Shoprider

What Shoprider does

Shoprider is an Australian mobility equipment company that designs, distributes, and services electric mobility scooters and powerchairs for individuals with reduced mobility. The company is headquartered in Malaga, Western Australia, with a staff of 12 employees, and sells exclusively through a nationwide Authorised Dealer Network rather than direct-to-consumer. There are no public list prices; all transactions are dealer-quoted. Shoprider is registered as an NDIS (National Disability Insurance Scheme) provider, enabling participant-funded purchases, and offers a dedicated accessories sub-brand, ScooterXTRAS, through a separate channel partner.

The product portfolio spans roughly 20 SKUs organised into four-wheel scooters (Allrounder, Rocky 8, Rocky 4, Explorer), three-wheel scooters (Viking 779XLS, 778SL, 778HD), specialty scooters (Rocky Golf, 889D, Rocky 12 bariatric up to 350kg, Rainrider waterproof), portable scooters (GK9-3, Little Ripper, Crossover GK10), and a powerchair range covering both standard (Cougar 10/14, Puma 10/14HD, Streamer) and portable (Venice, Como) models. Hardware is differentiated by full suspension systems, gas-adjustable steering tillers, electromagnetic brakes, LED lighting, USB charging ports, mid-wheel drive configurations, and battery/motor setups ranging from 50Ah to 75Ah batteries and 1.34Hp to 1.5Hp high-torque motors. Products are backed by a 10-year structural warranty and an 18-month drive train warranty, supported by mobile service vans and equipped dealer workshops across Australia.

Shoprider monetises through hardware sales (mobility scooters, powerchairs, and accessories) and ancillary service revenue flowing through dealer transactions, with no direct e-commerce capability on its own site. Customer segments include mobility-impaired individuals (seniors and people with physical disabilities), NDIS-funded participants, heavy-duty/bariatric users, and active lifestyle users such as golfers. Geographic reach is domestic-only, with no evidence of international expansion, and there are no disclosed funding rounds, M&A activity, or revenue figures in the source data.

Name

Shoprider

Legal name

Shoprider Mobility

Website

https://shoprider.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Shoprider is an Australian-owned mobility equipment company that designs and distributes electric mobility scooters and powerchairs through a nationwide authorised dealer network, serving mobility-impaired individuals, NDIS participants, bariatric users, and active-lifestyle buyers across Australia.

Ownership category

akta.pro rank

Product category

Mobility Equipment

NAICS

Motor Vehicle and Parts Dealers (441), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

E-scooters & E-mopeds Manufacturing (IMACAOAB)

Keywords

• Mobility scooters
• Power wheelchairs
• Mobility equipment
• Assistive devices
• NDIS providers

Headquarters

HQ city

Malaga

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Mobility Scooter Sales: Direct sales of mobility scooters to consumers through authorised dealer network. Products include 3-wheel, 4-wheel, portable, and specialty scooters with various weight capacities and ranges.
2. Powerchair Sales: Sales of standard and portable powerchairs through the dealer network with varying specifications for different user needs.
3. Accessories Sales: Accessories sold through ScooterXTRAS including sun canopies, walker carriers, and other customisation options
4. Servicing and Repairs: Service and repair offerings through the national dealer network, including mobile onsite service and parts replacement

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Shoprider designs, manufactures, and distributes a portfolio of electric mobility scooters (3-wheel, 4-wheel, portable, specialty, and bariatric) and powerchairs (standard and portable) through an authorised dealer network across Australia. The company sells approved accessories through its ScooterXTRAS sub-brand and provides nationwide servicing, parts, and warranty support with mobile repair vans.

Product overview

Shoprider is an Australian mobility equipment manufacturer offering a comprehensive portfolio of mobility scooters and powerchairs through an authorized dealer network. The product lineup consists of 4-wheel mobility scooters (Allrounder, Rocky 8, Rocky 4, Explorer), 3-wheel mobility scooters (Viking, 778SL, 778HD), specialty scooters (Rocky Golf, 889D, Rocky 12, Rainrider), portable scooters (GK9-3, Little Ripper, Crossover GK10), standard powerchairs (Cougar 14, Cougar 10, Puma 14HD, Puma 10, Streamer), and portable powerchairs (Venice, Como). The company provides accessories through its ScooterXTRAS brand and backs all products with a 10-year structural warranty and nationwide dealer servicing support.

