Sholing FC
- Company typePrivate
- Founded-
- HeadquartersSouthampton, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Sholing FC firmographics
Firmographics- Name
- Sholing FC
- Legal name
- VT FC Limited
- Website
- https://sholingfc.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sholing FC industry classification
Industry- Product category
- Non-League Football Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Team & Club Coaching (seasonal team coaching) (HSADAEAF), Interscholastic Athletics (Varsity/JV Teams) (EDAJAJAA)
Keywords
Where Sholing FC is headquartered
LocationHeadquarters
- HQ city
- Southampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sholing FC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Matchday Ticket Sales: Revenue from individual match tickets and season tickets for home games at Mortgage Decisions Stadium
- Sponsorship: Club partnerships and sponsorship deals with local and regional businesses, including kit sponsors and stadium naming rights (Mortgage Decisions Stadium)
- Player Sponsorship: Individual player sponsorship programs allowing fans to sponsor specific players
- Merchandise Sales: Sale of club merchandise through the Boatmen Galley outlet at the stadium
- Match Day Programmes: Sale of match day programmes and potentially other matchday publications
- Event Hire: Venue hire for events including The VENUE @ SO19, The MGB Suite, 3G Pitch bookings, and holiday courses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season Ticket - Full season access including all friendlies |
| Unit Pricing | Pay-as-you-go | Adult Match Ticket |
| Unit Pricing | Pay-as-you-go | Concession Match Ticket |
| Unit Pricing | Pay-as-you-go | Under-19 Match Ticket |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Sholing FC product offering
Product offeringCore offering
Sholing FC is a community football club fielding men's, women's, youth (U8–U18), and walking football teams, with its senior men's side competing in the Southern League Premier South at Step 3 of the English non-league pyramid. The club sells matchday and season tickets, runs FA-accredited youth development, offers 3G pitch hire, holiday courses, and event venue hire at Mortgage Decisions Stadium in Southampton, and monetizes its brand through merchandise, programmes, club partnerships, and individual player sponsorships.
Product overview
Sholing FC is a non-league football club competing in the Southern League Premier South. The club operates as a unified offering centered around its football teams (Men's, Women's, and Youth sides from U8 to U18) complemented by walking football, facility hire services (3G pitch, event spaces), and commercial services (player sponsorship, season tickets). The youth development program is FA-accredited. The club generates revenue through matchday admissions, season tickets, facility hire, sponsorship, and merchandise. Technology offerings are limited to a website platform (part of the Touchline network) providing fixtures, results, and calendar subscriptions.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Football Team Senior men's football team competing in the Southern League Premier South at Step 3 of the non-league system, playing home fixtures at the Mortgage Decisions Stadium in Southampton.
- Women's Football Team Competitive women's football team within the Sholing FC umbrella, with players including Grace Jenman, Sarah Kelsall, Harriet McHugh, and Amber O'Reilly.
- Sholing Youth FC FA-accredited youth football development programme with teams from U8 Red through U18 HCDL offering a structured player pathway for young footballers in the Southampton area.
- Walking Football Walking football sessions for older participants, focused on health and fitness with a team-spirit environment.
- Season Tickets Season tickets granting access to all men's team home league fixtures and included pre-season friendly matches, sold on an annual subscription basis.
- 3G Pitch Hire Artificial 3G pitch available for hire for training sessions, matches, and events, including children's holiday courses.
- The VENUE @ SO19 (Events & Hire) Event space and marquee at Mortgage Decisions Stadium available for hire, used to host events, screen live sports broadcasts, and host private functions.
- The MGB Suite Meeting room and function suite within the Boathouse venue at the club available for hire for meetings and functions.
- Holiday Courses Football holiday courses held at the club's 3G facilities during school holidays, designed for children.
- Match Day Programmes Printed matchday programme publications covering each home fixture, featuring club news and match information, available for purchase on match days.
- Player Sponsorship Commercial sponsorship programme allowing businesses and individuals to sponsor specific Sholing FC players or staff (e.g., NFS Mediation sponsoring Daniel Mason).
- Project 10,000 Community outreach programme run by Sholing FC engaging local residents through football-related activities in the SO19 area.
Companies that use Sholing FC
Customer profileSegments3 records
Ideal customer profiles3 records
Sholing FC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sholing FC partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Pitter Self DrivecorePitter Self Drive is a vehicle rental company that has extended its club partnership with Sholing FC for the 2026/27 season, marking a second consecutive year of sponsorship. They are a club partner providing financial and marketing support.
