Shopping Serra Dourada

What Shopping Serra Dourada does

Shopping Serra Dourada is a regional shopping mall located in Altamira, Pará, Brazil, operated as part of the diversified Grupo SFA conglomerate. It is positioned as the first and largest commercial center in the Altamira region, situated on the margins of the Transamazônica highway approximately 4km from the city center. The complex features a multi-tenant retail mall with anchor tenants including fashion retailer C&A and supermarket chain Mix Mateus, a high-technology cinema (Cine A) operating on the 1st floor with multiple screens and formats (2D, 3D, dubbed, subtitled), a food court with dining concepts (Burger King, Buffalo, Don Cheff Pizzaria, Prime Steak, PaliCone Steak House, Mestre do Pastel, Nowa Café, Chiquinho Sorvetes), entertainment (Start Game arcade), and government services (Polícia Federal service desk). The broader Serra Dourada complex also includes a college and an atacarejo (wholesale supermarket), creating a multi-use destination. An external event complex exceeding 8,000 square meters supports large-scale concerts and attractions.

The mall operates on a traditional retail real estate model, generating revenue through tenant leases, common area charges, and event hosting. Digital infrastructure includes a branded mobile application available on Android (Google Play) and iOS (App Store), social media presence across Facebook, Instagram, and WhatsApp, third-party cinema ticketing integration via VeloxTickets, and a tenant management portal (Placys) used by store operators. Marketing relies on organic social channels, the branded app, and live event programming (e.g., the Flash Tatto Serra Dourada tattoo event on June 6-7). The company is privately held under Grupo SFA with a lean corporate headcount of 11 employees, reflecting a mall operator/management structure rather than direct retail staffing. No proprietary technology or AI/ML capabilities are evident; the operation is fundamentally a physical retail real estate business serving the general consumer and local community of Altamira and the surrounding region in northern Brazil.

Name

Shopping Serra Dourada

Legal name

Shopping Serra Dourada

Website

https://shoppingserradourada.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Shopping Serra Dourada is the first and largest regional shopping mall in Altamira, Pará, Brazil, operated by Grupo SFA. It offers retail anchors (C&A, Mix Mateus), cinema (Cine A), dining, entertainment, and government services to the local community within a multi-use destination complex.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

Department Stores (4551), General Merchandise Retailers (455)

SIC

Retail-Department Stores (5311), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping mall operations
• Retail leasing
• Cinema entertainment
• Food court services
• Event venue hosting

Headquarters

HQ city

Altamira

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Distribution channels1 record

Marketing channels6 records

Core offering

Shopping Serra Dourada operates as a regional shopping mall and commercial center in Altamira, Pará, Brazil, housing retail stores, a high-technology cinema, food court, an entertainment arcade, government service desks, and an external events complex exceeding 8,000 square meters. The mall also serves as a multi-use complex including a college and a wholesale supermarket as part of the broader Serra Dourada destination.

Product overview

Shopping Serra Dourada operates as a unified shopping mall platform combining physical retail infrastructure with digital services. The core offering is the shopping mall itself (Shopping Serra Dourada), which serves as a multi-tenant retail complex housing various store brands including fashion retailer C&A, supermarket chain Mix Mateus, and multiple dining options (Burger King, Buffalo, Don Cheff Pizzaria, Prime Steak, PaliCone Steak House, Mestre do Pastel, Nowa Café, Chiquinho Sorvetes). The mall features Cine A cinema, entertainment through Start Game arcade, and services including a Federal Police desk. Digital offerings include a mobile app (Serra Dourada Mobile App) available on Google Play Store and Apple App Store, integrated ticket sales via VeloxTickets for cinema, and store management via Placys portal. The complex also includes an external events area spanning over 8,000 square meters for large-scale events.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopping Serra Dourada Mall A regional shopping mall and retail complex in Altamira, Pará, Brazil, located 4km from the city center on the Transamazônica highway. Features retail stores, cinema, food court, event spaces, and an external events complex spanning over 8,000 square meters, serving local residents and the surrounding region.
• Cine A Cinema A high-technology cinema operating within Shopping Serra Dourada, featuring multiple screens and formats including 2D and 3D, dubbed and subtitled versions, located on the 1st floor of the mall.
• Serra Dourada Mobile App Official mobile application for Shopping Serra Dourada available on Android and iOS, allowing users to access mall information, events, store listings, and cinema schedules.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aliansce Sonae: Aliansce Sonae is one of Brazil's largest shopping mall operators following the merger of Aliansce and Sonae Sierra. Operates regional and community malls with anchor tenants, food courts, and entertainment — directly comparable business model to Shopping Serra Dourada, but on a national portfolio scale.
• Multiplan: Multiplan is a major Brazilian shopping mall operator and real estate developer with a portfolio of high-traffic malls across Brazil. Operates the same regional mall business model with anchor-tenant mix, food courts, and entertainment offerings similar to Shopping Serra Dourada, but at a national scale.
• Iguatemi S.A. Iguatemi is a Brazilian shopping mall operator focused on premium and regional malls. Directly comparable to Shopping Serra Dourada in business model (multi-tenant mall operations, anchor-based leasing, food and entertainment mix) though skewed to higher-end positioning and larger markets.
• BR Malls: BR Malls is the largest shopping mall operator in Brazil, managing a national portfolio of regional and flagship malls. Comparable to Shopping Serra Dourada in core business model (multi-tenant retail real estate, anchor-tenant strategy, mall operations), though at vastly greater scale and geographic reach.
• Cyrela Commercial Properties (CCP): CCP, part of the Cyrela group, develops and operates commercial real estate including shopping malls in Brazil. Comparable in multi-tenant retail real estate operations to Shopping Serra Dourada, but at a larger metropolitan-focused scale.

Others

• C&A Brasil: C&A is a major apparel retailer operating as a fashion anchor tenant inside Shopping Serra Dourada. Comparable as the mall's anchor tenant strategy and as a Brazilian mass-market apparel retailer dependent on regional mall traffic.
• Mateus Supermercados: Mateus is a regional supermarket chain in northern Brazil (Pará, Maranhão) and operates the Mix Mateus anchor inside Shopping Serra Dourada. Comparable in retail geography (Pará-based grocery retail) and as the mall's anchor grocery tenant.
• Velox Tickets: Velox Tickets is a third-party cinema ticketing platform integrated with Shopping Serra Dourada's Cine A cinema. Comparable as an enabling technology partner for cinema/retail operations within Brazilian malls.
• Grupo SFA: Grupo SFA is the parent conglomerate of Shopping Serra Dourada and operates the Serra Dourada complex (college, atacarejo, and the mall). Closely related party rather than a true peer, but its portfolio of regional retail/entertainment assets in Pará provides the operating context for Shopping Serra Dourada.

Direct peers

• Ancar Ivanhoe Shopping Centers: Ancar Ivanhoe is a Brazilian shopping mall operator with a focus on mid-sized regional malls in secondary cities, very similar in scale and catchment profile to Shopping Serra Dourada. Operates comparable retail-anchor-tenant-leisure mix in non-capital Brazilian cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shoppingserradourada
• Instagraminstagram.com/shoppingserradourada
• LinkedInlinkedin.com/company/shopping-serra-dourada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopping Serra Dourada