Mooca Plaza Shopping

What Mooca Plaza Shopping does

Shenzhen Yaxin Electronics (亚欣电器) is a privately held Chinese manufacturer of electromagnetic components founded in 2004, headquartered in Shenzhen's Longhua District with additional production facilities in Huizhou (Boluo County, Guangdong) and Pingxiang (Shangli County, Jiangxi). The company designs, manufactures, and sells solenoids, micro solenoid valves, electromagnetic pumps, and solenoid coils across 17 major product categories and over 10,000 specifications, protected by 18 national patents. Its product portfolio spans frame, tubular, holding/pull-push, suction cup, rotary, swing, and clapper solenoids, marketed under series codes such as AC, AO, AU, AX, AK, AF, AP, AS, AZ, AH, AKD, AWP, ABK, and AKX, with 221+ active SKUs in the catalog. The company sells directly to industrial automation customers across five continents globally, with applications in binding machines, textile machinery, massage devices, air pressure beds, coin-operated phones, coin acceptors, and various consumer electronics.

The company generates revenue through direct B2B hardware sales of standardized and custom electromagnetic components. Pricing is not publicly disclosed and requires direct inquiry through QQ, email, or phone (primary contact: Mr. Zeng, [email protected]). The company holds a comprehensive set of international certifications including ISO 9001, ISO 14000, IATF 16949:2016, CE/CB, IEC, UL, and ROHS, enabling sales into automotive and medical electronics supply chains. Its primary customer segment is industrial automation, with medical electronics as a secondary segment; customers are OEM/ODM buyers rather than named enterprise accounts. In 2011, the company partnered with Shenzhen University's College of Mechanics and Control Engineering under a Shenzhen municipal government initiative to undertake national high-tech product transformation tasks under China's 12th Five-Year Plan, and it has continued to launch new product variants through 2022.

The business model is sales-led direct manufacturing with global shipment under the operating name "KAS" (brand name referenced in company materials). The go-to-market relies on the company's official website (shoppingmooca.com), online customer service via QQ, email, and phone, plus industry publication-style product news articles. Revenue, headcount, funding history, ownership structure, and management team are not publicly disclosed, representing material data gaps for any investment assessment. The company operates without disclosed external investment, parent company, or public listing, functioning as an independent private manufacturer with three operating entities across China.

Name

Mooca Plaza Shopping

Legal name

亚欣电器 (Yaxin Electronics)

Website

https://shoppingmooca.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Shenzhen Yaxin Electronics (亚欣电器) is a privately held Chinese manufacturer founded in 2004 that designs and sells solenoids, solenoid valves, electromagnetic pumps, and coils across 17 product categories to industrial automation and medical electronics OEMs globally.

Ownership category

akta.pro rank

Product category

Electromagnetic Components / Industrial Solenoids

NAICS

Other Electrical Equipment and Component Manufacturing (3359)

SIC

Electronic Coils, Transformers & Other Inductors (3677), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Passive Components (Resistors, Capacitors, Inductors, Ferrites) (IMAGAJAA)

akta.pro secondary industry

Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp) (IMAGAGAF)

Keywords

• Solenoid manufacturing
• Electromagnetic components
• Solenoid valve production
• Industrial automation parts
• Magnetic actuator coils

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel

Revenue model

1. Solenoid and Electromagnetic Component Sales: The company generates revenue through manufacturing and selling solenoids (电磁铁), electromagnetic valves (电磁阀), electromagnetic pumps (电磁泵), and solenoid coils (螺线管). Products are sold to industrial automation customers across five continents globally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Shenzhen Yaxin Electronics designs, manufactures, and sells solenoids (electromagnets), solenoid valves, electromagnetic pumps, and solenoid coils used across industrial automation, commercial equipment, transportation, medical devices, security systems, and new-energy applications. The catalog covers 17 categories and more than 10,000 product specifications, with products certified to ISO 9001 and IATF 16949 quality standards.

Product overview

亚欣电器 (Yaxin Electronics) is a high-tech enterprise established in 2004, specializing in the R&D, manufacturing, and sales of electromagnetic components. The company offers a comprehensive portfolio of 17 major categories of electromagnetic products in tens of thousands of specifications, covering frame solenoids, tubular solenoids, holding solenoids, suction cup solenoids, rotary solenoids, swing solenoids, clapper solenoids, micro solenoid valves, electromagnetic pumps, and solenoid coils. These products serve industrial automation control applications across five continents globally. The company holds 18 national patents and operates three manufacturing facilities in Shenzhen, Huizhou, and Jiangxi.

