ShopSimon™
ShopSimon is the e-commerce marketplace arm of Simon Property Group, aggregating brands from Simon malls and Premium Outlets into a single 24/7 online storefront serving US consumers across luxury, outlet, and mainstream fashion categories via a commission-based marketplace model.
- Company typePrivate
- Founded2019
- HeadquartersIndianapolis, IN, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What ShopSimon™ does
ShopSimon is the dedicated e-commerce marketplace of Simon Property Group, founded in 2019 and headquartered in Indianapolis, Indiana, with 66 employees. The platform aggregates brands and merchandise from the group's Simon malls and Premium Outlets into a single 24/7 direct-to-consumer storefront, spanning women's, men's, kids', home, beauty, electronics, sports, travel, and luxury categories. It operates a horizontal marketplace serving general consumers, luxury shoppers, value-conscious outlet buyers, and trend-focused fashion customers, with no subscription or membership fee for general shopping.
The product is built on a Shopify-style e-commerce stack (shop.simon.com) supplemented by native iOS and Android apps, an AI Shopping Assistant in beta that accepts natural language, photo, and color inputs, visual search modules (Search with Photo, Search with Color), a Simon+ rewards loyalty program, and a Brand Ambassador influencer channel offering 10% commission on qualifying purchases. Merchandising is organized into curated collections (Luxe, Outlet, Preloved, Just In, Final Sale, Best Sellers, Trending Today, Editor's Picks, Limited Drops, Gift Guide), and the platform is integrated with simon.com mall directories and gift card functionality.
ShopSimon's revenue model is a marketplace commission on qualifying purchases routed through the platform by hundreds of brand tenants; product pricing is set independently by each retailer. As a private LLC subsidiary of Simon Property Group, ShopSimon is not independently funded and has no public revenue or funding disclosures; strategic decision-making appears tied to the parent REIT's broader retail and digital commerce agenda rather than standalone venture-style growth metrics.
ShopSimon™ firmographics
Firmographics- Name
- ShopSimon™
- Legal name
- ShopSimon, LLC
- Website
- https://shopsimon.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ShopSimon is the e-commerce marketplace arm of Simon Property Group, aggregating brands from Simon malls and Premium Outlets into a single 24/7 online storefront serving US consumers across luxury, outlet, and mainstream fashion categories via a commission-based marketplace model.
- Ownership category
- akta.pro rank
ShopSimon™ industry classification
Industry- Product category
- Online Fashion Marketplace
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- General Merchandise Online Retailers (CRAFADAA)
- akta.pro secondary industry
- Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)
Keywords
Where ShopSimon™ is headquartered
LocationHeadquarters
- HQ city
- Indianapolis, IN
- HQ country
- United States
- HQ region
- North America
Markets served
ShopSimon™ business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Marketplace Commission: ShopSimon operates as an e-commerce marketplace connecting shoppers with brands and retailers from Simon malls and Premium Outlets. The platform earns commissions on qualifying purchases made through the site. Copyright indicates the entity is ShopSimon, LLC, established 2019.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General merchandise across multiple price points |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ShopSimon™ product offering
Product offeringCore offering
ShopSimon operates an online marketplace that aggregates products from brands and retailers available at Simon Property Group's Simon Malls and Premium Outlets, enabling 24/7 direct-to-consumer shopping across fashion, footwear, accessories, home goods, beauty, electronics, sports, and travel categories. The platform monetizes via marketplace commissions on qualifying purchases and is supplemented by an AI Shopping Assistant in beta, visual search, a Simon+ loyalty program, and a brand ambassador influencer program.
Product overview
ShopSimon™ is an e-commerce platform operated by Simon Property Group that enables 24/7 online shopping across its portfolio of Simon Malls and Premium Outlets. The platform aggregates products across women's, men's, kids', home, beauty, electronics, sports, and travel categories from hundreds of luxury, designer, and name-brand retailers. Its core product architecture consists of the main ShopSimon.com shopping platform, supplemented by a native Mobile App (iOS/Android), an AI Shopping Assistant (in beta) for conversational product discovery, a Simon+ loyalty rewards program, a Brand Ambassador influencer program, and curated thematic collections (Luxe, Outlet, Preloved, Just In, Final Sale, Best Sellers, Trending Today, Editor's Picks, Limited Drops, and Gift Guide). Visual search features include Search with Photo and Search with Color. The platform connects physical mall/outlet retail with an online channel and generates revenue through affiliate commissions on sales.
Differentiator
Problem solved
Functional benefit
Brands
- Simon+: Rewards program offering points and perks for ShopSimon customers
Products and services
- ShopSimon E-commerce Marketplace Online marketplace aggregating products from hundreds of brands and retailers across Simon Malls and Premium Outlets, enabling 24/7 consumer shopping across fashion, footwear, accessories, home goods, beauty, electronics, sports, and travel categories. Operates at shop.simon.com with full product catalog, AI-powered search, and checkout functionality. Customers are individual consumers.
- ShopSimon Mobile App Native mobile shopping application available on iOS (App Store) and Android (Google Play) enabling 24/7 shopping across Simon malls and Premium Outlets brands, supporting all product categories and platform features for individual consumers.
