbean Journal Top 50 Restaurants 2024: Sheer Rocks #5, Rokuni #23, Catherine's Cafe #48
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor, moderate and core.

• Brake & Bush TeaminorGTM or Marketing Partner · 22 March 2026Community event partnership for Brake & Bush Tea auto brunch experience at Cedar Valley Golf Course. Rocks Group operates a Roca pop-up offering guests a taste of their newest concept while connecting with the community.
• Nicholson GinmoderateGTM or Marketing Partner · 26 February 2024Partnership for the opening of The Infinity Bar at Sheer Rocks. Nicholson Gin branded the new poolside bar creating a co-branded experience. The partnership was celebrated with a launch party on March 31st.
• Friends of the Care ProjectminorOthers · 1 December 2023Charitable partnership during December. Optional XCD $1 donation per bill at participating restaurants (Sheer Rocks, Catherine's Café, Rokuni, and Roquita) to support Friends of the Care Project.
• CasamigosmoderateGTM or Marketing Partner · 31 March 2023Casamigos tequila partnered for the Music on the Rocks pool party event. The iconic Casamigos party featured branded activations, specialty cocktails, and joint marketing for the ultimate pool party experience.
• Atlantic DashmoderateGTM or Marketing PartnerAnnual sponsorship of the Atlantic Dash ocean rowing event. Rocks Group welcomes rowers arriving in Antigua after crossing the Atlantic, hosting dockside pop-ups and providing first meals for arriving teams. Partnership includes community engagement and brand visibility.
• C-Map Atlantic DashmoderateGTM or Marketing PartnerSponsorship of the C-Map Atlantic Dash rowing event. Hosted pop-up receptions for arriving rowers at Jolly Harbour Marina with complimentary drinks and Sheer Rocks food offerings.
• Rohrman Trail & Swim FestminorGTM or Marketing PartnerLong-standing sponsorship of the Rohrman Trail & Swim Fest, one of Antigua's most exciting multi-sport events. Rocks Group maintains a pop-up presence, participates with their own team, and supports Music on the Ridge during the event.
• Antigua and Barbuda Tourism AuthoritycoreStrategic or Co-development PartnerStrategic partnership for tourism promotion initiatives including Restaurant Week. The Tourism Authority hosts island-wide dining promotions in which all Rocks Group restaurants participate with special menus and packages.
• ICC T20 World CupmoderateGTM or Marketing PartnerPartnership with ICC for Party Stand takeover at Sir Vivian Richards Cricket Stadium during the ICC T20 World Cup. Rocks Group provides signature food and drinks, entertainment, VIP seating, and lounges for cricket fans.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Hermitage Bay Antigua: Luxury all-inclusive resort on Antigua's west coast with multiple dining venues and a strong wedding/events business. Direct local competitor competing for the same affluent tourists, weddings, and corporate events in Antigua.
• Jumby Bay Island: Private-island luxury resort off Antigua with multiple restaurants and strong wedding/events positioning. Listed as a Rocks Group partner, but also competes for the same destination-wedding and luxury-stay guest in the Antigua market.
• The Cliff Restaurant: Iconic cliffside fine-dining restaurant in Barbados, repeatedly ranked among the Caribbean's best restaurants. Directly comparable to Sheer Rocks as a destination luxury cliffside dining experience targeting affluent tourists and special occasions.

Broad incumbents

• Sandy Lane: Iconic luxury Caribbean resort in Barbados with multiple fine-dining venues, a renowned spa, and a high-end wedding business. Comparable as a multi-venue Caribbean luxury hospitality brand, though operates at much larger scale and includes accommodation.
• Round Hill Hotel and Villas: Iconic luxury resort in Montego Bay, Jamaica with multiple dining venues and a celebrated reputation for destination weddings. Comparable as a multi-venue Caribbean luxury hospitality brand with strong wedding and events business.
• Eden Rock St Barths: St. Barts luxury resort with multiple acclaimed restaurants and strong celebrity/luxury-traveler positioning. Comparable as a multi-restaurant Caribbean luxury hospitality destination competing for the same affluent global traveler.
• Calabash Hotel & Spa Grenada: Five-star boutique luxury resort in Grenada with multiple dining venues, a strong wine cellar, and destination-wedding expertise. Comparable as a Caribbean luxury multi-venue hospitality operator with awards recognition.
• Malliouhana (Meads Bay, Anguilla): Reopened luxury Caribbean resort in Anguilla with multiple dining venues and a strong events offering. Comparable as a multi-venue Caribbean luxury dining and events brand targeting affluent travelers and weddings.

Emerging players

• Wölffer Estate Vineyard: Hamptons/NYC-based winery with a popular rosé brand and wine club subscription model. Comparable to Rocks Box and the Oursin rosé house-brand strategy for premium wine subscription and proprietary brand-building in hospitality.

Regional players

• The Landing Hotel & Restaurant (Bahamas): Boutique luxury hotel and restaurant on Harbour Island in the Bahamas with strong wine program and dining reputation. Comparable as a small-footprint Caribbean luxury dining and wine-focused destination brand, though in a different island market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fat.urchin
• LinkedInlinkedin.com/company/rocks-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocks Group