ShoppingCity Seiersberg

What ShoppingCity Seiersberg does

ShoppingCity Seiersberg is a regional retail shopping center located in Seiersberg-Pirka, immediately south of Graz in southern Austria, operating since 2002 under Shopping Center Management GmbH, a privately held company co-owned by Mag. Christian Guzy and Martin Klein. The center spans 74,000 m² and houses more than 180 retail and gastronomy tenants organized into color-coded zones (Blue, Green, Red, Violet, and Yellow City), including anchor brands such as ZARA (the only flagship in Styria, 3,000 m² across two floors), Peek & Cloppenburg, H&M, Primark, and a Media Markt 'Tech-Village' concept, alongside beauty stores (Douglas, dm), groceries (Billa PLUS), and a diverse food court. Non-retail tenants include a Europlasma plasma donation center, an Austrian Post branch, and an on-site Office Center.

The company's core technology is the physical infrastructure itself: 3,500 free parking spaces, 10 EV charging stations, free WiFi via freewave.at, family amenities (Löwenland children's entertainment zone, buggy rental, nursing rooms, mother-child parking), barrier-free accessibility, and an interactive Centerplan wayfinding tool. Supporting digital infrastructure includes the Seiersberg Club mobile app for loyalty, an Emarsys-powered email newsletter, and active social media presence (Facebook, Instagram). Revenue is generated primarily by renting retail space to tenants on a recurring basis (rental/subscription model), supplemented by gift voucher (Einkaufsgutscheine) sales, event-driven footfall, and advertising/space leasing (Werbung & Vermietung).

The customer base consists of regional consumers across southern Austria and cross-border shoppers from neighboring Slovenia, drawn by the center's claim of offering the widest range of goods in southern Austria. The center markets through multi-channel engagement including live events (e.g., Alexander Eder concerts, Austropop Taste & Tunes, Golden Hour Beats, children's magic shows, Kasperl theater) and aims to position as a one-stop family-friendly shopping and dining destination. No revenue, funding, or headcount figures are publicly disclosed.

Name

ShoppingCity Seiersberg

Legal name

Shopping Center Management GmbH

Website

https://shoppingcityseiersberg.at

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

ShoppingCity Seiersberg is a privately owned 74,000 m² regional shopping center south of Graz, Austria, housing 180+ retail and dining tenants with 3,500 free parking spaces, serving southern Austrian and Slovenian cross-border consumers with a one-stop family-friendly shopping destination.

Ownership category

akta.pro rank

Product category

Shopping Center / Retail Real Estate

NAICS

General Merchandise Retailers (455), Grocery and Convenience Retailers (4451)

SIC

Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Neighborhood Variety & Convenience Variety Stores (CRAGAJAC)

akta.pro secondary industry

Neighborhood Essentials & Fill-in Shopping Discount Stores (CRAEAJAH)

Keywords

• Shopping center operations
• Retail real estate leasing
• Mall property management
• Retail tenant rental
• Consumer shopping destination

Headquarters

HQ city

Seiersberg-Pirka

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Retail Space Rental: Shopping center generates revenue by renting retail space to tenants including fashion brands, electronics stores, drugstores, and service providers. Tenants include major anchors like Zara, Peek & Cloppenburg, H&M, Primark, and Media Markt.

Distribution channels1 record

Marketing channels5 records

Core offering

ShoppingCity Seiersberg operates a 74,000 m² regional shopping center in Seiersberg-Pirka near Graz, Austria, housing over 180 retail and gastronomy tenants across fashion, electronics, groceries, dining, and services. The center rents physical space to tenants and provides supporting amenities including 3,500 free parking spaces, 10 EV charging stations, free WiFi, family services (buggy rental, nursing rooms, mother-child parking), a children's entertainment zone (Löwenland), a loyalty mobile app (Seiersberg Club), and gift vouchers.

Product overview

ShoppingCity Seiersberg is a single, unified shopping center product (retail real estate) offering over 180 shops and restaurants across 74,000 m² in Graz, Austria. The portfolio includes flagship fashion brands (ZARA, H&M, Peek & Cloppenburg), electronics retailers (Media Markt), beauty stores (Douglas, dm), groceries (Billa PLUS), diverse dining (Zushi Market, McDonald's, Kaiser von China, Le Burger), a plasma donation center (Europlasma), a children's entertainment zone (Löwenland), a loyalty app (Seiersberg Club App), and gift vouchers. Supporting services include 3,500 free parking spaces, 10 EV charging stations, free WiFi, buggy rental, nursing rooms, and mother-child parking.