- Pitching In (Southern League)coreSholing FC competes in the Pitching In Southern League Premier South, which is part of the non-league football pyramid. Pitching In is the naming sponsor of the Southern League divisions.
- Mortgage Decisions StadiumcoreStadium naming rights partnership - the club's home ground is named Mortgage Decisions Stadium after the mortgage advisory business.
- NFS MediationminorNFS Mediation is a player sponsor for Daniel Mason, providing financial support for individual players.
- Sholing Supporters ClubminorOrganized supporter group that provides additional community support to the club.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Sholing FC competitors and assessment
Company assessmentDirect peers
- Taunton Town FC: Southern League Premier South competitor operating at the same Step 3 tier, with comparable scale, volunteer-driven operations, and reliance on small local sponsorships.
- AFC Totton: Fellow Southern League Premier South club located within ~10 miles of Sholing in the Southampton area, competing in the same Step 3 division with comparable fan base and commercial profile. Listed as a pre-season friendly opponent on Sholing's website.
- Poole Town FC: Direct divisional rival in the Southern League Premier South with a similar Step 3 non-league operating model, attendance scale, and reliance on local sponsorship in the south-coast region.
- Bath City FC: Southern League Premier South competitor with a long heritage, small stadium, and similar community-anchored business model — directly comparable on matchday economics and sponsorship structure.
- Farnborough FC: Fellow Southern League Premier South side with a similar community-football operating model, stadium-based matchday revenue, and dependence on regional commercial partnerships.
- Dorchester Town FC: Southern League Premier South club with a comparable Step 3 community operating model, mid-sized stadium, and reliance on matchday and local sponsorship revenue.
- Wimborne Town FC: Fellow Southern League Premier South member and nearby Dorset/Hampshire non-league club, with comparable infrastructure (community-owned ground, volunteer-heavy operations) and revenue mix.
Regional players
- Havant & Waterlooville FC: Hampshire-based non-league club at the National League South level, comparable in its south-coast community positioning but operating at a higher commercial tier than Sholing.
- Gosport Borough FC: Hampshire-based non-league club operating just below Sholing at Step 4, serving an overlapping south-coast catchment with comparable amateur-community positioning.
Broad incumbents
- Eastleigh FC: Larger Hampshire-based club playing at the National League level (Step 1/2) just above Sholing in the pyramid; useful comparable for what a scaled-up version of the Southampton-area non-league model can look like.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sholing FC social profiles
Digital presenceSholing FC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sholing FC leadership team
Management profileNumber of profiles
Profiles11 records
Sholing FC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sholing FC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sholing FC
What does Sholing FC do?
Sholing FC is a community football club fielding men's, women's, youth (U8–U18), and walking football teams, with its senior men's side competing in the Southern League Premier South at Step 3 of the English non-league pyramid. The club sells matchday and season tickets, runs FA-accredited youth development, offers 3G pitch hire, holiday courses, and event venue hire at Mortgage Decisions Stadium in Southampton, and monetizes its brand through merchandise, programmes, club partnerships, and individual player sponsorships.
Is Sholing FC a public or private company?
Sholing FC is a private company. It is classified as management employee owned and is currently operating.
When was Sholing FC founded?
Sholing FC was founded in -1. It employs 11 to 50 people.
Where is Sholing FC based?
Sholing FC is headquartered in Southampton, United Kingdom, in the Europe region.
How does Sholing FC make money?
Six revenue lines are on record. Matchday Ticket Sales are the primary driver. The others are sponsorship, player Sponsorship, merchandise Sales, match Day Programmes and event Hire.
Who are Sholing FC's main competitors?
Direct peers on record are Taunton Town FC, AFC Totton, Poole Town FC, Bath City FC, Farnborough FC, Dorchester Town FC and Wimborne Town FC. Regional players are Havant & Waterlooville FC and Gosport Borough FC. Eastleigh FC is listed as a broad incumbent.
Does Sholing FC have an API?
No public API is recorded for Sholing FC.
What industry is Sholing FC in?
Sholing FC's product category is Non-League Football Club. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of HSADAEAF, Team & Club Coaching (seasonal team coaching). Its NAICS code is 711211 and its SIC code is 7997.