Samyook health University

What Samyook health University does

Sahmyook Health University (삼육보건대학교) is a private specialized higher education institution located in Seoul's Dongdaemun district, operating under the nonprofit Sahmyook Educational Foundation (a Seventh-day Adventist-affiliated corporation founded in 1906). The institution focuses exclusively on health sciences and adjacent fields, offering programs across nursing, dental hygiene, beauty convergence, child psychology and counseling, social welfare, medical AI convergence, global care services, and sports science. Its core academic infrastructure includes healthcare simulation centers, an e-Class LMS integrated with Microsoft 365 and Google Workspace, a proprietary SHU-TALK messenger application, and a Student Performance Management System. Technology is layered on top of an AI-integrated medical-convergence curriculum that combines clinical knowledge with data analytics, machine learning, and deep learning for medical applications.

The university's revenue model is anchored by tuition and academic fees charged per semester across 2-year (75+ credits), 3-year (110+ credits), and 4-year (130+ credits) programs, supplemented by seasonal summer/winter session fees (₩90,000/credit, maximum 6 credits), certificate/document issuance fees (₩500 Korean / ₩1,000 English per copy), and international student ID issuance fees (₩19,000). A new direct-to-consumer revenue stream was added in April 2026 with the launch of the ETELLIAN Luster Line of premium skincare products (Luster Gold Essence ₩250,000, Luster Capsule Cream ₩250,000, bundle set ₩400,000), manufactured by Korea Kolma and sold through the university's dedicated ETELLIAN website and on-campus kiosk. The P-TECH work-learn distribution model connects students directly with 83 industry partners, including Juno Hair and ID Hair, providing practical training and employment pathways. International student recruitment is distributed across 118 overseas partner universities.

In recent activity, the university has executed an active expansion phase. In 2026, it jointly established the Pakse King Sejong Institute with Laos National Champasak University (the first Sejong Institute in southern Laos and third nationally), signed MOUs with Hug Mom Hug In (psychological counseling, June 2025/2026) and Chosun Media Center (education-media collaboration, July 2025/2026), was selected for the Seoul RISE 4 Project by Seoul Metropolitan Government, restructured and renamed its Child Psychology Counseling department, and showcased K-Beauty at KoreaON 2026 in Budapest reaching approximately 20,000 local visitors. The 2024 outcomes disclosed include a 77% graduate employment rate and ₩3.18 million in average per-student scholarship funding. The institution is privately held, with ownership and control resting entirely with the Sahmyook Educational Foundation's board of directors and no external equity investors.

Name

Samyook health University

Legal name

Sahmyook Health University

Website

https://shu.ac.kr

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

1–10 employees

Short description

Sahmyook Health University is a Seoul-based private specialized higher education institution offering undergraduate programs in nursing, dental hygiene, beauty, child counseling, social welfare, medical AI, and global care, supported by clinical practice networks and a recently launched cosmetics brand.

Ownership category

akta.pro rank

Product category

Higher Education - Health Sciences

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Academic Medical Centers & Teaching Hospitals (University-Affiliated) (EDAHAGAA)

akta.pro secondary industries

Health Informatics & Digital Health Programs (EDAHAGAJ), Global Health Institutes & Programs (EDAHAGAM), Schools of Nursing (EDAHAGAC)

Keywords

• Health sciences education
• Nursing programs
• Dental hygiene training
• Beauty convergence studies
• Medical AI curriculum

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Tuition and Academic Fees: Primary revenue from tuition fees charged per semester. Tuition varies by program type (2-year, 3-year, 4-year programs). Additional fees include registration fees, facility fees, and special program fees.
2. Certificate and Document Issuance: Fees for issuing academic certificates, transcripts, and official documents in Korean and English. Fees range from 500 won for Korean documents to 1,000 won for English documents per copy.
3. Summer/Winter Session Programs: Seasonal academic programs charged at 90,000 won per credit with maximum 6 credits per session.
4. Etellian Cosmetic Products: Revenue from university-branded premium skincare products sold directly to consumers. Products include Luster Gold Essence (₩250,000) and Luster Capsule Cream (₩250,000), with bundle sets at ₩400,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sahmyook Health University is a private higher education institution offering specialized undergraduate and contract programs in health sciences disciplines, including nursing, dental hygiene, beauty convergence, child psychology counseling, social welfare, medical AI, global care services, and sports science. The university also operates the ETELLIAN premium cosmetics brand launched in April 2026 and runs P-TECH work-learn programs that integrate classroom learning with industry placements at 83 partner companies.

Product overview

Samyook Health University operates primarily as a higher education institution offering undergraduate and specialized programs across health, medical, and welfare disciplines. Its sole commercial product portfolio is the ETELLIAN (에텔리안) cosmetics brand, which as of April 2026 launched the Luster Line (러스터 라인) — a two-product premium skincare range consisting of Luster Gold Essence (24K gold and Korean Red Ginseng) and Luster Capsule Cream (vitamin E capsules and collagen), both manufactured by 한국콜마(주) and sold via the university's dedicated ETELLIAN website and on-campus kiosk. The university also operates various internal digital services (LMS, student information systems, groupware, and a proprietary messenger app called SHUTALK) for educational and administrative purposes, but these are not external-facing product offerings.

