SHOW-FACTORY ENTERTAINMENT GMBH

What SHOW-FACTORY ENTERTAINMENT GMBH does

SHOW FACTORY Entertainment GmbH is an Austrian live events and concert promotion company headquartered in Vienna (D'Orsay-Gasse 4/2-3), with a secondary office in Bregenz. It is a 100% subsidiary of Semmel Concerts Entertainment GmbH and is led by managing director Dieter Semmelmann. The company organizes concerts, shows, exhibitions and touring productions across Austria, with active spillover into Germany and Switzerland, hosting up to 200 event days annually for approximately 400,000 visitors. Its programming spans Schlager, Pop, Rock, Classical, Musical, Chanson, Jazz, HipHop and Filmmusik, featuring international touring acts (Rihanna, U2, Bryan Adams, James Blunt), Austrian/German chart-toppers (Rainhard Fendrich, Wolfgang Ambros, Andrea Berg, Helene Fischer, Andreas Gabalier, Roland Kaiser, Beatrice Egli, Nico Santos) and IP-based branded exhibitions such as Harry Potter – die Ausstellung (launched 2023) and Formula 1 – die Ausstellung (launched 2024).

The core technology stack is event management and live entertainment production, with distribution handled by third-party ticketing platforms (oeticket.com, Eventim, ticketcorner.ch) and supporting integrations for newsletter dispatch (CleverReach), web analytics (Google Analytics), video (YouTube) and web fonts. The company produces recurring own-IP touring shows including Die Schlagernacht des Jahres, FOREVER (Michael Jackson tribute), ABBAMANIA THE SHOW, CAVALLUNA and Wahnsinn! – Die Show, plus venue-anchored events such as Elisabeth vor dem Schloss Schönbrunn.

The business model is event-driven and transaction-based: revenue is generated primarily through ticket sales on a per-event basis, with the ticket price comprising a base price, advance booking fee, system fee and other fees including statutory VAT, distributed via channel partners. The go-to-market motion is event-promotion focused, leveraging owned channels (website, Facebook, Instagram, YouTube, CleverReach newsletters) plus co-marketing with ticket partners and earned press coverage. The primary customer segment is the general public across the DACH region, with particular strength in the Austrian Schlager/Volksmusik demographic. The company carries the Semmel Concerts brand reputation, ranked #3 in the POLLSTAR Magna Charta Ranking 2020 of Top 100 Promoters in Europe, and operates within a parent network of approximately 150 employees managing over 1,500 events with roughly 5 million visitors annually.

Name

SHOW-FACTORY ENTERTAINMENT GMBH

Legal name

SHOW FACTORY Entertainment GmbH

Website

https://showfactory.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SHOW FACTORY Entertainment GmbH is a Vienna-based live event promoter and 100% subsidiary of Semmel Concerts, organizing concerts, shows, exhibitions and touring productions across Austria, Germany and Switzerland for approximately 400,000 visitors annually.

Ownership category

akta.pro rank

Product category

Live Entertainment Promotion

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

Keywords

• Live event promotion
• Concert organization
• Entertainment production
• Schlager music events
• Exhibition management

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from ticket sales for concerts, shows, and events organized by Show Factory Entertainment GmbH across Austria.
2. Event Organization Services: The company acts as event organizer, selling tickets through distribution partners. Ticket purchase price consists of ticket base price, advance booking fee, system fee, and other fees including statutory VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SHOW-FACTORY ENTERTAINMENT GMBH is an Austrian live event promoter and concert organizer that produces, promotes, and distributes concerts, tribute shows, musicals, and touring exhibitions across Austria and the DACH region. The company organizes up to 200 event days annually, attracting approximately 400,000 visitors, with a portfolio that includes own productions such as Die Schlagernacht des Jahres and touring shows (ABBAMANIA, FOREVER, CAVALLUNA), as well as bringing international touring acts and licensed exhibitions (Harry Potter, Formula 1) to Austrian venues.

Product overview

Show Factory Entertainment GmbH is a live events and concert promotion company that operates as a platform for organizing concerts, shows, exhibitions, and touring productions across Austria and the DACH region. The company offers a diverse portfolio spanning schlager, pop, rock, classical music, musical theater, and special exhibitions. Key own productions include 'Die Schlagernacht des Jahres' (annual schlager festival), 'Elisabeth vor dem Schloss Schönbrunn' (cultural concert), and touring productions like 'This is THE GREATEST SHOW!', 'FOREVER' (Michael Jackson tribute), 'ABBAMANIA THE SHOW', and 'Wahnsinn! – Die Show' (Wolfgang Petry tribute). The company also brings international touring acts (e.g., Andrea Berg, Helene Fischer, Die Fantastischen Vier) and exhibitions (Harry Potter Ausstellung, Formula 1 Ausstellung) to the Austrian market. Ticket sales are facilitated through partner platforms including oeticket.com and ticketcorner.ch.

Differentiator

Problem solved

Functional benefit

Products and services

• Die Schlagernacht des Jahres
• Abba Gold – The Concert Show
• Wahnsinn! – Die Show
• This is THE GREATEST SHOW!
• FOREVER – The Best Show about the King of Pop
• ABBAMANIA THE SHOW
• Elisabeth vor dem Schloss Schönbrunn Concert event featuring music from the Elisabeth musical production, performed at Schönbrunn Palace. A highlight of Vienna's cultural year.
• Harry Potter – die Ausstellung Interactive traveling exhibition showcasing the world of Harry Potter, successfully implemented in the Austrian market by Show Factory Entertainment in 2023.
• Formula 1 – die Ausstellung Interactive traveling exhibition about Formula 1 racing, successfully implemented in the Austrian market by Show Factory Entertainment in 2024.
• Afrika! Afrika! Large-scale touring circus/cultural show featuring African performers, acrobats, and musicians.
• Der Watzmann ruft! Musical production adapted from the German rock opera by Karat band.
• CAVALLUNA Equestrian theater show combining horse performances with music and entertainment.

Quantifiable outcome

• Up to 400,000 annual visitors across 200 event days
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered core and major.

• Semmel Concerts Entertainment GmbHcoreStrategic or Co-development PartnerShow Factory Entertainment GmbH is a 100% subsidiary of Semmel Concerts Entertainment GmbH, based in Vienna. The parent company manages over 1,500 events with approximately 5 million visitors annually and employs around 150 people across the network.
• oeticket.comcoreChannel Partner/ Reseller/ DistributorPrimary ticket distribution partner for Show Factory events. Tickets are sold through the platform with affiliate tracking codes (affiliate=C18).
• United PromotersmajorStrategic or Co-development PartnerJoint promoter of events like Il Volo World Tour 2027 along with Semmel Concerts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Wiener Konzerthausgesellschaft: Operator of Vienna's Konzerthaus, one of Austria's principal classical and contemporary concert venues. Comparable as a regional live-event presenter serving overlapping Viennese audiences, though focused on classical programming.
• MCO Concerts AG: Swiss-based live entertainment promoter producing concerts, shows, and musicals primarily in Switzerland. Comparable by business model (concert/show promotion, own productions) but operates in a different geography.
• Österreichische Theatergemeinde: Austrian cultural ticketing association bundling theater, musical, and concert subscriptions. Comparable as an Austrian regional player addressing similar consumer live-entertainment demand via bundled ticketing.

Broad incumbents

• AEG Presents: Global concert promoter and venue operator (Anschutz Entertainment Group); competes for major touring acts in European arenas. Overlaps with Show Factory in international touring content acquisition and event execution.
• CTS Eventim AG & Co. KGaA: Europe's largest ticketing platform and a growing live-entertainment promoter (Eventim Live). Acts as Show Factory's distribution partner but also competes for promotion mandates across DACH, creating dual-channel exposure.
• Live Nation Entertainment: Global live entertainment and ticketing giant; competes for the same international touring artists and venues across the DACH region. Comparable as the broad incumbent in live-event promotion against which Show Factory competes for premium content.

Direct peers

• Semmel Concerts Entertainment GmbH: Direct parent of Show Factory; operates the broader promoter network with ~1,500 events and ~5 million visitors annually. Most directly comparable as the umbrella live-entertainment business encompassing Show Factory's operations.
• DEAG Deutsche Entertainment AG: Leading German live entertainment promoter and ticketing operator (MyTicket, Eventim minority stake historically). Closest publicly comparable peer to Show Factory given overlapping DACH live-event focus and concert/show portfolio.
• Stage Entertainment GmbH: Leading German musical-theater producer and operator (Hamburg, Stuttgart, Berlin venues). Comparable for Show Factory's musical-touring and tribute-show production activities (e.g., This is THE GREATEST SHOW!, Wahnsinn!).
• Four Artists – Agentur für Künstlervermittlung und Veranstaltungskonzepte GmbH: Berlin-based concert and event promoter active across the DACH region, focused on touring acts and own productions — directly comparable in scale and German-speaking market coverage to Show Factory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@showfactoryentertainmentgm3839
• Facebookfacebook.com/showfactoryentertainment
• Instagraminstagram.com/showfactory
• LinkedInlinkedin.com/company/show-factory-entertainment-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHOW-FACTORY ENTERTAINMENT GMBH