SHRM Georgia State Council

What SHRM Georgia State Council does

SHRM Georgia State Council is a 501(c)6 non-profit professional membership organization that serves as the official statewide SHRM affiliate coordinating 19 local chapters across Georgia. It serves HR professionals, students pursuing HR careers, CHROs and senior executives, and local SHRM chapters through professional development, SHRM certification education, conferences, and legislative advocacy. The organization's headquarters is located at 5174 McGinnis Ferry Road, Box #207, Alpharetta, GA, and it operates exclusively within the state of Georgia.

The core offerings include the annual SHRM Georgia Conference & Expo (held at Hyatt Regency Savannah in 2026 with 180 registered attendees), SHRM Certification Prep Courses delivered both in-person ("ExpressPrep") and virtually via Zoom, the Nourishing Knowledge Series webinar program covering topics including AI in the workplace and eldercare, the annual DC Fly-In advocacy event on Capitol Hill, regional networking breakfast events, a branded merchandise store, a dual membership program linking national SHRM and local chapter membership, and the College Relations outreach program. Pricing varies by audience: conference registration ranges from $199 for the executive breakfast to $799 for non-members, with student ($299) and member ($499) rates in between; certification prep courses are priced $1,249-$1,399 inclusive of SHRM Learning System materials valued at $820; merchandise runs $33.20-$42.20 per item.

Revenue is generated across five streams: recurring membership dues from the dual national-plus-chapter membership program, one-time conference and certification course registration fees, corporate sponsorship through a Premier Partnership Program, branded merchandise sales via an external Givee platform, and ancillary event fees. Technology infrastructure is light: Wild Apricot powers the website and member management, and Zoom is used for virtual course and webinar delivery. The go-to-market model is community-led, prioritizing member engagement, chapter networking, and education over commercial product sales. Leadership includes volunteer roles such as Treasurer (Sharon Carter) and a paid Director of Community Partnerships (Jack Eyer), with no disclosed paid executive headcount.

Name

SHRM Georgia State Council

Legal name

SHRM Georgia State Council

Website

https://shrmgeorgia.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SHRM Georgia State Council is a 501(c)6 non-profit professional membership organization that serves as the statewide SHRM affiliate coordinating 19 local chapters across Georgia, providing HR professionals with SHRM certification education, conferences, networking events, and legislative advocacy.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Human Resources (HR) & Talent (SHRM/HRCI) Certifications (EDAAANAE)

akta.pro secondary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Human resources association
• HR professional development
• Professional membership organization
• HR certification training
• Workforce policy advocacy

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Dual membership program offering both SHRM national membership and local chapter membership benefits.
2. Annual Conference & Expo: Annual flagship conference with registration fees ranging from $199-$799 depending on membership status and attendance type.
3. Certification Prep Courses: SHRM certification preparation courses offered in-person and virtually, with pricing from $1,249-$1,399 per participant including materials.
4. Sponsorship Revenue: Corporate sponsorships for the annual conference and expo through a Premier Partnership Program.
5. Merchandise Sales: Sale of branded merchandise including shirts and apparel through the SHRM GA Store.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SHRM Georgia State Council is a 501(c)6 non-profit professional membership association serving as the statewide coordinating body for 19 SHRM chapters across Georgia. It sells individual membership (dual membership with SHRM national and local chapters), paid annual conferences and expos, in-person and virtual SHRM Certification Prep Courses (SHRM-CP/SCP), a monthly webinar series, regional networking events, and a corporate Premier Partnership sponsorship program targeting HR professionals, students, CHROs, and corporate sponsors throughout the state.

