제주신화월드 Jeju Shinhwa World

What 제주신화월드 Jeju Shinhwa World does

Jeju Shinhwa World is an integrated resort complex operated by Jeju Shinhwa World Co., Ltd., located in Seogwipo-si, Jeju-do, South Korea. The property launched in 2017 and combines four distinct hotel/residence brands — Marriott Resort, Somerset serviced apartments, Shinhwa Resort, and Landing Resort — with multiple attractions (Shinhwa Theme Park, Shinhwa Water Park, Momo Zoo), a full F&B portfolio spanning signature restaurants, casual restaurants, cafés, and bars, retail and lifestyle amenities (shopping, cinema, beauty/wellness, convenience store, bank), corporate meetings and wedding venues, and a premium Shinhwa Villas condominium line. The asset is one of the largest integrated resort footprints on Jeju Island.

The revenue model is multi-stream and consumer-direct: (1) hotel/resort accommodations priced from KRW 132,000 per night for extended stays and KRW 148,500 for the Basic Choice package; (2) theme and water park admissions, including bundle passes; (3) food and beverage; (4) meetings, events, and weddings; (5) retail and lifestyle spend; (6) Shinhwa Villas accommodation; and (7) the Shinhwa Rewards / Shinhwa Plus loyalty program. Tiered packages (Basic Choice, Stay More Save More, Water & Play) bundle rooms with attraction passes to lift per-stay spend and length of stay.

Distribution is predominantly direct via the proprietary reservation.shinhwaworld.com platform and the corporate website, with Shinhwa Holidays partner packages as an emerging third-party layer. Marketing spans a five-language website (Korean, English, Japanese, Simplified Chinese, Traditional Chinese) and localized social channels (Facebook, Instagram, YouTube, Naver Blog, Weibo, KakaoTalk, Xiaohongshu), targeting East Asian leisure tourists from Korea, China, Taiwan, Hong Kong, Japan, Singapore, and Malaysia. Core strategic partnerships are with Marriott International (Marriott-branded property and Bonvoy integration) and Somerset (extended-stay serviced residence brand). Underlying technology is an integrated resort management system for reservations, event bookings, membership, and multi-property operations; the company reports 336 employees, no disclosed revenue, and operates as a privately held Korean entity.

Name

제주신화월드 Jeju Shinhwa World

Legal name

Jeju Shinhwa World Co., Ltd.

Website

https://shinhwaworld.co.kr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Jeju Shinhwa World is an integrated resort complex in Seogwipo-si, Jeju Island, South Korea, operating four hotels (Marriott, Somerset, Shinhwa, Landing), two parks (Shinhwa Theme Park, Water Park), Momo Zoo, dining venues, retail, and event facilities targeting East Asian leisure and group tourists via a direct-booking model.

Ownership category

akta.pro rank

Product category

Integrated Resort & Hospitality

NAICS

Traveler Accommodation (7211), Amusement Parks and Arcades (7131), Accommodation (721), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGACAM

Luxury Villas & Residences Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAJAEAF

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks)

Travel & Hospitality/Tours, Attractions & Experiences/Theme Parks, Water Parks & Family Entertainment Centers

SECONDARYTHAGAEAL

Resort-Style Extended-Stay Properties

Travel & Hospitality/Lodging & Accommodation/Extended-Stay & Serviced Apartments (Aparthotels)

Keywords

• Integrated resort operations
• Hotel accommodations
• Theme park admissions
• Event venue services
• Vacation packages

