（株）新興出版社啓林館

What （株）新興出版社啓林館 does

（株）新興出版社啓林館 (Shinko Shuppansha Keirinkan Co., Ltd.) is a Japanese private educational publishing corporation headquartered in Osaka's Tennoji Ward, organized around three branded divisions that together cover the full K-12 learning stack. The Keirinkan division produces MEXT-aligned textbooks and teacher materials for elementary, junior high, and high school; Shinko Publishing issues home-study workbooks, drill books, test-preparation series (e.g., '定期テストズバリよくでる', Focus Gold Plus, Vision Quest Plus), and Eiken prep; and Bunken Publishing supplies children's picture books and literature to libraries and households. Distribution runs through the company's own e-commerce web shop (keirin.shop29.makeshop.jp), Amazon and Rakuten storefronts, traditional physical bookstores, and institutional sales to schools and libraries. The company is privately held, is not listed on any exchange, has no public ticker or disclosed funding history, and currently sits on a PrivacyMark certification tied to JIS Q 15001.

The business model centers on one-time-purchase textbook and workbook sales to schools and households, layered with a small but growing digital services layer. Digital products include a LINE official account offering progress tracking ('がんばり表') and a textbook recommendation service ('教材ソムリエ'), the Pita Link! free lesson-video service for elementary and junior high, and e-book editions of both Shinko's workbooks and Bunken's children's books. Beyond print and digital, the company has undertaken a sizable event- and partnership-driven initiative — the Diverse Universe (ダイバース・ユニバース) project — aimed at the EXPO 2025 Osaka World Expo, producing a World Star Atlas, a VR planetarium experience ('星空風土記') via smart-glass partner MiRu Place, an original manga, and a constellation card game, co-developed with JAXA, Hong Kong's Ho Koon Nature Education cum Astronomical Centre, Astro Ninja Projects, Macao Science Centre, and Watanabe Educational Instruments Manufacturing. Geographically, served markets remain Japan-domestic with international collaboration limited to the EXPO project.

Strategically, the company is executing a moderate, deliberate diversification: textbook-aligned print remains the revenue core, but the product roadmap shows clearer movement into digital (LINE engagement, video lessons, e-books) and into multimedia science education (VR, manga, card games under the Diverse Universe umbrella), alongside curriculum refresh tied to Japan's 2026 high-school textbook revision cycle. The operating geography is domestic Japan with the EXPO 2025 initiative providing limited international visibility, and no public financial disclosures are available.

Name

（株）新興出版社啓林館

Legal name

株式会社新興出版社啓林館

Website

https://shinko-keirin.co.jp

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Shinko Shuppansha Keirinkan is an Osaka-based Japanese educational publisher operating three brands — Keirinkan (K-12 textbooks), Shinko Publishing (workbooks and test prep), and Bunken Publishing (children's literature) — serving schools, households, and libraries in Japan.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (51313), Book Publishers (513130), Educational Support Services (611710), Exam Preparation and Tutoring (611691)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

Children’s Educational & Curriculum Publishing (MPAJAFAF), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Language Proficiency & Admissions Testing Prep (TOEFL/IELTS/DELE/HSK, etc.) (EDAGADAE), Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC)

Keywords

• Educational publishing
• School textbooks
• Study guides
• Children's books
• Test preparation materials

Headquarters

HQ city

大阪市天王寺区, 大阪府

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Textbook and Educational Material Sales: Core revenue from publishing and selling textbooks, workbooks, study guides, and teaching materials for elementary, junior high, and high school students. Revenue is generated through physical bookstore sales, direct e-commerce sales, and institutional sales to schools and libraries.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Shinko Shuppansha Keirinkan is a Japanese educational publishing company that publishes and sells textbooks, workbooks, study guides, drill books, and children's picture books under three brands: Keirinkan (textbooks for elementary through high school), Shinko Publishing (home-study workbooks and test preparation), and Bunken Publishing (children's literature). The company also develops digital learning support including LINE-based educational services, e-books, and multimedia EXPO 2025 educational projects.

Product overview

Shinko Shuppansha Keirinkan operates as a three-brand educational publishing group: Keirinkan (textbooks and teaching materials for elementary through high school), Shinko Publishing (home-study workbooks, drill books, and reference materials), and Bunken Publishing (children's picture books and literature). The company also runs the 'Diverse Universe' EXPO 2025 project featuring constellation-related digital content including VR, star atlases, manga, and educational materials. Key digital products include LINE-based learning support systems, Pita Link video lessons, and e-book offerings. The portfolio spans from preschool through high school, covering core subjects, test preparation, and specialized exam prep (Eiken, university entrance exams).

Differentiator

Problem solved

Functional benefit

Products and services

• Keirinkan Textbooks and Teaching Materials (啓林館 教科書・教材)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered supporting and core.

