MANI Bläuel GmbH
MANI Bläuel GmbH is a Greek family-owned organic food producer, founded in 1979, that makes premium organic extra virgin olive oils, olives, mezes, feta, and olive-oil cosmetics at its Pyrgos facility and sells direct-to-consumer across 40+ countries plus B2B wholesale and on-site retail.
- Company typePrivate
- Founded1979
- HeadquartersPyrgos (Messenia), Greece
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What MANI Bläuel GmbH does
MANI Bläuel GmbH is a family-owned Greek organic food company, founded in 1979 by the Bläuel family and headquartered at its production facility in Pyrgos, Messenia, in the Mani region of the Peloponnese. The company produces and sells premium organic extra virgin olive oils, table olives, traditional Greek mezes, organic feta, and an organic olive-oil-based cosmetics line; it pioneered organic olive oil production in Greece in 1991 and holds Naturland Fair certification along with EU organic certification. Its product portfolio is built on hand-harvested, traceable olives processed on-site at the foot of the Taygetos Mountains, with full chain-of-custody from olive to bottle. The company is managed by the second generation of the Bläuel family (Fritz and Felix Bläuel); no external investors, parent companies, or subsidiaries are disclosed.
Revenue is generated through three channels: a direct-to-consumer e-commerce operation on mani.bio (with a separate UK storefront at mani-organic.co.uk) shipping to over 40 countries; a B2B division serving retailers, wholesalers, and private-label customers; and on-site sales at the Pyrgos production facility, augmented by factory tours, olive oil tastings, and a guesthouse (MANI Sonnenlink). Pricing is unit-based and disclosed in EUR, with olive oils priced €10.99–€12.99 and olive packs €2.75–€4.69; free shipping is offered from €75 to Austria and Germany. Marketing relies on a content-heavy blog (MANI Magazine), organic social (Facebook, Instagram, YouTube), email capture with a 10% first-purchase incentive, and an impact crowdfunding program (The Olive Tree Investment) that serves simultaneously as capital-raising and customer-engagement lever. The company carries no proprietary technology stack or AI/ML components, holds no patents, and operates with a disclosed headcount of only 7 employees, underscoring its character as a niche, brand-led premium specialty food business rather than a scaled CPG operator.
MANI Bläuel GmbH firmographics
Firmographics- Name
- MANI Bläuel GmbH
- Legal name
- MANI Bläuel GmbH
- Website
- https://shop.mani.bio
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MANI Bläuel GmbH is a Greek family-owned organic food producer, founded in 1979, that makes premium organic extra virgin olive oils, olives, mezes, feta, and olive-oil cosmetics at its Pyrgos facility and sells direct-to-consumer across 40+ countries plus B2B wholesale and on-site retail.
- Ownership category
- akta.pro rank
MANI Bläuel GmbH industry classification
Industry- Product category
- Organic Olive Oil and Mediterranean Specialties
- NAICS
- Starch and Vegetable Fats and Oils Manufacturing (31122), Fats and Oils Refining and Blending (311225)
- SIC
- Fats & Oils (2070), Food And Kindred Products (2000)
- akta.pro primary industry
- Olive Oil Production & Bottling (AFAKAEAC)
- akta.pro secondary industries
- Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes) (AFAKACAN), Virgin & Cold-Pressed Culinary Oils (AFAJALAB), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)
Keywords
Where MANI Bläuel GmbH is headquartered
LocationHeadquarters
- HQ city
- Pyrgos (Messenia)
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
MANI Bläuel GmbH business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Consumer sales through the company's own online webshop (mani.bio) featuring olive oils, olives, mezes, organic cosmetics, feta, and gift products. Revenue generated through product purchases with per-unit pricing.
- B2B / Wholesale: Wholesale and private label sales to retailers, restaurants, and food service businesses through dedicated B2B sales channel.
- On-site Sales (Production Tours): Direct sales at the production facility in Pyrgos, Messenia where visitors can purchase products on-site after touring the production facilities and participating in olive oil tastings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer products with unit pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
MANI Bläuel GmbH product offering
Product offeringCore offering
MANI Bläuel GmbH produces and markets premium Greek organic extra virgin olive oils under the MANI brand, sourced from organic farming cooperatives in the Mani region of the southern Peloponnese and Crete. Its portfolio also includes organic table olives, traditional organic Greek mezes, organic feta cheese, and an organic olive-oil-based cosmetics line, with additional private-label/B2B services for retail and wholesale partners.
Product overview
MANI Bläuel is a family-run organic food company (since 1979) offering a portfolio of Greek organic products centered on olive oils, olives, mezes, organic cosmetics, and feta cheese. The core product line includes multiple olive oil variants (Extra Virgin, Virgin, Polyphenol-rich), whole and sliced olives (Green and Kalamata varieties), traditional meze appetizers, and a new organic cosmetics line based on olive oil. The company pioneered Greek organic olive oil production in 1991 and holds Naturland Fair certification.
