Congregation Shir Tikvah

What Congregation Shir Tikvah does

Congregation Shir Tikvah is a Reform/Renewal Jewish congregation headquartered at 3900 Northfield Parkway in Troy, Michigan, serving the Metro Detroit Jewish community across Oakland, Macomb, Genesee, Lapeer, and Wayne counties. It is a member-based nonprofit religious organization with approximately 10 employees, operating on a fiscal model that combines annual membership dues, voluntary donations and tributes (including High Holy Day, Pesach, and Chanukah appeals), program fees (such as Camp Tikvah), and event-based ticket sales. Its core product is the congregational experience itself: weekly Shabbat services, lifecycle events (brit milah, bar/bat mitzvah, marriage, burial, conversion), Torah study, Hebrew classes, family education, and community support groups (Grief Support, AA meetings, Book Club, Lunch & Learn).

The congregation's underlying technology is the ShulCloud content management system for synagogues, which powers its website, membership management, donation processing, event registration, and member communications. It augments in-person worship with a YouTube live-streaming channel, Zoom-based virtual programming, Facebook community engagement, SignUpGenius volunteer coordination, and a Bonfire storefront for branded merchandise. It is affiliated with the Union for Reform Judaism (URJ), the central body of the Reform Jewish movement in North America, and operates a governance model that includes a Board of Trustees, Executive Committee, Rabbinic leadership, and lay-led committees (Sisterhood, Social Justice Community).

Go-to-market is community-led: prospective members are acquired through community events (e.g., the annual "Back to Shul" Shabbat dinner), word-of-mouth referrals, virtual programming access, and the congregation's emphasis on inclusivity and social justice engagement. Membership pricing is not publicly disclosed; event-based pricing is available (e.g., $5 per adult for "Back to Shul" Shabbat). Pricing mechanics and member retention data are not disclosed, limiting revenue visibility.

Name

Congregation Shir Tikvah

Legal name

Congregation Shir Tikvah

Website

https://shirtikvah.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Congregation Shir Tikvah is a Reform/Renewal Jewish congregation in Troy, Michigan, serving Metro Detroit Jewish families and individuals with worship services, lifecycle events, religious education, and community programming funded by membership dues and donations.

Ownership category

akta.pro rank

Product category

Religious Congregation Services

NAICS

Religious Organizations (8131)

SIC

Services-Social Services (8300)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Jewish congregation services
• Religious education programs
• Lifecycle event services
• Worship services
• Community programming

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees for congregational participation and access to lifecycle events, religious education, and community programming
2. Donations and Tributes: Voluntary donations including tributes in memory or honor of individuals, High Holy Day appeals, Pesach appeals, and Chanukah appeals
3. Program Fees: Fees for specialized programs such as Camp Tikvah children's camp and event-based programs
4. Event Tickets: Ticket sales for special events such as 'Back to Shul' Shabbat dinner ($5 per adult)

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Congregation Shir Tikvah is a Reform/Renewal Jewish congregation in Troy, Michigan that provides Shabbat and holiday worship services, lifecycle event ceremonies (brit milah, bar/bat mitzvah, marriages, burial, conversion), religious education for adults and children, and community support programs. The congregation operates a member-based model supported by the ShulCloud synagogue management platform, with in-person programming, live streaming via YouTube, and virtual events via Zoom.

