SHOP! AWARDS PARIS 2025

What SHOP! AWARDS PARIS 2025 does

SHOP! Awards Paris is an annual international competition and gala organized by SHOP! France (SNMPV), a French professional association (Association loi 1901) headquartered at 11-13 Cours Valmy, Tour Pacific in Paris La Défense. The competition recognizes excellence in point-of-sale marketing and retail solutions across more than 40 categories grouped under six thematic areas covering activation, store layout, digital retail, events, PLV, packaging, media objects, and window displays. The 63rd edition is scheduled for March 24-25, 2027 at Paris Expo, Porte de Versailles.

The event is co-located with SHOP! Le Salon, a trade show featuring 120 exhibitors offering temporary and permanent PLV, store layout and furniture, activation and consulting, and digital retail solutions to over 5,000 qualified retail professionals across two days. In 2026 the organization also launched the C!Brand Awards, a complementary program for packaging manufacturers and media-object resellers. Projects submitted to the competition are exhibited in a 1,300m2 scenographed zone and evaluated by an expert jury of 70-88 retail professionals. Historical editions have drawn participation from 40-47 companies, with 88-116 nominated projects across 8-10 countries including France, UK, Spain, Italy, Belgium, Netherlands, Switzerland, Germany-adjacent markets (Czech Republic, Slovakia, Poland), USA, and China.

The business is operated by SHOP! France (SNMPV) in partnership with Infopro Digital Trade Shows, a Lyon-based event management company (€15,000 share capital) that handles operational execution. Revenue is generated through competition registration and submission fees, exhibitor booth rentals, sponsorship packages, and gala attendance; pricing is not publicly disclosed. The international SHOP! network traces its lineage to the 2015 merger of POPAI (founded 1936) and the Association for Retail Environments (founded 1956).

Name

SHOP! AWARDS PARIS 2025

Legal name

SNMPV / SHOP! France

Website

https://shop-awards.fr

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

SHOP! Awards Paris is an annual international competition and trade show organized by SHOP! France, recognizing excellence in point-of-sale marketing across 40+ categories. It serves retail brands, distribution chains, agencies, and PLV manufacturers through awards, exhibitions, and a gala, with over 5,000 professionals attending each edition.

Ownership category

akta.pro rank

Product category

Retail Marketing Events and Awards

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Retail marketing awards
• Point of sale advertising
• Retail trade shows
• Store design competitions
• Retail industry events

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Competition Registration & Submission Fees: Companies and agencies pay registration fees to submit projects for consideration in the competition's 40+ categories. The competition covers themes including retail environments, store layout, digital retail, events, PLV (point-of-purchase advertising), and window displays.
2. Event Attendance & Sponsorship: Revenue generated from trade show attendance (120 exhibitors expected), sponsorship packages, and gala attendance. The salon features exhibitors in temporary and permanent PLV, layout and furniture, activation and consulting, and digital retail solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SHOP! Awards Paris is an annual international competition that rewards excellence in point-of-sale marketing, store design, and retail solutions across more than 40 categories and 6 thematic areas, including Activation Shopper, Store Layout, Digital at POS, Events, PLV, Technical Innovation, and Window Display. The competition is paired with a gala ceremony and the co-located SHOP! Le Salon trade show, which brings together over 5,000 retail professionals and 120 exhibitors. Projects are exhibited in a 1,300 m² scenographed zone and judged by an expert jury of 70-88 retail professionals.

Product overview

SHOP! Awards Paris is an annual awards competition organized by SHOP! France (SNMPV) and Infopro Digital Trade Shows. The core offering consists of the SHOP! Awards Paris competition, which recognizes excellence in point-of-sale marketing and retail solutions across 6 thematic areas and over 40 categories. The event is co-located with SHOP! Le Salon, a major trade show for retail solutions, and the C!Brand Awards for packaging manufacturers. The competition covers categories including Activation Shopper, Store Layout, Digital at POS, Events Outside Stores, PLV, Technical Innovation, and Window Display, with projects exhibited in a 1,300m2 scenographic zone and judged by an expert jury.

Differentiator

Problem solved

Functional benefit

Brands

• C!Brands Awards: Awards dedicated to packaging manufacturers and media object resellers, launched in 2026 alongside the SHOP! Awards.

