Sherwin Williams Brasil Indústria Comércio

What Sherwin Williams Brasil Indústria Comércio does

Sherwin Williams Brasil Indústria Comércio is the Brazilian operating subsidiary of The Sherwin-Williams Company (NYSE: SHW), a US-headquartered global paints and coatings group founded in 1866. The Brazil entity sells architectural paints and coatings under the Sherwin-Williams brand, with a portfolio anchored by the proprietary NovaCor line — NovaCor Paredes PRO (premium acrylic wall paint with velvet matte finish, up to 115m² coverage per 16L can, 30-minute touch dry) and NovaCor Piso Premium (acrylic floor paint for cement surfaces, garages, sports courts, and commercial areas). The core technical platform is the BBF Cores tintometric system, capable of producing over 1,500 colors, complemented by a digital color ecosystem that includes ColorSnap Visualizer, the Color Expert App, Digital Color Wall, and a Paint Calculator.

The company operates a hybrid go-to-market combining company-owned retail stores, a Revenda Master (Master Reseller) network, and Varejo (general retail) paint stores, with documented coverage of at least 81 stores within a 100km radius of Brasília alone. It serves two primary customer segments — professional painters enrolled in the SW PRO program (which includes free training, Pro Painter Club benefits, and the 'Ache Seu Pintor' referral platform) and DIY homeowners who access free in-store color consultation via the 'A SUA COR' service. Revenue is generated through one-time unit-priced paint sales across multiple container sizes, with no subscription or recurring model. Marketing is content-driven, leveraging annual trend collections (Colormix), Color of the Year campaigns, designer collaborations such as 'by Pedro Franco' featuring regional Brazilian palettes, and active social media presence.

The business is structurally a fully-owned subsidiary of a US-listed parent, with no independent funding, M&A, or IPO activity at the subsidiary level. Pricing is determined at point of sale through retail and reseller channels and is not publicly disclosed. The Brazilian operations are part of the parent's broader Latin American footprint, which includes separate country-specific operations in Argentina, Uruguay, Chile, Mexico, and Ecuador.

Name

Sherwin Williams Brasil Indústria Comércio

Legal name

The Sherwin-Williams Company

Website

https://sherwinwilliams.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sherwin Williams Brasil Indústria Comércio is the Brazilian subsidiary of The Sherwin-Williams Company, selling premium architectural paints (NovaCor Paredes PRO, NovaCor Piso Premium) through company stores and a Revenda Master reseller network, serving professional painters via the SW PRO program and DIY homeowners via free color consultation services.

Ownership category

akta.pro rank

Product category

Architectural Paints and Coatings

NAICS

Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (444120), Synthetic Dye and Pigment Manufacturing (325130)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Color Matching, Tinting & Colorant Systems (IMAEAHAL)

Keywords

• Architectural paint coatings
• Professional painting supplies
• Tintometric color mixing
• Color consultation services
• Floor wall paints

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Architectural Paints and Coatings: Sherwin Williams Brasil generates revenue primarily through the sale of architectural paints, coatings, and related products through its retail store network and master reseller channel.
2. Premium Floor Paints: Specialized NovaCor Piso Premium line for cement floors including sports courts, garages, commercial areas, with ready-made and custom colors in various pack sizes.
3. Professional Wall Paints: NovaCor Paredes PRO premium acrylic paint for walls with features like easy touch-up, rapid drying (30 min touch, 4 hours final), and coverage of up to 115m² per 16L can.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sherwin Williams Brasil manufactures and sells architectural paints and coatings in Brazil, led by the NovaCor line of premium acrylic wall and floor paints. It operates a proprietary BBF Cores tintometric system that can produce more than 1,500 custom colors, distributes through company-owned retail stores, Revenda Master (Master Reseller) partners and Varejo paint shops, and provides supporting digital color visualization tools, a free in-store color consultation service (A SUA COR), and the SW PRO program that trains and refers professional painters.

Product overview

Sherwin Williams Brasil offers a comprehensive paint and coatings portfolio centered on two main product lines: NovaCor Piso Premium (premium acrylic floor paint) and NovaCor Paredes PRO (premium acrylic wall paint with velvet matte finish). The offering is complemented by digital color tools including ColorSnap Visualizer Web, Color Expert App, and the Digital Color Wall simulator for visualizing colors in environments. The company provides professional services through the SW PRO Painter program and A SUA COR free color consultation service. Color collections including Colormix (with Viver Bem, Identidade da Cor, and By Pedro Franco sub-collections), and the Sistema Tintométrico BBF Cores for custom color mixing round out the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• NovaCor: Product line of paints including NovaCor Paredes PRO (premium acrylic paint for walls) and NovaCor Piso Premium (premium acrylic paint for floors).
• ColorSnap
• Colormix
• Viver Bem
• Identidade da Cor
• by Pedro Franco
• SW PRO Pintor
• Color Expert App

