Shop! Asia
Shop! Asia (SHOP!eaco) is a non-profit retail industry association that operates global award competitions, trade exhibitions, and study tours connecting retail brands, designers, and manufacturers across 25+ countries throughout Asia.
- Company typePrivate
- Founded1958
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Shop! Asia does
Shop! Asia (legal name: Shop! International Retail Federation · Asian Cooperation Organization, DBA: SHOP!eaco) is a non-profit retail industry association headquartered in Hong Kong with operations in Guangzhou, China. Founded in 2017 as the Asian regional branch of the global SHOP! Association (whose awards program originated in 1958), the organization serves as a convening body for retail brands, designers, display manufacturers, technology providers, and advertising agencies across Asia. Its core offerings include four award programs (SHOP! Awards, Marketing Awards, Design Awards, Vibespace Awards), an annual trade exhibition (SHOP! Marketplace), the China Retail Study Tour, and membership services providing global exposure and networking access.
The association operates a community-led, event-driven go-to-market model with three primary revenue streams: annual membership fees (undisclosed pricing), award competition entry fees ($200-$240 per submission depending on timing), and event sponsorships. Distribution occurs through direct membership enrollment, presence at international retail exhibitions (EuroShop, Retail Show Australia, ASEAN SHOP, SHOP Arabia), and regional study tours. The organization maintains a small core team of 11 employees and engages its network through WeChat, LinkedIn, Xiaohongshu, and direct email channels.
Shop! Asia positions itself as a bridge between Chinese retail companies and global markets, facilitating cross-border business matching, international brand recognition, and market entry support. Its claimed reach spans 25+ countries and 14+ global branches, with 100,000+ cumulative products and projects having participated in SHOP! awards over the program's history. The 2025 awards cycle produced 244 awards across Marketing, Design, and Vibespace categories, and the 2026 China Retail Study Tour brought 100+ retail leaders from 14+ countries to visit six benchmark enterprises across three Chinese cities. The organization is governed by a chairman-led structure with regional development, creative, and committee leadership.
Shop! Asia firmographics
Firmographics- Name
- Shop! Asia
- Legal name
- Shop! International Retail Federation · Asian Cooperation Organization
- Website
- https://shop-gc.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shop! Asia (SHOP!eaco) is a non-profit retail industry association that operates global award competitions, trade exhibitions, and study tours connecting retail brands, designers, and manufacturers across 25+ countries throughout Asia.
- Ownership category
- akta.pro rank
Where Shop! Asia is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices2 records
Markets served
Shop! Asia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Annual membership subscriptions providing access to industry information exchange, networking opportunities, global exposure at international retail exhibitions, international resources, and business tour participation.
- Award Competition Entry Fees: Revenue from entry fees for SHOP! Awards Contest, Design Awards, Marketing Awards, and Vibespace Awards competitions. Entry fees range from $200-$240 per submission depending on submission period (early bird, regular, or late).
- Event Sponsorships and Partnerships: Sponsorship revenue from corporate partners for award ceremonies, retail immersion weeks, business tours, and international retail exhibitions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Early Bird Entry - $200 per submission |
| Unit Pricing | One time/ perpetual license | Regular Entry - $220 per submission |
| Unit Pricing | One time/ perpetual license | Late Entry - $240 per submission |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Shop! Asia product offering
Product offeringCore offering
Shop! Asia (SHOP!eaco) is the Asian Cooperation Organization of the SHOP! International Retail Federation, operating as a non-profit retail industry association across 25+ countries. It monetizes membership subscriptions, tiered award competition entry fees ($200–$240 per entry), and event sponsorships to deliver annual award programs, international trade exhibitions, retail study tours, and industry research publications for retail brands, designers, agencies, and manufacturers.
Product overview
Shop! Asia (SHOP!国际零售协会·亚洲合作组织) operates as a professional association for the retail industry with a portfolio of award programs, trade events, and membership services. The core offerings include four main award competitions: SHOP! Awards (retail marketing excellence), SHOP! Marketing Awards, SHOP! Design Awards (product design innovation), and SHOP! Vibespace Awards (retail space design). Additional services include the SHOP! Marketplace annual exhibition, SHOP! China Retail Study Tour for international delegations, membership programs providing global networking and industry resources, and retail trend reports. The organization has over 80 years of history and 14 branches globally across 25 countries.
