（株）エンリッション
ENRISSION Inc. operates SHIRU CAFE, a network of ~25 university-adjacent cafés across Japan and India. Students access free drinks and study space; over 150 corporate sponsors engage them through branded materials, the Meetup event service, and recruitment support offerings.
- Company typePrivate
- Founded2013
- HeadquartersKyoto, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What （株）エンリッション does
ENRISSION Inc. is a Kyoto-based private company founded in October 2013 by CEO Yusuke Kakimoto that operates SHIRU CAFE (知るカフェ), a network of approximately 25 university-adjacent café locations in Japan and India. The cafés serve undergraduate and graduate students at top-tier universities (University of Tokyo, Kyoto University, Doshisha, Waseda, Keio, IIT Bombay, IIT Delhi, IIT Hyderabad, IIT Roorkee, and others) with free drinks, Wi-Fi, study space, and scheduled small-group interactions with corporate recruiters through a service called Meetup. Supporting products include the SHIRURU pamphlet distribution service, the Enrission-Z Lab Gen Z insight research offering, the BiZCAFE sustainability-focused sub-brand launched with Snow Peak, the Meetup scout service for proactive company-to-student outreach, and a mobile app on iOS and Android that supports member registration, drink ordering, event booking, and a stamp-based reward ("career coin") system.
The core platform combines a physical café infrastructure with a proprietary mobile app that integrates student profiles, corporate sponsor messaging, and Meetup scheduling. The technology stack is conventional — no disclosed APIs, AI/ML components, or proprietary algorithms — and the app's primary functions are transactional (ordering, reservations, member management) rather than intelligence-led. The company has two wholly-owned subsidiaries (ENRISSION JAPAN Inc. and Enrission India Pvt. Ltd.), holds a registered SHIRU CAFE® trademark, and has a pending PCT international patent on its third-campus free-coffee business model.
Revenue is generated almost entirely from corporate sponsors and enterprise clients rather than from students. Over 150 corporate sponsors — including Mitsubishi UFJ Bank, NTT Data Group, Mitsubishi Heavy Industries, Nitori Holdings, Sumitomo Chemical, Shiseido, Accenture, Denso, Panasonic, Rakuten, and Sansan — pay subscription-based sponsorship fees for cup branding, in-café digital screen advertising, app push notifications, and access to the Meetup event format. Ancillary revenue streams include SHIRURU pamphlet distribution fees, Z-generation insight survey engagements, and a nominal to-go drink fee in some locations. The disclosed capital event is a December 2019 strategic investment from Mynavi (via Neo Marketing); the amount is not public and no institutional venture or growth-stage investors are named in available materials.
（株）エンリッション firmographics
Firmographics- Name
- （株）エンリッション
- Legal name
- 株式会社エンリッション (ENRISSION Inc.)
- Website
- https://shirucafe.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ENRISSION Inc. operates SHIRU CAFE, a network of ~25 university-adjacent cafés across Japan and India. Students access free drinks and study space; over 150 corporate sponsors engage them through branded materials, the Meetup event service, and recruitment support offerings.
- Ownership category
- akta.pro rank
（株）エンリッション industry classification
Industry- Product category
- Student Recruitment and Campus Marketing Services
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Shops, Cafés & Beverage Programs (EDALADAG)
- akta.pro secondary industries
- Off-Campus Dining Partnerships & Delivery Programs (EDALADAO), Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)
Keywords
Where （株）エンリッション is headquartered
LocationHeadquarters
- HQ city
- Kyoto
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
（株）エンリッション business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Corporate Sponsorship: Companies pay to become sponsors of SHIRU CAFE locations. Sponsors gain brand visibility through cup branding, digital screen ads, in-app promotions, barista recommendations, and exclusive Meetup events with students. Over 150 corporate sponsors support the platform globally.
- Recruitment Support Services: Corporate hiring support including recruitment assistance, pamphlet distribution services (SHIRURU), and Z-generation insight surveys for enterprise clients seeking to connect with university students.
- Togo Drink Sales: In India and Japan, students can purchase drinks to go for a nominal fee ($1 in India), providing a small ancillary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Student membership is free with complimentary drinks, Wi-Fi, and event access |
| Subscription | Annual | Corporate sponsorship packages (pricing not publicly disclosed) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
（株）エンリッション product offering
Product offeringCore offering
Enrission Inc. operates SHIRU CAFE (知るカフェ), a network of approximately 25 university-adjacent cafés in Japan and India where students receive free drinks, Wi-Fi, and study spaces while corporate sponsors engage them through branded cups, digital screens, in-app notifications, and small-group Meetup events. Revenue is generated primarily through corporate sponsorship packages sold to enterprises for student recruitment and employer branding. Supporting services include the Meetup booking system, SHIRURU pamphlet distribution, and Gen Z market research (Enrission-Z Lab).
Product overview
Enrission Inc. operates SHIRU CAFE, a platform of university-adjacent cafés offering students free drinks, study spaces, and career networking opportunities. The core offering consists of SHIRU CAFE physical café locations and the Meetup service for company-student interactions. Supporting services include the SHIRURU pamphlet distribution service, Z-generation insight research service (Enrission-Z Lab), and the BiZCAFE sustainability sub-brand. A mobile app enables member registration, Meetup reservations, and a stamp/coin reward system.
Differentiator
Problem solved
Functional benefit
Products and services
- 知るカフェ (SHIRU CAFE) A network of university-adjacent cafés offering free drinks, Wi-Fi, and study spaces exclusively for university students, facilitating career exploration and direct interaction with corporate sponsors through branded cups, digital screens, and Meetup events. Operated as a paid offering for enterprise sponsors seeking to engage students.
