Madame
Madame is an India-based women's western-wear fashion brand founded in 1993, retailing apparel, loungewear, and accessories through 900+ retail touch-points and its own e-commerce site, serving millions of fashion-conscious women across India.
- Company typePrivate
- Founded1993
- Headquarters—
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Madame does
Madame is an India-based women's western-wear fashion brand founded in 1993 and owned by Jain Amar Clothing Pvt. Ltd, led by MD & CEO Akhil Jain. The company designs, manufactures, and retails a comprehensive apparel portfolio spanning topwear (tops, T-shirts, shirts, sweaters, sweatshirts, cardigans, jackets, coats, blazers), bottomwear (trousers, jeans, cargos, joggers, jeggings, skirts, shorts), all-in-ones (co-ord sets, dresses, jumpsuits), loungewear (night dresses, nightsuits, bottoms), accessories (belts, wallets), and fragrance, with MRPs ranging from approximately ₹1,119 to ₹5,299.
The brand operates a hybrid omnichannel go-to-market model combining owned e-commerce (madameonline.com), Exclusive Brand Outlets, Large Format Stores, and third-party online fashion portals, reaching customers through 900+ retail touch-points across India. Madame markets through Instagram (@madamefashions), influencer/creator collaborations, email newsletters, blog content, and lookbooks, targeting fashion-conscious young women seeking versatile outfits for work, casual, and party occasions. The company's sub-brand Msecret extends the portfolio into loungewear.
Revenue is generated through one-time product sales at MRP with periodic seasonal discounting of up to 40%; the company is privately held, does not disclose financials, and operates exclusively in India with no disclosed AI/technology differentiation beyond a Shopify-based storefront.
Madame firmographics
Firmographics- Name
- Madame
- Legal name
- Jain Amar Clothing Pvt. Ltd
- Website
- https://shop.madameonline.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Madame is an India-based women's western-wear fashion brand founded in 1993, retailing apparel, loungewear, and accessories through 900+ retail touch-points and its own e-commerce site, serving millions of fashion-conscious women across India.
- Ownership category
- akta.pro rank
Madame industry classification
Industry- Product category
- Women's Western Wear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
Keywords
Madame business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Madame generates revenue through one-time product sales of women's western wear including tops, dresses, jeans, sweaters, loungewear, and accessories. Products are sold at various price points with seasonal sales and promotional discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing with seasonal discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Madame product offering
Product offeringCore offering
Madame designs, markets, and sells its own line of women's western-wear apparel and accessories in India. The product range spans topwear, bottomwear, all-in-ones, loungewear, outerwear, denim, and accessories (belts, wallets, fragrance), retailed through Exclusive Brand Outlets, Large Format Stores, leading online fashion portals, and the brand's own e-commerce site madameonline.com.
Product overview
Madame is a women's western-wear fashion brand that offers a comprehensive portfolio of clothing and accessories. The product line includes core categories: tops (Tops, T-Shirts, Shirts), bottoms (Trousers, Jeans, Cargos & Joggers, Jeggings, Skirts & Shorts), all-in-ones (Co-Ord Sets, Dresses, Jumpsuits), and loungewear (Night Dress, Nightsuits, Bottoms). Additional offerings include outerwear (Sweaters, Sweatshirts, Cardigans & Shrugs, Jackets & Shackets, Coats & Blazers), accessories (Belts, Wallets, Fragrance), plus specialized collections like the Denim Collection and Bestsellers. Founded in 1993 and owned by Jain Amar Clothing Pvt. Ltd, the brand serves customers across 900+ retail touch-points and its own online store.
Differentiator
Problem solved
Functional benefit
Brands
- Msecret: Loungewear collection featuring pajamas and co-ord sets for women
Products and services
- Dresses Madame dresses for women offering tailored, contemporary designs including floral prints and little black dresses in various silhouettes, for work, parties, and casual occasions.
- Tops Madame tops for women in soft, diverse materials and cuts from loose blouses to crisp fitted tops, serving as a base for multiple outfit combinations.
- T-Shirts Madame T-shirts for women providing versatile everyday styling options within the western-wear collection.
- Shirts Madame shirts for women offering crisp styling options for work and casual wear.
- Sweaters Madame sweaters for women combining coziness with high-end style, with soft feel and seasonal fashion detailing.
- Sweatshirts Madame sweatshirts for women combining comfort with fashionable, active looks.
- Cardigans & Shrugs Madame cardigans and shrugs for women enabling stylish layering for transitional dressing.
- Jackets & Shackets Madame jackets and shackets for women in tailored designs from classic denim to button-detail shackets.
- Coats & Blazers Madame coats and blazers for women adding sophistication for formal and professional occasions.
- Trousers Madame trousers for women offering tailored fits as part of the western-wear collection.
- Jeans Madame jeans for women in diverse washes and cuts with smooth texture, designed for better fit and durability for weekends or casual outings.
