Shellona Beach

What Shellona Beach does

Shellona Beach is a hospitality operator running a beachfront restaurant on Pampelonne beach in Ramatuelle (Saint-Tropez), France, with an established brand origin in Saint-Barthélemy. The business offers a Mediterranean menu with Greek influences, led by Executive Chef Yiannis Kioroglou, serving a high-end consumer clientele at a single physical location on one of the most prominent beachfronts in the Mediterranean. The operating model is seasonal, generally running from spring through autumn, and is built around reservations, beachfront service, and a premium dining experience.

The restaurant employs 26 staff and operates as a private, consumer-facing business. Its commercial model relies on high per-cover spend driven by location, brand, and culinary positioning rather than on volume. Customer acquisition is supported through a reservation platform (SevenRooms) and a membership-club partnership (DB Members Club), which provide guest-data capture and access to a curated base of repeat high-spend customers. There is no public indication of additional operating locations, online ordering, retail, or product extensions beyond restaurant service.

The competitive position is anchored by the limited supply of Pampelonne beachfront real estate, an established multi-island brand (Saint-Barthélemy legacy plus Saint-Tropez), and named culinary talent. The business does not present a technology-led or AI-driven component; its core differentiators are real estate, brand, and chef reputation. The revenue model is a single physical location with seasonal concentration, making it sensitive to weather, travel trends in the French Riviera, and broader luxury-discretionary spending.

Name

Shellona Beach

Legal name

Shellona

Website

https://shellonabeach.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Shellona Beach is a beachfront restaurant on Pampelonne beach in Saint-Tropez serving Mediterranean cuisine with Greek influences under Executive Chef Yiannis Kioroglou. It operates seasonally for high-end consumer guests via reservations and a members-club partnership.

Ownership category

akta.pro rank

Product category

Beachfront Mediterranean Restaurant

NAICS

Full-Service Restaurants (722511), Food Services and Drinking Places (722), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• Mediterranean beachfront dining
• Pampelonne beach restaurant
• Greek Mediterranean cuisine
• Beach club dining
• Seasonal beachfront venue

Headquarters

HQ city

Ramatuelle (Saint-Tropez)

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Restaurant Dining Services: Shellona generates revenue through dine-in restaurant services at its beachfront location on Pampelonne beach. Guests pay for food and beverages consumed on-site, with a menu featuring Mediterranean shareable dishes crafted by Executive Chef Yiannis Kioroglou. The menu includes fresh, colorful dishes inspired by Amalfi, Cyclades, and grilled Mediterranean cuisine.
2. Private Events and Evening Functions: The venue hosts private events and evening functions, offering catering and venue rental for special occasions. This provides additional revenue streams beyond regular dining service hours, with entertainment including live music and DJ performances throughout the season.
3. Music and Entertainment Services: Shellona features live music groups and famous DJs performing throughout the season, creating an entertainment-driven dining experience that enhances revenue through extended guest stays and premium pricing for event evenings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Shellona Beach operates a single beachfront restaurant on Pampelonne beach in Ramatuelle (Saint-Tropez), serving Mediterranean sharing plates inspired by Amalfi, the Cyclades, and Greek grilled cuisine under Executive Chef Yiannis Kioroglou. The venue pairs daytime pergola dining with seasonal live music and DJ programming in an Ibiza/Mykonos-inspired bohemian atmosphere, and also hosts private evening events and celebrations. The restaurant operates seasonally from spring each year and relies on the SevenRooms platform for reservations.

