Shillingford Organics

What Shillingford Organics does

Shillingford Organics is a family-owned organic and agroecological farm located 3 miles from Exeter city centre in Devon, UK. The farm has been operated by the Bragg family since 1965 and has held Soil Association organic certification since 2000. It produces seasonal vegetables, fruit, salad, and eggs using farming methods that exclude pesticides and artificial fertilisers, and maintains non-GM feed for its chickens.

The company generates revenue through six streams: weekly subscription veg boxes (priced £13-£40) delivered to homes and pickup points across Exeter and surrounding areas, individual produce sales through its online shop, a physical Farm Shop & Cafe on Cowick Street in Exeter, regular attendance at five Devon farmers markets, wholesale supply to local shops, caterers, box schemes, and schools in Exeter and Totnes, and on-farm events including Buck's Banquet dinners and the Harvest Festival. Its technology stack consists of the Growing Good e-commerce and customer-management platform (with EU-hosted analytics via PostHog), Stripe payment processing, and home-compostable packaging across deliveries.

The business serves primarily health-conscious individual consumers in the Exeter and Devon area who value locally grown, certified organic produce, supplemented by a smaller base of local B2B wholesale customers. Operations are led by founder Martyn Bragg alongside approximately eight named team members covering growing, packhouse, delivery, and a fermentation specialist, with the farm certified by the Soil Association and integrated into a multi-channel direct and local distribution model.

Name

Shillingford Organics

Legal name

Shillingford Organics

Website

https://shillingfordorganics.co.uk

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Shillingford Organics is a family-owned Soil Association-certified organic farm near Exeter, UK, selling weekly subscription veg boxes, individual produce, and farm goods through home delivery, a farm shop & cafe, Devon farmers markets, and local wholesale channels.

Ownership category

akta.pro rank

Product category

Organic Produce

NAICS

Fruit and Vegetable Retailers (44523), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

akta.pro secondary industries

Organic Produce & Farm Market Retail (CRAHAEAD), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Produce Markets & Greengrocers (CRAHAHAA), Organic Row Crop Farming (Grains, Oilseeds, Pulses) (AFAGAKAA), Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB)

Keywords

• Organic vegetable boxes
• Farm box delivery
• Agroecological farming
• Organic produce sales
• Community supported agriculture

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Veg Box Subscriptions: Weekly subscription model delivering seasonal organic veg boxes to customers' homes or pickup points. Boxes range from small (1-2 people) to family size, with veg-only, fruit-inclusive, and salad-specific options.
2. Individual Product Sales: Online shop selling individual organic vegetables, fruits, eggs, and other produce. Customers can add items to their box orders or order standalone products.
3. Farm Shop & Cafe: Physical retail location selling produce and serving seasonal dishes. Kitchen open 10am-2pm on operating days.
4. Wholesale to Local Businesses: Supplying local shops, caterers, box schemes, and schools with seasonal organic vegetables. Delivery service to Exeter and Totnes areas.
5. Farmers Market Sales: Direct sales at farmers markets in Exeter, Crediton, Teignmouth, and Topsham.
6. Events & Experiences: Hosting farm events including Buck's Banquet dinners, Devon's Harvest Festival, Big Butterfly Count, and Martyn's Farming Club volunteer days.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Shillingford Organics is an organic, agroecological farm near Exeter that grows and sells seasonal organic vegetables, fruit, and eggs. Its core offering is a weekly veg box subscription delivered to homes and pickup points across Exeter and surrounding areas, complemented by an online shop for individual produce, a physical Farm Shop & Cafe, farmers market presence, wholesale supply to local businesses, and on-farm events.

Product overview

Shillingford Organics operates a mixed e-commerce and physical retail business centered around organic vegetable box subscriptions. The core offering consists of six distinct veg box products (Small, Medium, Large, Farm, Premium, and Salad boxes ranging from £13 to £30) and three fruit bag options (£8 to £18.25). Individual fresh produce items (vegetables, fruits, and salad/herbs) are available as add-ons to online orders, along with farm-fresh eggs. The company also operates physical retail channels including a Farm Shop & Cafe in Exeter and multiple farmers markets across the region. Additional revenue streams include wholesale supply to local businesses, events/farm experiences, and volunteer programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Veg Box Subscription Weekly subscription delivering seasonal organic vegetable boxes to customers' homes across Exeter and surrounding areas or to local pickup points. Boxes range from Small (1-2 people, £13) to Large (4-5 people, £22), with a Premium selection (£30), a Farm selection (£19), a Seasonal Salad Box (£19), and mixed Veg & Fruit and Family Veg & Fruit boxes (£30 and £40). Contents change weekly according to the seasons.
• Individual Fresh Produce Standalone individual organic vegetables, fruits, and salad & herbs available for separate purchase via the online shop, addable to box orders or ordered on their own. Items range from garlic (£0.70) to strawberries (£5.80) and include cauliflower, French beans, cabbage, mushrooms, beetroot, onions, potatoes, carrots, pomegranates, figs, oranges, clementines, plums, berries, melons, avocados, bananas, apples, pears, citrus, ginger, spinach, peppers, chillies, sprouts, and turmeric. Sourced from the farm and from international organic suppliers where local supply is unavailable.
• Organic Eggs Medium-size fresh organic eggs produced on the Shillingford Organics farm using non-GM feed and high animal welfare standards, sold in half-dozen packs at £2.90 via the online shop.
• Farm Shop & Cafe Physical retail location at 36 Cowick Street, St Thomas, Exeter, selling Shillingford Organics produce alongside seasonal dishes, cake and coffee. The kitchen operates from 10am-2pm on trading days; the shop is open Tuesday, Wednesday, Friday, and Saturday mornings.
• Wholesale Produce Supply Wholesale supply of seasonal organic vegetables to local shops, caterers, box schemes, and schools in Devon. Deliveries run to Exeter on Mondays and Fridays year-round and to Totnes on Tuesdays from mid-summer to early spring.
• Farmers Markets Presence Regular pop-up market stalls selling Shillingford Organics' full range of home-grown produce at Exeter (Thursday), Exeter Quayside (3rd Saturday), Crediton (1st and 3rd Saturday), Teignmouth (last Saturday), and Topsham (every Saturday).
• Farm Events & Experiences On-farm events including tractor tours, field-to-fork feasts, nature walks, open days, Buck's Banquet (rustic long-table dinner with Buck's), Devon's Harvest Festival, Big Butterfly Count, Martyn's Farming Club volunteer days, and team building experiences held in the farm's Events Barn.

