Huis van Bewaring Almelo

What Huis van Bewaring Almelo does

Huis van Bewaring Almelo is a 32-room themed hotel operated within the Hotels by Sheetz collection, located in the centre of Almelo, Overijssel, Netherlands. The property is a converted prison repurposed as a "unique prison hotel," providing guests with a distinctive, story-driven accommodation experience that contrasts with conventional Dutch lodging offerings. Reservations are handled via the central Hotels by Sheetz booking platform on sheetz.nl, which also exposes the property to the Mews hospitality platform for reservation management and to GDS systems (Amadeus, Sabre, Galileo, Worldspan, DHISCO) under chain code YX for travel-trade and corporate access. The company is privately held, Netherlands-domiciled, and employs a small on-site team whose headcount is reported in the 1–10 range.

The commercial model is transaction-based accommodation revenue augmented by ancillary streams typical of a small independent hotel: room-night sales across standard, comfort and suite categories, on-site F&B where available, meetings and events, late-check-out fees, parking, pet fees, gift cards, and tour add-ons. Direct bookings are incentivised through a best-price guarantee and the Sheetz Membership loyalty programme, which awards 5% savings and free late check-out to direct bookers and is explicitly excluded from OTA and group bookings. Payment acceptance spans Mastercard, Visa, Amex, iDEAL, Apple Pay and Google Pay. Huis van Bewaring does not have a proprietary mobile application and does not market standalone enterprise contracts; its demand base is fragmented across leisure travellers seeking themed experiences, regional corporate bookers, and event guests.

Strategically, Huis van Bewaring sits inside a broader seven-property, ~640+ room Hotels by Sheetz portfolio spanning the Netherlands (Zeeland, Overijssel, Twente, Brabant, Noord-Holland) and Italy (Umbria). This portfolio context — not the standalone property — drives the unified booking stack, loyalty programme, GDS presence, and gift-card infrastructure that Huis van Bewaring leverages. The parent group has indicated ongoing portfolio expansion (Hotel Vlissingen listed as "in development") and a portfolio-wide strategy of converting historic or unconventional buildings into experience-led lodging.

Name

Huis van Bewaring Almelo

Legal name

Hotels by Sheetz

Website

https://sheetz.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Huis van Bewaring Almelo is a 32-room themed prison hotel in Almelo city centre, operated within the privately held Hotels by Sheetz collection and served via a central booking platform, Mews PMS, and GDS distribution.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Art & Culture (Gallery/Museum) Hotels (THAGADAC)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Boutique hotel services
• Themed hotel accommodation
• Hospitality lodging services
• Prison hotel stays
• Unique hotel experiences

Headquarters

HQ city

Almelo, Overijssel

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Accommodation: Hotels by Sheetz generates revenue primarily through room night sales across its portfolio of 7 properties. Room categories range from standard and comfort rooms to suites and apartments. Direct website bookings are incentivised through best-price guarantees and member discounts (5% for Sheetz Membership members).
2. Food & Beverage: Restaurants and bars at several properties generate F&B revenue. Properties with restaurants include: Grand Hotel Ter Duin, Resort Bad Boekelo (restaurant + bowling), Sandton Eindhoven Centre (restaurant 11:00-21:00), and The Fallon Hotel Alkmaar (restaurant D'arrêt).
3. Meetings & Events: Several properties rent out meeting and event spaces. Grand Hotel Ter Duin and Resort Bad Boekelo (7 multifunctional rooms, max 300 guests) are specifically promoted for conferences, team building, weddings and celebrations.
4. Additional Services: Ancillary revenue is generated through bike rental (regular and electric), parking, wellness access (e.g., €10/3 hrs at Resort Bad Boekelo), pet fees (€25/dog/night), gift cards (€50-€500 value), and optional extras such as early/late check-out.
5. Sheetz Membership / Loyalty: The Sheetz Membership loyalty program is free to join and rewards direct bookers with perks including 5% savings on spending, free late check-out, and member-only offers. The program is not valid for bookings made via OTAs (Booking.com, Expedia, etc.) or group/tour operator bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Huis van Bewaring Almelo operates a 32-room boutique hotel housed in a converted prison building in the centre of Almelo, Netherlands. The property delivers themed accommodation experiences under the Hotels by Sheetz portfolio, marketed as a unique prison hotel stay. Guests book directly via the Sheetz website, the Mews reservation platform, or by contacting the hotel reception.

Product overview

Hotels by Sheetz is a portfolio of boutique hotels in the Netherlands and Italy offering hospitality services across multiple unique properties. The portfolio includes Grand Hotel Ter Duin (137 rooms, Zeeland coast), Boutique Hotel Ter Zand (85 rooms, Zeeland), Huis van Bewaring (32 rooms, Almelo - unique prison-themed hotel), Resort Bad Boekelo (174 rooms + 66 apartments, Enschede - includes wellness and meetings), Sandton Eindhoven Centre (75 rooms, Eindhoven business hotel), The Fallon Hotel Alkmaar (102 rooms, former prison converted to boutique hotel), and Agriturismo Il Sarale (6 apartments in Umbria, Italy). The properties share a loyalty program (Sheetz Membership), centralized booking via Mews PMS, and unified gift card system.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 7 properties with approximately 640+ rooms/units

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• MewscoreTechnology or IntegrationHotels by Sheetz uses the Mews hospitality management platform (mews.com) as its property management system, reservation distributor, and booking engine. The Mews platform powers online check-in, availability management, and direct booking widgets across all Sheetz properties.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/huis-van-bewaring-almelo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huis van Bewaring Almelo