Shila

What Shila does

Shila is a six-suite boutique hotel operating from a late 1920s neoclassical residence at Mantzarou 10 in Kolonaki, Athens, Greece, legally structured as AUMSHILA SINGLE-MEMBER P.C. The property offers six distinctively designed suites (Garden Retreat, Romantic Dust, La Boheme, The Dreamers, Attic Antique, and Artist Atelier) ranging from 30 to 60 square meters, each with curated art, organic botanical bath amenities, and in-suite Greek breakfast. Communal spaces include a rooftop garden and a library lounge with original 1920s mosaic floors.

The company's commercial model rests on four revenue streams: nightly suite accommodations priced at premium boutique rates with seasonal promotions (Spring 20% off, Winter Escape stay-4-pay-3); event hosting for fashion campaigns, art exhibitions, corporate meetings, weddings, and private celebrations; commission-based art sales from a curated collection of 15+ Greek and international artists; and an e-commerce shop under the House of Shila umbrella selling artisanal Greek spirits, wines, beers, and gourmet snacks. Distribution combines direct booking via a proprietary online reservation system with listings across luxury aggregators including Mr & Mrs Smith, Michelin Guide, Pretty Hotels, Tablet Hotels, and Boutique Homes.

The customer base is anchored on luxury leisure travelers seeking design-led, intimate stays, with a secondary segment of creative industry and corporate clients using the venue for shoots and events. The company has earned sustained editorial recognition, including three consecutive years on Vogue's 'Best Places to Stay in Athens' and features in Forbes, Condé Nast Traveller, Financial Times, Architectural Digest, Monocle, and Travel + Leisure. Operational scope is currently single-asset and domestic (Greece), with a sister-property concept, Mona Athens, signalled under the same House of Shila ownership umbrella.

Name

Shila

Legal name

AUMSHILA SINGLE-MEMBER P.C.

Website

https://shila-athens.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Shila operates a six-suite luxury boutique hotel in Kolonaki, Athens, within a 1920s neoclassical residence, serving affluent leisure travelers and creative-industry clients with curated art, event hosting, and an e-commerce shop for artisanal Greek products.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

Keywords

• Boutique hotel suites
• Luxury hospitality services
• Event venue hosting
• Art collection sales
• Artisanal product shop

Headquarters

HQ city

Athens, Attica

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Suite Accommodations: Primary revenue from renting six uniquely designed boutique suites with nightly rates. Includes complimentary breakfast served in suite. Additional revenue from extra person fees (€35/night for guests 3+), pet fees (€15/day), and optional services (private driver, car rental, parking, laundry, medical services).
2. Event Hosting: Revenue from hosting events including art shows, photography sessions, fashion campaigns, business meetings, fundraiser cocktails, birthdays, and weddings. The property accommodates both intimate gatherings and larger parties in courtyard and rooftop garden.
3. Merchandise Shop: Online shop selling artisanal food and beverage products including spirits, wine, beer, mixers, and snacks. Products sourced from Greek artisanal suppliers and partner brands.
4. Art Sales: Sale of artworks displayed throughout the hotel, with shipping arranged on request. Commission from featured artists' sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Shila is a six-suite boutique hotel occupying a late-1920s neoclassical residence in the Kolonaki neighborhood of Athens, Greece. Each suite is individually designed and complemented by communal spaces (Rooftop Garden and Library Lounge) for guests. Beyond accommodations, the property hosts private events (art shows, fashion campaigns, business meetings, weddings) and operates an online shop selling artisanal Greek food and beverage products, as well as a curated art collection available for purchase.

