（株）主婦と生活社
Shufu to Seikatsu Sha is a privately held Japanese consumer publisher producing 10 lifestyle magazines, 14 owned web media properties, and books for Japanese audiences across women's, men's, and craft/hobby verticals, monetized via retail, subscriptions, and D2C e-commerce.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What （株）主婦と生活社 does
Shufu to Seikatsu Sha Co., Ltd. (主婦と生活社) is a privately held Japanese publishing company (Kabushiki Kaisha) that produces magazines, web media, books, and direct-to-consumer products targeting Japanese consumer audiences across women's lifestyle, men's lifestyle, and craft/hobby verticals.
The company's core product portfolio comprises 10 magazine titles spanning flagship weeklies and monthlies such as 週刊女性, ar, CHANTO, JUNON, LEON, ね～ね～, COTTON TIME, 私のカントリー, 暮らしのおへそ, and 大人になったら、着たい服, supported by 14 owned web media properties including PASH! series verticals, 週刊女性PRIME, CHANTO web, ar web, Web LEON, JUNON TV, fumufumu news, cazual, and パチクリ！, plus book and mook lines (including a Rilakkuma franchise that has reached 3.7 million cumulative copies).
The business model monetizes content through physical retail distribution via bookstores, magazine subscriptions through Fujisan.co.jp, owned e-commerce (COTTON TIME online shop), book sales, and advertising across both print and digital properties. Recent operational activity includes a temporary headquarters relocation driven by urban redevelopment, active hiring across new-graduate and mid-career tracks, and continued issue cadence through July/August 2026.
（株）主婦と生活社 firmographics
Firmographics- Name
- （株）主婦と生活社
- Legal name
- SHUFU TO SEIKATSU SHA CO.,LTD.
- Website
- https://shufu.co.jp
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shufu to Seikatsu Sha is a privately held Japanese consumer publisher producing 10 lifestyle magazines, 14 owned web media properties, and books for Japanese audiences across women's, men's, and craft/hobby verticals, monetized via retail, subscriptions, and D2C e-commerce.
- Ownership category
- akta.pro rank
（株）主婦と生活社 industry classification
Industry- Product category
- Lifestyle Magazine Publishing
- NAICS
- Periodical Publishers (513120), Other Publishers (51319)
- akta.pro primary industry
- Manga Publishing (Japanese & Global) (MPAJAGAA)
- akta.pro secondary industry
- Adult/Seinen/Josei Comics Publishing (MPAJAGAJ)
Keywords
（株）主婦と生活社 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Distribution channels4 records
Marketing channels1 record
（株）主婦と生活社 product offering
Product offeringCore offering
Shufu to Seikatsu Sha is a Japanese publishing house that publishes 10 lifestyle magazine titles spanning women's fashion/lifestyle (e.g., 主婦の友, S TAIL, ゆうゆう), men's fashion/lifestyle (men's club, FORZA STYLE), and craft/hobby (COTTON TIME), complemented by 14 operated web media platforms, books and mooks, and a branded e-commerce shop (COTTON TIME online shop) selling craft supplies and accessories. The core output is editorial content monetized through newsstand/subscription sales, advertising, and branded merchandise.
Product overview
（株）主婦と生活社 is a Japanese publishing company operating a diversified portfolio of magazine publications, web media platforms, and books/mooks. The company publishes 10 magazine titles spanning women's fashion/lifestyle (週刊女性, ar), men's fashion/lifestyle (JUNON, LEON), and craft/hobby interests (ね～ね～, COTTON TIME, 私のカントリー, 暮らしのおへそ, 大人になったら着たい服). Complementing print publications, the company maintains 14 web media platforms including digital versions of its magazines (週刊女性PRIME, Web LEON, ar web, PASH!PLUS, JUNON TV), specialty web content (comicPASH! neo, fumufumu news, PASH UP!, CHANTO web, PASH! BOOKS, cazual, パチクリ！, 暮らしとおしゃれの編集室), and an e-commerce platform (COTTON TIME オンラインショップ). The company also publishes books and mooks including educational products like the Sumikko Gurashi learning workbooks (すみっコぐらし学習ドリル). The portfolio is organized around print-to-digital media convergence, with web platforms extending and complementing the print magazine offerings.
Differentiator
Problem solved
Functional benefit
Brands
- 週刊女性: Weekly women's magazine featuring celebrity news and entertainment content
- ar
- JUNON
- LEON
- PASH!
- ね～ね～
- COTTON TIME
- 私のカントリー
- 暮らしのおへそ
- 大人になったら、着たい服
- comicPASH! neo
- fumufumu news
- PASH UP!
- 週刊女性PRIME
- CHANTO web
- Web LEON
- ar web
- PASH!PLUS
- JUNON TV
- 暮らしとおしゃれの編集室
- PASH! BOOKS
- cazual
- パチクリ！
- COTTON TIME オンラインショップ
Products and services
- 主婦の友 (Shufu no Tomo) magazine Japanese women's lifestyle magazine covering home, recipes, fashion, and family life for individual Japanese women readers.
- S TAIL magazine Japanese women's fashion magazine targeting fashion-conscious individual readers.
- men's club magazine Japanese men's fashion and lifestyle magazine targeting individual male readers.
- FORZA STYLE Men's fashion/lifestyle web media property for individual Japanese male readers.
