What Shout Your Abortion does

Shout Your Abortion (SYA) is a Seattle-based non-profit advocacy organization founded in 2015 that normalizes abortion and elevates access pathways through grassroots organizing, content production, and curated resource referrals. Its core offerings include a Stories Platform with 2,654+ personal narratives, downloadable Field Guides and Tactical Briefs covering abortion landscape, stigma, pills, security, and organizing tactics, a monthly Abortion Academy educational series, short-film PSAs on abortion pills by mail, and bilingual Materials including Spanish-language resources. SYA also operates a direct-to-consumer merchandise shop selling apparel, books, stickers, and accessories, with proceeds supporting the organization's operations.

The organization does not run proprietary technology infrastructure; it operates a content-driven WordPress-based website supplemented by social media (Instagram, YouTube) and a monthly newsletter, with an NGP/VAN-powered mailing list signup. SYA's technology footprint centers on content distribution and community building rather than platform development. AI capability is limited to a third-party integration — the Charley Chatbot — referenced in its resource directory.

SYA's revenue model combines donations (processed via EveryAction/NGP VAN) and merchandise sales, with no disclosed grants, institutional funding rounds, or corporate sponsorships in the source data. With 7 employees, the organization operates as a lean, mission-driven entity whose go-to-market is community-led, relying on social media engagement, storytelling, and activist mobilization rather than paid acquisition. Customer segments are horizontal: individuals seeking abortion information, existing and emerging activists, and the broader public interested in reproductive rights.

Name

Shout Your Abortion

Legal name

Shout Your Abortion

Website

https://shoutyourabortion.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Shout Your Abortion is a Seattle-based non-profit founded in 2015 that normalizes abortion and expands access through grassroots organizing, story-sharing, downloadable toolkits, educational webinars, and curated resource referrals. It serves individuals seeking abortion information and activists mobilizing for reproductive rights.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Merchandise Sales: SYA sells pro-abortion merchandise including t-shirts, stickers, patches, books, tote bags, and other branded items through their online shop. All proceeds benefit SYA's operations.
2. Donations: The organization accepts donations to support their mission of normalizing abortion and elevating safe paths to access.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Shout Your Abortion is a nonprofit advocacy organization that normalizes abortion and supports safe access by producing educational toolkits, distributing curated resource referrals (clinics, abortion pills, financial/logistical/medical/legal support), publishing a community-sourced Stories Platform, and selling pro-abortion branded merchandise whose proceeds fund its mission. Its offerings are primarily free digital resources supplemented by donated-funded merchandise and donations.

