Shirt By Shirt

What Shirt By Shirt does

Shirt By Shirt (legally SBS Tekstil Sanayi ve Ticaret A.Ş.) is a privately held Turkish B2B shirt manufacturer founded in 2000 in Istanbul. The company specializes in high-quality shirt production for men and women, operating an annual production capacity of 17 million garments across its Duzce factory (established 2005, 300+ workers), a network of 12 Turkish subcontractors, and an in-house sample room producing 500 shirts per month. Its core customers are fashion brands and retailers in European, American, and Turkish markets, with named clients including Zara, Massimo Dutti, and LCW AIKENS.

The company's product offering spans two streams: (1) a comprehensive seasonal collection of 2,500 unique designs that customers can select from and customize, and (2) full custom design services where a 30-person design team creates complete collections from scratch. Underlying capabilities include in-house fabric research and development (sourcing from 350+ fabric companies across 20+ countries and examining 5,000 colour charts per season), fabric design output of approximately 405 yarn-dyed and 500 print designs per month using the CLO design programme, 18-head flat embroidery machinery, and laboratory-based quality control. The company has obtained GOTS, RWS, European Flax, and Multi Scope certifications in 2023, with 60% of its collection reported as eco-friendly and 65% energy savings achieved through LED lighting.

The business model is B2B sales-led, with revenue derived from per-order garment manufacturing and design services. The company operates an enterprise field-sales motion with dedicated design and merchandising teams assigned to each brand client, supported by global offices in Vietnam (2009), Bangladesh (2011), Spain (2018), and China (2018) and physical showrooms for relationship-based marketing. No public pricing is disclosed; pricing is negotiated bilaterally with enterprise buyers. The company remains founder/owner-operated with no external venture capital or private equity backing identified.

Name

Shirt By Shirt

Legal name

SBS Tekstil Sanayi ve Ticaret A.Ş.

Website

https://shirtbyshirt.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Shirt By Shirt is a privately held Turkish B2B shirt manufacturer producing 17 million garments per year for fashion brands across European, American, and Turkish markets, including Zara and Massimo Dutti, with in-house design, fabric R&D, and global offices.

Ownership category

akta.pro rank

Product category

Apparel Manufacturing

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)

akta.pro secondary industries

Denim & Casualwear Brands (CRAAAAAE), Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

Keywords

• Shirt manufacturing
• Garment production
• Textile design services
• B2B apparel sourcing
• Fabric sourcing and development

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Garment Manufacturing: High-volume shirt production for men and women, producing 17 million garments per year. Manufacturing services for customer inquiries with large-scale production capability combined with boutique services.
2. Design Services: Designing collections from scratch for customers, with 2500 unique designs updated each season. Comprehensive collection includes variety of styles and fabrics that can be customized.
3. Customization Services: Tailored services allowing customers freedom to choose from comprehensive collection with further customization according to client demand.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Shirt By Shirt is a B2B garment manufacturer that produces high-quality men's and women's shirts at a scale of 17 million garments per year for fashion brands and retailers. The company combines large-scale production with boutique-style services including custom collection design from scratch, in-house fabric design and development, embroidery, and sampling, supported by a 30-person design team and a 2,500-design seasonal collection.

