Shropshire Cricket Board Limited

What Shropshire Cricket Board Limited does

Shropshire Cricket Board Limited operates under the trading name Cricket Shropshire and functions as the official England and Wales Cricket Board (ECB)-affiliated county cricket board for Shropshire, England. The organisation is a private limited company headquartered at Wrekin College Cricket Pavilion in Wellington, Shropshire, with a staff of 21 employees. Its stated purpose is to make cricket accessible, available, and enjoyable for people in the county, coordinating the full vertical of community cricket from grassroots participation through to senior representative teams.

Cricket Shropshire delivers a broad portfolio of non-commercial programmes rather than technology products. Core offerings include coach education, competition rules administration and officiating, junior development and county age-group pathway cricket (e.g., U16s), senior and pathway programmes, women's and girls cricket, disability cricket (including Super 1s camps), and school-based delivery — notably Chance to Shine Schools Delivery, Chance to Shine STREET, teacher CPD, and direct Cricket Shropshire Coaching. The organisation does not sell software or commercial products and has no disclosed proprietary technology, APIs, or AI capabilities; its digital footprint consists of a WordPress website (cricketshropshire.co.uk) and standard social media channels (Instagram @cricketshropshire, Facebook CricketShrops, LinkedIn, YouTube).

The business model is a hybrid non-commercial / sponsorship-funded model. Revenue streams are (1) partnership and sponsorship income across six tiers — Digital, Awards, League, Team, People, and Community partnerships; (2) ECB and national programme funding, principally through delivery of Chance to Shine programmes and the ECB Playing Survey; and (3) coach education and competition administration fees paid by affiliated clubs. Customer/recipient segments are diversified across cricket clubs, primary and secondary schools, junior participants, women and girls, people with disabilities, and senior pathway cricketers. Pricing is not publicly disclosed and is quote-based for sponsorship. Distribution is regional (Shropshire only), delivered through affiliated clubs, school sites, and community venues. Strategic partners include Lord's Taverners, Chance to Shine (CTS), Furrows, Trust in Me Therapy, Strategic Leisure, and DY USA.

Name

Shropshire Cricket Board Limited

Legal name

Shropshire Cricket Board Limited

Website

https://shropshirecricketboard.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Shropshire Cricket Board Limited, trading as Cricket Shropshire, is the official ECB-affiliated county cricket board for Shropshire, England. It coordinates cricket development, competitions, coach education, and inclusive participation programmes for clubs, schools, and community groups across the county.

Ownership category

akta.pro rank

Product category

Sports Governance & Community Cricket Development

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• Cricket governance services
• Community sports development
• Coach education programmes
• Youth cricket pathways
• School cricket delivery

Headquarters

HQ city

Wellington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Partnership and Sponsorship Revenue: Cricket Shropshire generates revenue through various sponsorship tiers including digital partnerships, awards partnerships, league sponsorship, team sponsorship, people partnerships, and community sponsorship. The organization displays partner logos on their website and events.
2. ECB and National Programme Funding: The organization participates in national cricket development programmes including Chance to Shine Schools Delivery and Chance to Shine STREET, which likely receive funding from ECB and partners.
3. Coach Education and Competition Fees: Revenue generated through coach education programmes, competition rules administration, and related cricket development services for clubs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Shropshire Cricket Board Limited (Cricket Shropshire) is the official county cricket board for Shropshire, governing and developing cricket from grassroots to county representative level. It delivers coach education, competition administration, disability cricket (Super 1s), junior development, women and girls cricket, pathway and senior programmes, and schools delivery (including Chance to Shine), alongside structured sponsorship and partnership opportunities.

Product overview

Shropshire Cricket Board Limited is a cricket development organization focused on making the sport accessible, available, and enjoyable for people in Shropshire. The organization offers programs and services including coach education, competition management, disability cricket, junior development, pathway and senior programs, women and girls cricket, schools programs (primary schools, secondary schools, teacher CPD, Chance to Shine delivery), community initiatives (Beyond the Boundary, Chance to Shine STREET, Make Sport Work), and various partnership and sponsorship opportunities. It is not a technology or software products company.

