The Olive Tree

What The Olive Tree does

The Olive Tree is a privately held boutique retail store operated under the Cumbaa Design Co. brand umbrella, located at 122 East Main Street in Starkville, Mississippi. Founded in 2021 with approximately 11 employees, the company curates and retails a multi-category assortment including women's clothing (tops, bottoms, dresses, game day wear, swim), home accessories and décor (Two's Company, pillows, picture frames), home fragrances (Tyler, Zodax, Glasshouse, Lafco, Niven Morgan, Antica Farmacista, Pura), Mahjong-related products, women's accessories (Lele Sadoughi, Julie Vos, Susan Shaw jewelry), and Amy Head cosmetics, alongside an All Things Mahjong collection and Greek life / sorority merchandise such as Bid Day packages and Recruitment Week Happies.

The underlying technology is a standard Shopify e-commerce storefront (merchant: cumbaa-collection.myshopify.com) that mirrors the in-store assortment for nationwide shipping, paired with an active Instagram presence (@theolivetreestarkville) and email newsletter for customer engagement. A third-party Shopify gift registry app supports bridal and graduating-senior registries. There is no proprietary technology, custom platform, mobile app, or AI/ML capability disclosed.

The business operates a direct-to-consumer model with two channels: a single physical boutique in Starkville, MS serving walk-in local and university-affiliated customers, and an e-commerce site fulfilling orders nationwide. Revenue is generated through one-time unit-priced retail sales of individually priced SKUs (price points $13 to $400+) with no subscription or membership model. Sale items are offered at 30%-75% discounts, and gift cards are available as auxiliary instruments. Customer segments span women shoppers (primary), home décor enthusiasts, the Greek life / sorority community around Mississippi State University, and gift purchasers, with bridal and senior registries designed to extend customer lifetime value around major life events.

Name

The Olive Tree

Legal name

The Olive Tree

Website

https://shopcumbaacollection.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: One-time retail sales of curated home decor, women's clothing, accessories, gifts, home fragrances, and cosmetics. Revenue generated through physical storefront transactions and online orders shipped nationwide. Products range from $13 to $400+ with various price points across categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Olive Tree is a physical boutique retail store located in Starkville, Mississippi, operated under Cumbaa Design Co. It sells a curated assortment of women's clothing, home fragrances, home accessories, Mahjong sets, beauty products, jewelry, and Greek/sorority merchandise including Bid Day Packages and Recruitment Week Happies. The store also offers bridal and senior gift registry services and sells digital gift cards, with nationwide shipping through a Shopify-powered e-commerce storefront.

Product overview

The Olive Tree is a physical boutique retail store in Starkville, MS offering a curated mix of women's clothing, home decor, home fragrances, beauty products, and specialty items. The store operates as a multi-brand retailer carrying various designer and boutique brands across clothing, accessories, and home categories. Notable offerings include Greek/sorority merchandise (bid day packages, recruitment week happies), an All Things Mahjong collection, and specialty home fragrances. The business also provides gift registry services for brides and graduating seniors, and sells gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Scout & Molly's: Multi-location women's boutique carrying a similar curated assortment of contemporary apparel, accessories, and gifts from independent brands. Comparable as a small-chain boutique operator targeting the same fashion-forward female shopper with giftable lifestyle merchandise.
• Hemlock & Hobbs: Boutique retailer offering curated women's clothing, accessories, and home goods with both physical and online storefronts. Closely comparable in product mix, price points, and gifting/registry orientation to The Olive Tree's boutique model.
• The Southern Daisy: Southern-based women's boutique carrying curated apparel, gifts, and home accessories. Direct comparable in regional positioning, gifting focus, and multi-brand curatorial approach.
• Alice Blue: Women's boutique with both brick-and-mortar and online presence selling curated clothing, accessories, and gifts. Comparable as a multi-channel boutique competing for similar occasion-based and gift-driven purchases.
• The Ivy Blue: Southern women's boutique offering curated apparel, accessories, and gifts, often tied to college-town markets. Directly comparable to The Olive Tree's position as a lifestyle boutique with Greek/college community adjacency.

Broad incumbents

• Altar'd State: National specialty retailer of women's clothing, accessories, and home décor with a curated, boutique-style store experience and strong gifting assortment. Comparable as a scaled incumbent that competes for the same customer with a similar curated multi-category proposition.
• Evereve: Multi-location women's contemporary boutique chain carrying curated apparel and accessories from independent and contemporary brands. Comparable in shopper demographic and curated multi-brand assortment, but at significantly greater scale.
• Anthropologie: Large specialty retailer of women's apparel, accessories, home décor, and beauty with a curated bohemian/lifestyle aesthetic. Competes for the same wardrobe-plus-home shopper across many of The Olive Tree's product categories.
• Kendra Scott: Scaled jewelry and lifestyle brand with its own retail stores and giftable product assortment (including bridal/gift registry). Comparable as a premium gifting and bridal-focused lifestyle retailer, though operating at much larger scale.
• Magnolia Market: Lifestyle retailer anchored by curated home décor, women's gifts, and accessories, with strong e-commerce and registry positioning. Comparable in the home décor + gifting intersection of The Olive Tree's assortment, though at brand-icon scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/theolivetreestarkville

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Olive Tree