Product overview

SHRM Georgia State Council is a 501(c)6 non-profit professional membership organization that serves as the pathway connecting HR professionals across Georgia. Rather than offering a unified software platform, the organization provides a portfolio of membership services, professional development programs, and events including the annual SHRM Georgia Conference & Expo, SHRM Certification Prep Courses (both in-person ExpressPrep and virtual formats), the Nourishing Knowledge Series webinars, the DC Fly-In advocacy program, regional networking events, a merchandise store, dual membership options with local chapters, college relations outreach, and corporate sponsorship opportunities. The organization leverages Wild Apricot membership software for operations and Zoom for virtual course delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Dual Membership Program
• 2026 SHRM Georgia Conference & Expo
• In-Person ExpressPrep SHRM Certification Prep Course
• Virtual SHRM Certification Prep Course
• 2026 Nourishing Knowledge Series
• SHRM GA Store
• Premier Partnership Sponsorship Program
• DC Fly-In Advocacy Event

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SHRM (Society for Human Resource Management)coreStrategic or Co-development PartnerSHRM Georgia State Council is an official state affiliate of SHRM national organization. The partnership provides access to SHRM certification curricula, SHRM Learning System materials, government affairs advocacy support, and the SHRM Foundation for philanthropic initiatives. The organization coordinates advocacy efforts with SHRM's Government Affairs team on federal legislative priorities.
• Georgia SHRM ChapterscoreStrategic or Co-development PartnerNetwork of 19 local SHRM chapters affiliated with the state council. Chapters include SHRM Atlanta, Athens Area SHRM, Greater Rome Chapter, South Central GA, Northwest Georgia SHRM, and others. These chapters provide local programming, networking events, and chapter-specific professional development opportunities for HR practitioners throughout Georgia.
• Georgia Congressional RepresentativesminorGTM or Marketing PartnerThe organization conducts annual DC Fly-In events where members meet with Georgia Congressional offices to advocate for workforce policy reforms including supporting working caregivers, strengthening education-to-employment pipeline, and developing AI regulatory frameworks.
• Hyatt Regency SavannahminorOthersConference venue partner for the annual SHRM Georgia Conference & Expo. The conference is scheduled for September 30 - October 2, 2026 at the Hyatt Regency Savannah, 2 W. Bay St., Savannah, GA.
• Homewood Suites by Hilton - Macon NorthminorOthersPreferred hotel partner for the in-person ExpressPrep SHRM Certification Prep Course. Located at 1514 Bass Road, Macon, GA with group booking code 90F for discounted rates.
• Georgia Department of LaborminorStrategic or Co-development PartnerReferenced as a helpful resource link (dol.georgia.gov) for members seeking information on Georgia labor regulations and compliance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WorldatWork: Nonprofit professional association serving HR practitioners in compensation, benefits, and total rewards. Comparable membership-and-education model targeted at HR professionals, with chapters, conferences, and certification programs.
• ATD (Association for Talent Development): Professional membership association for talent development and learning professionals. Highly comparable operating model: chapters, annual conference/expo, certification prep (CPLP), and continuing education for an HR-adjacent buyer.
• SHRM Virginia State Council: Sister SHRM state council delivering parallel membership, advocacy, certification prep, and annual conference programming to Virginia HR professionals.
• SHRM Florida State Council: Sister state council under the SHRM national umbrella operating in Florida with the same chapter-network, conference, certification prep, and advocacy model. Most directly comparable peer by structure and revenue mix.
• HRCI (HR Certification Institute): Sister credentialing body offering HR certifications (PHR, SPHR). Closely comparable function to SHRM's certification track that SHRM Georgia supports via prep courses; same HR professional buyer, same certification prep economics.
• SHRM North Carolina State Council: Sister SHRM state council serving HR professionals in North Carolina with identical chapter-network, certification prep, and annual conference operating model to SHRM Georgia.
• SHRM California State Council: Sister SHRM state council covering California's large HR professional base with the same chapter-based, conference-driven, certification-supporting operating model as SHRM Georgia.
• SHRM Texas State Council: Sister SHRM state council operating in a large, multi-metro state with the same dual-membership, chapter-coordination, and SHRM Certification prep offerings as SHRM Georgia.

Broad incumbents

• SHRM (Society for Human Resource Management): National parent and globally dominant HR professional membership association. Provides the certification curriculum, Learning System materials, and government affairs support that SHRM Georgia distributes at the state level; broader scope but overlapping membership, advocacy, and certification missions.

Regional players

• Metro Atlanta Chamber of Commerce: Regional business and professional association serving Georgia's largest metro. Comparable nonprofit membership, event programming, and corporate sponsorship model, but broader (cross-industry) scope rather than HR-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shrmga

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHRM Georgia State Council