The Florida Mall

What The Florida Mall does

The Florida Mall is a physical retail shopping center located in Orlando, Florida, owned and operated by Simon Property Group (NYSE: SPG), a publicly traded real estate investment trust. Opened in 1974 and acquired by Simon in the 1990s, the property is described as Central Florida's largest shopping venue, housing more than 100 stores and restaurants that span luxury brands (Burberry, Hugo Boss, Ferragamo, Philipp Plein), mid-market fashion (Zara, Uniqlo, lululemon, Tommy Hilfiger, Nike), anchor department stores (Macy's), specialty retail (Apple, Sephora, American Girl), family entertainment (Crayola Experience), and non-traditional tenants including a Tesla showroom. The mall primarily serves tourists visiting Orlando's theme parks and attractions, local Central Florida residents, and families, drawing foot traffic through its diverse tenant mix and proximity to major tourist destinations.

The underlying technology stack consists of the Simon digital retail platform, which integrates the Simon mobile application (iOS/Android) with ShopSimon.com e-commerce, the Simon+ loyalty rewards program, and on-property WiFi and Bluetooth beacon infrastructure that enables geolocation-based targeted advertising with user consent. Pricing of merchandise is set independently by each retail tenant; the mall operator does not set tenant pricing. The mall's primary revenue stream is rental income from leasing retail space to its tenant brands, supplemented by ancillary services including the loyalty program and advertising capabilities.

The Florida Mall's business model is that of a commercial real estate landlord: Simon Property Group leases space to anchor and in-line tenants, monetizing location, foot traffic, and brand mix. The digital layer (ShopSimon.com, Simon+, Simon Search) extends the physical asset into an omnichannel ecosystem designed to drive both online and in-store sales. Marketing is executed through social media (Facebook, Instagram, TikTok), email, seasonal events, and the ShopSimon.com platform. The mall is operated under the legal entity Simon Media Properties, LLC for digital operations, with Simon Property Group, L.P. as the parent REIT entity incorporated in Delaware.

Name

The Florida Mall

Legal name

Simon Media Properties, LLC

Website

https://shopfloridamall.com

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

The Florida Mall is a 100+ store retail shopping center in Orlando, Florida, owned by Simon Property Group (NYSE: SPG). It serves Orlando tourists, Central Florida residents, and families with fashion, dining, entertainment, and experiential tenants, supported by the Simon+ loyalty program and ShopSimon.com platform.

Ownership category

akta.pro rank

Product category

Shopping Center / Retail Real Estate

NAICS

General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Retail Property Management (BPAJAGAB)

akta.pro secondary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping center operations
• Retail real estate leasing
• Mall property management
• Consumer retail destination
• Tenant retail leasing

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Retail Tenant Rentals: The mall generates revenue by leasing retail space to various brands and retailers. Tenants include major anchors (Macy's, Apple) and numerous fashion, dining, and entertainment brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Florida Mall is a physical retail shopping center in Orlando, Florida, operated by Simon Property Group, leasing space to over 100 retail, dining, and entertainment tenant brands including Apple, Macy's, Zara, Sephora, and Crayola Experience. Revenue is generated through tenant lease rentals, with foot traffic driven through the Simon+® loyalty program, ShopSimon.com e-commerce platform, Simon mobile app, property-wide Wi-Fi, and seasonal events and promotions.

Product overview

The Florida Mall is a physical retail shopping center owned and operated by Simon Property Group. The offering consists of the physical mall experience supplemented by digital platforms: ShopSimon.com for online 24/7 shopping, the Simon+® loyalty rewards program, and the Simon mobile application. These digital products work together with the physical mall to provide an integrated shopping experience across in-store and online channels.

Differentiator

Problem solved

Functional benefit

Products and services

• The Florida Mall Physical Retail Center

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Simon Property GroupcoreOthersThe Florida Mall is owned and operated by Simon Property Group, one of the largest mall operators in the world. Simon provides the digital platform (Simon apps, ShopSimon.com, Simon+ loyalty program), WiFi infrastructure, and operational management for the mall.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Dream: Large-scale retail and entertainment complex in East Rutherford, New Jersey, featuring Nickelodeon Universe, DreamWorks Water Park, and an indoor ski slope. Directly comparable as a tourist-oriented, entertainment-anchored mega-mall competing for destination leisure dollars.
• South Coast Plaza: Premier luxury shopping center in Costa Mesa, California with the highest sales per square foot in the US. Comparable in luxury tenant mix (Cartier, Tiffany, Gucci, Hermès) and high-end tourist shopper capture.
• Mall of America: The largest shopping mall in the United States, located in Bloomington, Minnesota. Comparable flagship tourist-destination enclosed mall with similar anchor tenants (Macy's, Apple), entertainment attractions (Nickelodeon Universe), and an integrated digital platform.
• Aventura Mall: Super-regional upscale shopping center in the Miami metro area featuring luxury anchors (Nordstrom, Bloomingdale's) and Apple. Comparable in scale, tenant quality, and tourist appeal to The Florida Mall, competing for the broader Florida tourist shopper.
• Mall at Millenia: Another super-regional enclosed shopping mall in Orlando, Florida featuring luxury anchors (Neiman Marcus, Bloomingdale's, Macy's) and similar premium brand mix. Directly competes with The Florida Mall for the same Central Florida tourist and resident shopper base.
• Destiny USA: Large super-regional mall in Syracuse, New York featuring entertainment attractions (WonderWorks, mirror maze) alongside traditional retail. Comparable as a tourist/destination-oriented enclosed mall mixing retail with experiential tenants.
• Sawgrass Mills: One of the largest outlet and value-oriented malls in the US, also owned by Simon Property Group in Sunrise, Florida. Comparable mega-format enclosed mall targeting Florida tourists and locals with a different price-point mix.
• King of Prussia Mall: The largest shopping mall on the US East Coast, also owned by Simon Property Group in Pennsylvania. Comparable super-regional luxury and department-store-anchored format with high-end retailers and broad tourist appeal.

Regional players

• West Edmonton Mall: The largest mall in North America by area, located in Edmonton, Canada. Comparable in scale and tourist-destination positioning (with its own amusement park and waterpark) but operates in a different geographic market.

Broad incumbents

• Unibail-Rodamco-Westfield (US flagship centers): Global shopping-center operator with US flagship destinations such as Westfield UTC and Westfield Topanga. Comparable as a broad incumbent operating super-regional and tourist-destination malls, though it is a publicly traded competitor rather than a single-property peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shopfloridamall
• Instagraminstagram.com/shopfloridamall
• TikToktiktok.com/@shopfloridamall
• LinkedInlinkedin.com/company/the-florida-mall

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Florida Mall