The Florida Mall
The Florida Mall is a 100+ store retail shopping center in Orlando, Florida, owned by Simon Property Group (NYSE: SPG). It serves Orlando tourists, Central Florida residents, and families with fashion, dining, entertainment, and experiential tenants, supported by the Simon+ loyalty program and ShopSimon.com platform.
- Company typePublic
- Founded1974
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Florida Mall does
The Florida Mall is a physical retail shopping center located in Orlando, Florida, owned and operated by Simon Property Group (NYSE: SPG), a publicly traded real estate investment trust. Opened in 1974 and acquired by Simon in the 1990s, the property is described as Central Florida's largest shopping venue, housing more than 100 stores and restaurants that span luxury brands (Burberry, Hugo Boss, Ferragamo, Philipp Plein), mid-market fashion (Zara, Uniqlo, lululemon, Tommy Hilfiger, Nike), anchor department stores (Macy's), specialty retail (Apple, Sephora, American Girl), family entertainment (Crayola Experience), and non-traditional tenants including a Tesla showroom. The mall primarily serves tourists visiting Orlando's theme parks and attractions, local Central Florida residents, and families, drawing foot traffic through its diverse tenant mix and proximity to major tourist destinations.
The underlying technology stack consists of the Simon digital retail platform, which integrates the Simon mobile application (iOS/Android) with ShopSimon.com e-commerce, the Simon+ loyalty rewards program, and on-property WiFi and Bluetooth beacon infrastructure that enables geolocation-based targeted advertising with user consent. Pricing of merchandise is set independently by each retail tenant; the mall operator does not set tenant pricing. The mall's primary revenue stream is rental income from leasing retail space to its tenant brands, supplemented by ancillary services including the loyalty program and advertising capabilities.
The Florida Mall's business model is that of a commercial real estate landlord: Simon Property Group leases space to anchor and in-line tenants, monetizing location, foot traffic, and brand mix. The digital layer (ShopSimon.com, Simon+, Simon Search) extends the physical asset into an omnichannel ecosystem designed to drive both online and in-store sales. Marketing is executed through social media (Facebook, Instagram, TikTok), email, seasonal events, and the ShopSimon.com platform. The mall is operated under the legal entity Simon Media Properties, LLC for digital operations, with Simon Property Group, L.P. as the parent REIT entity incorporated in Delaware.
The Florida Mall firmographics
Firmographics- Name
- The Florida Mall
- Legal name
- Simon Media Properties, LLC
- Website
- https://shopfloridamall.com
- Company type
- Public
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Florida Mall is a 100+ store retail shopping center in Orlando, Florida, owned by Simon Property Group (NYSE: SPG). It serves Orlando tourists, Central Florida residents, and families with fashion, dining, entertainment, and experiential tenants, supported by the Simon+ loyalty program and ShopSimon.com platform.
- Ownership category
- akta.pro rank
The Florida Mall industry classification
Industry- Product category
- Shopping Center / Retail Real Estate
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Department Stores (5311), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Retail Property Management (BPAJAGAB)
- akta.pro secondary industry
- Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)
Keywords
Where The Florida Mall is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Florida Mall business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Retail Tenant Rentals: The mall generates revenue by leasing retail space to various brands and retailers. Tenants include major anchors (Macy's, Apple) and numerous fashion, dining, and entertainment brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Florida Mall product offering
Product offeringCore offering
The Florida Mall is a physical retail shopping center in Orlando, Florida, operated by Simon Property Group, leasing space to over 100 retail, dining, and entertainment tenant brands including Apple, Macy's, Zara, Sephora, and Crayola Experience. Revenue is generated through tenant lease rentals, with foot traffic driven through the Simon+® loyalty program, ShopSimon.com e-commerce platform, Simon mobile app, property-wide Wi-Fi, and seasonal events and promotions.
Product overview
The Florida Mall is a physical retail shopping center owned and operated by Simon Property Group. The offering consists of the physical mall experience supplemented by digital platforms: ShopSimon.com for online 24/7 shopping, the Simon+® loyalty rewards program, and the Simon mobile application. These digital products work together with the physical mall to provide an integrated shopping experience across in-store and online channels.