Differentiator

Problem solved

Functional benefit

Products and services

• BQ-1836 Micro Suction Electromagnet (BQ-1836 微型吸盘式电磁铁) Compact micro suction-type electromagnet designed for applications requiring small-form-factor magnetic actuation in industrial and commercial equipment.
• T89 Tubular Pull-Type Solenoid Electromagnet (T89 圆管推拉式电磁铁) Cylindrical tubular pull-type electromagnet used in industrial automation machinery requiring linear magnetic actuation.
• 1561 Series Tubular Push-Pull Electromagnet (1561系列圆管推拉式电磁铁) Series of round tubular push-pull electromagnets designed for OEM industrial equipment and automation assemblies.
• Frame-Type Solenoid Electromagnet (框架式电磁铁) Frame-style solenoid electromagnet for higher-force industrial actuation applications, including machinery, vending, and locking systems.
• Open-Frame Solenoid (开放式电磁铁) Open-frame solenoid configuration for industrial equipment integrators needing customizable mounting and force profiles.
• Electromagnetic Latch / Door Lock Solenoid (电磁门锁) Electromagnetic door lock and latch solenoid used in security systems, lockers, and access-control equipment.
• Electromagnetic Pump / Solenoid Valve (电磁泵/电磁阀) Electromagnetic pump and solenoid valve products for fluid control in commercial and industrial equipment.
• 17-Category Solenoid Product Line (17大系列电磁铁产品) Full solenoid product line spanning 17 categories and 10,000+ specifications covering tubular, frame, open-frame, micro-suction, latch, valve, and pump variants for industrial automation, medical, transportation, security, and new-energy equipment manufacturers.

Quantifiable outcome

• Products certified with CE/CB, IEC, UL, ROHS standards
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Shenzhen University College of Mechanics and Control Engineering (深圳大学机电与控制工程学院)coreStrategic or Co-development Partner · 1 January 2011In 2011, under Shenzhen municipal government initiative, Yaxin Electronics partnered with Shenzhen University's College of Mechanics and Control Engineering. The partnership undertook national high-tech product transformation tasks under China's 12th Five-Year Plan and focused on cultivating advanced talent for the company.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Guardian Electric Manufacturing: US manufacturer of solenoids, relays, and custom electromagnetic assemblies for aerospace, defense, and industrial automation. Overlaps with Yaxin in solenoid product type and industrial automation customer base, with similar customization-driven business model.
• Kendrion: Dutch specialist in electromagnetic actuators and solenoids serving industrial automation, automotive, and energy markets. Closest direct peer to Yaxin in terms of dedicated solenoid focus, with comparable product breadth in solenoids, valves, and electromagnetic assemblies.
• Deltrol Controls: US-based manufacturer of solenoid valves, coils, and custom electromagnetic assemblies serving industrial automation, fluid control, and OEM applications. Directly comparable to Yaxin in product type, customer base, and customization-driven business model.
• Magnet Schultz: German specialist in solenoids, electromagnets, and linear actuators for automotive, industrial, and medical applications. Comparable to Yaxin in dedicated solenoid focus, though serving more demanding European automotive and medical customers at premium price points.
• Ningbo Keke Pneumatic Components: Chinese manufacturer of solenoid valves and pneumatic electromagnetic components for industrial automation. Closely comparable to Yaxin in product mix, China-based cost structure, and OEM industrial customer focus.
• Shenzhen Bester Electric: Shenzhen-based solenoid and electromagnet manufacturer serving similar industrial automation and OEM applications as Yaxin, with comparable product breadth, Chinese manufacturing cost base, and export-oriented business model.

Broad incumbents

• Standex Electronics: US-based manufacturer of reed switches, relays, and planar magnetics with a presence in solenoid-adjacent electromagnetic components for industrial, automotive, and medical markets. Comparable in electromagnetic component focus but with broader technology and higher-tier customer base.
• TDK (Electromagnetic Components): Global electronics giant whose portfolio includes electromagnetic components, inductors, and solenoid-adjacent devices for industrial and automotive markets. Competes with Yaxin in electromagnetic component supply at much greater scale and with broader technology.
• Johnson Electric: Global leader in micro motors, solenoids (formerly Saia-Burgess), and electromagnetic components for automotive and industrial applications. Direct overlap with Yaxin in solenoid product lines, but operating at vastly larger scale with tier-1 OEM design-in positions across automotive and industrial.

Emerging players

• Songchuan Precision: Taiwan/China-based manufacturer of relays, solenoids, and switching components for automotive and industrial applications. Comparable to Yaxin in product overlap and Chinese-supply-chain cost base, with a more focused automotive relay/solenoid positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mooca-plaza-shopping

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mooca Plaza Shopping