Differentiator
Problem solved
Functional benefit
Brands
- The Family Hero: Extra virgin olive oil product line
- The Kitchen Hero
- Greek Gold
Products and services
- MANI Premium Organic Extra Virgin Olive Oil
Quantifiable outcome
- First Greek organic olive oil produced in 1991
Companies that use MANI Bläuel GmbH
Customer profileSegments3 records
Ideal customer profiles2 records
MANI Bläuel GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
MANI Bläuel GmbH partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
MANI Bläuel GmbH competitors and assessment
Company assessmentBroad incumbents
- Deoleo: Spanish-headquartered global olive oil incumbent owning Bertolli, Carapelli and other brands. Relevant broad incumbent for benchmarking scale, distribution and competitive pressure in the olive oil category where MANI Bläuel operates.
- Sovena: Large Portuguese olive oil producer with consumer and B2B brands. Comparable as a vertically integrated olive oil company competing in both private label and branded premium segments across Europe.
Direct peers
- Lucini Italia: Premium Italian extra virgin olive oil brand emphasizing provenance and quality. Comparable to MANI Bläuel as a premium EVOO specialist targeting health-conscious and culinary consumers through specialty retail and DTC.
- Minerva Olive Oils: Greek olive oil brand exporting internationally with both consumer and B2B lines. Comparable in offering mix (olive oils and table olives) and in serving similar health-conscious European consumers.
- Terra Creta: Greek extra virgin olive oil producer from Crete focused on premium single-estate olive oils. Closely comparable to MANI Bläuel in category (premium EVOO), provenance storytelling, and export-oriented B2B/DTC distribution.
- Gaea: Greek olive oil producer with strong international retail presence. Directly comparable to MANI Bläuel as a premium Greek olive oil brand serving health-conscious consumers across European and global markets.
- Yanni's Olive Grove: Greek premium olive oil brand founded by a family-business heritage story with strong DTC and specialty retail presence. Closely comparable to MANI Bläuel in family-business positioning, premium EVOO focus and export orientation.
- Apulia Olive Oil Consortium (Italy) / Oleificio Cisano: Italian premium olive oil producer serving similar health-conscious and culinary consumers in Europe. Comparable in EVOO product offering and in pursuit of third-party quality certifications.
- Kalamata Olives (Eptanisiakos): Greek producer of Kalamata olives and related Mediterranean specialty foods. Comparable product mix overlap (olives, meze-style products) and similar export channels into European specialty retail.
Regional players
- California Olive Ranch: US premium extra virgin olive oil producer focused on domestic American market. Comparable as a premium EVOO brand emphasizing quality and provenance but operating primarily in a different geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MANI Bläuel GmbH social profiles
Digital presenceMANI Bläuel GmbH compliance and trust
Trust signalCompliance2 records
MANI Bläuel GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
MANI Bläuel GmbH leadership team
Management profileNumber of profiles
Profiles2 records
MANI Bläuel GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MANI Bläuel GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MANI Bläuel GmbH
What does MANI Bläuel GmbH do?
MANI Bläuel GmbH produces and markets premium Greek organic extra virgin olive oils under the MANI brand, sourced from organic farming cooperatives in the Mani region of the southern Peloponnese and Crete. Its portfolio also includes organic table olives, traditional organic Greek mezes, organic feta cheese, and an organic olive-oil-based cosmetics line, with additional private-label/B2B services for retail and wholesale partners.
Is MANI Bläuel GmbH a public or private company?
MANI Bläuel GmbH is a private company. It is classified as family owned and is currently operating.
When was MANI Bläuel GmbH founded?
MANI Bläuel GmbH was founded in 1979. It employs 1 to 10 people.
Where is MANI Bläuel GmbH based?
MANI Bläuel GmbH is headquartered in Pyrgos (Messenia), Greece, in the Europe region.
How does MANI Bläuel GmbH make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are B2B / Wholesale and on-site Sales (Production Tours).
Who are MANI Bläuel GmbH's main competitors?
Broad incumbents on record are Deoleo and Sovena. Direct peers are Lucini Italia, Minerva Olive Oils, Terra Creta, Gaea, Yanni's Olive Grove, Apulia Olive Oil Consortium (Italy) / Oleificio Cisano and Kalamata Olives (Eptanisiakos). California Olive Ranch is listed as a regional player.
Does MANI Bläuel GmbH have an API?
No public API is recorded for MANI Bläuel GmbH.
What industry is MANI Bläuel GmbH in?
MANI Bläuel GmbH's product category is Organic Olive Oil and Mediterranean Specialties. Its primary akta.pro industry code is AFAKAEAC, Olive Oil Production & Bottling, with a secondary code of AFAKACAN, Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes). Its NAICS code is 31122 and its SIC code is 2070.