Differentiator

Problem solved

Functional benefit

Products and services

• Coach Education Programme Structured coach education and qualification pathways for cricket coaches across Shropshire, including access to coach development videos. Designed for club coaches, school staff, and community coaches seeking formal cricket coaching qualifications.
• Disability Cricket (Super 1s) Accessible cricket programmes for people with disabilities, including Super 1s Disability Summer Camps delivered at community club venues such as Shelton CC. Designed for disabled participants across Shropshire seeking inclusive playing opportunities.
• Junior Cricket Development Junior cricket development programmes for primary and secondary school-age players across Shropshire, including club-based junior cricket and county pathway teams (e.g., U16s). Designed for young cricketers seeking talent development and progression to senior county cricket.
• Women & Girls Cricket Programme Cricket programmes and recreational fixtures for female cricketers of all ages in Shropshire, including the first-ever 30-over recreational women and girls fixture held at Wem Cricket Club. Designed for women and girls seeking gender-appropriate cricket opportunities and progression pathways.
• Schools Cricket Delivery (Chance to Shine) School-based cricket coaching delivery programmes including Chance to Shine Schools Delivery, Cricket Shropshire Coaching, Teacher CPD, and primary/secondary school support. Designed for primary and secondary schools in Shropshire seeking curriculum enrichment and extracurricular cricket activities.
• Community Cricket Initiatives Community engagement programmes including Beyond the Boundary, Chance to Shine STREET, Make Sport Work, and other national programmes aimed at broadening cricket access in underserved communities across Shropshire.
• Pathway & Senior Representative Cricket County pathway and senior representative cricket programmes, including inter-county fixtures for age-group teams such as U16s. Designed for talented adult and junior cricketers progressing toward representative honours.
• Competition Administration & Rules County-level competition administration including the Shropshire Mid-week Championship Challenge Cup and other structured leagues, plus competition rules governing affiliated clubs. Designed for cricket clubs and players participating in structured Shropshire cricket competitions.
• Sponsorship & Partnership Packages Tiered sponsorship offerings including digital partnerships, awards partnerships, league sponsorship, team sponsorship, people partnerships, and community sponsorship. Quote-based pricing for businesses and charities seeking regional brand visibility and CSR alignment.
• Officials Training & Support Training, guidance, and support for cricket match officials (umpires and scorers) across Shropshire, supporting affiliated clubs with qualified officials for competitive fixtures.

Quantifiable outcome

• Organised first-ever Shropshire 30-over fixture for recreational women and girls cricket
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Strategic LeisureminorOthersPartner logo displayed on Cricket Shropshire website. Nature of partnership not explicitly detailed in available content.
• Lord's TavernerscoreStrategic or Co-development PartnerMajor cricket charity and strategic partner supporting cricket development programmes. The Lord's Taverners is a leading youth cricket charity providing equipment, transport, and programmes to disadvantaged young people.
• DY USAminorOthersPartner logo displayed on Cricket Shropshire website. Nature of partnership not explicitly detailed.
• CTS (Chance to Shine)coreStrategic or Co-development PartnerNational cricket charity delivering cricket programmes in schools. Cricket Shropshire delivers Chance to Shine Schools Delivery and Chance to Shine STREET programmes, receiving support and programme frameworks.
• FurrowsminorGTM or Marketing PartnerAgricultural and industrial supply company with logo displayed as sponsor. Supporting Cricket Shropshire through sponsorship.
• Trust in Me TherapyminorStrategic or Co-development PartnerTherapy service partner supporting disability cricket and wellbeing programmes. Logo displayed as community partner.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Yorkshire Cricket Foundation: Community and development arm of Yorkshire Cricket, running schools, disability, women & girls, and pathway programmes across Yorkshire. Directly comparable as a larger county cricket foundation operating the same ECB-aligned model.
• Worcestershire Cricket Board: County cricket board for Worcestershire, coordinating grassroots, schools, and pathway cricket in an adjacent West Midlands county. Comparable as a peer county board with overlapping geographic and demographic profile to Shropshire.
• Lancashire Cricket Foundation: County-level cricket development arm of Lancashire CCC, delivering schools, community, disability, and pathway programmes across Lancashire. Directly comparable as another ECB-affiliated county cricket foundation with similar community-led GTM and sponsorship model.
• Derbyshire Cricket Foundation: Community and development foundation of Derbyshire CCC, delivering cricket programmes across schools, clubs, and underrepresented groups in Derbyshire. Comparable as a county-level cricket foundation operating an identical ECB-aligned delivery model.
• Herefordshire Cricket: County cricket board for the neighbouring rural county of Herefordshire, coordinating grassroots, schools, and county pathway cricket. Highly comparable given similar rural county demographic, small-team operating model, and ECB-aligned delivery structure.
• Staffordshire Cricket: County cricket board for Staffordshire, running community, schools, and representative cricket programmes. Directly comparable as a neighbouring county-level ECB-affiliated cricket development organisation.

Emerging players

• Chance to Shine: National cricket charity delivering schools and street cricket programmes across England and Wales. Comparable as a strategic delivery partner that funds and frameworks Cricket Shropshire's schools programmes, operating a similar but broader-geography community-led model.

Broad incumbents

• England and Wales Cricket Board (ECB): National governing body for cricket across England and Wales, of which Cricket Shropshire is an affiliated county board. Comparable as the umbrella organisation that sets policy, distributes national funding, and accredits the county boards' programmes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCVAxadpllYrHy5dVAYYHF-g
• Facebookfacebook.com/CricketShrops
• LinkedInlinkedin.com/company/shropshire-cricket-board-limited
• Instagraminstagram.com/cricketshropshire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shropshire Cricket Board Limited