Product overview

Shirt By Shirt (SBS Tekstil Sanayi ve Ticaret A.Ş.) is a textile manufacturer specializing in high-quality shirts for men and women. The company operates two core offerings: (1) a comprehensive seasonal collection featuring 2,500 unique designs updated each season, which customers can select from and customize, and (2) full custom design services creating complete collections from scratch based on client specifications. The offerings are supported by in-house fabric design and development (producing ~405 yarn-dyed and ~500 print designs monthly using CLO design programme), embroidery services via an 18-head flat embroidery machine, sampling capabilities (500 shirts/month), and large-scale manufacturing with 17 million garments per year capacity. The company sources fabrics globally from over 350 companies across 20+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Shirt By Shirt Collection A comprehensive seasonal collection of high-quality men's and women's shirts featuring 2,500 unique designs updated each season; customers can select from the collection and further customize styles and fabrics to meet their specific demands. Targeted at fashion brands and retailers.
• Custom Shirt Design from Scratch Full-service custom shirt design where Shirt By Shirt's team of dedicated designers creates complete collections for customers from concept to production, based on comprehensive fabric research and client specifications. Targeted at fashion brands seeking bespoke collections.
• Fabric Design & Development In-house fabric design services producing approximately 405 yarn-dyed designs and 500 print designs per month using the CLO design programme, sourcing fabrics from over 350 fabric companies across more than 20 countries. Offered to fashion brands as part of integrated design-to-production services.
• Embroidery Design Services Custom embroidery design capabilities using an 18-head flat embroidery machine to complete and enhance shirt designs with high-quality embroidery techniques. Offered to fashion brands as an add-on finishing service.
• Sampling Services In-house sample room producing 500 shirts per month, creating samples for quality, resistance, and durability testing to ensure final products comply with customer expectations before full production. Targeted at fashion brands needing pre-production validation.
• Shirt Manufacturing Large-scale shirt manufacturing with annual production capacity of 17 million garments, serving European, American, and Turkish markets with high-quality shirts for men and women. Targeted at fashion brands and retailers requiring high-volume production.

Quantifiable outcome

• 17 million garments produced per year
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• 350+ Fabric CompaniescoreOthersFabric sourcing partners from over 20 countries worldwide. The Fabric Research & Development department works with these companies to find newest and highest quality fabrics by visiting them at fairs and examining their collections.
• 12 Turkish SubcontractorssupportingOthersNetwork of 12 subcontractor factories in Turkey supporting production capacity alongside the main Duzce factory.

Scale indicators11 records

Recent moves11 records

Expansion highlights4 records

Broad incumbents

• KPR Mill: Indian vertically integrated textile and apparel manufacturer with significant yarn-to-garment operations supplying global brands. Comparable given scale B2B manufacturing for international apparel customers, though broader product mix.
• Vinatex: Vietnam state-owned textile and garment group with extensive manufacturing and exporting capacity. Comparable as a large Asian apparel manufacturer with B2B export focus, though broader in scope than a shirt specialist.
• Arvind Limited: Indian integrated textile and apparel conglomerate operating denim, woven and knits with global manufacturing footprint. Comparable given B2B apparel manufacturing scale and global brand customer base, though broader in product scope.

Direct peers

• Bossa: Large Turkish integrated textile and shirt manufacturer producing woven and knit apparel for global fashion brands. Direct comparable given Turkish origin, B2B model and woven-shirt focus serving European and American brands.
• Esquel Group: Hong Kong-based, vertically integrated shirt manufacturer with global production footprint serving premium fashion brands. Comparable in shirt-only focus, integrated design-to-production capability, and global brand customers.
• Crystal Group (Crystal International Group): Hong Kong-listed apparel manufacturer producing shirts, jeans and knitwear with factories across Asia. Comparable given multi-country B2B apparel manufacturing model and similar customer mix of global fashion brands.
• Ayka Tekstil: Istanbul-headquartered apparel manufacturer producing woven garments and shirts for European fashion brands. Comparable given Turkish B2B manufacturing base, woven-shirt specialisation and European customer mix.
• Sarar: Turkish apparel manufacturer with own production facilities producing shirts and ready-to-wear for both its own retail brand and B2B customers. Comparable in Turkey-based manufacturing scale and shirt category specialisation.
• Orta Anadolu: Turkish denim and casualwear fabric and garment manufacturer serving global brands. Comparable given overlapping B2B apparel manufacturing model, Turkey base, and woven casualwear focus.
• Tal Apparel: One of the world's largest shirt manufacturers with production across Asia and the Americas, supplying mass-market and premium brands. Directly comparable as a global, scale shirt specialist serving brand customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sbsshirtbyshirt
• LinkedInlinkedin.com/company/shirtbyshirt

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shirt By Shirt