Differentiator
Problem solved
Functional benefit
Products and services
- The Florida Mall Physical Retail Center
Companies that use The Florida Mall
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
The Florida Mall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Florida Mall partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Simon Property GroupcoreThe Florida Mall is owned and operated by Simon Property Group, one of the largest mall operators in the world. Simon provides the digital platform (Simon apps, ShopSimon.com, Simon+ loyalty program), WiFi infrastructure, and operational management for the mall.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Florida Mall competitors and assessment
Company assessmentDirect peers
- American Dream: Large-scale retail and entertainment complex in East Rutherford, New Jersey, featuring Nickelodeon Universe, DreamWorks Water Park, and an indoor ski slope. Directly comparable as a tourist-oriented, entertainment-anchored mega-mall competing for destination leisure dollars.
- South Coast Plaza: Premier luxury shopping center in Costa Mesa, California with the highest sales per square foot in the US. Comparable in luxury tenant mix (Cartier, Tiffany, Gucci, Hermès) and high-end tourist shopper capture.
- Mall of America: The largest shopping mall in the United States, located in Bloomington, Minnesota. Comparable flagship tourist-destination enclosed mall with similar anchor tenants (Macy's, Apple), entertainment attractions (Nickelodeon Universe), and an integrated digital platform.
- Aventura Mall: Super-regional upscale shopping center in the Miami metro area featuring luxury anchors (Nordstrom, Bloomingdale's) and Apple. Comparable in scale, tenant quality, and tourist appeal to The Florida Mall, competing for the broader Florida tourist shopper.
- Mall at Millenia: Another super-regional enclosed shopping mall in Orlando, Florida featuring luxury anchors (Neiman Marcus, Bloomingdale's, Macy's) and similar premium brand mix. Directly competes with The Florida Mall for the same Central Florida tourist and resident shopper base.
- Destiny USA: Large super-regional mall in Syracuse, New York featuring entertainment attractions (WonderWorks, mirror maze) alongside traditional retail. Comparable as a tourist/destination-oriented enclosed mall mixing retail with experiential tenants.
- Sawgrass Mills: One of the largest outlet and value-oriented malls in the US, also owned by Simon Property Group in Sunrise, Florida. Comparable mega-format enclosed mall targeting Florida tourists and locals with a different price-point mix.
- King of Prussia Mall: The largest shopping mall on the US East Coast, also owned by Simon Property Group in Pennsylvania. Comparable super-regional luxury and department-store-anchored format with high-end retailers and broad tourist appeal.
Regional players
- West Edmonton Mall: The largest mall in North America by area, located in Edmonton, Canada. Comparable in scale and tourist-destination positioning (with its own amusement park and waterpark) but operates in a different geographic market.
Broad incumbents
- Unibail-Rodamco-Westfield (US flagship centers): Global shopping-center operator with US flagship destinations such as Westfield UTC and Westfield Topanga. Comparable as a broad incumbent operating super-regional and tourist-destination malls, though it is a publicly traded competitor rather than a single-property peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Florida Mall social profiles
Digital presenceThe Florida Mall compliance and trust
Trust signalCompliance1 record
The Florida Mall financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Florida Mall leadership team
Management profileNumber of profiles
The Florida Mall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Florida Mall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Florida Mall
What does The Florida Mall do?
The Florida Mall is a physical retail shopping center in Orlando, Florida, operated by Simon Property Group, leasing space to over 100 retail, dining, and entertainment tenant brands including Apple, Macy's, Zara, Sephora, and Crayola Experience. Revenue is generated through tenant lease rentals, with foot traffic driven through the Simon+® loyalty program, ShopSimon.com e-commerce platform, Simon mobile app, property-wide Wi-Fi, and seasonal events and promotions.
Is The Florida Mall a public or private company?
The Florida Mall is a public company. It is classified as public and is currently operating.
When was The Florida Mall founded?
The Florida Mall was founded in 1974. It employs 1 to 10 people.
Where is The Florida Mall based?
The Florida Mall is headquartered in Orlando, United States, in the North America region.
How does The Florida Mall make money?
One revenue line is on record: retail Tenant Rentals.
Who are The Florida Mall's main competitors?
Direct peers on record are American Dream, South Coast Plaza, Mall of America, Aventura Mall, Mall at Millenia, Destiny USA, Sawgrass Mills and King of Prussia Mall. West Edmonton Mall is listed as a regional player. Unibail-Rodamco-Westfield (US flagship centers) is listed as a broad incumbent.
Does The Florida Mall have an API?
No public API is recorded for The Florida Mall.
What industry is The Florida Mall in?
The Florida Mall's product category is Shopping Center / Retail Real Estate. Its primary akta.pro industry code is BPAJAGAB, Retail Property Management, with a secondary code of CRAGAFAH, Regional Department Store–Anchored Multi-Category Retail (Store-in-Store). Its NAICS code is 455 and its SIC code is 5311.