Woodfield Mall

What Woodfield Mall does

Woodfield Mall is a 1.7 million square foot Class-A regional shopping center located in Schaumburg, Illinois, serving the Chicago metropolitan area with approximately 200+ retail stores, restaurants, and entertainment venues. The property opened in 1971 and was acquired by Simon Property Group (NYSE: SPG), one of the largest publicly traded real estate investment trusts (REITs) in the United States, in the 1990s. Woodfield Mall operates as one asset within Simon Property Group's broader portfolio of shopping malls, premium outlets, and mill centers, and is operated under Simon Media Properties, LLC, an Indiana-domiciled LLC. The mall's tenant mix spans luxury brands (Hugo Boss, Burberry, Salvatore Ferragamo, Tod's), premium fashion (Coach, Michael Kors, Aritzia, UNIQLO, Tommy Hilfiger), and mass-market chains (Nike, Sephora, Primark, adidas, Kendra Scott), serving general consumers, families, and luxury/fashion-conscious shoppers across the Chicago metro.

Woodfield Mall's digital ecosystem is entirely powered by Simon Property Group's centralized platform infrastructure. This includes ShopSimon.com, a 24/7 e-commerce marketplace enabling mall tenants to sell online; the Simon+® rewards program offering cash back, points, and exclusive perks; the Simon: Malls, Mills & Outlets mobile application on iOS and Android with Simon Search® product discovery functionality; and the Simon Wi-Fi Network providing connectivity with geolocation tracking. These systems are not mall-specific technology builds but portfolio-level platforms shared across Simon's properties, with the mall benefiting from centralized R&D and operational leverage.

Woodfield Mall generates revenue through three primary streams: (1) retail tenant leases structured as a combination of base rent and percentage-of-sales rent; (2) advertising and promotional fees from retailers for placement in mall common areas and digital screens; and (3) the Simon+ loyalty program, which drives tenant sales through increased customer engagement and repeat visitation. Individual product pricing is set by tenant retailers rather than the mall operator. Marketing is executed through a multi-channel approach spanning social media (Facebook, Instagram, TikTok), email, the mobile app, SEO/Simon.com, and seasonal in-mall events. Customer data is collected via Wi-Fi registration, the mobile app, and Simon+ enrollment, with third-party analytics (Google Analytics, AisleLabs) supporting operational measurement. No proprietary AI/ML capabilities, APIs, or developer-facing integrations are documented.

Name

Woodfield Mall

Legal name

Simon Media Properties, LLC

Website

https://shopwoodfield.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Woodfield Mall is a 1.7 million square foot regional shopping center in Schaumburg, Illinois, owned by Simon Property Group (NYSE: SPG), serving Chicago-area consumers through 200+ retail, dining, and entertainment tenants supported by Simon's centralized digital platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Schaumburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Tenant Leases: Revenue generated from retail tenants paying rent for space in the mall, typically structured as percentage of sales plus base rent.
2. Advertising and Promotions: Fees from retailers and brands for advertising within the mall physical spaces, digital screens, and promotional placements.
3. Simon+ Program: Loyalty program that drives customer engagement and spending, benefiting the mall through increased tenant sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Woodfield Mall operates a 1.7+ million square foot regional shopping center in Schaumburg, Illinois, leasing retail space to approximately 200+ brand-name retailers, restaurants, and entertainment venues. The property is integrated with Simon Property Group's digital ecosystem, including ShopSimon.com e-commerce, the Simon+® rewards program, a mobile app, and on-property Wi-Fi to support a one-stop shopping, dining, and entertainment destination for the Chicago metropolitan area.

Product overview

Woodfield Mall is a Simon Property Group shopping center in Schaumburg, IL offering a physical retail environment with multiple brand stores, dining options, and family amenities. The mall's digital ecosystem includes the Simon+ rewards program for customer loyalty, ShopSimon.com e-commerce platform enabling 24/7 online shopping from mall retailers, a mobile app for store directories and navigation, Simon Wi-Fi connectivity within the property, and Simon Search for product discovery. These digital services are powered by Simon Property Group's centralized platform rather than mall-specific technology products.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Simon Property GroupcoreOthersWoodfield Mall is owned and operated by Simon Property Group, one of the largest mall operators in the United States. Simon Property Group provides the operational infrastructure, digital platforms (ShopSimon.com, Simon mobile app, Simon+ rewards), marketing support, and management for the property.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Dream: Large retail and entertainment complex in East Rutherford, NJ, featuring an indoor theme park, water park, ice rink, and luxury retail. Comparable to Woodfield as a destination property shifting retail mix toward entertainment and experience-based offerings.
• The Galleria (Houston): Iconic Simon-owned super-regional mall in Houston with luxury anchors (Gucci, Prada, Tiffany & Co.), 375+ stores, and an indoor ice rink. Closely comparable to Woodfield as a top-tier Simon flagship serving a major U.S. metro with luxury-tier retail.
• Destiny USA: Large super-regional mall in Syracuse, NY with entertainment attractions (WonderWorks, go-karts) alongside retail. Comparable to Woodfield as a destination mall with experiential amenities layered onto traditional retail tenancy.
• Mall of America: One of the largest malls in the U.S. (Bloomington, MN), operating as a super-regional destination with 500+ stores, dining, and entertainment (Nickelodeon Universe, aquarium). Directly comparable to Woodfield as a tourist-and-local destination mall with a deep experiential component.
• King of Prussia Mall: The largest shopping mall on the U.S. East Coast, also owned by Simon Property Group. It is directly comparable to Woodfield as a flagship super-regional Simon mall with luxury and accessible brand anchors, percentage-rent economics, and the same ShopSimon/Simon+ infrastructure.

Broad incumbents

• Macerich: Public U.S. mall REIT operating super-regional and community centers (e.g., Fashion Outlets of Chicago, Scottsdale Fashion Square). Comparable to Woodfield's owner as a peer REIT with overlapping luxury and outlet mall exposure.
• Brookfield Properties: Operates major retail real estate in the U.S. including Brookfield Place (NYC) and other mixed-use destinations. Comparable to Woodfield's parent at the institutional mall-operator level, especially as a landlord of luxury-anchored destination properties.
• CBL & Associates Properties: Public U.S. mall REIT operating a portfolio of regional and super-regional malls (e.g., Hamilton Place, CoolSprings Galleria). Comparable to Woodfield's owner at the mall REIT level, though typically focused on more mid-tier regional centers rather than Woodfield's flagship positioning.
• Taubman Centers: Public U.S. mall REIT focused on premium super-regional centers (e.g., Beverly Center, The Mall at Short Hills). Comparable to Woodfield as a peer REIT with similar high-end luxury tenant strategy and percentage-rent economics.
• Westfield (Unibail-Rodamco-Westfield): Global operator of super-regional and flagship malls in the U.S. and Europe (e.g., Westfield Century City, Westfield UTC). Comparable to Woodfield/Simon at the portfolio level as another institutional mall operator investing in omni-channel retail platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/woodfieldmall
• Instagraminstagram.com/WoodfieldMall
• TikToktiktok.com/@shopwoodfieldmall
• LinkedInlinkedin.com/company/woodfield-mall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodfield Mall