Shine Gold & Diamonds

What Shine Gold & Diamonds does

Shine Gold & Diamonds is a family-run jewellery retailer headquartered in Doha, Qatar, founded in 2000 by Abdul Rahman and currently led by Managing Director Sarafudheen. The company operates 13 retail showrooms across Qatar — including the Souq Al Faraj head office — with additional branches in Bahrain and India. Total headcount is approximately 53, of which around 30 are skilled craftsmen in a dedicated in-house jewellery workshop that the company states contributes over 250 years of combined custom-jewellery-making experience under the positioning 'You Dream It, We Make It.' The business is privately held with no disclosed external investors and no secondary transactions.

The core product line is 18K gold jewellery set with certified diamonds and coloured gemstones, spanning diamond rings (engagement, solitaire, halo, three-stone, stackable bands), diamond necklaces and pendants, diamond bracelets and bangles (including tennis bracelets up to 7.5ct total weight), gemstone rings (sapphire, emerald, ruby, tanzanite, etc.), diamond earrings, and a custom name necklace range available in English and Arabic calligraphy (Naskh and Diwani styles). The company has launched two sub-brands: 'Everyday Sparkle' — entry-level 18K diamond rings at QAR 849 to QAR 1,111 — and 'Ecoluxe by Shine,' positioned as Qatar's first full lab-grown diamond collection. Catalogue pricing spans from QAR 600 for entry-level custom name necklaces to QAR 44,490 for premium diamond tennis bracelets and QAR 19,750 for solitaire diamond rings.

Revenue is generated through one-time retail purchases across three channels: physical showroom sales, a Shopify-based e-commerce storefront, and direct WhatsApp ordering. Payment infrastructure includes Visa, Mastercard, American Express, Apple Pay, and Google Pay. The customer base is individual consumers purchasing for personal use, gifting (Eid, birthdays, weddings, anniversaries, Mother's Day, baby showers), and life-event purchases (engagement and wedding jewellery). Marketing is conducted via Facebook, Instagram, YouTube, and email newsletter, with free delivery offered across Qatar.

Name

Shine Gold & Diamonds

Legal name

Shine Gold & Diamonds

Website

https://shine.qa

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Shine Gold & Diamonds is a family-run jewellery retailer founded in 2000 in Doha, Qatar, operating 13 showrooms domestically plus branches in Bahrain and India. It sells 18K gold diamond and gemstone jewellery, custom designs, and Qatar's first lab-grown diamond collection (Ecoluxe by Shine) to individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Jewellery Sales: One-time purchase model for finished fine jewellery including rings, necklaces, bracelets, earrings, and bangles in 18K gold with diamonds and gemstones
2. Custom Jewellery Orders: Bespoke jewellery design and manufacturing services allowing customers to create personalized pieces

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Shine Gold & Diamonds retails 18K gold fine jewellery across diamond rings, necklaces, pendants, bracelets, bangles, earrings, and gemstone rings, complemented by a custom name necklace collection available in English and Arabic calligraphy. The company also operates an in-house workshop in Qatar for bespoke custom jewellery design and manufacturing under the "You Dream It, We Make It" positioning, and offers the Ecoluxe by Shine lab-grown diamond collection. Products are sold through 13 retail showrooms in Qatar, an online Shopify storefront, and WhatsApp ordering, with branches also in Bahrain and India.

Product overview

Shine Gold & Diamonds operates as a jewellery retailer offering a comprehensive portfolio of 18K gold and diamond jewellery products. The core offering centers on diamond rings (including engagement, solitaire, halo, and stackable designs), diamond necklaces and pendants, diamond bracelets, gemstone rings (featuring sapphires, emeralds, rubies, and other colored stones), and custom name necklaces with personalization options in English and Arabic calligraphy. The company differentiates through its 'Everyday Sparkle' everyday wear sub-brand and its 'Ecoluxe by Shine' lab-grown diamond collection. A key service is custom jewellery manufacturing through an in-house Qatar workshop with 'You Dream It, We Make It' positioning. Products are available in yellow, white, and rose gold in 18K purity.

Differentiator

Problem solved

Functional benefit

Brands

• Ecoluxe by Shine: Qatar's first full lab-grown diamond collection - affordable, kind to the earth, and just as brilliant as natural diamonds.

