Shoreline Inn & Conference Center

What Shoreline Inn & Conference Center does

Shoreline Inn & Conference Center is a privately held, full-service waterfront hotel located at 750 Terrace Point Rd in Muskegon, Michigan, operating as the only waterfront hotel on Muskegon Lake. The property operates 140 guest rooms with views of Muskegon Lake and Downtown Muskegon, alongside a 5,000 sq ft conference and event center used for weddings and corporate meetings. It also runs two on-site restaurants and bars — The Lake House Waterfront Grill and Lake Effect Bistro & Lounge — plus an indoor pool, hot tubs, seasonal outdoor pool, and a 24-hour fitness center. The property is affiliated with Choice Hotels' Ascend Hotel Collection, distributing rooms through Choice's reservation platform, and maintains direct booking via shorelineinn.com with social/review presence on Facebook and TripAdvisor.

The property is the operator of Terrace Point Marina, an adjacent marina offering 35, 40, and 50-foot slips with electric, water, wireless internet, cable, pool access, and restaurant access. Marina services include seasonal memberships and transient dockage, with transient reservations processed through Dockwa's third-party platform. Three sub-brands — The Lake House Waterfront Grill, Lake Effect Bistro & Lounge, and Terrace Point Marina — are operated under the Shoreline Inn umbrella.

The business model is direct-to-consumer hospitality with multiple revenue streams: room accommodations (transactional room nights), event and conference space (one-time/quote-based bookings), food and beverage (transactional across breakfast, lunch, dinner, and bar service in two venues), and marina services (seasonal memberships and transient dockage). Target customers include leisure travelers, wedding parties, corporate groups, and boaters seeking waterfront accommodations in the Muskegon area. GTM is primarily direct and via the Choice Hotels Ascend distribution network, with marketing partnerships through Visit Muskegon. No parent company, no funding rounds, no M&A, and no disclosed management team or headcount are present in the source data.

Name

Shoreline Inn & Conference Center

Legal name

Shoreline Inn & Conference Center

Website

https://shorelineinn.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Shoreline Inn & Conference Center is a privately held, 140-room waterfront hotel in Muskegon, Michigan, operating as the only waterfront hotel on Muskegon Lake. It serves leisure travelers, wedding parties, corporate groups, and boaters with on-site dining, event space, and an adjacent marina.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Marinas (713930), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Waterfront hotel
• Hospitality services
• Conference center
• Event venue
• Marina services

Headquarters

HQ city

Muskegon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Guest Room Accommodations: Revenue from 140 guest rooms with views of Muskegon Lake and Downtown Muskegon. Bookings made through Choice Hotels platform and direct website reservations.
2. Event and Conference Space: Revenue from 5,000 sq ft of meeting and event space used for weddings and corporate meetings.
3. Food and Beverage: Revenue from two on-site restaurants and bars: The Lake House Waterfront Grill and Lake Effect Bistro & Lounge, serving breakfast, lunch, dinner, and bar service.
4. Marina Services: Revenue from seasonal boat slip memberships and transient dockage. Marina offers 35, 40, and 50 foot boat slips with various amenities including electric, water, wireless internet, cable, pool access, and restaurant access.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Shoreline Inn & Conference Center operates a 140-room waterfront hotel on Muskegon Lake in Muskegon, Michigan. The property offers guest accommodations, 5,000 sq ft of meeting and event space for weddings and corporate meetings, two on-site restaurants (The Lake House Waterfront Grill and Lake Effect Bistro & Lounge), and Terrace Point Marina with seasonal boat slip memberships and transient dockage.

Product overview

Shoreline Inn & Conference Center is a hospitality property offering 140 waterfront guest rooms with views of Muskegon Lake and Downtown Muskegon. The property operates as part of the Ascend Hotel Collection and provides a comprehensive suite of services including conference and event facilities (5,000 sq ft), multiple dining venues (The Lake House and Lake Effect Bistro & Lounge), recreational amenities (indoor/outdoor pools, fitness center), and Terrace Point Marina for boat slip rentals and transient docking. The hotel integrates with Choice Hotels for reservation bookings and Dockwa for marina transient slip bookings.

Differentiator

Problem solved

Functional benefit

Brands

• The Lake House Waterfront Grill: On-site waterfront restaurant at Shoreline Inn offering dining with views of Muskegon Lake.
• Lake Effect Bistro & Lounge
• Terrace Point Marina

Products and services

• Waterfront Guest Rooms
• Conference and Event Space
• Wedding Venue Services
• The Lake House Waterfront Grill
• Lake Effect Bistro & Lounge
• Terrace Point Marina

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Choice Hotels / Ascend Hotel CollectioncoreChannel Partner/ Reseller/ DistributorThe Shoreline Inn is an Ascend Hotel Collection member, part of the Choice Hotels portfolio. This affiliation provides national brand recognition, centralized reservation systems, and distribution through Choice Hotels platforms. The property maintains its own branding while leveraging Choice Hotels' marketing network and loyalty program.
• DockwaminorChannel Partner/ Reseller/ DistributorDockwa is an online booking platform for marina transient slips. The partnership enables boaters to book temporary dockage at Terrace Point Marina through Dockwa's digital platform, streamlining the reservation process for transient guests.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Others

• Dockwa: Marina booking platform integrated with Terrace Point Marina for transient slip reservations; comparable marina software and distribution infrastructure provider.
• Visit Muskegon (Convention & Visitors Bureau): Local destination marketing organization that channels tourism demand to Shoreline Inn; relevant ecosystem partner for regional lead generation.

Regional players

• Amway Grand Plaza Hotel: A larger full-service Grand Rapids, Michigan hotel and conference property - a regional incumbent competing for similar corporate events and group bookings in West Michigan.
• Radisson Plaza Hotel at Kalamazoo Center: A Michigan conference-focused hotel that competes for the same regional corporate event and group business that Shoreline targets.

Broad incumbents

• Choice Hotels (Ascend Collection): The franchisor of Shoreline Inn through its Ascend Hotel Collection; comparable as the broad incumbent in soft-brand upscale collection hotels across the U.S.

Direct peers

• Bay Pointe Inn: A waterfront Michigan hotel on Gun Lake offering rooms, dining, and event space - a comparable small-market waterfront hospitality property in the same state.
• Double JJ Resort: Michigan resort with lodging, dining, conference facilities, and indoor waterpark - comparable Michigan-based full-service resort with event and F&B components.
• Holiday Inn Muskegon Harbor: Direct in-market competitor offering hotel rooms in the Muskegon area; a similar mid-scale lodging product targeting leisure and corporate travelers in the same geography.

Emerging players

• Marina Grand Resort (formerly Bayfront): A waterfront hotel-marina concept in Michigan - an emerging smaller-scale bundled hospitality and marina competitor in the same Great Lakes region.
• Yankee Springs Recreation Area area lodges: Smaller nature and lake lodges in West Michigan - comparable leisure hospitality options competing for similar weekend and outdoor recreation demand.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ShorelineInnandConferenceCenter
• LinkedInlinkedin.com/company/shoreline-inn-&-conference-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoreline Inn & Conference Center