Stakt
Stakt is a female-founded NYC DTC fitness brand selling foldable 2-in-1 yoga mats, patented adjustable weights, and a weighted vest directly to home fitness consumers, with a secondary wholesale channel for studios and corporate wellness. The brand has earned visibility via Shark Tank and Oprah's Favorite Things 2025.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Stakt does
Stakt is a female-founded, New York-based direct-to-consumer fitness equipment brand founded in 2021 that designs and sells foldable fitness mats and adjustable strength products. The company's flagship product is a first-of-its-kind foldable mat that doubles as a yoga block, weighs three pounds, and is twice as thick as traditional yoga mats; it can be used flat, folded for extra cushion, or stacked as a low step-up platform. The product line also includes the patented Stakt Weights (adjustable 2-4-6 lb dumbbells, design patent D1,040,263), a patent-pending adjustable weighted vest (6-8 lbs) carrying HSA/FSA eligibility, and accessories such as resistance bands, stability balls, totes, grip socks, and cleanser spray, plus curated bundles with 15-20% discounts.
The business operates primarily through its own Shopify storefront (shopstakt.com) with a referral program, ambassador community, and free on-demand movement classes, complemented by a wholesale/B2B channel serving fitness studios, gyms, corporate wellness programs, hospitality, retail, and physical therapy offices. Pricing ranges from $16 for accessories to $158 for premium mats and the weighted vest, with bundle pricing between $139 and $290. Distribution is single-country US-focused, with custom personalization services (UV printing, laser engraving, embroidery) and free shipping over $100. The brand has built visibility through Shark Tank and Oprah's Favorite Things 2025 placement, plus editorial coverage in Vogue, The New Yorker, Forbes, Self, Women's Health, and Good Housekeeping. No external funding has been disclosed; the company appears bootstrapped with a six-person team.
Stakt firmographics
Firmographics- Name
- Stakt
- Legal name
- Stakt
- Website
- https://shopstakt.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stakt is a female-founded NYC DTC fitness brand selling foldable 2-in-1 yoga mats, patented adjustable weights, and a weighted vest directly to home fitness consumers, with a secondary wholesale channel for studios and corporate wellness. The brand has earned visibility via Shark Tank and Oprah's Favorite Things 2025.
- Ownership category
- akta.pro rank
Stakt industry classification
Industry- Product category
- Fitness Equipment
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)
- akta.pro secondary industries
- Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD), Fitness Equipment & Performance Accessories Retail (CRAMABAD)
Keywords
Where Stakt is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Stakt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Primary revenue stream through company's own Shopify e-commerce storefront selling fitness mats, weights, equipment, accessories, and curated bundles. One-time product purchases with optional personalization services.
- Wholesale/B2B: Wholesale inquiries for bulk purchases by fitness studios, health clubs, gyms, corporate wellness, hospitality, retail, and other B2B buyers. Includes customization options for logo branding.
