Shringar
Shringar is an Indian direct-to-consumer e-commerce retailer selling premium artificial jewellery across eight product categories to individual consumers domestically, via its website shringar.net and Instagram channel. The catalogue of approximately 162 SKUs is priced ₹89–₹639+, with no disclosed funding and roughly five employees.
- Company typePrivate
- Founded-
- HeadquartersAgra, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shringar does
Shringar is a private, bootstrapped direct-to-consumer e-commerce retailer that sells premium artificial jewellery to individual consumers in India. The company is headquartered in Agra, Uttar Pradesh and operates its storefront at shringar.net, offering approximately 162 SKUs organized across eight product categories — pendants, earrings, jewellery sets, anklets, hair jewellery, bracelets, rings, and bangles — and segmented into curated collections such as New Arrivals, Best Sellers, Premium, Western, and Sets. The target customer is the Indian individual consumer seeking affordable, occasion-led jewellery for weddings, festivals, and celebrations, with materials including rose gold plating, silver-tone finishes, cubic zirconia, pearls, and enamel work. The site presents unit pricing between approximately ₹89 and ₹639, with typical listed discounts of 19%–38% and free shipping offered above ₹999.
The underlying technology is a standard e-commerce storefront with payments processed through Razorpay, and customer communications handled via email for order confirmations, tracking, and promotional messaging. Marketing channels are narrow and organic: an Instagram brand presence at @styledbyshringar drives top-of-funnel awareness, the storefront itself acts as the bottom-of-funnel conversion surface, and email serves mid-funnel engagement. There is no application layer beyond the web storefront, no public API, and no disclosed SDKs, integrations, or proprietary back-office systems. The company runs a one-time product sales revenue model with no subscription, subscription box, or repeat-billing mechanic.
Shringar's distribution is purely domestic — the company's stated policy is that it ships only within India, with no international fulfilment. With approximately five employees, no disclosed funding rounds, no institutional investors, no parent company, and no leadership disclosures, Shringar presents as a small, independent, owner-operated e-commerce venture. Customer concentration is structurally low because the business sells directly to a long tail of individual retail buyers with no named enterprise accounts, wholesale partnerships, or B2B contracts evidenced in the data.
Shringar firmographics
Firmographics- Name
- Shringar
- Legal name
- Shringar Jewellery
- Website
- https://shringar.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shringar is an Indian direct-to-consumer e-commerce retailer selling premium artificial jewellery across eight product categories to individual consumers domestically, via its website shringar.net and Instagram channel. The catalogue of approximately 162 SKUs is priced ₹89–₹639+, with no disclosed funding and roughly five employees.
- Ownership category
- akta.pro rank
Shringar industry classification
Industry- Product category
- Artificial Jewellery / Fashion Jewellery
- NAICS
- Jewelry Retailers (458310), Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)
- akta.pro secondary industries
- Fashion Jewelry Sets & Giftable Collections (CRAKABAL), Occasion & Seasonal Fashion Jewelry (Prom/Holiday/Festival) (CRAKABAJ), Alternative Materials Fashion Jewelry (Acrylic/Resin/Wood/Fabric/Ceramic) (CRAKABAK)
Keywords
Where Shringar is headquartered
LocationHeadquarters
- HQ city
- Agra
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Shringar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: One-time product sales through e-commerce website. Customers purchase individual jewellery pieces at listed prices with optional discounts. No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly artificial jewellery starting from ₹89 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Shringar product offering
Product offeringCore offering
Shringar designs, sources, and sells premium handcrafted artificial (costume) jewellery through its own e-commerce website shringar.net, offering eight product categories — pendants, earrings, jewellery sets, anklets, hair jewellery, bracelets, rings, and bangles — for individual Indian consumers. The catalogue spans everyday wear through bridal and festive pieces in traditional Indian motifs (Maang Tikka, Kundan, Meenakari) and contemporary Western styles, priced from ₹89 to over ₹639 with promotional discounts and free domestic shipping above ₹999.
Product overview
Shringar is a premium artificial jewellery e-commerce company offering a diverse portfolio of fashion jewellery across eight main product categories: Pendants, Earrings, Jewellery Sets, Anklets, Hair Jewellery, Bracelets, Rings, and Bangles. The company organizes its offerings into curated collections including New Arrivals, Best Sellers, Premium Collection, and Western Collection. Products feature materials such as rose gold plating, silver-tone finishes, cubic zirconia stones, pearls, and enamel work. The product range spans from everyday wear to bridal and festive occasion jewellery, with items available across various price points from budget-friendly options under ₹199 to premium pieces.