Differentiator

Problem solved

Functional benefit

Brands

• ETELLIAN (에텔리안): Premium cosmetics brand of Sahmyook Health University, launched in 2026. Products include Luster Gold Essence (24K gold 100ppm with Korean red ginseng) and Luster Capsule Cream (vitamin E capsules with low-molecular collagen and plant-derived squalane). Manufactured by Korea Kolma. Products available as Essence (₩250,000), Cream (₩250,000), and Set (₩400,000).
• SHUTALK (슈톡)

Quantifiable outcome

• 77% employment rate for 2024 graduates
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Chosun Media Center (조선미디어센터)coreStrategic or Co-development Partner · 1 July 2025MOU signed July 1 for joint education and media content development. Collaboration includes AI and digital media-based educational content development, student internships and employment programs, expert lectures and seminars, joint research and policy development.
• Hug Mom Hug In (허그맘허그인)coreStrategic or Co-development Partner · 29 June 2025MOU signed June 29 for psychological counseling education collaboration. Includes student internships, expert lectures, certification programs, employment connections, and counseling center entrepreneurship mentoring. Hug Mom Hug In operates approximately 70 counseling centers nationwide with over 1,000 psychology experts network.
• Champasak University (참파삭대학교)coreStrategic or Co-development Partner · 29 June 2025Joint operation of Pakse King Sejong Institute for Korean language and culture education. Third Sejong Institute in Laos and the first in southern Laos. Partnership supports foreign caregiver training, multicultural education, and ESG initiatives.
• Gyeonggi Daily (경기매일)minorGTM or Marketing Partner · 12 June 2025Discussion meeting on multicultural and socially vulnerable support cooperation. Topics include multicultural forums, student settlement support, career education for multicultural families, and ESG practice models.
• Juno Hair (준오헤어)coreChannel Partner/ Reseller/ DistributorP-TECH industry partner providing work-learn opportunities for beauty students. Students work as employees while studying, gaining practical hair styling experience. Partnership includes international K-beauty promotion at events like KoreaON in Budapest.
• ID Hair (아이디헤어)coreChannel Partner/ Reseller/ DistributorP-TECH industry partner for beauty convergence students. Provides practical training and employment opportunities in hair and beauty industry. Partnership supports international K-beauty expansion programs.
• Sahmyook Medical NetworkcoreStrategic or Co-development PartnerIntegration with affiliated hospitals including Sahmyook Seoul Hospital, Sahmyook Busan Hospital, Sahmyook Dental Hospital, and Eden nursing facilities. Provides clinical practice opportunities for nursing and health sciences students.
• Korean College of Pharmacy (한국콜마)coreOEM/ Whitelabel/ Licensing PartnerManufacturer of Etellian premium skincare products developed by university research institute. Produces Luster Line products including Gold Essence and Capsule Cream.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Others

• Amorepacific (아모레퍼시픽): Korea's largest K-beauty conglomerate with global brand portfolio (Sulwhasoo, Laneige, Innisfree). Relevant because SHU's Etellian Luster Line enters the same premium skincare category and competes for K-beauty export visibility; useful as a strategic acquirer or channel partner for the Etellian business.

Direct peers

• Inje University (인제대학교): Private Korean university with strong health sciences and medical programs, including Inje University Busan Paik Hospital. Comparable size, private status, and health-sciences specialization to SHU.
• Eulji University (을지대학교): Private Korean university focused on health sciences, nursing, and medical technology, with affiliated Eulji Medical Center hospitals providing clinical training. Closely matches SHU's health-specialist positioning and work-integrated learning model.
• Hallym University (한림대학교): Private Korean health-focused university with multiple affiliated hospitals (Hallym University Medical Center) offering clinical practice for nursing and health science students. Directly comparable size, structure, and clinical-affiliation model.
• Ajou University (아주대학교): Private Korean research-oriented university with Ajou University Hospital and programs in nursing, health sciences, and medical convergence. Comparable mid-sized private status with medical-center affiliation.
• Konyang University (건양대학교): Private Korean university specialized in health sciences, nursing, and medical engineering with Konyang University Hospital. Highly comparable to SHU's mid-sized private health-sciences positioning and clinical-practice network.
• CHA University (차의과학대학교): Private Korean health-sciences specialized university with integrated medical network (CHA Medical Group), undergraduate and graduate programs in nursing, health sciences, and medical AI. Closest direct analogue to SHU's health-sciences specialization and clinical-practice integration.
• Soonchunhyang University (순천향대학교): Private Korean university with affiliated Soonchunhyang University Hospital and a portfolio of health sciences, nursing, and medical engineering programs. Directly comparable to SHU's profile and clinical-affiliation model.
• Gachon University (가천대학교): Private Korean university with a strong health and medical focus (Gachon University Gil Medical Center) and notable expansion into AI and convergence programs. Comparable to SHU's pivot toward medical AI and beauty convergence.
• Keimyung University (계명대학교): Private Korean university operating Dongsan Medical Center and a portfolio of health sciences programs (nursing, dental hygiene, medical IT). Comparable to SHU in private status, health-sciences focus, and affiliated clinical network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCP275GK0Jj0xmnyBz82SVRg
• Facebookfacebook.com/shu3004
• LinkedInlinkedin.com/school/%EC%82%BC%EC%9C%A1%EB%B3%B4%EA%B1%B4%EB%8C%80%ED%95%99

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samyook health University