Products and services

• SHOP! Awards Paris Competition The main annual international competition recognizing excellence in point-of-sale marketing, store design, and retail solutions across more than 40 categories and 6 thematic areas including Activation Shopper, Store Layout, Digital at POS, Events, PLV, Technical Innovation, and Window Display. Open to brands, retailers, agencies, and PLV manufacturers who submit projects for jury evaluation.
• SHOP! Le Salon Trade Show The trade show component held in conjunction with the awards competition, attracting over 5,000 qualified retail professionals for two days of business networking. Features 120 exhibitors offering solutions in temporary and permanent PLV, store layout and furniture, activation and consulting, and digital retail. Open to brands, distribution chains, and agencies seeking retail solutions and service providers.
• C!Brand Awards Associated awards program dedicated to packaging manufacturers and media object resellers, addressing packaging and brand deployment solutions. Co-located with SHOP! Le Salon and launched in 2026 as a complementary awards track within the SHOP! Awards Paris ecosystem.

Quantifiable outcome

• Projects featured in 1300m2 exhibition zone judged by expert jury
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• POPAI (Point of Purchase Advertising International)coreStrategic or Co-development Partner · 1 October 2015POPAI merged with the Association for Retail Environments (A.R.E.) in October 2015 to become Shop Environments Association (now SHOP!). POPAI was established in 1936 as a not-for-profit association for the in-store marketing industry with international membership of leading retailers, CPGs, brand agencies, producers, and educators.
• C!BrandcoreStrategic or Co-development PartnerC!Brand is co-located with SHOP! Le Salon for the third consecutive year. C!Brand is dedicated to brand deployment solutions and offers complementary services to retail professionals, creating synergies between the two events.
• SHOP! FrancecoreStrategic or Co-development PartnerSHOP! France is the professional association behind the SHOP! Awards competition. The organization federates, supports, and accompanies retail stakeholders including brands, retailers, distributors, creatives, PLV producers, designers, and agencies.
• INFOPRO DIGITAL Trade ShowscoreImplementation/ SI/ Consulting PartnerINFOPRO DIGITAL Trade Shows is the event organizer responsible for publishing the website and managing the SHOP! Awards Paris competition and trade show. Located in Lyon with 15,000€ share capital.

Scale indicators10 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Paris Retail Week: French trade show focused on retail innovation, e-commerce, and digital retail solutions. Comparable as a Paris-based B2B event targeting retail professionals and digital transformation vendors, drawing similar exhibitor and attendee profiles.
• Equipmag: Formerly a French B2B trade show for retail equipment, point-of-sale, and store design. Comparable as a historical French trade show serving POS manufacturers, retail designers, and merchandising professionals.
• Maison & Objet: Major biannual Paris-based trade show for design, lifestyle, and retail. Comparable as a high-profile French B2B trade show attracting international exhibitors and retail buyers, serving an overlapping audience of retail design professionals.
• Heavent: French B2B trade show focused on event and experiential marketing solutions. Comparable as a French event industry platform serving marketing decision-makers and event solution providers, addressing overlapping buyer personas.
• RetailEXPO: Formerly the UK Retail Week Live, a UK-based trade show for retail innovation, technology, and store design. Comparable as a regional retail trade event with similar themes of digital retail, store design, and POS solutions.

Broad incumbents

• Euroshop: The world's leading trade fair for retail investment, held triennially in Düsseldorf. Comparable as the global reference event for retail technology, store design, and visual merchandising, with significantly larger scale but overlapping exhibitor categories.
• NRF (National Retail Federation): The largest US retail industry association with annual NRF Big Show convention. Comparable as a leading retail industry body organizing flagship events and awards (NRF Excellence in Retail Technology Awards), serving the same retailer-buyer audience.

Direct peers

• POPAI (now SHOP!): The global parent organization that emerged from the 2015 POPAI/A.R.E. merger. Directly comparable as the international federation of in-store marketing and POS industry, with similar awards competitions and member services.

Others

• Infopro Digital Trade Shows: The event organizer that operates SHOP! Awards Paris and other B2B trade shows in France. Comparable as the operational partner executing the event, with portfolio of adjacent trade shows.

Emerging players

• DDI (Design & Design International): International design awards platform recognizing excellence in product, packaging, and retail design. Comparable as a curated awards program serving retail and design professionals seeking industry recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/POPAIFrance
• YouTubeyoutube.com/channel/UCHfwHChHQEsFZf6Ia9O0epg
• LinkedInlinkedin.com/company/shop-awards-paris-2025

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHOP! AWARDS PARIS 2025