What Magnetic Sponsoring does

Magnetic Sponsoring operates under the brand GEM88, a private online gambling and betting platform headquartered in Ho Chi Minh City, Vietnam. Founded in September 2018, the company targets individual retail gamblers across Southeast Asia with a multi-vertical product ecosystem spanning sports betting, live casino, slot games, lottery/numbers games, fishing arcade games, and digitized cockfighting. As of 2025, the platform reports 10 million registered members across 8 countries with plans to exceed 10 countries and 17 million members by 2030.

The platform is built on web and mobile (iOS and Android) infrastructure with SSL 128-bit encryption, live streaming for casino and cockfighting content, and an automated financial transaction layer processing deposits and withdrawals in 1-5 minutes via Codepay, e-wallets, scratch cards, and cryptocurrency. Content is sourced through integrations with 14 live casino providers (including Evolution Gaming, Ebet, Ho Gaming, Ezugi, and AE), sports betting providers (SABA, K Sports), slot studios (Rikvip, Sun Win, Techplay, Hit Club), and fishing game developers (JILI, Qtech, Techplay). The portfolio comprises 2,800+ products including 400+ live casino tables, 500+ slot titles, and 50+ fishing games, with a stated goal to exceed 4,000 products by 2030.

Revenue is generated entirely through house-edge and transaction fees across the six gambling verticals. Distribution is direct-to-consumer via the official website, mobile apps, and affiliate/referral networks, with new-user acquisition driven by welcome bonuses (100K VND free on registration, 100% first deposit match up to 15M VND), 1% unlimited cashback, and weekly sports betting loss rebates. The platform holds EGBA and MGA licenses, claims a customer satisfaction target of >98%, and operates 24/7 multilingual customer support across live chat, hotline, Telegram, and email. The company is privately held with no disclosed ownership, funding, headcount, or revenue figures.

Name

Magnetic Sponsoring

Legal name

GEM88

Website

https://shorten.ws

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnetic Sponsoring (operating as GEM88) is a Vietnam-headquartered private online gambling platform founded in 2018, serving individual retail consumers across Southeast Asia with sports betting, live casino, slots, lottery, and traditional games via web and mobile channels.

Ownership category

akta.pro rank

Product category

Online Gambling and Betting (iGaming)

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

Keywords

• Online gambling platform
• Sports betting
• Live casino games
• Slot games
• Digital gaming services

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure, Others

Revenue model

1. Online Gambling - Sports Betting: Commission and house edge generated from sports betting wagers placed on football, basketball, tennis, esports and other sports events.
2. Live Casino: House-edge revenue from live dealer casino games including Baccarat, Roulette, Blackjack across 400+ tables from 14 providers.
3. Slot/Nổ Hũ Games: Revenue generated from slot game wagers across 500+ titles from providers including Rikvip, Sun Win, Techplay, Hit Club.
4. Lottery/Numbers Games: Revenue from lottery-style games including Đề Ba Càng, Lô Khung, Dàn Đề 64 Số, and number-based betting products.
5. Cockfighting (Đá Gà): Revenue from live cockfighting broadcasts and betting from Cambodia, Thomo, Philippines.
6. Fishing Games (Bắn Cá): Revenue from fishing games with over 50 titles from JILI, Qtech, and Techplay.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Magnetic Sponsoring operates the GEM88 online gambling platform, providing a unified ecosystem of sports betting, live dealer casino, slot games, lottery, fish shooting arcade, cockfighting, and traditional card games through web and mobile channels. The platform serves individual consumers across Asian markets with automated financial transactions and licensed regulatory standing.

Product overview

GEM88 operates as a comprehensive online gambling and entertainment ecosystem offering a unified platform with multiple product categories. The platform comprises sports betting (football, basketball, esports), live casino with 400+ tables from 14 providers, 500+ slot games, fish shooting, lottery products, and traditional card games. GEM88 launched in September 2018 and has grown to over 2800 products with plans to exceed 4000 by 2030. The platform supports 10 million registered members with operations across 8 countries, targeting expansion to over 10 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• GEM88 Sports Betting Sports betting product covering football, basketball, tennis, esports and other sports with Asian handicap, European odds, over/under, and special betting markets, targeted at adult individual bettors across Asian markets.
• GEM88 Live Casino Live dealer casino offering 400+ tables across Baccarat, Roulette, and Blackjack from 14 leading providers, with HD streaming and professional dealers, targeted at adult casino players in Asia.
• GEM88 Slot Games Slot game portfolio of 500+ titles from multiple providers featuring varied graphics, sound effects, and jackpot opportunities, targeted at slot players across Asian markets.
• GEM88 Fish Shooting Games Fish shooting arcade games with 50+ titles from JILI, Qtech, and Techplay providers, featuring underwater gameplay and quick reward redemption, targeted at casual arcade-style players.
• GEM88 Cockfighting Digitized cockfighting with live streaming from Cambodia, Thomo, and the Philippines, offering diverse betting odds, targeted at regional players interested in traditional cockfighting.
• GEM88 Lottery / Lotería Lottery products including number wheel (Lô khung), 3-digit prediction (Đề Ba Càng), and 64-number array (Dàn Đề 64 Số) with various betting strategies, targeted at lottery players in Vietnam.
• GEM88 Card Games Collection of traditional Vietnamese and international card games including Bài sáu, Bài Ba Cây online, Bài Chắn, Tiến Lên Miền Nam, Sâm Lốc, Bài liêng, Blackjack, and Baccarat, targeted at card game players.
• GEM88 Sicbo / Xóc Đĩa Traditional dice and betting games including Sicbo and Xóc đĩa with live streaming and real-time betting capabilities, targeted at players seeking traditional dice-based gambling.

Quantifiable outcome

• 10 million registered members as of 2025
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and major.

• EGBA (European Gaming and Betting Association)coreOthersGEM88 holds a gambling operating license from EGBA, one of Europe's most recognized gaming industry regulatory bodies. EGBA licensing requires compliance with transparency, data security, anti-money laundering, and fair play standards, providing GEM88 with regulatory credibility across European and Asian markets.
• MGA (Malta Gaming Authority)coreOthersGEM88 holds an operating license from MGA, a world-renowned online gaming regulatory authority based in Malta. MGA licensing involves a stringent approval process and ongoing compliance requirements, establishing GEM88's credibility in international regulated markets.
• SABA SportscoreTechnology or IntegrationSABA is a sports betting provider powering GEM88's sports betting product, offering diverse sports markets including football, basketball, tennis, and esports with various betting odds types.
• K SportscoreTechnology or IntegrationK Sports provides sports betting technology and odds for GEM88's sports betting platform, complementing SABA in delivering comprehensive sports wagering options.
• EbetmajorTechnology or IntegrationEbet is one of 14 live casino providers integrated into GEM88's live dealer platform, supplying live casino tables and streaming services.
• Ho GamingmajorTechnology or IntegrationHo Gaming is a live casino provider integrated into GEM88's platform, contributing to the 400+ live casino tables available on the platform.
• Evolution Gaming (Evo)majorTechnology or IntegrationEvolution Gaming (Evo) is a leading live casino provider integrated into GEM88's platform, known globally for premium live dealer games.
• EzugimajorTechnology or IntegrationEzugi is a live casino provider powering GEM88's live dealer games, one of 14 providers in the platform's live casino ecosystem.
• JILImajorTechnology or IntegrationJILI is a game provider supplying fishing games to GEM88's platform, offering over 50 fishing game titles in the portfolio.
• RikvipmajorTechnology or IntegrationRikvip is a slot game provider for GEM88's slot portfolio, contributing to the 500+ slot titles available on the platform.
• QtechmajorTechnology or IntegrationQtech provides fishing games to GEM88's platform alongside JILI and Techplay.
• TechplaymajorTechnology or IntegrationTechplay is a technology provider supplying both fishing games and slot games to GEM88's platform.
• Sun WinmajorTechnology or IntegrationSun Win provides slot game content to GEM88's portfolio, one of the slot providers alongside Rikvip, Techplay, and Hit Club.
• Hit ClubmajorTechnology or IntegrationHit Club supplies slot game titles to GEM88's platform, contributing to the 500+ slot game portfolio.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 1xBet: 1xBet is a global online gambling operator offering sports betting, live casino, slots, and esports across emerging markets including Asia. It mirrors GEM88's multi-product aggregator model and reliance on third-party casino/sportsbook providers, serving a comparable customer segment of recreational and VIP players in grey and regulated jurisdictions.
• 22Bet: 22Bet is a multi-vertical online gambling operator with strong presence in Asia, Africa, and Latin America, offering sports betting, casino, and slots. Its broad product portfolio, emerging-market focus, and bonus-heavy acquisition strategy position it as a comparable peer to GEM88.
• Fun88: Fun88 is a long-established Asian online gambling brand operating sportsbook, casino, slots, and lottery products targeted at Indian, Vietnamese, and Southeast Asian markets. It competes head-to-head with GEM88 on multi-product breadth, Asian-market focus, and affiliate-driven acquisition.
• Dafabet: Dafabet is an Asia-focused online betting and casino operator headquartered in the Philippines, offering sports betting, live casino, slots, and lottery products. It directly competes with GEM88 for Vietnamese and broader Southeast Asian players with a similar aggregator-based product portfolio and Asian-language customer support.
• W88: W88 is an Asian online betting platform offering sports betting, live casino, slots, and lottery products targeting Vietnamese, Thai, and Indonesian players. Its product mix, target geographies, and aggregator-based technology stack make it a closely comparable direct competitor.
• BK8: BK8 is a Southeast Asia-focused online gambling operator offering sports betting, live casino, and slots with a strong affiliate/agent network. Its operating model, Vietnamese market focus, and reliance on aggregators such as Evolution mirror GEM88's go-to-market approach.
• 188Bet: 188Bet is a long-established Asian and European online sportsbook and casino operator offering sports betting, live casino, and slots. Its multi-product, multi-geography offering and reliance on third-party casino providers make it a directly comparable peer to GEM88.
• M88: M88 (Mansion88) is an Asia-focused online sportsbook and casino operator serving Vietnamese, Thai, and Indonesian markets. Its product mix, Asian-market focus, and white-label/aggregator approach closely parallel GEM88's operating model.

Others

• Evolution Gaming: Evolution Gaming is the dominant live casino content provider and a key upstream supplier to GEM88 (one of 14 providers on the platform). While not a direct competitor, Evolution is a critical technology partner and a useful peer benchmark for the live casino segment economics.

Broad incumbents

• Bet365: Bet365 is one of the world's largest regulated online gambling operators offering sports betting, casino, poker, and slots. While its scale, regulated footprint, and proprietary technology far exceed GEM88's, it competes in overlapping product categories and represents the type of full-stack operator GEM88 aspires to evolve into.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/magnetic-sponsoring

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnetic Sponsoring