Petersfield’s Shine Radio

What Petersfield’s Shine Radio does

Petersfield's Shine Radio is a not-for-profit community radio service in Petersfield, Hampshire, operated entirely by volunteers. It serves residents across Petersfield and surrounding villages, together with local schools, charities, community organisations, and businesses. Its core output is a 24/7 service of local news, information, weather, travel, events, music, and community programming, accompanied by an on-demand podcast portfolio and a public local-events calendar.\n\nDistribution combines continuous internet streaming, DAB broadcasting in East Hampshire, a website/player, smart-speaker access, and podcast distribution through OmnyStudio and third-party apps. SharpStream supports live streaming, while WordPress, Slack, Google Drive, and Google Docs underpin the website, file handling, templates, and volunteer submissions. A custom events-calendar and audio-intake workflow extends content-production; collectively the stack is a multi-channel broadcast operation rather than a proprietary software platform.\n\nFunding comes from tiered radio advertising and programme sponsorship, one-off and recurring listener donations, grants, and project-specific crowdfunding. Advertising is sold mainly to local small businesses and institutions through recurring monthly packages that include social-media and web options; community events and school relationships support audience development and volunteer supply. No annual revenue or paid staff is disclosed, and the volunteer structure is consistent with a low fixed-cost operating model. Primary.

Name

Petersfield’s Shine Radio

Legal name

Petersfield Community Radio Ltd

Website

https://shineradio.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Petersfield's Shine Radio is a volunteer-run, not-for-profit community station serving Petersfield and surrounding villages with local news, information, music, events, podcasts, and 24/7 online and DAB broadcasting for residents, schools, community groups, and local businesses. Primary.

Ownership category

akta.pro rank

Product category

Community Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Community/Low-Power Nonprofit Radio (LPFM/Community Radio) (MPABADAE)

Keywords

• Community radio station
• Local radio broadcasting
• Digital audio broadcasting
• Podcast production services
• Radio advertising services

Headquarters

HQ city

Petersfield, Hampshire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsorship: Three-tiered advertising packages (Silver, Gold, Platinum) offering varying levels of daytime radio spots, social media and web options, with minimum 12-month campaigns. Also includes programme sponsorship such as weather report sponsorship.
2. Donations: Accepts one-off donations and monthly recurring support from listeners. Station is not-for-profit and relies on community support.
3. Grants and Funding: Receives grants and community funding including four-figure donations from local businesses to support equipment purchases and special projects like church service broadcasting.
4. Crowdfunding: Occasional crowdfunding campaigns for specific equipment or project goals, such as the £1,800 crowdfunding for professional church audio equipment.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Petersfield's Shine Radio operates a 24/7 digital community radio station serving Petersfield and surrounding villages in East Hampshire, delivering local news, weather, travel, community information, music, and on-demand podcasts. Content is broadcast via online streaming, DAB digital radio, smart speakers, and major podcast platforms. The station is entirely volunteer-run under a not-for-profit model, supplemented by tiered advertising packages (Silver, Gold, Platinum) sold to local businesses and supported by listener donations, crowdfunding, and grants.

Product overview

Petersfield's Shine Radio is a community radio station offering a portfolio of audio content products centered around its core 24/7 online radio stream and DAB broadcasting service. The station provides live radio programming alongside numerous on-demand podcasts including The P Pod (local stories), Dogs with Jobs (working dogs), Talking Books (author interviews), Growing Together (gardening), and The Shine Radio Recipe (food). Additional programming covers arts, sports, business, astronomy, and sustainability topics. The station operates on a not-for-profit model, funded through listener donations and tiered advertising packages (Silver, Gold, Platinum). Content is distributed via its website, smart speakers, podcast apps (Spotify, Apple Podcasts), and DAB radios. The station has won multiple awards including Best Digital Community Radio Station at the Community Radio Awards and maintains licensing from PRS for Music and PPL.

Differentiator

Problem solved

Functional benefit

Products and services

• Shine Radio 24/7 Online Stream A 24-hour digital community radio streaming service featuring local news, weather, travel, community information, music programming, and interviews, accessible via any internet-connected device. Licensed by PRS for Music and PPL.
• DAB Radio Broadcasting Digital Audio Broadcasting (DAB) radio service allowing listeners across East Hampshire to access Shine Radio via standard DAB radios in homes and vehicles, in partnership with UK DAB Networks under a small-scale DAB licence.
• Radio Advertising & Sponsorship Packages Three-tiered advertising packages (Silver from £90/month, Gold from £140/month, Platinum from £190/month) enabling local businesses to reach community-minded consumers through daytime radio spots rotated across dayparts, with optional social media and web promotional add-ons. Also includes programme sponsorship opportunities such as weather reports and Shine Time time-check recordings.

Quantifiable outcome

• More than 3,700 listeners per month tune in to the station
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Bedales SchoolscoreStrategic or Co-development PartnerEducational partnership with local independent school for student media training, content collaboration, and school news coverage. Includes safeguarding liaison with designated teacher Jen Moore.
• Churcher's CollegecoreStrategic or Co-development PartnerEducational partnership providing facilities for training events (including annual compliance training with Paul Chantler), student involvement, and school news coverage. Headmaster Simon Williams serves as safeguarding contact.
• Ditcham Park SchoolminorStrategic or Co-development PartnerEducational partnership with independent school; featured in radio advertising case study for promotional campaigns.
• The Petersfield SchoolcoreStrategic or Co-development PartnerPartnership with local secondary school; hosted inaugural community radio meeting; involved in student media training and school news coverage.
• Petersfield MuseumminorStrategic or Co-development PartnerAural history project partnership creating lasting legacy for future generations; museum featured in content and heritage days coverage.
• Antrobus House Business CentreminorStrategic or Co-development PartnerProvides accountancy services; featured in advertising case study for post-Coronavirus working campaign; headquarters location.
• UK DAB NetworkscoreTechnology or IntegrationTechnical provider partnered with Shine Radio and other community stations (Alton, Haslemere) to apply for digital radio licence for small-scale DAB broadcasting in Surrey and Hampshire.
• Petersfield Jazz & Blues FestivalminorGTM or Marketing PartnerJoint venture to create new weekly show featuring jazz and blues music, extending station content into new music genre.
• Petersfield PostminorGTM or Marketing PartnerLocal media collaboration for Doorstep Carols and local news sharing; newspaper printed carol words for community singalong.
• Petersfield Town CouncilminorOthersListed in community contacts for local voluntary and charitable organisations.
• First FridayminorOthersNetworking club for local business owners; featured in community contacts and programme sponsorship.
• Petersfield Area Churches Together (PACT)minorOthersLocal faith network; church services broadcast via station including crowdfunding for professional audio equipment at St Peter's Church.
• National Council for Voluntary Organisations (NCVO)minorOthersAccredited member of NCVO, demonstrating commitment to voluntary sector standards.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/shineradio
• Facebookfacebook.com/petersfieldradio
• Instagraminstagram.com/shineradiopetersfield
• LinkedInlinkedin.com/company/shineradio

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petersfield’s Shine Radio