SHIELD LAW
Shield Law is a Calgary-based general practice law firm serving individual consumers and small businesses in Alberta across criminal defence, family law, real estate, wills and estates, civil litigation, and corporate law. The 7-person firm operates on a traditional fee-for-service model with direct-to-consumer client acquisition.
- Company typePrivate
- Founded2006
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SHIELD LAW does
Shield Law is a general practice law firm headquartered in downtown Calgary, Alberta, Canada, serving individual consumers and small business owners across the province. The firm operates across seven practice areas: criminal defence (drug offences, domestic violence, bail hearings, property offences, and homicide cases), family law (divorce, separation, child/spousal support, custody, and property division), wills and estates (will drafting, probate, estate administration, and guardianship), real estate (residential and commercial transactions, refinancing, title transfers, and commercial leases), general civil litigation, notary and commissioner for oaths services, and business and corporate law.
The firm is led by Marc Crarer, who has extensive courtroom and trial experience at all levels of Court and is cited as lawyer of record on over 20 written decisions. The team includes a Student-at-Law, Osarugue Obasohan, an internationally trained lawyer who completed the National Committee on Accreditation process in August 2023. Headcount is approximately 7 employees.
Shield Law operates on a traditional professional services billing model. Revenue is generated through fees for consultations, court representation, document drafting, and ancillary services. Only notary public ($49.99+GST) and commissioner for oaths ($29.99+GST) fees are publicly disclosed; all other legal services are quote-based. The go-to-market is direct-to-consumer, relying on a Google-optimized website, organic search visibility, word-of-mouth referrals, and consultation booking. The firm has no external funding, no channel partners, no technology platform, and no disclosed plans for geographic expansion beyond Alberta.
SHIELD LAW firmographics
Firmographics- Name
- SHIELD LAW
- Legal name
- Shield Law
- Website
- https://shieldlawgroup.ca
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shield Law is a Calgary-based general practice law firm serving individual consumers and small businesses in Alberta across criminal defence, family law, real estate, wills and estates, civil litigation, and corporate law. The 7-person firm operates on a traditional fee-for-service model with direct-to-consumer client acquisition.
- Ownership category
- akta.pro rank
SHIELD LAW industry classification
Industry- Product category
- Legal Services
- NAICS
- Offices of Lawyers (54111), Title Abstract and Settlement Offices (541191)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Family & Private Client (Trusts & Estates) Law (BPAHAAAK)
Keywords
Where SHIELD LAW is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
SHIELD LAW business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Legal Services Fees: Shield Law generates revenue through billing for legal services including consultations, court representation, document drafting, notarization, and commissioning services. Fees are charged for specific legal services across practice areas including criminal defence, family law, real estate transactions, wills and estates, and civil litigation. The firm operates on a traditional law firm billing model with fees disclosed for notary and commissioner services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Notary Public services at $49.99+GST |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
SHIELD LAW product offering
Product offeringCore offering
Shield Law is a Calgary-based general practice law firm that provides legal representation, advice, and related services across seven practice areas: Criminal Defence, Family Law, Wills & Estates, Real Estate, General Civil Litigation, Notary and Commissioner for Oaths, and Business and Corporate Law. Services are delivered by the firm's small in-house legal team through in-person consultations, phone/email, and court representation at all levels of Alberta courts. The firm also offers document notarization and commissioning of oaths at fixed unit prices.
Product overview
SHIELD LAW is a general practice law firm providing comprehensive legal services in Calgary, Alberta. The firm operates as a single unified service offering across seven distinct practice areas: Criminal Defence Law (covering drug offences, domestic violence, bail, property offences, and homicide cases), Family Law (including divorce, spousal/child support, property division, and custody matters), Wills & Estates (probate, will drafting, and guardianship), Real Estate (residential/commercial transactions, refinancing, title transfer, landlord-tenant disputes, and foreclosure), General Civil Litigation, Notary/Commissioner for Oaths services, and Business and Corporate Law. These services are delivered directly by the firm's legal team through traditional law firm client engagements rather than through a software platform or modular product architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Criminal Defence Law
Companies that use SHIELD LAW
Customer profileSegments2 records
Ideal customer profiles2 records
SHIELD LAW technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SHIELD LAW partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
SHIELD LAW competitors and assessment
Company assessmentBroad incumbents
- Dentons: Global law firm with a major Calgary office offering full-service practices including corporate, litigation, real estate, and family law. Comparable because it serves the same Alberta client base with overlapping practice areas, but operates at vastly greater scale and breadth.