Product overview

Shout Your Abortion is a grassroots activism organization that operates a multi-platform ecosystem focused on normalizing abortion and elevating safe access. The core offerings include: a Shop selling pro-abortion merchandise (apparel, accessories, books, stickers, posters); downloadable Toolkits comprising Field Guides (foundational knowledge on abortion landscape, stigma, reproductive justice, pills, security) and Tactical Briefs (action strategies for organizing); Materials for community education (posters, zines, crafts); an Abortion Academy monthly educational series; a Stories Platform hosting over 2,654 shared personal abortion narratives since 2015; and comprehensive Abortion Support Resources connecting people to clinics, pills by mail, financial/logistical assistance, emotional support, and legal help. PSAs on short films round out the media offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• SYA Online Shop (Pro-Abortion Merchandise) Direct-to-consumer online store selling pro-abortion branded merchandise (apparel, accessories, books, stickers, buttons, patches, tote bags, yard signs, greeting cards, and home items) with all proceeds supporting SYA's mission.
• Field Guides (Toolkits) Foundational knowledge guides for abortion access and activism, available as free downloadable PDFs covering topics such as abortion landscape, stigma, reproductive justice, abortion pills, security, and resource directory.
• Tactical Briefs (Toolkits) Step-by-step tactical action guides for abortion access organizing, available as free downloadable PDFs covering landscape analysis, finding community, action strategy, info stations, street tactics, and collaboration principles.
• Abortion Academy Monthly live educational series featuring experienced organizers from around the world teaching about abortion access and activism for advocates and community members.
• Stories Platform Public submission and showcase platform where individuals share personal abortion stories to normalize abortion and reduce stigma; over 2,654 stories have been contributed since 2015.
• Abortion Support Resources Directory Comprehensive curated directory of external abortion resources covering clinic locators, abortion pills by mail, financial assistance, later abortion care, emotional support, legal support, youth resources, and AI chatbot referrals.
• Materials - Print/Art Resources Pro-abortion educational and promotional materials library including posters, zines, postcards, social media graphics, coloring/crafting supplies, and Spanish-language resources for community education and outreach.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Plan CcoreOthersPlan C is listed as a key resource partner, providing comprehensive information about how to find and use abortion pills. SYA recommends Plan C as the best single place for abortion pill information, including state-by-state search tools and legal risk assessment.
• ReprocarecoreOthersReprocare's Healthline provides anonymous, peer-based emotional support, medical information, and referrals for people having abortions. SYA lists this as a resource for emotional and navigational support for those using abortion pills.
• Miscarriage + Abortion HotlinecoreOthersA free, confidential hotline staffed by doctors providing expert advice on self-managing miscarriage or abortion. SYA recommends this as a medical support resource for those taking abortion pills at home.
• National Network of Abortion Funds (NNAF)coreOthersNNAF is a network of approximately 70 organizations working at intersections of racial, economic, and reproductive justice to remove financial and logistical barriers to abortion access. SYA connects users to this network for financial assistance.
• I Need An AcoreOthersA simple, easy-to-use, up-to-date, and localized source of information for people seeking abortions. SYA recommends this as a primary resource for locating abortion clinics.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Plan C: Plan C is a grassroots information resource providing state-by-state guidance on accessing abortion pills by mail. SYA lists Plan C as its primary recommended resource for at-home abortion information, making them directly comparable mission-aligned peers in normalization and access navigation.
• Reprocare: Reprocare operates an anonymous peer-support Healthline for people having abortions, providing emotional support and medical information. SYA features Reprocare as a core partner for emotional and navigational support, indicating deeply overlapping service missions.
• National Network of Abortion Funds: NNAF is a network of approximately 70 grassroots organizations working to remove financial and logistical barriers to abortion access. SYA recommends NNAF as its core referral for financial assistance, making them operational peers in abortion resource navigation.
• If/When/How: If/When/How runs the national Repro Legal Helpline providing legal information and support for people self-managing their reproductive care. Like SYA, it focuses on destigmatizing and democratizing abortion access through grassroots education and direct support.
• Whole Woman's Health Alliance: Whole Woman's Health Alliance operates independent abortion clinics and advocacy programs in multiple states. Its mission of expanding access and combating stigma aligns with SYA's grassroots, destigmatization-led approach to abortion access.
• SIECUS: SIECUS (Sex Ed for Social Change) advocates for comprehensive sexuality education and reproductive justice. It shares SYA's commitment to destigmatization and education-focused activism around reproductive rights and bodily autonomy.

Broad incumbents

• Center for Reproductive Rights: Center for Reproductive Rights is a larger, established global legal advocacy organization using litigation and policy to advance reproductive rights. It overlaps with SYA's mission but operates at significantly greater scale and through formal legal channels rather than community organizing.
• NARAL Pro-Choice America: NARAL is a large federation focused on federal and state political advocacy for abortion rights. Compared to SYA's grassroots normalization approach, NARAL operates more through lobbying and electoral work, making it a broader incumbent with overlapping goals.
• Guttmacher Institute: Guttmacher Institute is a research and policy organization producing data and analysis on sexual and reproductive health. It shares SYA's commitment to advancing access but operates through research and policy work rather than grassroots community organizing.
• Planned Parenthood Federation of America: Planned Parenthood is the largest US reproductive health care provider and advocacy organization, offering direct clinical services, education, and policy work. It dwarfs SYA in scale and resources while addressing overlapping mission areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-zikEgBZyUu9OhbnDlTsJQ
• Instagraminstagram.com/shoutyourabortion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shout Your Abortion