Products and services

• Diamond Rings A diverse collection of 18K gold diamond rings including engagement rings, solitaire rings, halo designs, stackable bands, channel set rings, and three-stone settings, with diamond weights from 0.03ct to 2.05ct and cuts including round brilliant, princess, cushion, and oval, targeted at consumers seeking fine jewellery for engagements, gifting, and everyday wear.
• Diamond Necklaces & Pendants Diamond necklace and pendant collection featuring round diamond pendants, baguette combinations, dancing diamond pendants, pearl and diamond pendant necklaces, and cross pendants, with diamond weights from 0.12ct to 0.55ct, intended for individual consumers seeking everyday and gifting fine jewellery.
• Diamond Bracelets & Bangles Diamond tennis bracelets and bangles collection with total diamond weights from 2.00ct to 7.5ct, including classic and round settings and multiple diamond color grades, targeted at consumers buying premium fine jewellery pieces.
• Diamond Bangles Diamond bangle collection featuring gold bangles set with diamonds, offered as standalone fine jewellery pieces for individual consumers.
• Diamond Earrings Diamond earring collection in various styles and diamond specifications, sold online and in showrooms to individual consumers.
• Gemstone Rings Gemstone ring collection featuring peridot, blue sapphire, aquamarine, amethyst, ruby, emerald, citrine, tanzanite, opal, and blue topaz stones set in 18K gold with diamond accents, targeted at consumers seeking colored stone fine jewellery.
• Solitaire Diamond Rings Classic solitaire diamond rings featuring single center stones in 18K gold, in princess cut, round brilliant, and 4-prong settings with diamond weights from 0.18ct to 1ct and higher, targeted at engagement and milestone-purchase consumers.
• Everyday Sparkle Collection An everyday-wear sub-brand collection of delicate 18K gold diamond rings designed for office looks, gifting, and simple celebrations, featuring lightweight pieces (0.03-0.10ct) with round brilliant G-H color and VS-SI clarity diamonds priced from QAR 849 to QAR 1,111.
• Custom Name Necklaces Personalized gold name necklaces allowing customers to customize names, words, or phrases in English or Arabic calligraphy (Naskh and Diwani styles), available with heart, infinity, or crown shapes and optional gemstone accents, targeted at consumers buying personalized gifts for occasions such as Eid, birthdays, and weddings.
• Arabic Calligraphy Name Necklaces Arabic calligraphy name necklaces with designs such as the infinity symbol, heart, crown, and floral motifs, featuring names written in Arabic script and popular for Eid and cultural celebrations among Arabic-speaking consumers in Qatar and the broader region.
• Ecoluxe by Shine Sub-brand collection of lab-grown diamond jewellery positioned as Qatar's first full lab-grown diamond line, offering affordable, earth-friendly diamonds that are just as brilliant as natural diamonds, targeted at consumers seeking ethical and value-oriented diamond jewellery.
• Custom Jewellery Design Service Bespoke custom jewellery design and manufacturing service allowing customers to commission one-of-a-kind pieces, delivered through a dedicated in-house workshop in Qatar staffed by around 30 skilled professionals with over 250 years of combined experience, under the "You Dream It, We Make It" slogan.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tiffany & Co. Global luxury fine jewelry brand with flagship presence in the GCC; competes with Shine at the upper end of diamond and bridal jewelry but across a much broader luxury portfolio.
• Swarovski: Global jewelry and crystal accessories brand with strong Middle East retail distribution; adjacent peer to Shine on fashion and gifting jewelry, though positioned below fine jewelry on price.
• Pandora: Global branded jewelry company with a Middle East retail and wholesale presence; overlaps with Shine on accessible gold and stone-set jewelry for gifting and everyday wear.

Direct peers

• Malabar Gold & Diamonds: India-headquartered fine jewelry retailer with extensive GCC showroom presence; directly comparable to Shine as a multi-store gold and diamond retailer serving diaspora and local consumers in the Middle East.
• Jos Alukkas: India-origin gold and diamond jewelry retailer with strong GCC presence; directly comparable product mix and showroom-based retail model to Shine's operations.
• Joyalukkas: Global Indian-origin gold and diamond jewelry chain with a large footprint across the GCC; competes head-to-head with Shine on gold, diamond, and bridal jewelry in Qatar and the wider region.
• Kalyan Jewellers: India-based fine jewelry retailer with significant Middle East operations; offers comparable gold, diamond, and bridal assortments to Shine's portfolio across GCC markets.
• Tanishq (Titan Company): Leading Indian fine jewelry brand under Titan, expanding internationally including into the GCC; comparable to Shine on certified gold and diamond jewelry with branded retail experience.

Regional players

• Pure Gold Jewellers: UAE-headquartered fine jewelry chain with GCC and international showrooms; comparable retail model and gold/diamond product mix to Shine, focused on the Gulf consumer.
• Damas Jewellery: Long-established GCC-based fine jewelry retailer with multi-brand and proprietary collections across the Middle East; competes with Shine in Qatar and other Gulf markets on gold and diamond jewelry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• YouTubeyoutube.com/@shinegoldanddiamonds
• Facebookfacebook.com/ShineGoldAndDiamonds
• Instagraminstagram.com/shinegoldanddiamonds
• LinkedInlinkedin.com/company/shine-gold-diamonds

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shine Gold & Diamonds