Headquarters

HQ city

Seogwipo-si

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel & Resort Accommodations: Revenue from room bookings across four hotel properties: Landing Resort, Shinhwa Resort, Marriott Resort, and Somerset serviced apartments. Pricing starts at KRW 132,000 per night for packages. Multi-night stay packages available with volume discounts.
2. Theme & Water Parks Admissions: Revenue from Shinhwa Theme Park, Shinhwa Water Park, and Momo Zoo attraction admissions. Included in stay packages (e.g., Basic Choice includes Shinhwa Theme Park Big 3 Pass). Standalone day passes available.
3. Food & Beverage: Revenue from on-site dining across multiple venues: signature restaurants, casual restaurants, cafes and snacks, bars and pubs. The property lists dining as a primary revenue-generating category.
4. Meetings & Events: Revenue from corporate meeting venues and wedding banquet services. Event venues and event services are listed as a distinct operational category.
5. Retail & Lifestyle: Revenue from on-site shopping, beauty and wellness services, entertainment facilities including cinema, convenience store, and bank services.
6. Membership & Loyalty Program: Shinhwa Rewards membership program offering exclusive benefits and promotions to members, driving repeat visits and customer retention.
7. Shinhwa Villas (Premium Condos): Premium condo and villa-style accommodations offered for longer stays or premium experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Jeju Shinhwa World operates a large-scale integrated resort on Jeju Island, South Korea, offering accommodation across four hotel properties (Landing Resort, Shinhwa Resort, Marriott Resort, Somerset serviced apartments), recreational attractions (Shinhwa Theme Park, Shinhwa Water Park, Momo Zoo), a multi-format dining portfolio (signature, casual, café, bar), meetings and wedding event services, and premium Shinhwa Villas condo accommodations. The resort sells bundled stay-and-play packages and operates the Shinhwa Rewards loyalty program to drive direct bookings and repeat visitation.

Product overview

Jeju Shinhwa World is an integrated resort complex featuring four distinct hotels and resorts (Marriott, Somerset, Shinhwa Resort, and Landing Resort), multiple attractions including Shinhwa Water Park, Shinhwa Theme Park, and Momo Zoo, comprehensive dining options ranging from signature restaurants to casual dining and bars, lifestyle amenities including shopping, entertainment, and wellness, meeting and wedding event venues, and villa/condo accommodations. The property operates a loyalty program (Shinhwa Plus) and partner vacation packages. The integrated resort functions as a unified destination offering accommodation, entertainment, dining, and leisure experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Landing Resort: Five-star resort at Landing Resort Jeju Shinhwa World offering luxury accommodations at reasonable prices
• Shinhwa Resort
• Marriott Resort
• Somerset
• Shinhwa Villas
• Shinhwa Theme Park
• Shinhwa Water Park
• Momo Zoo
• Shinhwa Plus