- Simon+ Loyalty Program Customer loyalty rewards program allowing users to earn points on purchases, access perks and exclusive deals, and receive early access to fashion trends and new arrivals. New subscribers earn 75 points for email signup. Targeted at individual consumer shoppers.
- Brand Ambassador Program Influencer/ambassador partnership program enabling brand ambassadors to earn 10% commission on qualifying purchases driven through their referral links tracked via URL parameters.
- Curated Collections (Luxe, Outlet, Preloved, Just In, Final Sale, Best Sellers, Trending Today, Editor's Picks, Limited Drops, Gift Guide) Organized product collections grouping merchandise by shopping occasion and style, including Luxe (luxury designer brands), Outlet (discounted), Preloved (pre-owned luxury), Just In (new arrivals), Final Sale (deepest discounts), Best Sellers, Trending Today, Editor's Picks, Limited Drops (flash events), and Gift Guide. Targeted at individual consumer shoppers.
Companies that use ShopSimon™
Customer profileSegments4 records
Ideal customer profiles4 records
ShopSimon™ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
ShopSimon™ partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
ShopSimon™ competitors and assessment
Company assessmentDirect peers
- Net-a-Porter: Net-a-Porter is a leading online luxury fashion retailer carrying many of the same designer brands as ShopSimon's Luxe collection. Both are direct-to-consumer platforms for high-end designer apparel and accessories.
- Farfetch: Farfetch is a global online marketplace for luxury fashion, connecting boutiques and brands with consumers. It is comparable to ShopSimon's Luxe collection in business model (marketplace) and brand portfolio (high-end designer labels).
- Neiman Marcus: Neiman Marcus is a luxury department store and online retailer carrying many of the same designer brands (Burberry, Jimmy Choo, Tom Ford, Versace) that ShopSimon features in its Luxe collection. It is the most direct competitor in the luxury online channel.
- Vestiaire Collective: Vestiaire Collective is a global marketplace for pre-owned luxury fashion and accessories. It overlaps with ShopSimon's Preloved collection and shares the authenticated resale marketplace model with commission-based revenue.
- Saks OFF 5TH: Saks OFF 5TH is the off-price e-commerce arm of HBC, selling luxury and designer brands at outlet prices. It directly competes with ShopSimon's Outlet and Luxe positioning and shares the same hybrid luxury-discount marketplace model anchored to a parent retail real estate group.
- The RealReal: The RealReal is a leading online marketplace for pre-owned luxury goods, directly comparable to ShopSimon's Preloved collection. Both target authenticated pre-owned luxury buyers via marketplace/commission models.
Broad incumbents
- Macy's: Macy's operates a multi-category department store with a large online business and a Bloomingdale's outlet network. It competes with ShopSimon across fashion, beauty, home, and accessories online while serving a similar broad consumer demographic.
- Nordstrom: Nordstrom operates a multi-channel department store business with a strong online presence and the Nordstrom Rack off-price banner. It is comparable to ShopSimon in bridging physical retail with e-commerce across luxury, designer, and contemporary brands, though it owns its inventory rather than running a marketplace.
- TJX Companies: TJX operates off-price retail banners (T.J. Maxx, Marshalls, HomeGoods) with growing e-commerce. It competes with ShopSimon's Outlet and value-oriented collections in the brand-name discount market.
- Amazon Luxury: Amazon Luxury Stores is a curated online storefront for luxury and designer brands, providing a direct competitor to ShopSimon's Luxe offerings. Amazon's scale and logistics infrastructure make it a formidable incumbent in the high-end online retail space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ShopSimon™ social profiles
Digital presenceShopSimon™ financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShopSimon™ leadership team
Management profileNumber of profiles
ShopSimon™ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShopSimon™ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShopSimon™
What does ShopSimon™ do?
ShopSimon operates an online marketplace that aggregates products from brands and retailers available at Simon Property Group's Simon Malls and Premium Outlets, enabling 24/7 direct-to-consumer shopping across fashion, footwear, accessories, home goods, beauty, electronics, sports, and travel categories. The platform monetizes via marketplace commissions on qualifying purchases and is supplemented by an AI Shopping Assistant in beta, visual search, a Simon+ loyalty program, and a brand ambassador influencer program.
Is ShopSimon™ a public or private company?
ShopSimon™ is a private company. It is classified as corporate owned and is currently operating.
When was ShopSimon™ founded?
ShopSimon™ was founded in 2019. It employs 51 to 100 people.
Where is ShopSimon™ based?
ShopSimon™ is headquartered in Indianapolis, IN, United States, in the North America region.
How does ShopSimon™ make money?
One revenue line is on record: marketplace Commission.
Who are ShopSimon™'s main competitors?
Direct peers on record are Net-a-Porter, Farfetch, Neiman Marcus, Vestiaire Collective, Saks OFF 5TH and The RealReal. Broad incumbents are Macy's, Nordstrom, TJX Companies and Amazon Luxury.
Does ShopSimon™ have an API?
No public API is recorded for ShopSimon™.
What industry is ShopSimon™ in?
ShopSimon™'s product category is Online Fashion Marketplace. Its primary akta.pro industry code is CRAFADAA, General Merchandise Online Retailers, with a secondary code of CRAFADAN, Jewelry, Watches & Luxury Goods Online Retailers. Its NAICS code is 455 and its SIC code is 5940.