Differentiator
Problem solved
Functional benefit
Brands
- SHOP! Marketing Awards: International retail marketing awards competition recognizing excellence in retail marketing, store advertising and display
- SHOP! Design Awards
- SHOP! VIBESPACE Awards
Products and services
- SHOP! Awards (SHOP!大奖赛) International retail marketing awards competition (originally founded in 1958) recognizing excellence in retail physical stores, retail display props, and retail marketing projects; recognized as the highest honor in retail marketing, store advertising, and display.
- SHOP! Marketing Awards (营销奖) Award program recognizing outstanding retail marketing campaigns and retail marketing excellence across 30+ categories, including visual merchandising, shopper activation, and digital marketing.
- SHOP! Design Awards (设计奖) International design award program focused on consumer product design innovation, with 28 sub-categories covering product design and communication design, organized by SHOP!eaco for design companies and consumer brands.
- SHOP! VibeSpace Awards (维伯空间奖) Awards program recognizing excellence in retail and commercial space design across 11 categories including shopping malls, offices, hotels, cultural spaces, residential spaces, and retail environments; called the "Oscar of Retail."
- SHOP! Marketplace Annual trade exhibition connecting global retail industry professionals, featuring business matching, networking opportunities, and exhibition spaces for retail solutions across Asia, Europe, and America.
- SHOP! China Retail Study Tour (中国零售探索周) Immersive multi-day retail experience program bringing international retail leaders to visit Chinese retail companies, manufacturers, and experience China's retail ecosystem firsthand through structured facility tours and executive briefings.
- SHOP!eaco Membership Services Paid association membership providing enterprises with global industry exposure, networking opportunities across the SHOP! international branch network, international exhibition access, international resources, and participation in retail study tours.
- Retail Reports (零售趋势报告) Global retail industry trend reports and market intelligence provided to members, covering retail innovations, marketing strategies, and industry developments across Asian, European, and American markets.
Quantifiable outcome
- 244 awards generated in 2025 across Marketing, Design, and Vibespace categories with participation from 14+ countries
- +2 more outcomes
Companies that use Shop! Asia
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Shop! Asia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shop! Asia partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- 浙江一洲道具有限公司 (Yizhou Props)coreCo-organized China Retail Study Tour 2026, hosting international retail leaders at their 60,000+ sqm production base with 700+ employees. Provided facility tours and business matching sessions during the 5-day immersive retail experience program.
- 东莞市精彩展示制品有限公司 (Jingcai Display / Responsy Display)coreCo-hosted international delegation at their Dongguan manufacturing facility during China Retail Study Tour. Provided production line tours and innovation process demonstrations for retail display manufacturing.
- 深圳市海淇展示文化有限公司 (Haiqi Display)coreFacility tour host during China Retail Study Tour, showcasing display manufacturing capabilities and innovation processes in Huizhou.
- 深圳市洲明科技有限公司 (Unilumin)coreHost of international retail delegation at Huizhou Daya Bay industrial park, demonstrating LED display and smart retail solutions for global retail spaces.
- 百果园 (Pagoda)coreOpened technology center headquarters for China Retail Study Tour, sharing digital transformation journey, omni-channel retail practices, and supply chain innovation with international retail leaders.
- 八马茶业 (Bama Tea)coreHosted retail space experience at flagship store, demonstrating integration of Chinese tea culture with modern retail space design for international delegation.
- 华润集团 (China Resources)coreProvided executive-led tours of China Resources Tower and Shenzhen Bay Mixc, sharing retail space design logic and brand portfolio strategy with international guests.
- POPAI Russia (Shop! Russia Chapter)coreCo-organized Sino-Russia Retail Study Mission, bringing together 50+ local enterprises for deep immersion into Russian retail ecosystem. Facilitated discussions on Sino-Russia retail trends, consumer dynamics, digital solutions, and ESG.
- 大湾区青年电商慈善基金 (Greater Bay Area Youth E-commerce Charity Fund)minorSupporting organization for First Asia KOL Creative Competition held in Hong Kong, supporting the association's mission to promote retail innovation and internationalization in the Greater Bay Area.
- 生产力学院 HKPC AcademyminorCo-organizer of First Asia KOL Creative Competition in Hong Kong, supporting youth entrepreneurship and digital content creation in retail sector.