- Meetup A scheduled event service connecting university students with company HR representatives for small-group (up to 5 participants) interactions held at SHIRU CAFE locations, enabling career exploration before formal recruitment processes. Sold to enterprise clients as a recruitment marketing channel.
- SHIRURU A pamphlet distribution service that delivers corporate recruitment materials directly to university students through SHIRU CAFE locations nationwide. Sold to enterprise clients for campus marketing reach.
- Z世代インサイト調査サービス (Enrission-Z Lab) A market research service providing companies with insights into Generation Z preferences and behaviors to support product development and marketing strategies targeting young consumers. Sold to enterprise clients as research consulting.
- 知るカフェ モバイルアプリ (SHIRU CAFE Mobile App) A mobile application available on iOS and Android enabling students to register as members, reserve Meetup sessions, collect stamps redeemable for career coins, and access company information. Functions as a core engagement and data platform for the SHIRU CAFE ecosystem.
- Meetupスカウトサービス (Meetup Scout Service) A scout service feature enabling participating companies to proactively reach out to and invite outstanding students to their company events. Sold as an add-on to enterprise recruitment clients.
- BiZCAFE A sustainability-focused café sub-brand incorporating eco-friendly practices such as reusable bottle initiatives, located within university campuses. Differentiated from standard SHIRU CAFE by environmental focus and partnerships with outdoor brands.
Quantifiable outcome
- 97% student satisfaction rate for Meetup events
- +2 more outcomes
Companies that use （株）エンリッション
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
（株）エンリッション technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
（株）エンリッション partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered supporting, core and flagship.
- Mitty株式会社 (Mitty)supportingThird-party data processor for student information management. Handles service-related communications and platform data for business operations.
- スノーピーク (Snow Peak)corePartnership with outdoor gear company Snow Peak for BiZCAFE eco-sustainability initiative, introducing my-bottle ecosystem at Kwansei Gakuin University.
- IIT RoorkeecoreSHIRU CAFE location at IIT Roorkee near New LHC building. 28-seat capacity with full drink menu.
- município (Mypaper)coreMypaper invested in SHIRU CAFE to strengthen offline-online integration for student career support services.
- IIT HyderabadflagshipSHIRU CAFE location inside IIT Hyderabad campus. Students receive free drinks and career events while the institute provides space. One of four IIT partnerships in India.
- IIT BombayflagshipSHIRU CAFE location inside IIT Bombay campus. Supports student career development through corporate sponsor events and Meetup sessions.
- IIT DelhiflagshipSHIRU CAFE takeout location adjoining the Central Library at IIT Delhi campus. Limited seating with focus on quick service for students.
- University of TokyoflagshipTwo SHIRU CAFE locations near University of Tokyo campuses (Komaba and Hongo), both branded 'with GMO'. High-profile partnership with major Japanese university.
- 京都大学 (Kyoto University)flagshipSHIRU CAFE location near Kyoto University Yoshida Campus, branded 'with GMO'. Located in Daisyo Building with full drink service.
- 同志社大学 (Doshisha University)flagshipFirst SHIRU CAFE location opened at Doshisha University Imadegawa Campus in 2013, marking 13 years of operation by 2026.
- Downeast Coffee RoasterssupportingExclusive coffee supplier for SHIRU CAFE locations. Provides premium fair trade coffee beans with focus on quality and sustainability.
Scale indicators5 records
Recent moves12 records
Expansion highlights6 records
（株）エンリッション competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
（株）エンリッション social profiles
Digital presence（株）エンリッション compliance and trust
Trust signalCompliance1 record
（株）エンリッション financial estimates
Financial estimateRevenue estimate
Valuation estimate
（株）エンリッション leadership team
Management profileNumber of profiles
Profiles1 record
（株）エンリッション subsidiaries and ownership
Company hierarchySubsidiaries2 records
（株）エンリッション funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
（株）エンリッション M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about （株）エンリッション
What does （株）エンリッション do?
Enrission Inc. operates SHIRU CAFE (知るカフェ), a network of approximately 25 university-adjacent cafés in Japan and India where students receive free drinks, Wi-Fi, and study spaces while corporate sponsors engage them through branded cups, digital screens, in-app notifications, and small-group Meetup events. Revenue is generated primarily through corporate sponsorship packages sold to enterprises for student recruitment and employer branding. Supporting services include the Meetup booking system, SHIRURU pamphlet distribution, and Gen Z market research (Enrission-Z Lab).
Is （株）エンリッション a public or private company?
（株）エンリッション is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was （株）エンリッション founded?
（株）エンリッション was founded in 2013. It employs 1 to 10 people.
Where is （株）エンリッション based?
（株）エンリッション is headquartered in Kyoto, Japan, in the Asia region.
How does （株）エンリッション make money?
Three revenue lines are on record. Corporate Sponsorship is the primary driver. The others are recruitment Support Services and togo Drink Sales.
Does （株）エンリッション have an API?
No public API is recorded for （株）エンリッション.
What industry is （株）エンリッション in?
（株）エンリッション's product category is Student Recruitment and Campus Marketing Services. Its primary akta.pro industry code is EDALADAG, Coffee Shops, Cafés & Beverage Programs, with a secondary code of EDALADAO, Off-Campus Dining Partnerships & Delivery Programs. Its NAICS code is 722515 and its SIC code is 5810.