Differentiator

Problem solved

Functional benefit

Brands

• ScooterXTRAS: Accessories brand for mobility equipment customization and enhancement

Products and services

• Allrounder (9LSP) Mobility Scooter Long-range 4-wheel mobility scooter with up to 32km range, 159kg max user weight, full suspension, gas adjustable steering tiller, USB charger, and LED lighting. Designed for users needing extended daily mobility.
• Rocky 8 (889AE) Mobility Scooter High-end comfort and modern style 4-wheel mobility scooter for users seeking premium daily mobility.
• Rocky 4 (889XL) Mobility Scooter Reliable 4-wheel mobility scooter with up to 40km range, 225kg max user weight, and 146kg product weight. Now available in Hornet Yellow.
• Explorer (888SE) Mobility Scooter
• Rocky Golf (889RG) Mobility Scooter
• 889D Mobility Scooter
• Rocky 12 (889WB) Bariatric Mobility Scooter
• Rainrider (889XLSBNRR) Waterproof Mobility Scooter
• Viking (779XLS) 3-Wheel Mobility Scooter All-new Mighty Viking 3-wheeler scooter with 185kg product weight and 140kg max user weight for users preferring tighter turning radius.
• 778SL 3-Wheel Mobility Scooter
• 778HD Heavy-Duty 3-Wheel Mobility Scooter
• GK9-3 Portable Mobility Scooter
• Little Ripper (GK9) Portable Mobility Scooter
• Crossover GK10 Portable Mobility Scooter
• Cougar 14 (G424L) Standard Powerchair
• Cougar 10 (G424M) Standard Powerchair
• Puma 14HD (888WNLLHD) Heavy-Duty Standard Powerchair
• Puma 10 (888WNLM) Standard Powerchair
• Streamer (888WA) Standard Powerchair
• Venice (UL8-W) Portable Powerchair
• Como (UL8-WSLA) Portable Powerchair
• ScooterXTRAS Accessories Range
• Servicing and Repairs

Quantifiable outcome

• 10-year structural warranty coverage demonstrates product durability and quality commitment

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NDIS (National Disability Insurance Scheme)coreOthersShoprider is an NDIS Registered Provider, allowing participants to access Shoprider mobility equipment through their NDIS plans. This partnership enables government-funded access to mobility scooters and powerchairs for eligible Australians with permanent and significant disabilities.
• ScooterXTRASminorChannel Partner/ Reseller/ DistributorScooterXTRAS is an approved accessories partner offering the largest range of Shoprider-approved accessories including sun canopies, walker carriers, and customisation options. Products available at scooterxtras.com.au

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Golden Technologies: Golden Technologies is a US-based mobility scooter and lift chair specialist with a comparable product focus on 3/4-wheel scooters and powerchairs for elderly and disabled users. Closely competes in the same consumer mobility equipment category as Shoprider.
• KYMCO Healthcare: KYMCO Healthcare is the mobility scooter division of KYMCO, a major Taiwanese manufacturer with direct Australian operations. Sells competing scooter models in the same Australian dealer channel, particularly targeting NDIS participants.
• Merits Health Products: Merits is a Taiwan-based manufacturer of powerchairs, scooters, and rehab products distributed globally. Comparable product line-up and a known competitor in dealer networks serving NDIS, aged care, and consumer mobility markets.
• CTM Mobility: CTM Mobility is an Australian-based supplier of portable and mid-size mobility scooters sold through dealer networks. Directly competes head-to-head in Australia with portable, 3-wheel and 4-wheel scooter categories.

Broad incumbents

• Invacare: Invacare is a global medical equipment manufacturer with a strong powerchair and mobility scooter portfolio (e.g., Comet, Pegasus lines). Directly comparable product category for mobility-impaired consumers and overlapping NDIS/aged care reimbursement channels globally.
• Pride Mobility: Pride Mobility is one of the largest global manufacturers of powerchairs and mobility scooters (including the popular Victory and Go-Go ranges). Comparable as a competing brand in the same mobility equipment category, with deeper product breadth and international distribution.
• Drive DeVilbiss Healthcare: Drive DeVilbiss is a large diversified medical/mobility equipment company offering scooters, powerchairs, rollators and rehab products. Comparable as a broader incumbent across the same mobility aids categories Shoprider serves.

Regional players

• Electric Mobility (Rascal): Electric Mobility is a UK manufacturer of mobility scooters and powerchairs under the Rascal brand. Comparable product technology and dealer distribution model, though geographically focused on the UK and Europe rather than Australia.
• Scooters Australia (Ausmedic/Mobiclinic): Scooters Australia is an Australian retailer/distributor of multiple mobility scooter brands through a national dealer network. Comparable distribution architecture (multi-brand dealer channel) targeting the same NDIS and consumer mobility customers in Australia.

Emerging players

• Heartway Mobility Products: Heartway is a Taiwan-based mobility scooter and powerchair OEM/brand with products distributed in Australia and globally. Comparable in product format (compact scooters, powerchairs) and supply chain dynamics to Shoprider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ShopriderAustralia
• Instagraminstagram.com/shoprideraustralia
• LinkedInlinkedin.com/company/shoprider

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoprider