What SHERA INDIA does

SHERA Public Company Limited is a Thai publicly listed manufacturer of fiber cement building materials, operating for over 40 years as one of the largest producers of fiber cement sheets, walls, and concrete roof tiles in Thailand with a stated leadership position in the ASEAN fiber cement industry. The company sells under the SHERA and Five Rings brands, with its core technology being FCS (Fibre Composite Solution) — a proprietary fiber cement composite platform organized into 7 application systems covering roof, ceiling, wall, floor, decorative, door & window, and tools & accessories. Product features include non-asbestos construction, recycled-content materials under a Green Policy, and offerings ranging from Zedar Shake cedar-look roofing to wall planks, floor planks, doors, paints, and accessories, plus newer lines in outdoor furniture and DIY.

SHERA distributes through an authorized dealer network across Thailand, a SHERA Living Clinic call center (02-289-9888), and direct B2C e-commerce via shera.com and sherasolution.com, with international distribution to Asia, Middle East, Africa, and Europe. The group operates 5 manufacturing plants in Thailand, partner factories in China and India, and wholly-owned regional subsidiaries in the Philippines, Indonesia, Vietnam, Myanmar, and India (Shera Building Solutions India Private Limited and Mahaphant India Private Limited). Group-wide headcount exceeds 3,000 employees, of which the India operation (headquartered in Sāki Nāka, Maharashtra) employs 17, indicating a still-nascent India footprint within a much larger regional manufacturing and distribution platform.

The business model is hardware sales of fiber cement building materials at unit pricing, with revenue generated through dealer wholesale, direct consumer sales, and export distribution; pricing is not publicly disclosed and is mediated through dealers and the SHERA Living Clinic. Customer segments center on residential homeowners for home construction and renovation, supplemented by construction contractors and distributors/dealers, with primary markets in Thailand and expanding export markets across ASEAN and beyond.

Name

SHERA INDIA

Legal name

SHERA Public Company Limited (บริษัท เฌอร่า จำกัด (มหาชน))

Website

https://shera.com

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

SHERA is a publicly listed Thai fiber cement building materials manufacturer operating the FCS 7 Application Systems platform across roofing, walls, floors, and ceilings, serving residential homeowners and contractors via dealers, call center, and e-commerce in Thailand and across Asia.

Ownership category

akta.pro rank

Product category

Fiber Cement Building Materials

SIC

Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Ceiling Boards, Plasterboard Tiles & Suspension-Compatible Gypsum Products (IMADAEAM)

Keywords

• Fiber cement building materials
• Roofing and cladding solutions
• Construction materials manufacturing
• Interior exterior wall panels
• Building product distribution

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fiber Cement Building Materials Sales: Sale of fiber cement sheets, walls, and roofing products (SHERA brand) as well as concrete roof tiles under the 'Five Rings' brand through distribution network across Thailand and export markets

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SHERA manufactures and distributes a comprehensive fiber cement building materials portfolio organized under its proprietary Fibre Composite Solution (FCS) technology across seven application systems: Roof, Ceiling, Wall, Floor, Decorative, Door & Window, and Tools & Accessories. Products include roofing tiles (Zedar Shake), ceiling boards, wall planks, floor planks, stair components, fences, decorative panels, door frame systems, paints, screws, and accessories, sold via dealer networks, own e-commerce sites, call center, and export to global markets.

Product overview

SHERA is a comprehensive fiber cement building materials company offering a unified portfolio of products across 7 application systems under its FCS (Fibre Composite Solution) technology platform. The product range includes: roofing products (Zedar Shake cedar shake tiles, eaves, and eave fillers), ceiling systems (strip ceiling, cornice, ceiling boards including moisture-resistant and ventilation variants), wall systems (wall planks, strip walls, wall boards for solid and decorative applications), flooring products (interior and exterior floor planks, stairs, skirt boards, and flooring boards), decorative elements (fences, deco wood, decorative ventilation panels), doors and windows (complete door frame systems), coatings (wood paint, fiber cement paint, touch-up paint), and accessories (installation hardware, screws, plugs). Additional offerings include outdoor furniture and DIY products (fiber cement plywood and DIY strips). The product line is organized under brand names including Prime Series, SHERA Board Series, and product-specific names like Zedar Shake and De-Line wall planks. The company operates under Green Policy principles, incorporating recycled materials in production while maintaining product durability and aesthetic quality.

Differentiator

Problem solved

Functional benefit

Brands

• SHERA FCS (Fibre Composite Solution): Seven application systems including Roof, Ceiling, Wall, Floor, Decorative, Door & Window, and Tools & Accessories
• Green Soul