- Miller Thomson LLP: Canadian mid-sized full-service law firm with an Alberta office practicing in business, real estate, litigation, and estates. Comparable because it serves similar SME and individual clients in Alberta with comparable practice breadth.
- Bennett Jones LLP: Leading Calgary-headquartered Canadian law firm with substantial corporate, litigation, and real estate practices. Comparable as a Calgary-rooted full-service firm serving similar client matters, though significantly larger and more institutionally focused.
- McCarthy Tétrault LLP: Major Canadian national law firm with a Calgary office covering business law, litigation, real estate, and family-related matters. Comparable through overlapping service categories and Alberta presence, but competes primarily with larger institutional clients.
- Borden Ladner Gervais LLP (BLG): One of Canada's largest full-service law firms with offices in Calgary covering litigation, corporate, real estate, and family law. Comparable through overlapping full-service offerings in the same Alberta market, but operates at a national scale.
- Norton Rose Fulbright Canada LLP: Global law firm with a Calgary office serving Alberta clients across corporate, energy, litigation, and real estate practices. Comparable because it competes for the same mid-market Alberta matters that Shield Law targets, with substantially greater resources.
Regional players
- Field Law: Calgary and Edmonton-based full-service regional law firm serving Alberta businesses and individuals across litigation, real estate, family, and estates. Comparable through similar practice mix, regional Alberta focus, and mid-market positioning.
- JSS Barristers: Calgary-based litigation-focused boutique serving Alberta clients in commercial and civil disputes. Comparable through Alberta legal market presence and shared litigation/courtroom work with Shield Law.
- Burnet, Duckworth & Palmer LLP (BDP): Calgary-headquartered regional law firm with strong corporate, litigation, and real estate practices serving Alberta clients. Comparable through Calgary-rooted full-service offerings targeting overlapping mid-market clients.
- Carbert Near LLP: Calgary-based boutique law firm serving businesses and individuals in Alberta across corporate, real estate, and commercial litigation. Comparable through Calgary-market focus and similar SME/individual client orientation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
SHIELD LAW social profiles
Digital presenceSHIELD LAW financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHIELD LAW leadership team
Management profileNumber of profiles
Profiles2 records
SHIELD LAW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHIELD LAW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHIELD LAW
What does SHIELD LAW do?
Shield Law is a Calgary-based general practice law firm that provides legal representation, advice, and related services across seven practice areas: Criminal Defence, Family Law, Wills & Estates, Real Estate, General Civil Litigation, Notary and Commissioner for Oaths, and Business and Corporate Law. Services are delivered by the firm's small in-house legal team through in-person consultations, phone/email, and court representation at all levels of Alberta courts. The firm also offers document notarization and commissioning of oaths at fixed unit prices.
Is SHIELD LAW a public or private company?
SHIELD LAW is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SHIELD LAW founded?
SHIELD LAW was founded in 2006. It employs 1 to 10 people.
Where is SHIELD LAW based?
SHIELD LAW is headquartered in Calgary, Canada, in the North America region.
How does SHIELD LAW make money?
One revenue line is on record: legal Services Fees.
Who are SHIELD LAW's main competitors?
Broad incumbents on record are Dentons, Miller Thomson LLP, Bennett Jones LLP, McCarthy Tétrault LLP, Borden Ladner Gervais LLP (BLG) and Norton Rose Fulbright Canada LLP. Regional players are Field Law, JSS Barristers, Burnet, Duckworth & Palmer LLP (BDP) and Carbert Near LLP.
Does SHIELD LAW have an API?
No public API is recorded for SHIELD LAW.
What industry is SHIELD LAW in?
SHIELD LAW's product category is Legal Services. Its primary akta.pro industry code is BPAHAAAK, Family & Private Client (Trusts & Estates) Law. Its NAICS code is 54111 and its SIC code is 8111.