Products and services

• NovaCor Paredes PRO Premium acrylic wall paint with velvet matte finish for interior and exterior surfaces, offering high coverage, fast drying, easy touch-up and low odor; available in 0.8L, 3.2L and 16L containers and custom-tinted via BBF Cores for residential and commercial painters and DIY homeowners in Brazil.
• NovaCor Piso Premium Premium acrylic resin-based paint for cement floors (including previously painted surfaces), indicated for sports courts, garage markings, commercial floors and recreation areas; offers greater coverage and resistance to foot traffic, vehicles and weather, sold in 0.9L, 3.6L and 18L ready-made colors and 3.2L/16L custom BBF-tinted sizes.
• A SUA COR Color Consultation Service Free professional color consultation service available at Sherwin Williams Brasil retail and Revenda Master stores, where customers submit photos of their spaces and receive three personalized color combinations with digital environmental simulations within eight business days.
• SW PRO Pintor Program Loyalty and support program for professional painters in Brazil, providing Pro Painter Club membership, free training courses and customer referrals via the "Ache Seu Pintor" (Find Your Painter) platform, helping painters grow their business using Sherwin-Williams products.
• Sistema Tintométrico BBF Cores In-house tintometric color mixing service backed by dedicated technical support, enabling authorized retailers and resellers in Brazil to dispense and shake more than 1,500 custom colors on demand across the Sherwin-Williams product range.
• Colormix 2026 Color Collection Annual trend color collection for 2026 featuring the Color of the Year and curated trend color palettes, including monthly "Cor do Mês" features such as Experiência Tropical SW 6176 and Palha de Milho SW 7688, used by consumers and designers to select seasonal paint colors.
• by Pedro Franco Color Collection Brazil-specific exclusive color collection curated with designer Pedro Franco, featuring regional sub-collections (Minuano, Tiradentes, Bahia) inspired by Brazilian regions, used by consumers to select culturally authentic paint colors.

Quantifiable outcome

• NovaCor Paredes PRO covers up to 115m² per 16L can
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Pedro Franco (Designer)coreStrategic or Co-development PartnerPedro Franco is a Brazilian illustrator/designer who partnered with Sherwin-Williams to create exclusive Brazil-focused color collections. The 'by Pedro Franco' collection celebrates Brazilian regional diversity through curated color palettes inspired by distinct regions: Minuano Collection (Southern Brazil with references to Anita Garibaldi and Rio do Rastro), Tiradentes Collection (colonial Minas Gerais featuring local fauna and Frei Veloso illustrations), and Bahia Collection (2020 collection referencing local gastronomy, sunsets, colonial architecture, and crafts). The partnership allows Sherwin-Williams to connect with Brazilian consumers through culturally authentic color stories.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jotun: Jotun is a global decorative and protective coatings manufacturer with established Brazilian operations, targeting both professional and DIY segments through tintometric mixing systems. Comparable on tintometric technology, color libraries, and multi-tier architectural paint offerings.
• Coral (AkzoNobel): Coral is the mass-market leader of AkzoNobel's Brazilian architectural paint portfolio and the household reference brand in DIY paint. Directly comparable in target market (Brazilian homeowners and professional painters), product portfolio, and extensive Brazilian retail presence.
• Suvinil (independent post-divestiture): Suvinil is one of Brazil's most recognized paint brands, originally a BASF joint venture, now operating independently. Directly comparable in Brazilian architectural paint market, color collections, professional and DIY segment coverage, and retail/wholesale distribution.
• AkzoNobel (Coral / Suvinil / Sparlack): AkzoNobel operates Coral, Suvinil and Sparlack — the dominant architectural paint brands in Brazil. Same product category (decorative interior/exterior paints), same target customers (DIY homeowners and professional painters), same retail and reseller distribution model, making it the most directly comparable peer.
• PPG (Tintas PPG / Renner): PPG's decorative coatings division competes head-to-head in Brazilian architectural paints through Tintas PPG and the Renner brand. Directly comparable in product mix (interior/exterior latex and acrylic), professional and DIY channel coverage, and Latin American footprint.

Regional players

• Tintas Lukscolor: Tintas Lukscolor is a Brazilian architectural paint manufacturer focused on interior/exterior latex, acrylic and floor paints. Comparable on product mix and Brazilian DIY/professional channels, though it operates primarily in Brazil rather than across Latin America.

Broad incumbents

• Kansai Paint: Kansai Paint is a global paints and coatings incumbent with growing Latin American presence. Comparable as a broad multinational peer competing in architectural and industrial coatings, with overlapping tintometric and color-matching capabilities.
• Behr (Masco Corporation): Behr is a leading premium architectural paint brand in North America, distributed through Home Depot, with proprietary tintometric systems and DIY/professional tools. Comparable on premium decorative positioning, tintometric color technology and integrated digital color visualization.
• Benjamin Moore (Berkshire Hathaway): Benjamin Moore is a premium architectural paint brand in North America with tintometric color matching (Benjamin Moore Color Portfolio) and a professional painter channel. Comparable positioning as a premium decorative brand with strong professional painter relationships and proprietary color systems.
• BASF Coatings: BASF supplies coatings raw materials and participates in the Brazilian paint value chain (historically via Suvinil JV). Comparable as a broad incumbent chemicals and coatings player overlapping with architectural paint formulation and distribution in Brazil and South America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=ZzSjrQLdk3A
• Facebookfacebook.com/sherwinwilliamsbrasil
• LinkedInlinkedin.com/company/sherwin-williams-brasil-ind%C3%BAstria-com%C3%A9rcio
• Instagraminstagram.com/sherwinwilliamsbr
• Pinterestbr.pinterest.com/swbrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherwin Williams Brasil Indústria Comércio