Showpig.com
Showpig.com is an online auction and marketing platform operated by The Wendt Group that connects U.S. and Canadian show pig breeders with buyers through real-time bidding, a searchable breeder directory, and associated marketing services.
- Company typePrivate
- Founded-
- HeadquartersPlain City, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Showpig.com does
Showpig.com is an online auction and marketing platform serving the show pig industry in the United States and Canada. It is operated by The Wendt Group, Inc., a privately held company headquartered in Plain City, Ohio, co-led by Kevin Wendt and Megan Wendt. The platform connects show pig breeders and sellers with buyers through a real-time online auction system (auctions.thewendtgroup.com), a searchable breeder directory filterable by breed, state, and business type, an auction calendar and results archive, and consignment auction options.
The technology stack is built around real-time bidding, lot management, watchlist functionality, credit card verification with PCI-compliant payment processing, and account management. Supporting product layers include SMS marketing tools (AgTXT/ShowpigTXT) with a 98% open rate, email marketing access to a 32,000+ buyer list with ~30% open rates, premium Jumbotron banner advertising, and Google Maps integration for the breeder directory. Community features include The Block blog, an active forum with thousands of threads, and the Showmen in the Field career portal. Annual events include the Legends and Dreamers Genetic Sale and National Showpig Summit partnership.
The business model combines transaction fees from auction hosting, subscription/recurring directory listings, customized marketing services (logo design, social media ads, website design, web banners, email marketing, custom advertising, landing pages), and premium advertising placements. GTM is hybrid: event-driven (national auctions and summits), sales-led (regional Sales Advisors across OK, IN, IL, TX, AR, CA, OH, OR, IA, KS, NE and dedicated Client Success Managers), and community-led (The Block, forum, career portal). Strategic partnerships with the National Pork Board, National Swine Registry, and National Showpig Summit anchor the platform's industry position.
Showpig.com firmographics
Firmographics- Name
- Showpig.com
- Legal name
- The Wendt Group, Inc.
- Website
- https://showpig.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Showpig.com is an online auction and marketing platform operated by The Wendt Group that connects U.S. and Canadian show pig breeders with buyers through real-time bidding, a searchable breeder directory, and associated marketing services.
- Ownership category
- akta.pro rank
Showpig.com industry classification
Industry- Product category
- Livestock Online Auctions
- NAICS
- Livestock Merchant Wholesalers (42452)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Feeder Pig Production & Sales (AFAEAEAH)
- akta.pro secondary industry
- Boar Studs & Semen Production (AFAEAEAF)
Keywords
Where Showpig.com is headquartered
LocationHeadquarters
- HQ city
- Plain City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Showpig.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Auction Transaction Fees: Revenue generated from hosting online auctions for sellers. Sellers book auctions through the platform and pay fees for the auction service.
- Marketing Services: Various marketing tools including logo design, directory listings, social media ads, website design, web banners, email marketing, custom advertising, landing pages, and custom forms/polls.
- Directory Listings: Paid directory listings for breeders and businesses to be featured on the Showpig.com site.
- Jumbotron and Banner Advertising: Premium advertising placements on the Showpig.com homepage and throughout the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Marketing services are customized quotes based on client objectives |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Showpig.com product offering
Product offeringCore offering
Showpig.com operates an online auction and marketing platform dedicated to the show pig industry. Breeders list and sell show pigs and swine genetics through live and timed online auctions, while buyers register, bid in real time, and complete payment via a credit-card-verified checkout. The platform also provides a searchable breeder directory, auction calendar and results archive, and ancillary marketing services (SMS via AgTXT, email marketing, web banners, directory listings, logo/website design).
Product overview
Showpig.com is an online marketplace and auction platform operated by The Wendt Group for the show pig industry. The platform operates as a unified ecosystem combining a real-time auction platform for buying and selling show pigs, a searchable breeder directory with breed and location filtering, and community features including a blog (The Block), community forum, and career portal. Additional services include marketing tools (AgTXT SMS marketing, email marketing to 32,000+ buyers, web banners, website design) and annual events (National Showpig Summit and Legends and Dreamers Genetic Sale). The platform connects show pig breeders with buyers nationwide, offering auction calendar, results tracking, and educational resources for new exhibitors.
Differentiator
Problem solved
Functional benefit
Brands
- Showpig.com: A premier platform connecting show pig sellers with buyers through online auctions
- Showmen in the Field
- The Block
- ShowPig Breeder Directory
Products and services
- Online Auction Platform Real-time online bidding platform where sellers list show pigs and buyers register, bid, and complete payment. Supports live and timed auctions, lot management, watchlist functionality, credit card verification, and invoice generation for show pig breeders and buyers.
- Breeder Directory Searchable directory of show pig breeders filterable by business type (Boar Stud, Breeder, Industry), breed (Berkshire, Chester White, Crossbred, Duroc, Hampshire, Hereford, Landrace, Poland China, Spot, Tamworth, Yorkshire), and U.S. state, with Google Maps location display.
- Auction Calendar and Auction Results Calendar listing upcoming show pig auctions with date, state, and name filters, paired with an archive of completed auction results showing breeder listings, locations, lot counts, and closed status.
- Marketing Services Customized marketing services for show pig breeders, including logo design, directory listings, social media branded images, website design, web banners, email marketing to the 32,000+ buyer list, AgTXT SMS marketing, and custom advertising packages.
- AgTXT / ShowpigTXT SMS Marketing Text message marketing service enabling sellers to send promotional SMS communications to the Showpig buyer list, with targeting by state and a reported 98% open rate.
- Jumbotron and Banner Advertising Premium advertising placements on the Showpig.com homepage and throughout the website for promoting auctions, sales, and products, with limited availability.
- Email Marketing Platform Email marketing service reaching Showpig's list of over 32,000 buyers with an average open rate of nearly 30%, used to promote auctions, sales, and product launches.
- Buyer Account Services Online buyer account services including bidder registration with credit card verification, watchlist management across multiple auctions, favorite auctions tracking, invoice payment, and billing history.
Quantifiable outcome
- 98% SMS open rate with marketing messages typically opened within 90 seconds
- +2 more outcomes
Companies that use Showpig.com
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Showpig.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Showpig.com partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- National Showpig SummitcoreCo-hosting the 3rd Annual Legends and Dreamers Genetic Sale alongside the National Showpig Summit and National Swine Registry's Annual Meeting in November 2025. Partnership creates a unified event experience with networking, education, and genetics sales.
- National Pork BoardcoreShowpig.com partners with the National Pork Board to deliver Pork Checkoff-funded education and resources to show pig producers and youth exhibitors. Content focuses on biosecurity, animal well-being, and responsible care while connecting the show pig and commercial pork industries.
- National Swine RegistrycoreAnnual meeting partnership aligning the Legends and Dreamers Genetic Sale with National Swine Registry activities, connecting show pig genetics with the broader registry ecosystem.
- The Wendt Group, Inc.coreThe Wendt Group is the parent company operating Showpig.com along with related livestock platforms Cattle Connect and Equipment Exchange. Kevin and Megan Wendt serve as CEOs and owners of the parent company.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Showpig.com competitors and assessment
Company assessmentDirect peers
- HiBid: Large general-purpose online auction platform hosting live and timed auctions across many categories, including livestock and agricultural equipment. Comparable on real-time bidding infrastructure and self-serve seller tooling, though not livestock-specialized.
- DP Sales Management: Independent show pig and club lamb auction management firm that books, markets, and runs online show pig sales — competing head-to-head for the same breeder/buyer pair in the show pig genetics market.
- Cattle Connect: Sister platform under The Wendt Group, Inc. applying the same online auction + marketing services model to the cattle segment. Directly comparable on business model, target buyer/seller, and tech stack — and the most natural cross-sell and feature-reuse peer.
- Livestock.com: Online livestock classifieds and auction marketplace connecting producers and buyers across multiple species. Closely comparable as a horizontal livestock e-commerce/auction destination serving small and mid-size sellers nationally.
Broad incumbents
- Superior Livestock Auction: Long-standing US cattle video/online auction house connecting cow/calf producers with feedlot buyers. Operates a much larger and more established online livestock auction marketplace than Showpig, but focuses on commercial cattle rather than exhibition swine.
Others
- National Swine Registry: Industry association for purebred swine breeders (Duroc, Hampshire, Yorkshire, Landrace) that maintains pedigree records and co-hosts the National Showpig Summit with Showpig.com. Adjacent ecosystem participant rather than a direct marketplace competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Showpig.com social profiles
Digital presenceShowpig.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showpig.com leadership team
Management profileNumber of profiles
Profiles5 records
Showpig.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showpig.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showpig.com
What does Showpig.com do?
Showpig.com operates an online auction and marketing platform dedicated to the show pig industry. Breeders list and sell show pigs and swine genetics through live and timed online auctions, while buyers register, bid in real time, and complete payment via a credit-card-verified checkout. The platform also provides a searchable breeder directory, auction calendar and results archive, and ancillary marketing services (SMS via AgTXT, email marketing, web banners, directory listings, logo/website design).
Is Showpig.com a public or private company?
Showpig.com is a private company. It is classified as family owned and is currently operating.
When was Showpig.com founded?
Showpig.com was founded in -1. It employs 1 to 10 people.
Where is Showpig.com based?
Showpig.com is headquartered in Plain City, United States, in the North America region.
How does Showpig.com make money?
Four revenue lines are on record. Auction Transaction Fees are the primary driver. The others are marketing Services, directory Listings and jumbotron and Banner Advertising.
Who are Showpig.com's main competitors?
Direct peers on record are HiBid, DP Sales Management, Cattle Connect and Livestock.com. Superior Livestock Auction is listed as a broad incumbent. National Swine Registry is listed as an others.
Does Showpig.com have an API?
No public API is recorded for Showpig.com.
What industry is Showpig.com in?
Showpig.com's product category is Livestock Online Auctions. Its primary akta.pro industry code is AFAEAEAH, Feeder Pig Production & Sales, with a secondary code of AFAEAEAF, Boar Studs & Semen Production. Its NAICS code is 42452 and its SIC code is 200.