Differentiator
Problem solved
Functional benefit
Products and services
- Pendants
- Earrings
- Jewellery Sets
- Anklets
- Hair Jewellery
- Bracelets
- Rings
- Bangles
Companies that use Shringar
Customer profileSegments1 record
Ideal customer profiles1 record
Shringar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Shringar partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Shringar competitors and assessment
Company assessmentDirect peers
- Mirraw: Online marketplace and DTC seller specializing in Indian fashion jewellery, including bridal sets, maang tikka, and bangles. Comparable assortment and customer profile to Shringar, though Mirraw also operates as a multi-seller marketplace.
- Isharya: India-based premium fashion jewellery brand selling occasion-led pieces through DTC e-commerce. Comparable on the premium-fashion positioning and bridal/occasion assortment, though at a higher price tier than Shringar.
- Pipa Bella: India-based online-first fashion jewellery brand offering earrings, necklaces, bracelets, and rings at affordable price points. Directly comparable to Shringar on assortment, target customer, and DTC e-commerce delivery.
- Voylla: India-headquartered DTC fashion and artificial jewellery brand selling earrings, necklaces, rings, and bridal pieces online. Directly comparable to Shringar on category, price band, and customer demographic (Indian women buying affordable fashion jewellery for occasions).
- Kushal's Fashion Jewellery: Indian fashion and imitation jewellery retailer with strong e-commerce presence and bridal/festive assortment. Comparable on occasion-led product mix, Indian consumer base, and price tier.
- Melano (by CaratLane): Fashion-jewellery e-commerce brand from the CaratLane group targeting affordable, occasion-led jewellery. Highly comparable on product type (fashion/costume pieces), customer segment, and online-only GTM, though it operates at a significantly larger scale.
Others
- Razorpay: Indian payment gateway provider that Shringar explicitly integrates with for checkout. Included as an ecosystem participant given the disclosed payment-rail dependency in Shringar's order flow.
Broad incumbents
- CaratLane: Leading Indian online jewellery retailer (Titan subsidiary) spanning fine and fashion jewellery. Overlaps with Shringar on the fashion/costume jewellery vertical and Indian consumer base, but operates at substantially larger scale with both online and offline stores.
Regional players
- Jade Blue: India-focused men's formalwear and accessories brand with growing jewellery/accessory line. Tangentially comparable as an Indian occasion-led accessories retailer, but primarily serves menswear customers.
Emerging players
- Zaveri Pearls: Indian online jewellery retailer with a wide assortment spanning fashion and imitation pieces. Comparable product range and Indian DTC channel, though it carries a broader mix including some fine-jewellery inventory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Shringar social profiles
Digital presenceShringar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shringar leadership team
Management profileNumber of profiles
Shringar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shringar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shringar
What does Shringar do?
Shringar designs, sources, and sells premium handcrafted artificial (costume) jewellery through its own e-commerce website shringar.net, offering eight product categories — pendants, earrings, jewellery sets, anklets, hair jewellery, bracelets, rings, and bangles — for individual Indian consumers. The catalogue spans everyday wear through bridal and festive pieces in traditional Indian motifs (Maang Tikka, Kundan, Meenakari) and contemporary Western styles, priced from ₹89 to over ₹639 with promotional discounts and free domestic shipping above ₹999.
Is Shringar a public or private company?
Shringar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shringar founded?
Shringar was founded in -1. It employs 1 to 10 people.
Where is Shringar based?
Shringar is headquartered in Agra, India, in the Asia region.
How does Shringar make money?
One revenue line is on record: product Sales.
Who are Shringar's main competitors?
Direct peers on record are Mirraw, Isharya, Pipa Bella, Voylla, Kushal's Fashion Jewellery and Melano (by CaratLane). Razorpay is listed as an others. CaratLane is listed as a broad incumbent. Jade Blue is listed as a regional player. Zaveri Pearls is listed as an emerging player.
Does Shringar have an API?
No public API is recorded for Shringar.
What industry is Shringar in?
Shringar's product category is Artificial Jewellery / Fashion Jewellery. Its primary akta.pro industry code is CRAKABAA, Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings), with a secondary code of CRAKABAL, Fashion Jewelry Sets & Giftable Collections. Its NAICS code is 458310 and its SIC code is 5944.