Shoal Conservation

What Shoal Conservation does

Shoal Conservation is a UK-based non-profit conservation organization operating as a joint programme of Synchronicity Earth (UK registered charity, No: 1132786) and Re:wild (US 501(c)(3) non-profit), founded in 2019 and headquartered in London with a core team of 7 employees. The organization addresses the acute neglect of freshwater species conservation by mobilizing a global partnership ecosystem — including zoos, aquaria, conservation NGOs, local action partners, and strategic partners — to deliver coordinated conservation action for the world's most threatened freshwater fish and amphibians across 16 countries.

Its core deliverable is the 1000 Fishes Blueprint, a roadmap published in 2024 to lift freshwater fish conservation to an elevated platform by 2035, supplemented by regional action plans (e.g., Mexico's Goodeid Fishes, Southeast Asia), the SHOAL Alliance of Zoos and Aquaria for ex situ conservation, and newer initiatives such as Beyond Species and Campaigns. The organization also publishes thought-leadership content (The Stream newsletter, deep-dive articles, videos) to drive awareness and donor engagement.

Shoal Conservation is funded through donations and charitable contributions routed via its two host charities, with a minimum contribution threshold of £3.00 for one-time or monthly giving. Its go-to-market is community-led and partnership-driven: the organization recruits institutional and individual partners through a "Join the SHOAL" initiative and depends on the network effects of an expanding partner base rather than commercial sales. There is no proprietary technology platform, no AI/ML capability, and no disclosed revenue figures; the organization's value proposition is its convening authority and the coordination infrastructure it provides to a fragmented global freshwater conservation sector.

Name

Shoal Conservation

Legal name

SHOAL (operated as a programme of Synchronicity Earth and Re:wild)

Website

https://shoalconservation.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Shoal Conservation is a UK-based non-profit programme, jointly hosted by Synchronicity Earth and Re:wild, that mobilizes a global partnership of zoos, aquaria, NGOs, and local action partners to deliver coordinated conservation for the world's most threatened freshwater species across 16 countries.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Administration of Conservation Programs (92412)

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

akta.pro secondary industry

Ecological Restoration Planning & Monitoring (Habitat, Wetland, Stream) (EUAHAHAF)

Keywords

• Freshwater conservation
• Species protection
• Habitat restoration
• Conservation partnerships
• Threatened species

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: SHOAL is a nonprofit conservation organization that operates as a programme of Synchronicity Earth (UK-registered charity) and Re:wild (US 501(c)(3) nonprofit). Revenue is generated through donations from individuals, organizations, and partners who support freshwater conservation efforts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SHOAL is a global partnership-based nonprofit conservation organization that mobilizes collaborative action to safeguard freshwater habitats and conserve the world's most threatened freshwater species. It coordinates a network of zoos, aquaria, conservation NGOs, local action partners, and strategic partners to deliver conservation programs such as the 1000 Fishes Blueprint, the SHOAL Alliance of Zoos and Aquaria, and ex situ conservation initiatives.

Product overview

Shoal Conservation operates as a global partnership ecosystem focused on freshwater habitat conservation and threatened species protection. The organization is structured around its core initiative, the 1000 Fishes Blueprint, which serves as the primary conservation roadmap. The SHOAL Alliance of Zoos and Aquaria provides a collaborative framework for institutional partners, while Beyond Species extends the conservation approach beyond individual species to broader ecosystem health. Campaigns and Take a Breath initiatives drive specific conservation actions and public engagement. This is a non-profit conservation organization, not a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• 1000 Fishes: SHOAL's flagship initiative that sets out a plan for collaborative conservation effort to lift freshwater fishes and other neglected freshwater species to elevated conservation attention.
• The SHOAL Alliance of Zoos and Aquaria

Products and services

• 1000 Fishes Initiative A flagship initiative and Blueprint for Conservation Action for 1,000 freshwater fishes, providing a roadmap for collaborative conservation effort to lift freshwater fishes and other neglected freshwater species to elevated conservation attention globally. Targeted at conservation organizations, zoos, aquaria, and local partners.
• The SHOAL Alliance of Zoos and Aquaria An alliance program that brings together zoos and aquaria to collaborate on freshwater conservation efforts, including captive breeding programmes, expertise, and resources for ex situ conservation of threatened species.
• Beyond Species An initiative that extends conservation beyond individual species protection to address broader freshwater ecosystem and habitat health, engaging partners across conservation, science, and policy domains.
• Conservation Campaigns Targeted conservation campaigns focused on specific threats to freshwater habitats and species, including campaigns such as Save Denise's Friends and the Action Plan for the Conservation of Mexico's Goodeid Fishes.
• Take a Breath A conservation awareness and engagement initiative providing content and resources to connect the public with freshwater conservation issues and the SHOAL mission.