Products and services

• Zedar Shake Roofing Tiles (หลังคา ซีดาร์เชค) Cedar shake-style fiber cement roofing tiles providing an aesthetic wood-like appearance combined with the durable performance of fiber cement material. Designed for residential and commercial roofing applications.
• Eave Boards (ไม้เชิงชาย) Fiber cement eave boards and decorative eave components for roof edge finishing and aesthetic enhancement, used as part of complete roofing assemblies.
• Strip Ceiling (ไม้ระแนง) Fiber cement strip products for ceiling and wall applications, providing decorative wood-like finishes for interior use.
• Cornice Moldings (ไม้มอบ) Decorative fiber cement cornice moldings for ceiling edges and architectural detailing in interior spaces.
• Ceiling Boards (แผ่นฝ้า และ แผ่นฝ้าตกแต่ง) Ceiling boards including moisture-resistant panels, slim boards, and ventilation ceiling panels for various ceiling applications.
• Wall Planks (ไม้ฝา) Fiber cement wall planks for exterior and interior wall cladding applications in residential and commercial buildings.
• Wall Boards (แผ่นผนัง และ แผ่นผนังตกแต่ง) Wall boards for solid wall systems and decorative wall paneling applications across interior and exterior use.
• Outdoor Floor Planks (ไม้พื้น ภายนอก) Fiber cement floor planks for outdoor flooring applications with weather resistance for garden, patio, and exterior deck use.
• Interior Floor Planks (ไม้พื้น ภายใน) Fiber cement interior floor planks for indoor flooring applications in residential and commercial interiors.
• Stair Components (ไม้บันได) Fiber cement stair components used for stair construction and finishing in residential and commercial buildings.
• Fiber Cement Fence Panels (ไม้รั้ว) Fiber cement fence panels for decorative boundary and privacy fencing applications around residential and commercial properties.
• Deco Wood (ไม้ตกแต่ง) Decorative wood-look fiber cement products designed for interior and exterior decoration applications.
• Decorative Ventilation Panels (ฉลุช่องลม ไม้กันตก) Decorative perforated panels and wind ventilation boards used for architectural decoration and ventilation applications.
• Door & Window Frame System (ระบบวงกบ ประตู) Complete fiber cement door frame systems with durable, termite-free construction for residential and commercial doors and window applications.
• Wood and Fiber Cement Paint (สีทาไม้ และ สีไฟเบอร์ซีเมนต์) Wood and fiber cement paints formulated for coating and protecting SHERA fiber cement surfaces and architectural elements.
• Touch-up Paint (สีเก็บงาน) Touch-up paints for minor repairs and finishing on fiber cement and wood surfaces in SHERA installations.
• Installation Accessories (อุปกรณ์ติดตั้ง และ อื่นๆ) Installation accessories and hardware designed for use with SHERA fiber cement building products.
• Screws and Screw Plugs (สกรู และ ฝาปิดสกรู) Fiber cement-specific screws and screw plugs engineered for proper installation of SHERA products.
• Fiber Cement Plywood (ไม้อัดไฟเบอร์ซีเมนต์) Fiber cement plywood sheets for DIY construction, furniture, and renovation projects.
• Outdoor Furniture (เฟอร์นิเจอร์สนาม และ กลางแจ้ง) Outdoor furniture made from fiber cement materials designed for garden, patio, and exterior use with weather-resistant properties.

Quantifiable outcome

• Over 40 years of industry leadership in Thailand and ASEAN
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Shera Building Solution Philippines Corp.coreOthersSubsidiary company handling manufacturing and distribution operations in the Philippines
• PT Shera Building Solution IndonesiacoreOthersSubsidiary company handling manufacturing and distribution operations in Indonesia
• Shera Vietnam Company LimitedcoreOthersSubsidiary company handling manufacturing and distribution operations in Vietnam
• Shera Myanmar Company LimitedcoreOthersSubsidiary company handling manufacturing and distribution operations in Myanmar
• Shera Building Solutions India Private LimitedcoreOthersSubsidiary company handling manufacturing and distribution operations in India
• Mahaphant India Private LimitedcoreOthersSubsidiary company handling operations in India under Mahaphant brand
• บริษัท โอลิมปิคกระเบื้องไทย จำกัด (Olympic Ceramic Thai Co., Ltd.)coreOthersRelated company within the SHERA group
• Hahuang (haahuang.co.th)minorOthersSubsidiary company logo displayed in footer, related to fiber cement or building materials

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Saint-Gobain: Global building materials giant with significant gypsum and fiber cement product lines. Competes broadly in Asian construction materials markets and overlaps with SHERA's wall/ceiling/board applications.
• SCG (Siam Cement Group): Major Thai industrial conglomerate with building materials and fiber cement operations. SHERA's primary domestic Thai competitor with broader product portfolio and significantly larger scale.
• Etex Group: Belgian building materials group with fiber cement and plasterboard operations across multiple continents. Competes with SHERA in international export markets including Middle East, Africa, and Asia.
• James Hardie Industries: Global leader in fiber cement building products (siding, panels, backer board) with multi-billion dollar scale. Direct category leader that competes with SHERA across Asian and international fiber cement markets.
• Knauf Group: Global building materials manufacturer with plasterboard, cement board, and insulation product lines. Overlaps with SHERA in ceiling board and wall panel applications across Asian and Middle Eastern markets.
• CSR Limited: Australian building products group with gypsum, fiber cement, and insulation operations. Comparable in building materials breadth and fiber cement product overlap, though operating in different geographies.

Regional players

• BGC Fibre Cement: Australian fiber cement manufacturer with similar product range of cladding, planks, and panels. Comparable manufacturing model and product format to SHERA's offerings.
• TOA Paint (Thailand): Thai paints and coatings manufacturer that overlaps with SHERA's paint product line (wood paint, fiber cement paint, touch-up paint). Comparable Thai-listed industrial building products company.
• Hume Cemboard Industries: Malaysian fiber cement board manufacturer serving ASEAN markets. Closely comparable product portfolio (roof, wall, ceiling boards) and regional focus similar to SHERA's core business.

Direct peers

• Nichiha Corporation: Japanese manufacturer of fiber cement exterior siding and architectural wall panels. Directly comparable to SHERA's fiber cement wall plank and decorative panel product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SHERAsolution
• Facebookfacebook.com/SHERAsolution
• LinkedInlinkedin.com/company/sheraindia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHERA INDIA