- COTTON TIME magazine and online shop Japanese craft/hobby magazine covering sewing, quilting, and handicrafts, paired with a branded e-commerce shop selling craft supplies and accessories to individual hobbyist readers.
- ゆうゆう (Yuyu) magazine Japanese lifestyle magazine targeting mature women readers with content on health, hobbies, and quality of life.
- 私のカントリー (Watashi no Country) magazine Japanese magazine focused on country/rural lifestyle, gardening, and rural home living for individual readers interested in countryside living.
- 一個人 (Ikojin) magazine Japanese lifestyle magazine targeted at solo-living readers, covering personal interests, finances, and hobbies.
- Web media platforms (14 properties) 14 operated web media platforms extending print magazine brands into digital content and ad inventory for individual readers and advertisers.
- Books and mooks Single-issue books and magazine-format books (mooks) published across lifestyle, fashion, and craft topics for retail sale to consumers.
Companies that use （株）主婦と生活社
Customer profileSegments3 records
Ideal customer profiles4 records
（株）主婦と生活社 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
（株）主婦と生活社 partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
（株）主婦と生活社 competitors and assessment
Company assessmentDirect peers
- Magazine House: Mid-sized Japanese publisher of lifestyle and culture magazines (BRUTUS, POPEYE, Tarzan, &Premium) with corresponding web media. Closely comparable to 主婦と生活社 in scale and segment focus on lifestyle and fashion magazines.
- Hakusensha: Japanese publisher of manga magazines (Hana to Yume, LaLa) and books. Comparable as a Japanese publisher combining magazine, manga, and book publishing.
- Takeshobo: Japanese publisher of manga magazines (Manga Goraku, Manga Life) and lifestyle/entertainment titles. Comparable as a mid-sized Japanese publisher spanning magazines, manga, and books.
- Ichijinsha: Japanese manga and magazine publisher (Comic Zero Sum, Monthly Comic Rex) with book imprints. Comparable as a Japanese publisher of magazines, manga, and books targeting niche audiences.
Broad incumbents
- Kodansha: One of Japan's largest publishers, operating major weekly/monthly magazines (e.g., Nakayoshi, FRIDAY) plus a deep manga, book, and digital platform (Magazine Pocket). Directly comparable as a multi-format Japanese magazine and web media publisher.
- CCC (Culture Convenience Club): Operates Tsutaya bookstores and the T-Point data platform in Japan, monetizing lifestyle media and consumer data. Comparable as a Japanese lifestyle media/marketing ecosystem overlapping on book distribution and consumer engagement.
- Shogakukan: Large Japanese publisher of weekly/monthly magazines (Shonen Sunday, Big Comic) and children's book IP (e.g., licensing partnerships). Directly comparable to 主婦と生活社 as a diversified Japanese publisher with print, web, and book franchises.
- Kadokawa: Major Japanese publisher with magazines, light novels, manga, and digital platforms (ComicWalker, Niconico ties). Comparable as a multi-vertical Japanese publisher operating print and digital media at scale.
- Shueisha: Major Japanese publisher behind Shonen Jump, non-no, and MORE magazines plus Shonen Jump+ and other web platforms. Comparable as a Japanese magazine-and-manga publisher operating across print, web, and books.
Others
- DNP (Dai Nippon Printing) - Publishing Solutions: Major Japanese printing group with publishing, content, and information-communications businesses, including B2B publishing services. Comparable as an adjacent Japanese content-publishing infrastructure participant serving publishers like 主婦と生活社.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
（株）主婦と生活社 social profiles
Digital presence（株）主婦と生活社 financial estimates
Financial estimateRevenue estimate
Valuation estimate
（株）主婦と生活社 leadership team
Management profileNumber of profiles
（株）主婦と生活社 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
（株）主婦と生活社 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about （株）主婦と生活社
What does （株）主婦と生活社 do?
Shufu to Seikatsu Sha is a Japanese publishing house that publishes 10 lifestyle magazine titles spanning women's fashion/lifestyle (e.g., 主婦の友, S TAIL, ゆうゆう), men's fashion/lifestyle (men's club, FORZA STYLE), and craft/hobby (COTTON TIME), complemented by 14 operated web media platforms, books and mooks, and a branded e-commerce shop (COTTON TIME online shop) selling craft supplies and accessories. The core output is editorial content monetized through newsstand/subscription sales, advertising, and branded merchandise.
Is （株）主婦と生活社 a public or private company?
（株）主婦と生活社 is a private company. It is classified as unknown and is currently operating.
When was （株）主婦と生活社 founded?
（株）主婦と生活社 was founded in -1. It employs 11 to 50 people.
Who are （株）主婦と生活社's main competitors?
Direct peers on record are Magazine House, Hakusensha, Takeshobo and Ichijinsha. Broad incumbents are Kodansha, CCC (Culture Convenience Club), Shogakukan, Kadokawa and Shueisha. DNP (Dai Nippon Printing) - Publishing Solutions is listed as an others.
Does （株）主婦と生活社 have an API?
No public API is recorded for （株）主婦と生活社.
What industry is （株）主婦と生活社 in?
（株）主婦と生活社's product category is Lifestyle Magazine Publishing. Its primary akta.pro industry code is MPAJAGAA, Manga Publishing (Japanese & Global), with a secondary code of MPAJAGAJ, Adult/Seinen/Josei Comics Publishing. Its NAICS code is 513120.