Sichos In English

What Sichos In English does

Sichos In English (SIE) is a private non-profit publisher founded in 1978 at 770 Eastern Parkway in Crown Heights, Brooklyn, and is the premier English publisher of Chabad Chassidic texts. Its mission is to present the teachings of Chabad Chassidus in an organized, relevant, and accessible manner to English-speaking audiences, translating the Lubavitcher Rebbe's discourses, biographies of the Rebbeim, and classic Chassidic works. The organization maintains a library of 137+ books across categories including Sichos & Maamarim, Halachah & Daily Life, Inspiration & Guidance, Holidays & Parshah, and Stories & History, with a total product catalog of 105 SKUs.

The operating platform is a Shopify-based e-commerce storefront at shop.sie.org complemented by a free SIE Library (full-text searchable, also hosted on Chabad.org) and the SIE Weekly email newsletter, which delivers weekly Likkutei Sichos translations to 2,500+ subscribers every Erev Shabbos, with a WhatsApp Broadcast extension. Supporting technology is intentionally lightweight: Shopify for commerce, Google Drive for PDF distribution, RoarTheme for chat support, Judge.me for reviews, and Seal Subscriptions for subscription management. There are no proprietary technology features and no AI/ML capabilities evident in the data.

SIE generates revenue primarily through direct-to-consumer book sales (single volumes priced roughly $22–$37; multi-volume sets $45–$623; a premium 56-book collection at $1,942.50), supplemented by wholesale distribution to retailers at a 40% discount on Net 90 terms, a dedicated Shluchim emissary program with a 20% discount and free shipping, and donations supporting the mission. Customers are primarily individual English-speaking Jewish learners interested in Chabad Chassidus, Chabad emissaries (Shluchim) worldwide, and independent Jewish bookstores. The organization is independently operated under a non-profit governance structure led by Rabbi Shmuel Avtzon (Director) and Rabbi Eliyahu Touger (Editor in Chief), with no external investment, parent company, or M&A activity disclosed.

Name

Sichos In English

Legal name

Sichos In English

Website

https://shop.sie.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Sichos In English is a Brooklyn-based non-profit publisher, founded in 1978, that translates and sells Chabad Chassidic texts, biographies, and holiday guides to English-speaking Jewish learners, Chabad emissaries (Shluchim), and wholesale bookstores through a Shopify storefront and a free Chabad.org-hosted digital library.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn, New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Direct Book Sales: Retail sales of published Chassidic books through their e-commerce storefront. One-time purchases of individual books and multi-volume sets. Physical books with prices ranging from approximately $8 to over $600 for comprehensive sets.
2. Wholesale Distribution: Wholesale accounts for retailers offering 40% discount off list price with Net 90 payment terms. Resellers and bookstores purchase bulk inventory.
3. Shluchim Program: Special 20% discount program for Chabad emissaries (shluchim) who represent the organization globally.
4. Donations: Accepts donations to support their mission of spreading Chassidic teachings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Sichos In English (SIE) is a non-profit publisher of Chabad Chassidic texts in English, operating an e-commerce bookstore (shop.sie.org) selling translated Torah commentaries, Rebbe biographies, holiday guides, halachic works, and inspirational materials. The organization also operates the SIE Library, a free digital reading platform, and publishes the SIE Weekly email newsletter delivering Likkutei Sichos translations to over 2,500 subscribers every Erev Shabbos.

Product overview

Sichos In English is a publisher of Chabad Chassidic texts in English, established in 1978 (5738), operating primarily through two platforms: an e-commerce bookstore (shop.sie.org) and a free digital library (SIE Library). The core offering consists of translated Chassidic discourses, biographies of the Rebbeim, holiday and parshah guides, and inspirational materials. Key product lines include the Likkutei Sichos (5 Volume Set), Likkutei Dibburim (5 Volume Set), Sefer HaSichos annual volumes (1937-1945), Lessons in Sefer HaMaamarim series, Vedibarta Bam Chumash collection, Eternal Joy series on marriage and family life, Dawn of Chassidus history series, and Shulchan Aruch HaRav (Weiss Edition). The company also offers specialized services including SIE Weekly (free weekly email newsletter with 2,500+ subscribers), Yom Tov Resources (free holiday deep dives), Shluchim Account (20% discount for emissaries), and Wholesale Account (40% discount for retailers). The organization also provides free online reading access to their entire published library.