- Referral Program: Referral program where customers earn $10 cash for each friend referred who makes a purchase. Provides 10% discount to referred customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stakt Mat - Original foldable fitness mat |
| Unit Pricing | Pay-as-you-go | Stakt Mat Pro - Premium textured foldable mat |
| Unit Pricing | Pay-as-you-go | Stakt Mat Pro XL - Extended size premium mat |
| Unit Pricing | Pay-as-you-go | The Stakt Weights - Adjustable dumbbells 2-4-6 lbs |
| Unit Pricing | Pay-as-you-go | Stakt Adjustable Weighted Vest - 6-8 lbs |
| Unit Pricing | Pay-as-you-go | Stability Ball |
| Unit Pricing | Pay-as-you-go | Stakt Resistance Bands (Short) |
| Unit Pricing | Pay-as-you-go | Stakt Long Resistance Bands |
| Unit Pricing | Pay-as-you-go | Stakt Pilates Ball |
| Unit Pricing | Pay-as-you-go | Stakt Grip Socks |
| Unit Pricing | Pay-as-you-go | Cleanser Spray |
| Unit Pricing | Pay-as-you-go | Mat Towel |
| Unit Pricing | Pay-as-you-go | The Tote/Carrier Bag |
| Unit Pricing | Pay-as-you-go | Weight Case |
| Unit Pricing | Pay-as-you-go | Stakt Weights Jump Rope Extension |
| Unit Pricing | Pay-as-you-go | Stakt Shaker |
| Unit Pricing | Pay-as-you-go | Après Workout Beanie |
| Unit Pricing | Pay-as-you-go | Gift Card |
| Unit Pricing | Pay-as-you-go | Summer/Winter Sets - Mat Pro, Weights, Resistance Bands |
| Unit Pricing | Pay-as-you-go | Pilates Set - Mat Pro, Pilates Ball, Resistance Bands |
| Unit Pricing | Pay-as-you-go | Strength Set - Mat Pro, Weights, Carrier Bag |
| Unit Pricing | Pay-as-you-go | Core Set - Mat, Tote, Cleanser Spray |
| Unit Pricing | Pay-as-you-go | Flow Set - Mat Pro, Towel, Tote, Grip Socks, Cleanser |
| Unit Pricing | Pay-as-you-go | Walk & Stretch Set - Mat and Weighted Vest |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels11 records
Stakt product offering
Product offeringCore offering
Stakt designs, brands, and sells functional, design-forward fitness equipment — headlined by a first-of-its-kind foldable fitness mat (mat + stackable block in one) and supported by patented adjustable hand-weights, a patent-pending adjustable weighted vest, resistance bands, stability and pilates balls, and lifestyle accessories — through its own DTC e-commerce storefront and a wholesale program.
Product overview
Stakt is a female-founded wellness brand offering a portfolio of functional fitness equipment centered around foldable fitness mats. The core product line consists of the Stakt Mat (original), Stakt Mat Pro (premium with enhanced grip), and Stakt Mat Pro XL (extended size), all featuring the brand's signature foldable design that can be used flat, folded for cushion, or stacked as a step-up platform. Supporting products include adjustable hand-weights (Stakt Weights, flexing 2-4-6 lbs), an Adjustable Weighted Vest (6-8 lbs), resistance bands, stability balls, and accessories like totes, towels, grip socks, and cleanser sprays. The company also offers curated bundle sets (Winter, Summer, Pilates, Strength, Core, Flow, and Walk & Stretch sets) that provide savings up to 20% when purchasing complementary products together. All products are available for personalization through UV printing, laser engraving, or embroidery. The brand gained significant visibility after being featured on Shark Tank and having the Stakt Weights named to Oprah's Favorite Things 2025.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Twice as thick as traditional yoga mats
- +4 more outcomes
Companies that use Stakt
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Stakt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Stakt partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- DrybarminorCollaboration product - Drybar x Stakt Mat. Limited edition co-branded mat combining Stakt's foldable fitness mat technology with Drybar's brand aesthetic.
- FFF (Friction-Free Fitness)minorCollaboration product - FFF x Stakt Resistance Bands. Co-branded resistance bands with FFF fitness brand.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Stakt competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights7 records
Customer concentration
Stakt social profiles
Digital presenceStakt compliance and trust
Trust signalCompliance1 record
Stakt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stakt leadership team
Management profileNumber of profiles
Stakt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stakt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stakt
What does Stakt do?
Stakt designs, brands, and sells functional, design-forward fitness equipment — headlined by a first-of-its-kind foldable fitness mat (mat + stackable block in one) and supported by patented adjustable hand-weights, a patent-pending adjustable weighted vest, resistance bands, stability and pilates balls, and lifestyle accessories — through its own DTC e-commerce storefront and a wholesale program.
Is Stakt a public or private company?
Stakt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stakt founded?
Stakt was founded in 2021. It employs 1 to 10 people.
Where is Stakt based?
Stakt is headquartered in New York, United States, in the North America region.
How does Stakt make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/B2B and referral Program.
Does Stakt have an API?
No public API is recorded for Stakt.
What industry is Stakt in?
Stakt's product category is Fitness Equipment. Its primary akta.pro industry code is CRAMADAE, Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings), with a secondary code of CRAMADAD, Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds). Its SIC code is 3949.