• Oosumi Foundation (大隅財団)supportingStrategic or Co-development Partner · 1 January 2026Organizes the 'Elementary through High School Students and Cutting-Edge Researchers Gathering in Aichi' event, which the company supports and participates in to promote science education.
• Macao Science CentresupportingStrategic or Co-development Partner · 1 January 2025International collaboration partner for the Diverse Universe project, involved in joint observation activities and content development for the 2025 World Expo.
• JAXA (Japan Aerospace Exploration Agency)coreStrategic or Co-development Partner · 1 January 2024JAXA's Dr. Hajime Yano serves as the general supervisor for the Diverse Universe project, contributing scientific expertise to the company's astronomical education content development for the 2025 World Expo.
• Ho Koon Nature Education cum Astronomical Centre (Hong Kong)coreStrategic or Co-development Partner · 1 January 2024Collaborates on the Diverse Universe project, developing content about different constellation interpretations across cultures. The Hong Kong team contributes expertise in astronomy education and has developed a web-based star chart comparing international astronomical conventions.
• Astro Ninja ProjectscoreStrategic or Co-development Partner · 1 January 2024Represented by Meikyoko Yamauchi, who serves as a guide and collaborator for the Diverse Universe international exchange activities. Contributes expertise in astronomy education and coordinates with international astronomy education centers.
• Watanabe Educational Instruments Manufacturing (渡辺教具製作所)supportingTechnology or Integration · 1 January 2023Leading manufacturer of globes and astronomy teaching materials. Consults with the company on developing attractive astronomical teaching tools for the Diverse Universe project.
• MiRu Place (ミルプレイス)supportingTechnology or Integration · 1 January 2023Provides smart glass technology for the 'Starry Sky Walk' VR experience, enabling immersive astronomical education experiences at science fair events.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tokyo Shoseki (東京書籍): Japan's largest K–12 textbook publisher, holding the leading share of MEXT-approved textbooks across elementary, junior high, and high school. Directly comparable to Keirinkan on core curriculum textbook publishing, with similar products, channels, and institutional customers.
• Z-Kai (Z会): Test-prep and correspondence education publisher with strong positions in high-school and university entrance exam materials. Directly comparable to Shinko's Focus Gold Plus and Vision Quest Plus exam-prep series, especially for university-bound students.
• Shimizu Shoin (清水書院): Mid-sized Japanese K–12 textbook and educational publisher. Directly comparable as a fellow MEXT textbook publisher competing in similar prefectural adoption processes, with overlapping subject coverage.
• Gakken Holdings (学研ホールディングス): Major Japanese educational publisher producing textbooks, workbooks, children's books, and learning magazines. Directly comparable across Shinko's three brand pillars (textbooks, supplemental study, and children's literature) with similar multi-segment portfolio.
• Obunsha (旺文社): Established Japanese educational publisher best known for test-prep and reference books (e.g., 漢検, 英検, university entrance series). Closely comparable to Shinko Shuppansha's drill-book, Eiken prep, and university entrance exam product lines.
• Meisei Shobo (明治書房): Japanese educational and academic publisher producing textbooks, supplementary materials, and pedagogical resources. Comparable to Shinko's textbook and curriculum-aligned publishing activities across school levels.

Broad incumbents

• Benesse Holdings (ベネッセホールディングス): Diversified educational services group operating Kodomo Challenge, Z-Kai (test prep correspondence), and Shinken Zemi. Comparable as a broader incumbent in Japanese K–12 supplemental learning, though Benesse's portfolio extends well beyond publishing into services.
• Kumon (公文教育研究会): Japan's largest supplemental learning franchise providing math and language worksheets across K–12. Comparable as a competitor for drill books and home-study materials, though Kumon operates a franchise/service model rather than publishing.

Emerging players

• Nichinō Shuppan (日能研): Japanese publisher focused on private junior-high school entrance exam preparation materials. Comparable as a competitor in the drill-book and entrance exam prep segment adjacent to Shinko's junior-high offerings.

Others

• Dai Nippon Printing (DNP) - Publishing Solutions: Major printing and information services conglomerate with significant textbook and educational content printing operations. Comparable as an enabling partner/competitor in educational content production and digital publishing infrastructure, though not a direct retail publisher.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/shinko_pub
• YouTubeyoutube.com/channel/UCarqFVh1kkingn_Krh5STNA
• Facebookfacebook.com/%E6%96%B0%E8%88%88%E5%87%BA%E7%89%88%E7%A4%BE-1561649594093680
• Instagraminstagram.com/ouchi_lesson
• LinkedInlinkedin.com/company/%EF%BC%88%E6%A0%AA%EF%BC%89%E6%96%B0%E8%88%88%E5%87%BA%E7%89%88%E7%A4%BE%E5%95%93%E6%9E%97%E9%A4%A8

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about （株）新興出版社啓林館