Quantifiable outcome

• 87 CR or EN species directly supported; 200 other freshwater fishes mobilized; conservation active in 16 countries

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and flagship.

• Synchronicity EarthcoreStrategic or Co-development PartnerSHOAL is a programme of Synchronicity Earth, a charity registered in the UK and Wales (No: 1132786, company limited by guarantee No: 06952204). Synchronicity Earth provides institutional hosting, administrative support, and strategic guidance. Synchronicity Earth's headquarters at 5th Floor, 1 Chancery Lane, London serves as SHOAL's primary office address.
• Re:wildcoreStrategic or Co-development PartnerSHOAL is a programme of Re:wild, a U.S.-based 501(c)(3) non-profit corporation. Re:wild provides strategic partnership, co-development of conservation initiatives, and institutional backing for SHOAL's global conservation efforts.
• Local Action PartnersflagshipStrategic or Co-development PartnerLocal Action Partners are ground-level implementing partners who carry out conservation activities in specific countries and freshwater ecosystems where threatened species are found. These partners receive support and coordination from the SHOAL network.
• Strategic PartnersflagshipStrategic or Co-development PartnerStrategic Partners are major conservation organizations that collaborate with SHOAL on specific initiatives, funding, and global conservation coordination. The SHOAL Alliance of Zoos and Aquaria represents a key category of strategic partners providing ex situ conservation capacity.
• HostscoreStrategic or Co-development PartnerHosts are partner organizations that provide institutional hosting and operational support for SHOAL's activities, contributing to the governance and management of the global partnership.
• The SHOAL Alliance of Zoos and AquariaflagshipStrategic or Co-development PartnerThe SHOAL Alliance brings together zoos and aquaria to support ex situ conservation of threatened freshwater species. Alliance members contribute captive breeding programmes, expertise, and resources to conservation efforts coordinated by SHOAL.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• World Wildlife Fund: Largest global conservation NGO, with extensive freshwater programs and species recovery initiatives including for freshwater species. Comparable as a broad incumbent in the same conservation funding and policy ecosystem, though with a much more diversified portfolio and brand.
• Fauna & Flora International: UK-based international conservation NGO with a strong species-focused portfolio that includes threatened freshwater species. Comparable as a similarly positioned species-driven conservation non-profit with overlapping geographic reach, donor base, and partnership networks.
• The Nature Conservancy: One of the world's largest environmental non-profits, with significant freshwater and aquatic programs across multiple geographies. Comparable as a global conservation incumbent with overlapping aquatic species priorities, but operating at vastly greater scale across broader conservation themes.
• Re:wild: US 501(c)(3) non-profit and SHOAL's co-parent organization, focused on protecting and restoring species and habitats globally. Comparable as a strategic partner and operational host, with a broader species-and-habitat mandate that includes but extends beyond SHOAL's freshwater-specific focus.
• Conservation International: Global conservation NGO focused on biodiversity hotspots, species, and ecosystems across freshwater and terrestrial biomes. Comparable as a broad incumbent operating in the same global conservation funding, partnership, and policy landscape as SHOAL.
• IUCN: International Union for Conservation of Nature, the global authority on species conservation status and policy, including the IUCN Freshwater Fish Specialist Group. Comparable as a coordinating body in the freshwater conservation space that overlaps directly with SHOAL's species and habitat priorities.

Direct peers

• Alliance for Freshwater Life: International scientific and conservation alliance dedicated to freshwater biodiversity assessment and action. Directly comparable as a freshwater-biodiversity-focused convener with shared goals around threatened freshwater species and global coordination of conservation research and practice.
• Wetlands International: Global non-profit dedicated to the conservation and restoration of wetlands, including freshwater species and habitats. Directly comparable as a multi-country freshwater convener focused on under-prioritized freshwater ecosystems and species, operating with a similar partnership-driven model.
• Synchronicity Earth: UK-registered charity and SHOAL's parent organization, focused on conserving overlooked species and freshwater ecosystems globally. Highly comparable given overlapping freshwater and species focus, shared governance, and joint operational identity as the institutional host of SHOAL.
• Zoological Society of London: International conservation charity operating London Zoo and Whipsnade Zoo with conservation programs for threatened species, including captive breeding. Comparable for its ex situ and zoo-based conservation capability that directly parallels the SHOAL Alliance of Zoos and Aquaria model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@shoal_org/videos
• LinkedInlinkedin.com/company/shoal-conservation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoal Conservation