Differentiator

Problem solved

Functional benefit

Products and services

• SIE Bookstore (shop.sie.org) Shopify-based e-commerce bookstore selling translated Chassidic texts, biographies, holiday guides, and inspirational materials directly to consumers worldwide.
• SIE Library Free digital library offering online reading access to all books published by Sichos In English, with full-text search across the collection.
• SIE Weekly Newsletter Free weekly email newsletter delivering translations of the Rebbe's Likkutei Sichos to subscribers every Erev Shabbos, with over 2,500 subscribers.
• Yom Tov Resources Free deep-dive resources for Jewish holidays and festivals including sichos, maamarim, farbrengens, and booklets organized by month.
• Likkutei Sichos (5 Volume Set) Selections from Likkutei Sichos – 5 Volume Set providing Torah commentary in English covering the weekly Torah portions and festivals.
• Likkutei Dibburim (5 Volume Set) A rich anthology of talks and memoirs by the Sixth Lubavitcher Rebbe, translated into English.
• Sefer HaSichos Series Historical collection of talks delivered by Rabbi Yosef Yitzchak Schneersohn (the Sixth Lubavitcher Rebbe) spanning 1937-1945, available in annual volumes.
• Lessons in Sefer HaMaamarim Selected discourses from the Rebbe exploring core Chabad philosophy and avodas Hashem, available in single volumes and 8-volume sets.
• Shulchan Aruch HaRav (Weiss Edition) The Alter Rebbe's Code of Jewish Law in the Weiss translation edition, available as a 12-volume comprehensive set.
• Vedibarta Bam Series Divided according to the Weekly Torah Portion, covering Chumash, Megillat Esther, Pirkei Avot, Bar Mitzvah, Chanukah, and individual parsha volumes.
• Eternal Joy Series Three-volume set covering dating and shidduchim, engagement and marriage, and married life and shalom bayis with guidance from the Lubavitcher Rebbe.
• Dawn of Chassidus (2 Volume Set) Chassidic history featuring the Rebbe's questions and the Previous Rebbe's far-reaching answers on the founders of Chassidus.
• A Prince in Prison (Expanded Edition) The Previous Lubavitcher Rebbe's first-person account of his incarceration in Stalinist Russia in 1927, newly expanded edition.
• SIE Premium Library (56 Book Collection) Comprehensive collection of 56 books offered at a discounted bundle price for in-depth study of Chabad Chassidus.
• Shluchim Account Program Special account program for Shluchim (Chabad emissaries) offering 20% discount and free shipping with dedicated promo codes.
• Wholesale Account Program Wholesale purchasing program offering 40% discount off list price plus Net 90 payment terms for qualifying retailers.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Chabad.orgcoreTechnology or IntegrationChabad.org hosts the SIE Library for free online reading, allowing users to access and read books before purchasing physical copies. This integration provides visibility to millions of Chabad.org users and serves as a discovery channel for SIE products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Chabad.org: Chabad.org is SIE's strategic distribution partner, hosting the SIE Library for free online reading. It is not a direct competitor but a critical ecosystem enabler — its traffic drives SIE's top-of-funnel awareness and physical-book conversion.

Emerging players

• Targum Press: Targum Press is a niche English-language Jewish publisher focused on accessible Chassidic and inspirational works. It competes in overlapping buyer segments with SIE but with a smaller catalog and more contemporary design approach.
• Sefaria: Sefaria is a free digital library of Jewish texts, including Chassidic works. While not a paid publisher, it competes with SIE's free digital offering via Chabad.org for digital study time, especially among younger, tech-forward English-speaking learners.
• Menucha Publishers: Menucha Publishers focuses on Jewish children's books and educational titles, primarily for the Chabad market. It shares the Chabad-English niche with SIE and competes for educator and parent purchases, though at the younger end of the audience.
• Mosaica Press: Mosaica Press publishes English-language works on Jewish thought, history, and Chassidic content from various schools. It overlaps with SIE on inspirational and historical Chassidic titles, serving a similar but broader audience.

Broad incumbents

• Feldheim Publishers: Feldheim is one of the longest-established English-language Jewish publishers, distributing a broad range of religious and Chassidic titles. It supplies wholesale channels in which SIE competes, making it a key indirect competitor for retail shelf space and reader dollars.
• ArtScroll / Mesorah Publications: ArtScroll is the dominant English-language Orthodox Jewish publisher, with a much larger catalog spanning Talmud, Halacha, and Chassidus. It competes with SIE for shelf space and reader attention across the English-speaking Jewish book market, but does not specialize in the Chabad Chassidus niche.
• The Jewish Publication Society: JPS is a long-established English-language Jewish publisher producing Tanakh translations, commentaries, and historical/academic works. It overlaps in the English-language Jewish publishing space but does not specialize in Chabad Chassidus.

Direct peers

• Kehot Publication Society: Kehot is the Chabad-Lubavitch movement's central publishing house, operating from 770 Eastern Parkway. Like SIE, it produces English translations of Chabad Chassidic texts and serves overlapping audiences, making it the most directly comparable peer.
• Israel Bookshop: Israel Bookshop Publications is a Chabad-affiliated publisher that produces English-language Jewish books for the worldwide Chabad community. It competes directly with SIE in the same audience and content categories, particularly holiday guides and inspirational works.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sichos-in-english

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sichos In English