Horrocks Farm Market Floral

What Horrocks Farm Market Floral does

Horrocks Farm Market, Inc. is a privately held, single-location farm market operating at 7420 W. Saginaw in Lansing, Michigan, under continuous operation since approximately 1964. The business serves Lansing-area consumers through a multi-department retail format spanning fresh produce, floral arrangements, gift baskets, pizza, deli and sushi, a coffeehouse, a tavern with beer garden, Oil & Vinegar specialty items, gourmet popcorn, and a seasonal garden center. Operating hours run 7am-10pm daily with the beer garden and tavern open on extended schedules, indicating a broad daily traffic window across grocery, prepared food, and on-premise consumption use cases.

The core operating model is a traditional physical farm market rather than a technology platform. Underlying technology is minimal: a Wix-hosted website (shophorrocks.com) supports department pages, a job-application PDF, deli-tray pricing PDF, and basic online ordering for a narrow set of SKUs (pizza, popcorn, coffee). E-commerce is limited to these few product lines; floral, baskets, deli trays, and most other categories are sold in-store only. Distribution is exclusively direct-to-consumer through the Lansing storefront, with no wholesale, marketplace, or geographic expansion beyond the single Michigan location. Active social channels (Facebook, Instagram, TikTok) and a weekly specials page provide top-of-funnel demand generation, but no loyalty program, subscription, or digital subscription layer is in evidence.

Revenue is generated through seven distinct streams — fresh produce sales, floral arrangements, prepared foods, beverage service (coffeehouse plus tavern/beer garden), specialty retail products (popcorn, Oil & Vinegar, single-origin/FTO coffee beans), garden center sales, and custom gift baskets — all priced as one-time consumer transactions. Pricing is not publicly disclosed on the website except via a deli-tray PDF and visible coffee/popcorn pricing. There is no disclosed management team, no institutional funding, no parent company, and no subsidiaries, consistent with a family/independent ownership profile. The company's principal differentiator is six decades of community presence creating brand trust, combined with the convenience of a one-stop multi-department footprint that competitors in the Lansing market do not replicate at equivalent scale.

Name

Horrocks Farm Market Floral

Legal name

Horrocks Farm Market, Inc.

Website

https://shophorrocks.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Short description

Horrocks Farm Market is a privately held, single-location multi-department farm market in Lansing, Michigan, serving local consumers since 1964 with fresh produce, floral, deli, pizza, coffeehouse, tavern/beer garden, gift baskets, and garden supplies.

Ownership category

akta.pro rank

Product category

Farm Market Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Farm market retail
• Fresh produce
• Floral arrangements
• Specialty foods
• Gift baskets

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Retail sales of fresh produce through the Produce department, serving daily customers with seasonal fruits, vegetables, and related products.
2. Floral Arrangements: Fresh cut flowers, bouquets, and floral arrangements sold through the Floral department for occasions and everyday décor.
3. Prepared Foods: Pizza, deli items, sushi, and specialty prepared foods available for dine-in or takeout through dedicated food service departments.
4. Beverage Service: Full coffeehouse offering handcrafted lattes, teas, seasonal drinks, and a tavern with beer garden serving alcoholic beverages.
5. Specialty Retail Products: Specialty items including gourmet popcorn, Oil & Vinegar products, and single-origin/FTO coffee beans sold online and in-store.
6. Garden Center: Plants, hanging baskets, and garden supplies with seasonal availability (plants in spring, bird seed in winter).
7. Gift Baskets: Customizable fruit baskets, deluxe fruit baskets, and specialty baskets assembled daily by staff for gifting occasions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Horrocks Farm Market is a single-location multi-department farm market in Lansing, Michigan that retails fresh produce, floral arrangements, gourmet gift baskets, prepared foods (pizza, deli, sushi), coffeehouse beverages, oil & vinegar, gourmet popcorn, and seasonal garden plants. The market also operates an on-site tavern with a beer garden serving food and alcoholic beverages, and offers online ordering for select items including pizza, popcorn, and coffee.

Product overview

Horrocks Farm Market is a traditional farm market retail operation in Lansing, Michigan serving the area for over 60 years. The business operates multiple departments including Produce, Floral, Shop (Baskets), Pizza, Popcorn, Tavern/Oil & Vinegar, Coffee (with in-store coffeehouse), Deli (with sushi), and Garden. They offer both retail in-store shopping and online ordering for select items like popcorn and coffee. The market is a single-location retail operation, not a technology platform or SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Produce Fresh fruits and vegetables sold through the Produce department to walk-in retail customers in the Lansing, Michigan area.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Sprouts Farmers Market: Specialty grocer focused on fresh produce, natural foods, and prepared meals with a farmers-market merchandising style — overlaps Horrocks' fresh/specialty positioning and target health-conscious shopper.
• Fresh Thyme Market: Midwest-focused specialty grocery chain emphasizing fresh produce, natural foods, and prepared meals — directly comparable to Horrocks' specialty/fresh positioning and customer demographic.
• Dorothy Lane Market: Ohio-based independent specialty market with bakery, deli, prepared foods, floral, and gift departments — directly comparable independent operator with multi-department format.
• Heinen's Grocery Store: Family-owned Midwest specialty grocer with prepared foods, bakery, deli, floral, and coffeehouse — closely matches Horrocks' multi-department family-operated specialty model.
• Busch's Fresh Food Market: Michigan-based multi-location fresh food market chain operating produce, deli, prepared foods, floral, and bakery departments — directly comparable multi-department specialty grocer serving a similar Midwest consumer.
• Plum Market: Michigan-based specialty food market with prepared foods, coffeehouse, deli, floral, and bakery departments — the closest operating analog to Horrocks' multi-department farm market model in the same state.

Broad incumbents

• Meijer: Midwest supercenter with full grocery, garden center, deli, prepared foods, and floral departments — broad incumbent that competes on convenience and price within the same Lansing-area geography.
• Trader Joe's: National specialty grocery chain with curated specialty foods, fresh produce, and private-label offerings — competes for the same specialty-shopper basket as Horrocks but at national scale.
• Whole Foods Market: National premium grocery chain with full-service deli, prepared foods, floral, coffeehouse, and specialty items — broad incumbent competitor to Horrocks' premium specialty positioning.

Regional players

• D&W Fresh Market: Michigan-based regional grocery chain under SpartanNash with fresh, deli, and floral departments — comparable regional Midwest grocer but operates a larger store format with broader grocery mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/HorrocksFarmMarket
• Instagraminstagram.com/horrocksfarmmarket
• TikToktiktok.com/@horrocksfarmmarket
• LinkedInlinkedin.com/company/horrocks-farm-market-floral

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horrocks Farm Market Floral