Product overview

Congregation Shir Tikvah operates as a ShulCloud-powered digital platform providing religious worship services, educational programming, and community support. The core ShulCloud platform manages membership, donations, events, and communications. The congregation offers in-person services (Shabbat, High Holy Days, lifecycle events) with live streaming via YouTube, educational programs (Torah Study, Hebrew Classes, Family Education, Camp Tikvah, Teacher Training), support services (Grief Support Group, AA Meetings), and community events (Book Club, Lunch & Learn). Events are coordinated through Zoom, SignUpGenius, and ShulCloud's native calendar and registration systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Shabbat Worship Services Weekly Shabbat worship services held in-person with live streaming, including standard services, Short & Sweet services, and lay-led services for community participation.
• Torah Study Weekly Saturday morning Torah study sessions starting at 9:30 AM, open to all members for in-depth examination of weekly Torah portions.
• Camp Tikvah Annual summer camp program for children providing religious and cultural education experiences, with registration open for August 2026.
• Family Education Program Jewish educational programming for families, providing religious and cultural learning experiences for children and adults.
• Hebrew Classes Beginner Hebrew language instruction offered via Zoom with Marcia Leibson, structured in semester courses for members seeking to learn Hebrew.
• Grief Support Group Monthly peer support group for members experiencing grief, facilitated by Joyce May, meeting via Zoom.
• AA Meetings Weekly Alcoholics Anonymous meetings held at the congregation facilities on Tuesday evenings, providing community support for members in recovery.
• CST Book Club Monthly book discussion group meeting via Zoom, featuring various literary works for community engagement.
• Back to Shul Shabbat Dinner Annual new member Shabbat dinner event designed to welcome prospective members into the congregation community, with unit pricing of $5 per adult and free admission for children under 13.
• Lunch & Learn Weekly lunch-time educational sessions on Tuesdays featuring discussions and learning opportunities led by Larry Boocker, held via Zoom.
• Lifecycle Event Services Religious ceremonies including brit milah and baby naming, bar and bat mitzvah preparation, marriages, burial and shiva support, and conversion.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• Union for Reform Judaism (URJ)coreStrategic or Co-development PartnerAffiliated with the Union for Reform Judaism, the central body of the Reform Jewish movement in North America. Provides access to resources, programming guidance, and connection to the broader Reform Jewish network.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Temple Emanu-El: Reform Jewish congregation in Oak Park, Michigan, also serving the Metro Detroit Jewish community with a comparable mix of Shabbat services, religious education, and community programming.
• Temple Israel: Large Reform Jewish congregation in West Bloomfield, Michigan, serving the same Metro Detroit Jewish community as Shir Tikvah. Comparable in denomination (Reform), mission, lifecycle programming, and regional member base, though materially larger in scale, staff, and facility footprint.
• Adat Shalom Synagogue: Conservative Jewish synagogue in Farmington Hills, Michigan, serving the same Metro Detroit Jewish community with overlapping lifecycle, educational, and worship programming — a direct competitor for member households in the same regional market.
• Temple Kol Ami: Reform Jewish congregation in West Bloomfield, Michigan, with comparable programming (religious education, lifecycle events, social justice) and a similar Reform-oriented value proposition targeting Metro Detroit families.
• Temple Beth El: Reform Jewish congregation in Bloomfield Hills, Michigan, operating in the same Metro Detroit market with a similar mix of worship, education, and lifecycle programming. Directly competes for member households and donor dollars in the same geographic catchment.
• Congregation B'nai Moshe: Conservative Jewish congregation in Southfield, Michigan, serving a similar member demographic in the Metro Detroit area with comparable worship, education, and lifecycle services.
• Congregation Shaarey Zedek: Large Conservative synagogue in Southfield, Michigan, operating in the same Detroit-area Jewish community with a similar full-service programming model spanning worship, education, and lifecycle events.

Regional players

• Isaac Agree Downtown Synagogue: Independent Reform/egalitarian Jewish congregation in downtown Detroit, serving a more urban subset of the broader Metro Detroit Jewish community. Comparable in scale and Reform orientation, but with a distinctly urban catchment that overlaps less with Shir Tikvah's suburban draw.
• Temple Beth Emeth: Reform Jewish congregation in Ann Arbor, Michigan, serving a different but adjacent Michigan Jewish community. Comparable in Reform orientation, programming mix, and congregation size, though it operates in a separate regional market from Shir Tikvah's Metro Detroit base.

Broad incumbents

• Birmingham Temple: Humanistic Jewish congregation in Farmington Hills, Michigan, serving the Detroit-area Jewish community with a more progressive/non-theological orientation. Comparable in operating model and regional member base but differentiated in theological positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrEvVNvAzD_GX4pcuEsdiNA
• Facebookfacebook.com/CongregationShirTikvah
• LinkedInlinkedin.com/company/congregation-shir-tikvah

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Congregation Shir Tikvah