What SHIFTT does

SHIFTT is a full-service digital marketing and creative agency headquartered in Guatemala City, Guatemala, operating since 2003 under the positioning "Creativa y Efectiva" (Creative and Effective). The agency delivers a comprehensive suite of digital services organized into six core offerings: Planning (market research, target audience definition, competitive benchmarking, and customer journey mapping), Branding (brand identity, naming, logo design, and packaging), Estrategia 360 (full-service marketing including media placement, campaigns, BTL activations, events, PR, and video production), Estrategia Digital (digital strategy, influencer programs, social media management), Desarrollo Web (responsive web development, app development, SEO/SEM, e-commerce, UX/UI, and inbound marketing), and Paid Media (programmatic and direct digital media buying with 100% transparent reporting across Google Ads, Facebook, Instagram, YouTube, LinkedIn, and other platforms).

The agency's underlying technology centers on standard web development frameworks supporting responsive design, SEO/SEM optimization, and e-commerce, combined with integrations to major third-party digital advertising platforms. It does not appear to operate a proprietary software platform or AI/ML-driven tooling. SHIFTT also delivers custom project offerings such as the Registro de Garantías Mobiliarias government platform and a streaming solution for Jameson Latinoamérica.

SHIFTT generates revenue through professional services delivered on a project or retainer basis to enterprise and government clients. The go-to-market motion is consultative and sales-led, with client acquisition driven primarily through direct outreach, website contact forms, and WhatsApp communication. The customer base spans marquee Guatemalan government institutions (Banco de Guatemala, SAT, Superintendencia de Bancos), international development organizations (PNUD, USAID, Unión Europea), major multinational enterprises (Abbott, Pepsi, P&G, Duke Energy, Telefónica, Domino's Pizza, InterBanco), and educational and media institutions. The agency operates with a small team of approximately 10 employees and is privately held with no disclosed institutional investors or parent company.

Name

SHIFTT

Legal name

SHIFTT

Website

https://shiftt.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

SHIFTT is a Guatemala-based full-service digital marketing and creative agency serving enterprise, government, and international development clients across Central America with planning, branding, digital strategy, web development, and paid media services.

Ownership category

akta.pro rank

Headquarters

HQ city

Guatemala City, Guatemala

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Digital Marketing: SHIFTT generates revenue through professional services including planning, branding, digital strategy, web development, and paid media services. Given the nature of B2B agency services and enterprise clients, revenue is likely project-based or retainer-based.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SHIFTT is a full-service digital marketing and creative agency that sells integrated brand and digital services—strategic Planning, Branding, 360 marketing, Digital Strategy, Web Development (websites, apps, e-commerce, UX/UI, SEO/SEM), and Paid Media buying across programmatic and major social/search platforms. Deliverables are delivered as professional consulting engagements and project implementations rather than as a packaged software product.

Product overview

SHIFTT is a digital marketing and creative agency offering a comprehensive suite of services organized into six core offerings: Planning (market research and strategy), Branding (identity and design), Estrategia 360 (full-service marketing), Estrategia Digital (online campaigns), Desarrollo Web (websites and apps), and Paid Media (digital advertising). The agency positions itself as the 'Creative and Effective Agency' with 23 years of experience managing digital brands. Services are delivered as professional consulting and implementation offerings rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Planning

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BBDO Worldwide: Global creative agency network serving multinational brands including Pepsi and P&G — clients SHIFTT also lists. Competes in the same paid media, branding and digital strategy RFPs across Central America.
• McCann Worldgroup: Global advertising and marketing services network with deep LATAM footprint. Serves similar CPG, telecom and government clients as SHIFTT through coordinated regional hubs.
• MullenLowe Group: Global advertising network with strong Latin American operations. Competes directly with SHIFTT for integrated digital, branding and 360 campaign mandates from regional enterprise clients.
• Publicis Groupe: Global communications holding company with multiple agency brands in Central America. Competes at the holding-company level for the enterprise clients SHIFTT serves.
• Grey Global Group: Global advertising network with LATAM operations competing for the same CPG and enterprise digital mandates as SHIFTT.
• Ogilvy: Global advertising and digital agency network with extensive presence across Latin America. Competes for the same enterprise and government accounts as SHIFTT, offering a broader portfolio at the cost of local Guatemalan depth.
• VML: Global digital-first agency network with strong LATAM presence following the Wunderman Thompson merger. Competes with SHIFTT for digital strategy, web development and paid media engagements.
• DDB Worldwide: Global creative agency network active across Central America. Competes with SHIFTT for branding, digital and creative mandates from multinational and government accounts.

Emerging players

• draftLine (P&G in-house agency): P&G's internal creative and media agency that absorbs work traditionally outsourced to external shops like SHIFTT. Represents the in-housing competitive threat most relevant to one of SHIFTT's flagship enterprise clients.

Direct peers

• Watson Creative Group: Independent full-service digital and branding agency with comparable integrated offerings in strategy, branding, web and paid media — closest structural analog to SHIFTT outside Latin America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/shiftt
• Facebookfacebook.com/shiftt
• LinkedInlinkedin.com/company/shiftt
• Instagraminstagram.com/shiftt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHIFTT