ShreeRam Agriculture Tankara Gujrat

What ShreeRam Agriculture Tankara Gujrat does

Shree Ram Agriculture, operating under the consumer brand names Land Heart and Pavan, is an Indian agricultural equipment manufacturer headquartered in Tankara, Morbi district, Gujarat. Founded in 1995, the company designs and produces hydraulic and mechanical reversible MB (Mould Board) ploughs compatible with tractors ranging from 15 HP to 95 HP, alongside seed drills. Its product portfolio is structured into three named series — Yoddha, Siya, and Regular — targeting different tractor classes and farmer segments. Operations are anchored by three manufacturing facilities with a combined footprint of 160,000 square meters, supported by ISO 9001:2015 certification and Government of India approval.

The business operates across three distinct revenue channels. The primary channel is direct-to-farmer retail in the domestic Indian market, where products are sold through a dealer network and supported by subsidy eligibility in 14 Indian states, giving reach into all four major regions of the country. A secondary channel supplies components to leading Indian tractor OEMs, providing enterprise-level volume stability but with unstated counterparty concentration. A third channel routes products through export houses for international markets, adding geographic diversification but introducing intermediary risk. Go-to-market is supported by recurring participation in agricultural trade exhibitions, including events held in 2021 and 2022.

The company's competitive positioning rests on multi-decade manufacturing scale, regulatory approvals that gate access to subsidy-funded demand, and dual brand presence. It remains a privately held business with no publicly disclosed funding rounds, revenue figures, or headcount, which materially limits financial visibility for outside investors.

Name

ShreeRam Agriculture Tankara Gujrat

Legal name

Shree Ram Agriculture

Website

https://shreeramagriculture.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Shree Ram Agriculture is an Indian agricultural equipment manufacturer producing hydraulic and mechanical reversible MB ploughs and seed drills under the Land Heart and Pavan brands, supplying farmers, tractor OEMs, and export houses across India and internationally.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Manufacturing

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tillage, Seeding & Planting Equipment (IMAHACAB)

akta.pro secondary industries

Tillage & Soil Preparation Equipment (Plows, Harrows, Cultivators, Subsoilers) (AFAAAAAB), Tractors & Power Units (IMAHACAA)

Keywords

• Agricultural machinery
• Reversible MB plough
• Seed drill
• Tractor implements
• Farm equipment manufacturing

Headquarters

HQ city

Morbi / Tankara

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Agricultural Equipment Sales: Manufacturing and selling of agricultural farm equipment including reversible ploughs (hydraulic and mechanical), seed drills, and other agro implements under the LAND HEART brand. Revenue is generated through direct sales to farmers, distributors, and corporate clients including leading tractor manufacturing companies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ShreeRam Agriculture is a manufacturer of agricultural tillage and sowing implements, specializing in reversible MB (mould board) ploughs and seed drills sold under the LAND HEART (and Pavan) brand. The company designs products in multiple tractor HP ranges across series such as Yoddha, Siya, Regular, and Two Faro, serving Indian farmers, tractor OEMs, and export buyers.

Product overview

ShreeRam Agriculture (operating as Land Heart) is an ISO 9001:2015 certified manufacturer of agricultural equipment headquartered in Tankara, Gujarat, India, established in 1995. The company's product portfolio centers on reversible MB ploughs (both hydraulic and mechanical variants) and seed drills. The plough offerings are organized into three product series: Yoddha Series (compact models for lower HP tractors), Siya Series (mid-range hydraulic reversible models), and Regular Series (standard hydraulic and mechanical reversible models). Product variants range from 1-furrow to 4-furrow configurations, serving tractors from 20 HP to 95 HP. The LAND HEART branded equipment is government-approved for subsidy eligibility across 14 Indian states.

Differentiator

Problem solved

Functional benefit

Brands

• Land Heart: Primary brand name for agricultural equipment including reversible ploughs
• Pavan

Products and services

• Reversible MB Plough A primary tillage implement (hydraulic and mechanical variants) that turns soil in a single pass, used by farmers to prepare fields with tractors across multiple HP ranges.
• Seed Drill A tractor-mounted sowing implement that places seeds at uniform depth and spacing, used by farmers for row-crop planting.
• LAND HEART Yoddha Plough A heavy-duty series in the LAND HEART reversible MB plough line, designed for higher HP tractors and tougher soil conditions.
• LAND HEART Siya Plough A mid-range series in the LAND HEART reversible MB plough line, targeted at medium HP tractor owners.
• LAND HEART Regular Plough The standard-tier reversible MB plough offering under the LAND HEART brand for typical small and medium tractor operations.
• LAND HEART Two Faro Plough A two-furrow reversible MB plough variant designed for lower HP tractors and compact farming applications.

Quantifiable outcome

• Products approved for government subsidy in 14 major Indian states including Gujarat, Maharashtra, Madhya Pradesh, Uttar Pradesh, Punjab, Haryana, Delhi, Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Uttarakhand, Bihar, and Rajasthan

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mahindra & Mahindra (Farm Equipment Sector): India's largest tractor manufacturer with a wide farm-equipment portfolio including ploughs, tillers, and harvesters. Compares as a broad incumbent that competes with Land Heart both as an OEM customer for implements and as an integrated competitor in the farm mechanisation market.
• John Deere India: Global farm-equipment leader with manufacturing footprint in India producing tractors and a broad range of tillage, planting, and harvesting implements. Directly competes in the reversible-plough and soil-preparation segments served by Land Heart, with deeper R&D and precision-agriculture capability.
• Escorts Kubota Limited: Indian tractor and farm-equipment manufacturer producing tractors and a growing line of implements and tillage equipment. Competes in overlapping tractor-implement segments with Land Heart and is a likely OEM customer for ploughs in the same way as other tractor OEMs.
• International Tractors Limited (Sonalika): Indian tractor manufacturer with growing implement line covering tillage and crop production equipment. Competes in overlapping HP segments and is a peer OEM customer for plough implements supplied by companies like Land Heart.
• TAFE (Tractors and Farm Equipment Limited): One of India's largest tractor manufacturers with Massey Ferguson and Eicher brands and an expanding implement portfolio. Competes with Land Heart across tractor HP segments and supplies implements to Indian farmers via extensive dealer network.

Direct peers

• Lemken India: German specialist in tillage equipment, including reversible ploughs, with an Indian manufacturing presence. The closest direct competitor to Land Heart on reversible MB ploughs, often competing for OEM supply contracts and farmer-direct sales in the mid-to-high HP segment.
• Maschio Gaspardo India: Italian tillage and seeding equipment manufacturer with Indian operations producing reversible ploughs, rotavators, and seed drills. Direct overlap with Land Heart's core product portfolio of reversible ploughs and seed drills in the Indian market.
• Indo Farm Equipment Limited: Indian manufacturer of tractors, cranes, and farm implements including ploughs and tillage equipment. Direct competitor in the mid-HP Indian farm-mechanisation segment with similar pan-India distribution and subsidy-eligible product positioning.
• Kuhn Group: French agricultural machinery manufacturer with a global presence in tillage, seeding, and crop protection equipment. Indian distribution brings Kuhn ploughs and seed drills into direct competition with Land Heart products, particularly for premium and high-HP segments.

Regional players

• Captain Tractors Private Limited: Indian manufacturer focused on small and mid-HP tractors and implements, particularly strong in Western and Southern India. Comparable in scale and target customer (smallholder farmers) and competes in the lower-HP end of Land Heart's reversible plough range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shreeram-agriculture-tankara-gujrat

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShreeRam Agriculture Tankara Gujrat