- Cargos & Joggers Madame cargos and joggers for women providing comfortable and stylish bottomwear options.
- Jeggings Madame jeggings for women combining the comfort of leggings with the style of jeans.
- Skirts & Shorts Madame skirts and shorts for women offering versatile bottomwear for various occasions.
- Co-Ord Sets Madame co-ord sets for women offering coordinated ready-styled outfit options.
- Jumpsuits Madame jumpsuits for women offering all-in-one styling solutions.
- Night Dress Madame night dresses for women offering comfortable sleepwear options as part of the loungewear collection.
- Nightsuits Madame nightsuits for women providing comfortable sleepwear sets as part of the loungewear collection.
- Loungewear Bottoms Madame loungewear bottoms for women offering comfortable options for at-home wear.
- Denim Collection Madame denim collection featuring jeans, skirts, and shorts in various washes and styles.
- Accessories Madame accessories including belts, wallets, and fragrance products complementing the western-wear collection.
- Gift Card Madame-branded digital gift cards redeemable on madameonline.com.
- Bestsellers Curated collection of Madame's best-selling women's clothing items identified by customer demand.
- End of Season Sale Madame's seasonal end-of-season sale offering up to 40% off across the western-wear collection.
- Msecret (sub-brand loungewear) Msecret is Madame's sub-brand loungewear line featuring pajamas and co-ord sets for women.
Companies that use Madame
Customer profileSegments1 record
Ideal customer profiles1 record
Madame technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Madame partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Madame competitors and assessment
Company assessmentDirect peers
- Aurelia: Aurelia (TCNS Clothing) is an Indian women's contemporary wear brand covering work, casual, and occasion segments with a comparable Exclusive Brand Outlet-led distribution model to Madame.
- AND: AND is one of India's leading women's western and fusion wear brands, owned by TCNS Clothing Co. It competes head-to-head with Madame in women's occasion, work, and casual western wear across exclusive brand outlets and online.
- Biba: Biba (TCNS Clothing) is one of India's largest women's ethnic wear brands with growing western wear lines; it competes with Madame for the same Indian woman shopper via a similar omnichannel retail model.
- Global Desi: Global Desi, also a TCNS Clothing brand, is a direct competitor to Madame targeting young Indian women with boho-inspired western wear across Exclusive Brand Outlets and online channels in similar price bands.
- W for Woman: W for Woman is TCNS Clothing's core women's ethnic and modern Indian wear brand, but its modern/fusion line overlaps significantly with Madame's occasion and workwear assortment, making it a direct peer in India's women western wear market.
- Allen Solly Woman: Allen Solly Woman (Aditya Birla Fashion and Retail) is a mass-premium women's western wear brand sold through Large Format Stores and exclusive outlets, directly competing with Madame in the workwear and casual western segments.
- Van Heusen Woman: Van Heusen Woman (Aditya Birla Fashion and Retail) targets Indian working women with western formals, blazers, and trousers at similar price points to Madame, sharing distribution through Large Format Stores.
- Chemistry: Chemistry by TCNS is an Indian occasion wear brand specializing in dresses, jumpsuits, and party western wear, overlapping directly with Madame's occasion and dress-heavy assortment.
- Vero Moda: Vero Moda (BESTSELLER India) is an international women's western wear brand present in Exclusive Brand Outlets, Large Format Stores, and online — competing with Madame across dresses, tops, and jeans at similar mid-market price points.
Broad incumbents
- Zara: Zara (Inditex) is a global fast-fashion incumbent with a growing India presence; it competes with Madame in women's western wear at slightly higher price points and via flagship stores and online, pressuring Madame's mid-market positioning from above.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Madame social profiles
Digital presenceMadame financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madame leadership team
Management profileNumber of profiles
Profiles1 record
Madame funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madame M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madame
What does Madame do?
Madame designs, markets, and sells its own line of women's western-wear apparel and accessories in India. The product range spans topwear, bottomwear, all-in-ones, loungewear, outerwear, denim, and accessories (belts, wallets, fragrance), retailed through Exclusive Brand Outlets, Large Format Stores, leading online fashion portals, and the brand's own e-commerce site madameonline.com.
Is Madame a public or private company?
Madame is a private company. It is classified as corporate owned and is currently operating.
When was Madame founded?
Madame was founded in 1993. It employs 251 to 500 people.
How does Madame make money?
One revenue line is on record: product Sales.
Who are Madame's main competitors?
Direct peers on record are Aurelia, AND, Biba, Global Desi, W for Woman, Allen Solly Woman, Van Heusen Woman, Chemistry and Vero Moda. Zara is listed as a broad incumbent.
Does Madame have an API?
No public API is recorded for Madame.
What industry is Madame in?
Madame's product category is Women's Western Wear Apparel. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail. Its NAICS code is 45811 and its SIC code is 5621.