Differentiator

Problem solved

Functional benefit

Brands

• Seiersberg Club: Loyalty program and mobile app for the shopping center
• Blue City
• Green City
• Red City
• Violet City
• Yellow City
• Löwenland
• Centerplan

Products and services

• ShoppingCity Seiersberg Shopping Center A regional shopping center spanning 74,000 m² with over 180 shops, service providers, and restaurants, located in Seiersberg-Pirka near Graz, Austria. Features free parking for 3,500 vehicles, 10 EV charging stations, free WiFi, family services (buggy rental, nursing rooms, mother-child parking), and a children's entertainment area. Targeted at regional consumers and cross-border shoppers from Slovenia.
• Seiersberg Club App Mobile application for the ShoppingCity Seiersberg loyalty club, providing exclusive offers, event information, and membership benefits to consumers. Available on iOS and Android.
• Gift Vouchers (Einkaufsgutscheine) Shopping vouchers available for purchase from the shopping center website, offering a versatile gift option for use across the shopping center's diverse retail and dining selection.
• Löwenland (Lion's Lair) Children's Entertainment Area Children's entertainment and supervised activity area within the shopping center, offering creative activities, coloring pages, craft ideas, and games downloads for families visiting the shopping center.
• Centerplan (Interactive Floor Plan) Interactive floor plan/map service for navigating the shopping center, helping visitors locate shops, restaurants, and services across the 74,000 m² property.

Quantifiable outcome

• 180+ shops and gastro establishments in one location
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered minor.

• Austrian Post (Post.at)minorChannel Partner/ Reseller/ DistributorOfficial Austrian Post affiliate location within the shopping center. Customers can send letters and parcels, make withdrawals from savings books and accounts, and payments with payment slips and money transfers. Located near info point 2 / Entrance M.
• EmarsysminorOthersEmail marketing platform provider used for newsletter distribution. Located at Märzstraße 1, 1150 Wien. Processes subscriber data for event and promotional communications.
• HMI Immobilien GmbHminorOthersReal estate company with access to shopping center subscriber data per privacy policy. Located at Seidlgasse 22, 1030 Wien.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• ECE Projektmanagement: One of Europe's largest shopping-center operators and developers. Comparable as an institutional operator of regional malls, providing a benchmark for operating efficiency, leasing, and asset-management practices relevant to ShoppingCity Seiersberg.
• SES Spar European Shopping Centers: Austrian-based shopping-center operator and asset manager active across Central and Southeastern Europe. Comparable as a portfolio operator of mid-sized regional malls, with overlapping tenant relationships and operating benchmarks relevant to ShoppingCity Seiersberg.

Direct peers

• Shopping City Süd (Vösendorf): One of Austria's largest enclosed shopping centers, located south of Vienna. Comparable in tenant mix (fashion anchors, electronics, dining) and regional-mall positioning to ShoppingCity Seiersberg, making it a direct comparable for scale, foot traffic, and rental benchmarks.
• Shopping Center Nord (Graz): Direct intra-city competitor in Graz, offering a similar mix of fashion, electronics, and dining tenants. Most direct competitor for regional shoppers in the same catchment area as ShoppingCity Seiersberg.
• Murpark Graz: In-city Graz shopping center operated by SES, with comparable fashion and grocery anchor tenant mix. Overlaps catchment with ShoppingCity Seiersberg and is a relevant benchmark for competitive dynamics in the Graz metropolitan area.
• G3 Shopping Resort Gerasdorf: Modern Austrian shopping resort near Vienna with a fashion- and lifestyle-led tenant mix. Comparable as a contemporary Austrian mall with a similar amenity offering (parking, dining, family services) and benchmark for newer retail-real-estate positioning.
• Europark Salzburg: Major regional shopping center in Salzburg, operated by SES Spar European Shopping Centers. Comparable as a mid-sized Austrian regional mall with a similar fashion/electronics/grocery tenant mix and family-friendly positioning.
• PlusCity Pasching: Large regional shopping center near Linz with a comparable mix of fashion anchors, electronics, and dining. Comparable in scale (~70,000+ m²) and Austrian-regional positioning to ShoppingCity Seiersberg.

Regional players

• Cyta Shopping Center (Völklingen): Large regional shopping center in Saarland, Germany, operated by ECE. Comparable as a mid-sized European regional mall with a similar fashion/electronics/dining mix; useful for cross-border retail-real-estate benchmarking.

Broad incumbents

• Westfield Donau Zentrum: Large Vienna-area mall operated as part of the Unibail-Rodamco-Westfield portfolio. Comparable as a major Austrian retail destination with a broader portfolio and institutional ownership, serving as a benchmark for tenant-mix and rent benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shoppingcityseiersberg
• Instagraminstagram.com/shoppingcityseiersberg
• LinkedInlinkedin.com/company/shoppingcity-seiersberg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShoppingCity Seiersberg