The Shore and Country Club

What The Shore and Country Club does

The Shore and Country Club is a private, nonprofit, family-oriented social and recreational country club operating on an 8-acre waterfront peninsula at 220 Gregory Boulevard in East Norwalk, Connecticut, along Long Island Sound and Norwalk Harbor. Founded in 1908 (originally as Norwalk Country Club) and reorganized as a nonprofit nonstock corporation in 1933, the club serves families seeking a multi-generational waterfront community experience spanning dining, tennis, swimming, boating, sailing, and youth programming, as well as sponsored private events. There is no proprietary technology platform; operations run on standard club management systems and a website (shorecc.com) for member communications, event inquiries, and employment postings.

The club's core services are organized around five amenity pillars. Clubhouse dining operates the Ballroom, Binnacle Room (adult-only harbor-view bar), Family Room, and Patio; the Beach House (opened 2017) provides seasonal dining at the Seaside Terrace Bar and Lounge, Surfside Café (casual poolside), and Quarterdeck. Racquets include eight Har-Tru tennis courts, two hard courts lined for four pickleball courts, and five lighted courts for evening play. Beach and pool amenities comprise a 25-yard freshwater pool with diving area, six lap lanes, a wading pool, and two sandy beach areas with jetties, a swim platform, picnic facilities, and a playground. A 99-slip marina provides boat storage, guest dock accommodations, a launch ramp, dry stall storage, and limited winter storage, alongside a social calendar of race nights, cruises, and dock parties. Youth programming covers the Sun Devils swim team (Fairfield County Swim League Division 2), a dive team (ages 7-17), junior tennis, sailing instruction (Optimists, RS Fevas, C420s, RS Ventures), and a seven-session summer day camp. A weddings and events business offers four venue spaces (Ballroom 50-170 guests, Alcove 20-50, Patio 30-60, Lawn 75-200) for weddings, bar/bat mitzvahs, corporate meetings, and private celebrations.

Revenue is generated across four streams: recurring membership dues (subscription model, requiring sponsorship by two current members); one-time event hosting fees (Ballroom, Alcove, Patio, Lawn venue rentals); transaction-based food and beverage revenue across seven dining venues; and recurring marina slip and storage fees. The go-to-market is sales-led and sponsorship-driven, with membership inquiries routed through a dedicated Membership and Marketing Manager. The club employs 51-200 staff across food and beverage, grounds, maintenance, lifeguards, and hospitality functions, with seasonal hiring through job fairs and LinkedIn. Events are promoted via the website and social channels; non-member events require a current member sponsor, channeling external event revenue through the existing membership base.

Name

The Shore and Country Club

Legal name

The Shore and Country Club

Website

https://shorecc.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

51–100 employees

Short description

The Shore and Country Club is a private, nonprofit family-oriented country club on an 8-acre waterfront peninsula in East Norwalk, Connecticut, serving multi-generational member families with dining, tennis, swimming, boating, youth programming, and private event hosting since 1908.

Ownership category

akta.pro rank

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Dues: The club generates primary revenue through annual/membership fees from family-oriented private club members. Membership requires sponsorship by two existing members and provides access to all club amenities including dining, tennis, swimming, boating, and social events.
2. Event Hosting: Revenue generated from hosting private events including weddings, bar/bat mitzvahs, birthday parties, baby showers, corporate meetings, and other special occasions. The club offers multiple venue spaces: The Ballroom (50-170 guests), The Alcove (20-50 guests), The Patio (30-60 guests), and The Lawn (75-200 guests). Non-member events require member sponsorship.
3. Food and Beverage: Revenue from member dining at multiple venues including the Ballroom, Binnacle Room, Family Room, Patio, Seaside Terrace, Surfside Café, and Quarterdeck. Menus utilize fresh local ingredients. Dining is open to members and their guests.
4. Marina Services: Revenue from 99-slip marina with guest dock accommodations, boat launch ramp, and dry stall storage for kayaks and paddle boards. Winter boat storage available on limited basis. Marina members participate in social events including Race Nights, Cruises, Dock Parties, and Launch Parties.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Shore and Country Club is a private, nonprofit family-oriented social and recreational club operating on an 8-acre waterfront peninsula in East Norwalk, Connecticut. It sells club memberships granting access to clubhouse and beach house dining, a 25-yard pool, two sandy beaches, ten tennis/pickleball courts, a 99-slip marina, youth aquatics and sailing programs, year-round social events, and weddings/events venue spaces. Services are available to members and their sponsored guests only.

Product overview

The Shore and Country Club is a private, non-profit family-oriented social and recreational organization offering a diverse portfolio of services centered around its 8.5-acre waterfront property in East Norwalk, CT. The club operates dining services through two main venues: Clubhouse Dining (Ballroom, Binnacle Room, Family Room, Patio) and Beach House Dining (Seaside Terrace, Surfside Café, Quarterdeck). Core recreational services include Racquets (tennis and pickleball on 10 courts), Beach & Pool facilities, and a 99-slip Marina. Youth programming encompasses Junior Aquatics (swim/dive teams, lessons), Junior Tennis, Sailing, and Day Camp. The club also operates a Weddings & Events venue business and offers Social Events programming throughout the year. Membership is the primary access model for all services.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Membership
• Clubhouse Dining
• Beach House Dining
• Racquets (Tennis and Pickleball)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Filling in the BlanksminorOthersThe Shore and Country Club team volunteered at the Filling in the Blanks warehouse, packaging 720 meals for children facing food insecurity in the local community. This represents the club's community outreach and social responsibility initiatives rather than a formal business partnership.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Tokeneke Club: The Tokeneke Club is a private family-oriented club in Darien, CT, offering a similar amenity mix including a marina, beach, tennis, dining, and youth programs. It is one of the closest direct comparables in the CT coastal private club market.
• Belle Haven Club: Belle Haven Club is a private club in Greenwich, CT, with marina, beach, tennis, and dining facilities. It serves a similar affluent coastal family market with overlapping amenities and waterfront orientation.
• Riverside Yacht Club: Riverside Yacht Club is a private yacht club in Greenwich, CT, with marina, dining, and social facilities. It is a comparable marina-focused private club in the same CT coastal market.
• Indian Harbor Yacht Club: Indian Harbor Yacht Club is a private yacht club in Greenwich, CT, focused on boating, sailing, and social activities. It shares the waterfront/marina focus and family-oriented membership model with The Shore and Country Club.
• Norwalk Yacht Club: Norwalk Yacht Club is a local private yacht club in Norwalk, CT, sharing the same harbor and Long Island Sound waterfront. It is the most direct local peer with marina and social events.
• Pine Orchard Yacht and Country Club: Pine Orchard Yacht and Country Club is a private family-oriented club in Branford, CT, with marina, beach, tennis, dining, and pool. It offers a comparable amenity mix and family-focused membership model.

Regional players

• Wee Burn Country Club: Wee Burn Country Club is a private country club in Darien, CT, focused on golf but also offering tennis, pool, and dining. It is a regional competitor in the CT country club market but with a golf-centric amenity mix.

Broad incumbents

• Invited (formerly ClubCorp): Invited is the largest owner-operator of private clubs in the US, with hundreds of properties. It operates in the same private club industry but at much larger scale and is a commercial rather than nonprofit entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100065410812645
• LinkedInlinkedin.com/company/the-shore-and-country-club
• Instagraminstagram.com/theshoreandcountryclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Shore and Country Club