Products and services

• Landing Resort Jeju Shinhwa World Five-star resort positioned as a value-tier accommodation option within Jeju Shinhwa World, marketed as 'the smart business choice: Five-star resort luxury at a reasonable price' for individual leisure travelers and small groups.
• Shinhwa Resort Jeju Shinhwa World Core resort accommodation within the Jeju Shinhwa World complex, offering standard resort rooms and amenities.
• Marriott Resort Jeju Shinhwa World Premium-tier luxury resort offering deep relaxation and tranquility with free minibar and luxurious amenities, operated under the Marriott International brand partnership within Jeju Shinhwa World.
• Somerset Jeju Shinhwa World International serviced residence brand offering extended-stay accommodations with self-catering facilities within the Shinhwa World resort complex, targeting longer-term visitors and families.
• Shinhwa Theme Park Theme park attraction within the Jeju Shinhwa World resort complex, with admissions available standalone or included in stay packages such as the Basic Choice Shinhwa Theme Park Big 3 Pass.
• Shinhwa Water Park Water park attraction within the resort complex, with admission available standalone or as part of the Water & Play summer package (KRW 159,500) that includes the Jeju 48-Hour Unlimited Pass and is valid at Landing and Somerset properties.
• Momo Zoo Zoo attraction within the resort complex, providing on-site animal exhibits as part of the resort's family-friendly leisure offering.
• Shinhwa Activity Curated activity programs and experiential offerings available to resort guests within the Jeju Shinhwa World complex.
• Signature Restaurants Upscale dining establishments within Jeju Shinhwa World offering premium culinary experiences to resort guests and walk-in visitors.
• Casual Restaurants Informal dining options within the resort complex serving resort guests and visitors looking for relaxed meal choices.
• Cafe & Snack Café and snack options within the resort complex providing light food and beverages to resort guests.
• Bar & Pub Bars and pubs within the resort complex offering alcoholic beverages and evening entertainment to resort guests.
• Meetings & Events Corporate event venue rental and event services for business meetings, conferences, and team-building gatherings, with dedicated event venues and full event service support at Jeju Shinhwa World.
• Wedding & Family Banquet Destination wedding ceremony venues and family celebration banquet services within the resort, targeting couples and families planning wedding ceremonies and celebration events.
• Shinhwa Villas Premium Condos Premium condominium accommodations within the Shinhwa Villas offering, providing extended-stay residential-style lodging for longer visits.
• Shinhwa Villas Villa-Style Condos Villa-style condominium accommodations within the Shinhwa Villas offering, providing premium residential-style lodging with enhanced space and privacy.
• Shinhwa Plus Membership Program Paid/premium loyalty and membership tier program offering exclusive benefits and promotions to members across Jeju Shinhwa World properties and attractions, driving repeat visits and customer retention.
• Shinhwa Rewards Program Free loyalty rewards program with membership terms and benefits applicable across Jeju Shinhwa World hotel properties, attractions, and dining, designed to encourage repeat visitation and direct bookings.
• Shinhwa Holidays Partner Packages Bundled partner vacation packages offered through third-party travel partners for extended travel experiences combining Jeju Shinhwa World stays with broader itineraries.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorMarriott Resort operates as a branded property within Jeju Shinhwa World, offering Marriott's international hotel brand standards and loyalty program (Marriott Bonvoy) integration. The property features luxurious amenities including free minibar and is positioned as a premium tier within the resort.
• Somerset (Serviced Apartments)coreChannel Partner/ Reseller/ DistributorSomerset serviced apartments operate as a property within the resort, offering extended-stay accommodations under the international serviced residence brand, targeting longer-term visitors and families requiring self-catering facilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Resorts World Sentosa: Singapore integrated resort on Sentosa Island combining hotels, Universal Studios theme park, S.E.A. Aquarium, casino, and F&B. Closest international peer in combining a resort-island setting with theme park, water park, multiple hotel brands, and large F&B/retail footprint, though the scale and casino anchor are larger.
• Lotte World: Korea's dominant theme park and indoor amusement complex, with adjacent hotels (Lotte Hotel World) and retail. Comparable as a large Korean destination combining theme park attractions with hotel and lifestyle amenities, though urban Seoul-based rather than resort/leisure.
• Tokyo Disney Resort: Japan's leading theme park resort complex combining theme parks, Disney hotels, and Ikspiari shopping/dining. Comparable large-scale Asian destination that combines theme park attractions with branded on-site hotels and a retail/dining ecosystem.
• Genting Highlands / Resorts World Genting: Malaysia's mountain integrated resort with multiple hotels, theme parks (including Genting SkyWorlds), casino, and entertainment. Comparable in offering a multi-property, multi-attraction integrated resort serving regional Asian tourists.
• Marina Bay Sands: Iconic Asian integrated resort combining luxury hotel, casino, retail, dining, and convention space. Highly comparable integrated-resort archetype, though it is a global benchmark in a financial-tourism hub (Singapore) rather than an island leisure destination.
• Everland (Samsung Everland / Yongin Resort): Korea's largest outdoor theme park, operated with adjacent resort and hotel assets. Comparable integrated theme park + resort + accommodation model, though operating as a broader incumbent in the Korean leisure market rather than a single integrated Jeju complex.

Regional players

• Hapjeong / Jungmun Resort Area Operators (Jeju Hotels cluster): Cluster of competing Jeju resort and hotel operators (Lotte, Shilla, Hyundai, etc.) in the Jungmun tourism complex. Direct regional competitors serving the same Jeju leisure market, particularly for the East Asian inbound and Korean domestic segments.

Emerging players

• Universal Studios Japan: Major Asian theme park with adjacent hotels and retail. Comparable as a major East Asian theme park destination pulling regional (including Korean) visitors, and a competitive alternative for the same leisure-traveler pool Jeju Shinhwa World targets.

Direct peers

• Atlantis Sanya: Chinese integrated oceanfront resort combining luxury hotel, water park, aquarium, and dining on Hainan Island. Closest peer geographically and in product mix (island resort + water park + multi-hotel), and a direct competitor for Chinese outbound/inbound leisure travelers in the East Asian market.
• Paradise City: Korea's other flagship integrated resort, located near Incheon International Airport, combining hotel, casino, spa, retail, and MICE facilities. Highly comparable to Jeju Shinhwa World in offering a multi-property, multi-amenity integrated resort experience in Korea, though its anchor is a casino and the catchment is airport/transit rather than a leisure-island destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/jejushinhwaworld
• Facebookfacebook.com/jejushinhwaworld
• Instagraminstagram.com/jejushinhwaworld
• LinkedInlinkedin.com/company/landing-jeju-development-co.-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about 제주신화월드 Jeju Shinhwa World