- 粤港澳大湾区青年协会 (Guangdong-Hong Kong-Macao Greater Bay Area Youth Association)minorCo-organizer of First Asia KOL Creative Competition, promoting Asian retail and new media industry integration.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Shop! Asia competitors and assessment
Company assessmentRegional players
- China Chain Store and Franchise Association (CCFA): Mainland China's leading retail and franchise industry association. Comparable as a China-based retail association serving overlapping enterprise members, though CCFA has a stronger policy/advocacy mandate while SHOP! Asia leads on international networking and awards.
- Asia Retail Expo / RetailME / ASEAN SHOP: Regional retail exhibitions and media properties serving Southeast Asian retail markets. Comparable as Asia-Pacific retail networking and exhibition platforms where SHOP! maintains partner presence.
Direct peers
- DDI (Design:Retail) / Designretailinstitute: Community and awards platform for retail-store design professionals, publishing store-design content and running annual awards. Direct peer to SHOP! Vibespace Awards on retail-space design recognition and education.
- Retail Design Institute (RDI): International not-for-profit organization for retail-design professionals, hosting the annual RDI Awards and design-focused events. Directly comparable to SHOP! Design Awards and Vibespace Awards on retail design recognition.
Others
- Store Experience & Activation Council (SEAC): Industry council focused on in-store shopper experience and retail activation research, historically tied to the POPAI/SHOP! ecosystem. Adjacent/ecosystem relationship: shares research themes with SHOP! Marketing Awards but does not directly compete.
Broad incumbents
- EuroShop / Messe Düsseldorf: Organizer of the world's largest retail trade fair, EuroShop, plus adjacent retail events. Comparable as a global retail exhibition platform where SHOP! holds member-exclusive speaking slots, though EuroShop is the venue-side and SHOP! is the recognition-side.
- National Retail Federation (NRF): The largest US retail industry association, running the flagship NRF Big Show and retail policy/research agenda. Comparable to SHOP! as a global retail association but with a broader policy/advocacy mandate and significantly larger scale.
- ICSC (Innovating Commerce Serving Communities): Global trade association for the shopping-center and retail real-estate industry, organizing ICSC conferences and recognition programs. Comparable to SHOP! in industry-association model and event-driven engagement but with a commercial-real-estate orientation.
- POPAI / SHOP! Association (Global Parent): Global parent organization of SHOP! Asia, itself a rebrand of POPAI. Comparable as the umbrella association organizing awards, chapters and education worldwide; SHOP! Asia is the Asian Cooperation Organization branch.
Emerging players
- VMSD (Visual Merchandising and Store Design): Long-running trade media brand for visual merchandising and store design, running VMSD's annual competitions. Comparable as a retail-design recognition and content platform, though primarily a publication versus SHOP!'s association-led awards.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Shop! Asia social profiles
Digital presenceShop! Asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shop! Asia leadership team
Management profileNumber of profiles
Profiles4 records
Shop! Asia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shop! Asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shop! Asia
What does Shop! Asia do?
Shop! Asia (SHOP!eaco) is the Asian Cooperation Organization of the SHOP! International Retail Federation, operating as a non-profit retail industry association across 25+ countries. It monetizes membership subscriptions, tiered award competition entry fees ($200–$240 per entry), and event sponsorships to deliver annual award programs, international trade exhibitions, retail study tours, and industry research publications for retail brands, designers, agencies, and manufacturers.
Is Shop! Asia a public or private company?
Shop! Asia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Shop! Asia founded?
Shop! Asia was founded in 1958. It employs 11 to 50 people.
Where is Shop! Asia based?
Shop! Asia is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Shop! Asia make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are award Competition Entry Fees and event Sponsorships and Partnerships.
Who are Shop! Asia's main competitors?
Regional players on record are China Chain Store and Franchise Association (CCFA) and Asia Retail Expo / RetailME / ASEAN SHOP. Direct peers are DDI (Design:Retail) / Designretailinstitute and Retail Design Institute (RDI). Store Experience & Activation Council (SEAC) is listed as an others. Broad incumbents are EuroShop / Messe Düsseldorf, National Retail Federation (NRF), ICSC (Innovating Commerce Serving Communities) and POPAI / SHOP! Association (Global Parent). VMSD (Visual Merchandising and Store Design) is listed as an emerging player.
Does Shop! Asia have an API?
No public API is recorded for Shop! Asia.