Quantifiable outcome

• Packaging is home compostable - eliminating plastic waste

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Buck'scoreStrategic or Co-development Partner · 5 September 2026Buck's has partnered with Shillingford Organics for on-farm dining events including Buck's Banquet (rustic long-table dinner) and Devon's Harvest Festival. Buck's creates seasonal menus using Shillingford Organic produce and other local suppliers for over-fire cooking experiences in the Events Barn.
• Soil AssociationcoreOthersShillingford Organics displays the Soil Association organic certification logo, indicating their organic farming practices meet Soil Association standards.
• Growing GoodcoreTechnology or IntegrationGrowing Good provides the online ordering platform and customer management system for Shillingford Organics. Their EU-based (Frankfurt) infrastructure handles analytics and data processing.
• International Organic SuppliersminorOthersVarious international organic farms supplying produce not locally available: Spain (avocados, oranges, clementines, melons, plums, figs, blueberries, peppers, chillies, garlic, butternut squash), Portugal (sweet potatoes, purple sweet potatoes), Italy (kiwi, apples, pears, grapefruit, lemons, limes), Netherlands (red onions), Peru (pomegranate, ginger, turmeric), South Africa (clementines), Argentina (pears), Dominican Republic (bananas).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Organic Delivery Company: UK-based organic produce home delivery subscription service offering weekly boxes sourced from organic farms. Direct overlap with Shillingford Organics on organic certification, weekly box subscriptions, and DTC home delivery.
• Oddbox: UK fruit and veg box delivery scheme selling organic and conventional produce on a weekly subscription. Comparable on subscription-driven DTC produce delivery, target customer (UK households), and core SKUs of fresh fruit and vegetables.
• Abel & Cole: National UK organic grocery and weekly veg box delivery service with comparable DTC subscription mechanics, organic sourcing, and home-delivery distribution model. Serves similar health- and sustainability-conscious UK consumers at much larger scale.
• Riverford Organic Farmers: Devon-headquartered UK organic veg box subscription business founded 1951, offering weekly home-delivered organic produce with national reach. Directly comparable to Shillingford Organics in product category, customer base (health-conscious UK households), and DTC subscription/box-scheme model, but at meaningfully greater scale.

Regional players

• Heckington: UK regional organic/ethical produce box delivery scheme serving specific geographies. Comparable model of locality-branded veg boxes and home delivery, but operating outside Shillingford's Devon footprint.

Emerging players

• Farmdrop: Smaller UK DTC fresh produce platform with comparable mission of connecting consumers to local organic farms. Comparable on technology-enabled DTC produce retail and local-sourcing positioning, though at much smaller scale and consumer reach.

Others

• Soil Association: UK organic certification body under whose standard Shillingford Organics is certified (certification badge displayed site-wide). Comparable only as an enabling/ecosystem partner, not a competitor.
• Growing Good: EU-based (Frankfurt) e-commerce/ordering platform provider powering Shillingford Organics' online shop and customer management. Adjacent technology supplier rather than a competitor.
• Dart Valley Fungi: Devon-based gourmet mushroom grower (Shiitake, Fresh Gourmet Mix) supplying Shillingford Organics for resale. Supplier partner rather than direct competitor, but indicative of how adjacent local producers form the Devon organic ecosystem.

Broad incumbents

• Daylesford: Premium UK organic farm, farm shop, cafe, and online grocer operating across multiple locations and product categories. Overlaps with Shillingford on organic farming, farm shop and cafe format, and DTC retail, but operates at significantly larger scale and brand prestige.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ShillingfordOrganics
• Instagraminstagram.com/shillorganics
• LinkedInlinkedin.com/company/shillingford-organics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shillingford Organics