Product overview

Shellona Beach is a single-location beachfront restaurant and club offering Mediterranean dining experiences with Greek culinary influences. The core offering combines fresh Mediterranean sharing plates prepared by Executive Chef Yiannis Kioroglou with live entertainment inspired by Ibiza and Mykonos. The venue operates seasonally on Pampelonne beach, offering outdoor pergola dining, private events, and musical entertainment featuring live groups and DJs. Originally established in Saint-Barthélemy, Shellona expanded to Saint-Tropez in 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• Shellona Saint-Tropez Beachfront Restaurant Seasonal beachfront Mediterranean restaurant on Pampelonne beach serving fresh, colorful sharing plates designed by Executive Chef Yiannis Kioroglou, with influences from Amalfi, the Cyclades, and Greek grilled cuisine, open from spring each year for walk-in guests and reservation holders.
• Live Music and DJ Entertainment Program Seasonal music entertainment offering featuring live groups and celebrity DJs inspired by Ibiza and Mykonos, performed throughout the operating season to complement the beachfront dining experience.
• Private Events and Evening Venue Hire

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• SevenRoomscoreChannel Partner/ Reseller/ DistributorSevenRooms provides the online reservation platform for Shellona Saint-Tropez. Customers can book tables through the SevenRooms platform (sevenrooms.com/reservations/shellonasttropez), with direct links available on Shellona's website. SevenRooms is a hospitality reservation and guest management platform widely used by restaurants and venues.
• DB Members ClubminorChannel Partner/ Reseller/ DistributorDB Members Club offers a special reservation pathway for its members to book at Shellona Saint-Tropez. Shellona provides a dedicated booking link for DB Members Club members (dbmembersclub.com/db_members_club/), creating a preferred access channel for this membership community.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Nikki Beach Saint-Tropez: Global luxury beach club brand operating on Pampelonne. Combines full-service dining with DJ programming and private events — directly comparable to Shellona's restaurant-plus-entertainment model on the same beach.
• Loulou Beach (Ramatuelle): Beach restaurant and club on Pampelonne in Ramatuelle with Mediterranean shareable plates, DJ programming, and a glamorous day-to-night atmosphere — very close conceptual match to Shellona's Saint-Tropez concept.
• Byblos Beach (Ramatuelle): Pampelonne beach club attached to the Byblos hotel group, offering Mediterranean dining, sunbed service, and DJ/live music. Operates the same seasonal beachfront restaurant-plus-nightlife model targeting the same Saint-Tropez audience.
• Bagatelle Saint-Tropez: French luxury beach restaurant/club group with locations on Pampelonne and Saint-Barth. Mediterranean cuisine, daytime-to-night programming, and a near-identical brand aesthetic to Shellona, including the brand's own Saint-Barth presence.
• La Vague d'Or (Cheval Blanc Saint-Tropez): Beachfront destination restaurant on Pampelonne run by a multi-star chef inside a luxury hotel. Comparable full-service fine-dining-on-the-beach positioning to Shellona, with a similar Mediterranean/Gastronomic appeal to the same clientele.
• Club 55: Iconic Pampelonne beach restaurant established in 1955, directly adjacent to Shellona on the same beach. Same destination-dining, beachfront full-service model with a heritage clientele and similar Mediterranean cuisine positioning.
• Shellona Saint-Barth: The original Shellona location in Saint-Barthélemy, from which the Saint-Tropez concept was replicated. Same brand, menu philosophy, and entertainment model; effectively the sister venue validating the cross-market expansion thesis.

Emerging players

• Blue Marlin Ibiza: Beach club in Cala Jondal, Ibiza, which is explicitly named as a music/atmosphere reference for Shellona. Same luxury beach dining with DJ-led afternoon/evening programming, comparable menu and share-plate format.
• Le_Toiny Beach Club (Saint-Barth): Intimate beach club in Saint-Barth tied to the Le Toiny hotel. Comparable luxury beachfront dining with Mediterranean-leaning cuisine and private event programming, but smaller scale and hotel-anchored rather than standalone.
• Scorpios Mykonos: Beachfront restaurant and sunset club on Mykonos explicitly cited as a stylistic inspiration for Shellona's atmosphere. Same Mediterranean share-plates, live/DJ music, day-to-night format, targeting a similar international luxury tourist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shellonabeach
• Instagraminstagram.com/shellona_sttropez
• LinkedInlinkedin.com/company/shellona-beach

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shellona Beach