Product overview

Shila is a boutique hotel comprising six distinctively designed suites (Garden Retreat, Romantic Dust, La Boheme, The Dreamers, Attic Antique, and Artist Atelier), complemented by communal spaces including a Rooftop Garden and Library Lounge. The property offers event hosting services for art shows, photography sessions, business meetings, and celebrations, featuring an on-site art collection available for purchase. The hotel operates an e-commerce shop selling artisanal Greek food and beverage products including spirits, wines, craft beers, and gourmet snacks.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Third consecutive year in Vogue's 'Best Places to Stay in Athens'

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Drew EscrivaminorOthersGreek artist featured in Shila's art collection, with works displayed throughout the hotel and available for guest purchase.
• Eftihia StefanidiminorOthersGreek artist featured in Shila's art collection with paintings displayed in suites and common areas.
• Elli StefanidiminorOthersGreek artist whose works are part of Shila's permanent art collection on display.
• Vladikas Lord AmberminorOthersArtisanal spirits brand featured in Shila's shop and minibars. Aged Tsipouro product line.
• Babel BreweryminorOthersCraft brewery supplying Dala Mexican Style Lager featured in Shila's shop.
• ZymiminorOthersArtisanal food brand supplying organic handmade biscuits and breadsticks to Shila's shop.
• Three CentsminorOthersBeverage brand supplying premium mixers (Mandarin Soda, Pink Grapefruit Soda) to Shila's shop.
• Georgas WineryminorOthersGreek winery supplying natural wines including KOKKINELI, PIPERATO, YOMATARI to Shila's shop.
• Mona AthenscoreStrategic or Co-development PartnerSister boutique hotel and concept space under the same ownership group (House of Shila). Followed on Instagram as Mona Athens.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Hotel & Ryads Barrière Le Naoura: Small-scale luxury heritage boutique hotel in Marrakech with curated design. Comparable as an intimate, design-driven boutique property in a Mediterranean-adjacent cultural destination, though serving a different geography than Athens.

Direct peers

• Mona Athens: Sister boutique hotel and concept space under the same House of Shila ownership group. The closest direct peer — same ownership, complementary Athens boutique-hotel positioning, and shared event/shop infrastructure.
• Casa Delfino Hotel & Spa: Heritage boutique hotel in Chania, Crete. Comparable as a small-scale, design-forward heritage Greek boutique hotel serving cultural-tourism luxury travelers — similar in scale, design philosophy, and Mediterranean-heritage positioning.
• Periscope Hotel Athens: Boutique design hotel in central Athens. Comparable as a small-scale Athens boutique property targeting design-conscious travelers, with similar positioning in the city's boutique luxury segment where Shila competes.
• The Margi Hotel: Boutique luxury hotel on the Athens Riviera. Comparable as a design-forward luxury boutique hotel targeting affluent travelers seeking curated experiences, with similar emphasis on food, design, and personalized service — though located in a coastal rather than central-city setting.
• Hôtel des Grands Boulevards: Parisian boutique hotel combining curated design, food, and intimate scale. Comparable as a small European capital-city boutique hotel targeting culturally engaged luxury travelers with a hybrid rooms-plus-F&B-plus-design concept similar to Shila.
• New Hotel Athens: Design-led boutique hotel in Athens with curated art and design focus. Comparable as a small Athens luxury boutique property emphasizing contemporary design and art — directly competing for the same design-conscious, art-engaged traveler segment.
• Ergon House Athens: Boutique hotel and gastronomy concept in central Athens. Comparable as a small-scale, design-led Athens boutique hotel combining accommodation with curated food/retail experiences — closely aligned with Shila's hybrid rooms-plus-artisan-shop model.

Broad incumbents

• King George Hotel Athens: Historic luxury hotel near Syntagma Square, Athens. Comparable as a heritage Athens luxury accommodation competing for the same cultural-tourism and corporate traveler segments, but at significantly larger scale and broader market positioning than Shila's boutique concept.
• Hotel Grande Bretagne: Iconic historic luxury hotel in central Athens. Comparable as a heritage luxury property in Athens targeting affluent leisure and corporate travelers, but operates at much larger scale and as a broad-incumbent chain property rather than a six-suite boutique concept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shila-athens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shila