Shoppingpremio

What Shoppingpremio does

Shopping Prêmio is a private, single-site regional shopping mall operating in Nossa Senhora do Socorro, Sergipe, Brazil, inaugurated in October 2011. It was the first shopping, services, and entertainment complex purpose-built to serve the metropolitan region of Aracaju, and it sits within the largest housing developments of the catchment — the second most densely populated municipality in Sergipe. The property hosts more than 150 retail operations, including 10 anchor stores and a hypermarket, alongside a Cinesercla cinema, a World Park indoor amusement area, a food court, and co-located essential services such as BANESE, DETRAN, Correios, DESO, lottery, and CEAC.

The underlying 'technology' is primarily physical retail and entertainment infrastructure — digital cinema sound and projection, comfort-oriented theater architecture, an indoor amusement park with imported rides, a tenant-facing Merchant Portal, and standard website/newsletter/social media channels. There is no proprietary software platform, no API, no mobile app, and no AI capability disclosed in the source material.

Revenue is generated through two main streams. The core stream is recurring retail tenant leasing across anchor stores, satellite stores, restaurants, and service providers — a subscription-style recurring rent model typical of Brazilian shopping centers. The secondary stream is advertising and promotional space across facades, corridors, elevators, parking, the food court, and the event plaza, formalized through a downloadable Mídia Kit. Go-to-market is direct-to-consumer for shoppers (driven by events, anchors, and entertainment as traffic generators) combined with a dedicated 'Seja um Lojista' tenant acquisition program. The company does not disclose revenue, headcount, or ownership structure, and operates exclusively in the Brazilian Northeast / Sergipe market.

Name

Shoppingpremio

Legal name

Shopping Prêmio

Website

https://shoppingpremio.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Shopping Prêmio is a regional Brazilian shopping mall in Nossa Senhora do Socorro, Sergipe, serving the greater Aracaju metropolitan area since October 2011 with over 150 retail, dining, entertainment, and government-service operations.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

Department Stores (4551), General Merchandise Retailers (455), Retail Trade (44-45)

SIC

Retail-Department Stores (5311), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping mall operations
• Retail space leasing
• Commercial real estate
• Entertainment venue operations
• Mixed-use retail center

Headquarters

HQ city

Nossa Senhora do Socorro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Tenant Leasing: Shopping mall generates revenue primarily through leasing retail spaces to tenants including anchor stores, satellite stores, restaurants, and service providers. Tenants include major national brands and local businesses.
2. Advertising and Promotional Space: Revenue from advertising opportunities within the shopping center including facade advertising, corridor displays, parking lot signage, food court promotions, and event plaza marketing.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Shopping Prêmio is a physical retail shopping center in Nossa Senhora do Socorro, Sergipe, Brazil, inaugurated in October 2011. The mall operates as a multi-tenant retail, services, and entertainment complex housing over 150 operations, including 10 anchor stores, a hypermarket, a digital cinema, an indoor amusement park, a food court, and essential services (banking, government, postal). Its core business is leasing retail space to commercial tenants and operating entertainment venues.

Product overview

Shopping Prêmio is a physical retail shopping center/mall located in Nossa Senhora do Socorro, Sergipe, Brazil. The facility operates as a comprehensive shopping, services, and entertainment complex featuring over 150 retail operations, a hypermarket, 10 anchor stores, multiple dining options in its food court, entertainment venues including Cinesercla cinema and World Park amusement area, and essential services such as banking, government services (DETRAN, CEAC), postal services, and pharmacy. The mall is positioned as the primary shopping, services, and leisure destination for the metropolitan region of Aracaju, inaugurated in October 2011. Key retail partners include national chains like Casas Bahia, Magazine Luiza, Renner, Lojas Guanabara, C&A, Leader, Marisa, Riachuelo, and others. Entertainment offerings center on Cinesercla cinema, World Park family amusement area, arcade and game centers, while the food court features international chains (McDonald's, Burger King, Subway) alongside local restaurants and fast food outlets.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 150 operations offering diverse products, services, and entertainment

Named customers12 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• CineserclacoreStrategic or Co-development Partner · 1 October 2011Cinesercla operates the cinema at Shopping Prêmio with Space 122. The cinema features digital sound and projection technology with comfort-focused architecture. This partnership provides entertainment offerings essential to the shopping center's value proposition.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Shopping da Bahia: Larger-scale super-regional shopping center in Salvador, Bahia. Broader portfolio of tenants and higher foot traffic, with similar anchoring and entertainment strategy, but at significantly larger scale.
• Multiplan: One of the largest shopping mall operators/owners in Brazil (B3-listed, MULT3), operating a portfolio of 40+ malls including Shopping Prêmio–format regional assets across Brazil. Provides broader portfolio context for regional mall economics in Brazil.
• BR Malls: Largest shopping mall operator in Brazil by number of owned malls, with a portfolio spanning regional and super-regional assets across the country. Comparable as a broader incumbent operator but at meaningfully larger scale.

Direct peers

• Shopping Jardins: The largest and most established shopping mall in Aracaju, Sergipe. Operates as a direct competitor in the same metropolitan retail catchment, offering a broader tenant mix, including premium and national brands, in a higher-end positioning.
• Shopping Recife: Established regional shopping mall in Recife (Northeast Brazil), similar asset format (anchor stores + entertainment + dining + services) serving comparable demographic. Useful comparable for cap-rate and tenant economics benchmarking.
• Riomar Shopping: Major regional shopping mall in Northeast Brazil (Recife, Pernambuco), comparable in scale and format to Shopping Prêmio with anchor stores, cinema, food court, and family entertainment, serving as a benchmark for regional mall operations in the region.
• Midway Mall: Large regional shopping mall in Natal, Rio Grande do Norte (Northeast Brazil) with similar anchor-tenant-led format, entertainment (cinema, amusement), and food court positioning. Comparable asset class and customer demographic mix.
• Bahia Shopping: Regional shopping mall in Salvador, Bahia serving a comparable Northeast Brazilian middle-class customer base with anchor stores, cinema, dining, and on-site services. Similar regional mall business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shoppingpremio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoppingpremio