SID (Sustainable Innovative Design)

What SID (Sustainable Innovative Design) does

SID (Sustainable Innovative Design), operated under the Israeli private company Ostralitz Architecture Ltd. (אוסטרליץ אדריכלות בע"מ), is a B2B information and knowledge platform focused on innovative construction technologies in the Israeli market. Founded in 2018 by Dr. Architect Naor Osterlitz and headquartered in Kiryat Tivon, Israel, SID does not develop proprietary hardware or software. Instead, it produces systematic, evidence-based third-party technology assessments — reviewing lab testing data, verifying supplier claims, and translating technical findings into accessible professional content across domains such as thermal insulation, dry-cladding facades, solar BIPV systems, waterproofing, concrete restoration, green roofs, stormwater management, modular construction, and air purification.

SID's core products and services include: a database of expert product reviews organized by construction domain (Product Reviews / Green Repository), a monthly digital publication (SID Magazine) distributed by email, an annual Green Building Conference hosted at the Israeli Building Center (now in its third edition, January 2026), professional consulting engagements in building envelope planning, thermal and green building consulting, and energy simulations, a newly launched 'Green Building in Practice' course for planners and project managers, and technology evaluation services plus webinars for institutional audiences (including the Israeli Air Force Engineering Division). The company's customer base spans Israeli architects, planners, developers, contractors, and project managers on the demand side, and a roster of more than 20 construction technology manufacturers and suppliers (e.g., Ackerstein, Alumil, SmartCon, Modulart, Fibco, Golan UPVC, Hydroflow, Melgo Group, GVW) whose products SID evaluates and showcases.

Revenue is generated through project-based professional consulting fees and recurring training/course fees; pricing is not publicly disclosed and engagement is contact-driven. SID is privately held, founder-led, with no external institutional investors, no funding rounds, and no disclosed headcount. It operates exclusively in the Israeli domestic market, relying on a content-led, event-driven go-to-market (monthly magazine, annual conference, webinars, social media) to attract and serve construction-industry decision-makers.

Name

SID (Sustainable Innovative Design)

Legal name

אוסטרליץ אדריכלות בע"מ

Website

https://sid-center.co.il

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

SID (Sustainable Innovative Design) is an Israeli B2B information and consulting platform that produces expert third-party technology assessments, a monthly magazine, an annual Green Building Conference, and a course for the domestic construction industry, serving architects, developers, contractors, and technology suppliers in Israel.

Ownership category

akta.pro rank

Product category

Green Building Consulting and Construction Technology Assessment

NAICS

Engineering Services (54133), Architectural, Engineering, and Related Services (5413)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Sustainable/Green Building & LEED Consulting (BPAHAKAG)

akta.pro secondary industries

Civil & Structural Engineering Consulting (BPAHAIAA), Green Building & Energy-Efficient Construction (LEED, Weatherization) (EDAOAAAO)

Keywords

• Green building consulting
• Construction technology assessment
• Building envelope consulting
• Sustainable construction education
• Construction knowledge platform

Headquarters

HQ city

Kiryat Tivon

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Consulting Services: SID provides consulting services in building envelope planning, thermal consulting, green building consulting, and energy simulations. These project-based consulting engagements targeted at architects, developers, and contractors constitute the primary revenue stream.
2. Professional Training & Courses: SID offers a 'Green Building in Practice' course targeting planners and project managers, teaching practical application of green building standards and sustainable construction methods in daily decision-making.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

SID operates an information and evaluation center for innovative construction technologies serving the Israeli market. The company conducts systematic, objective third-party technology assessments of construction products, publishes a monthly digital magazine (SID Magazine), maintains an online Green Repository database of approved products, hosts an annual Green Building Conference, delivers building envelope and thermal consulting services, and offers a Green Building in Practice professional course for planners and project managers.

Product overview

SID (Sustainable Innovative Design) is a knowledge center for innovation in construction operating under Ostrinsky Architecture Ltd. The company does not manufacture products but serves as an information and evaluation platform for the construction industry. Its core offerings include: (1) Product Reviews and Technology Assessments providing systematic third-party evaluation of construction technologies; (2) a Green Repository database of approved products; (3) SID Magazine monthly publications; (4) Annual Green Building Conference; (5) Technology Evaluation Services covering facades, insulation, sealing, solar, windows, and stormwater; (6) Building Envelope Consulting in a one-stop-shop model; and (7) Green Building educational courses. SID reviews and covers numerous construction technology categories including dry cladding facades, thermal insulation, concrete restoration, waterproofing, solar systems, windows, waste-to-value solutions, vegetation in built environments, green roofs, air purification, modular construction, and structural solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Reviews and Technology Assessments Systematic and objective third-party evaluation of construction technologies and products, providing reliable information backed by data and laboratory tests for architects, planners, developers, contractors, and project managers in the Israeli construction industry.
• Green Repository An online database of reviewed and approved products and technologies that meet green building standards and sustainability criteria for the Israeli construction industry.
• SID Magazine Monthly digital magazine covering innovative construction topics, new technologies, and industry news delivered via email subscription to construction professionals.
• Annual Green Building Conference Annual conference on green and useful construction organized by SID Center at the Israeli Building Center, featuring lectures, panels, and technology exhibitions for construction professionals. The 3rd edition was held in January 2026.
• Technology Evaluation Services Expert evaluation of construction technologies covering thermal insulation, building facades, concrete restoration, sealing, solar systems, windows, and stormwater management for construction industry clients.
• Building Envelope Consulting One-stop-shop consulting model for planning and execution of building envelopes including dry cladding, screen walls, shading systems, and envelope-related advisory services for developers, architects, and contractors.
• Green Building in Practice Course Practical course on green building teaching planners and project managers how to apply green building standards and sustainable construction methods in daily decision-making for better and more efficient buildings.

Quantifiable outcome

• Buildings with proper thermal insulation can save tens of percent in electricity consumption for cooling and heating

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

25 partnerships are on record, tiered core.

• SmartCon (Aluminum Construction Group)coreTechnology or IntegrationSmartCon, part of Aluminum Construction Group, is featured prominently in SID's technology reviews covering solar building-integrated (BIPV) facade systems. SID evaluates and showcases SmartCon's solar facade panels as innovative products for energy-producing building envelopes.
• Air-QualiteecoreTechnology or IntegrationAir-Qualitee is the Israeli distributor of IN-EX antimicrobial air purification filter fabric (manufactured by A.L. Group, headquartered in Ashdod). SID has conducted a detailed product review of IN-EX technology, evaluating its efficacy in upgrading air conditioning filters into antimicrobial purifiers.
• Weathertex (via Atz veEtz)coreTechnology or IntegrationAtz veEtz imports Weathertex Australian-made wood composite cladding panels to Israel. SID features Weathertex as an ecological industrial wood cladding alternative, evaluating its durability, fire classification, weather resistance, and compliance with European and Israeli standards.
• AckersteincoreTechnology or IntegrationAckerstein manufactures industrialized concrete facade stone alternatives. SID features Ackerstein's Optika series as a stone-like cladding solution that addresses natural stone performance issues (water absorption, cracking, delamination) while qualifying for green building credit points.
• ShellCon (Aluminum Construction Group)coreTechnology or IntegrationShellCon, from Aluminum Construction Group, developed a bamboo-engineered double-skin facade system reviewed by SID. The system offers high structural strength and thermal performance with lower carbon footprint compared to aluminum alternatives.
• A.L. GroupcoreTechnology or IntegrationA.L. Group, founded in 1965 in Ashdod with over 1,450 employees, manufactures IN-EX antimicrobial filter fabric. The company's filtration products use sonochemical technology embedding metallic ions (silver, zinc) into filter fibers. A.L. Group holds ISO 14001 and ISO 9001 certifications.
• ModulartcoreTechnology or IntegrationModulart is the Israeli pioneer in thin-wall steel frame modular construction, supplying steel frame components for dozens of construction sites monthly. SID features Modulart's technology as part of its modular construction coverage.
• Golan UPVCcoreTechnology or IntegrationGolan UPVC has been supplying European-made UPVC windows (from German manufacturer VEKA) to the Israeli market for over 13 years. SID evaluates these windows as a quality, cost-effective thermal insulation solution adapted to the Israeli climate.
• NarimexcoreTechnology or IntegrationNarimex provides modular support systems for mechanical equipment installation on rooftops. SID reviews these pedestal solutions as an innovative alternative to traditional concrete bases for rooftop installations.
• AlumilcoreTechnology or IntegrationAlumil, a major European aluminum systems company with ten manufacturing plants, has entered the Israeli market supplying thermally-broken aluminum window systems. SID covers Alumil's advanced window solutions as a significant quality upgrade for the Israeli market.
• Melgo Group (Nophadrain / Solarglass)coreTechnology or IntegrationMelgo Group represents Nophadrain blue roof / green roof systems and Solarglass recycled-glass thermal insulation boards in Israel, offering full-service planning, material supply, and installation with full warranty. SID features both product lines in its green building coverage.
• OrgoncoreTechnology or IntegrationOrgon supplies external and internal shading systems reviewed by SID, featuring low VOC emissions, acoustic insulation, water absorption, and anti-bacterial properties. SID evaluates these as planning tools for improving building thermal performance and indoor air quality.
• LogTechcoreTechnology or IntegrationLogTech installs and supplies REHAU UPVC windows (with Saint-Gobain glazing) in the Israeli market, primarily targeting the private residential construction sector. SID covers LogTech as a quality UPVC window solution.
• FibcocoreTechnology or IntegrationFibco manufactures fiber cement (FC) facade panels from cement, quartz sand, and reinforcement fibers. SID reviews Fibco panels as durable, industrially-produced alternatives to natural stone cladding.
• IglutechcoreTechnology or IntegrationIglutech produces lightweight polymer forming systems (lost formwork) for concrete floor and ceiling casting, used for bridging height differences in parking structures, raising floor levels, and creating water reservoirs. SID features Iglutech as an innovative, lightweight construction technology.
• B-Tek (Maytek)coreTechnology or IntegrationB-Tek is the Israeli pioneer in thin-wall steel frame structural systems, supplying frame components for dozens of construction sites per month. SID reviews thin-wall steel construction as an innovative alternative for building envelopes and lightweight facade support structures.
• Strata (Stratavault)coreTechnology or IntegrationStrata tree planting cells create significant soil volume beneath paved surfaces while maintaining surface stability, enabling urban tree growth in city environments. SID reviews these as part of urban vegetation and stormwater management solutions.
• DrainboxcoreTechnology or IntegrationDrainbox provides underground polymer modular boxes for stormwater detention, retention, and infiltration. SID reviews these as part of its urban stormwater management and blue roof solutions.
• Exatech (Porcelain Facade)coreTechnology or IntegrationExaTech produces ExaTech porcelain facade systems for dry cladding, reviewed by SID as an advanced industrial alternative to natural stone facade panels.
• UnikitcoreTechnology or IntegrationUnikit produces photovoltaic-integrated glass balustrades and shading solutions. SID reviews their products as innovative BIPV shading systems combining solar energy generation with architectural aesthetics.
• HydroFlowcoreTechnology or IntegrationHydroFlow devices improve water quality by altering calcium crystallization without direct water contact. SID reviews this technology for its health and operational cost savings benefits in building water systems.
• GVW System (Golan Piping)coreTechnology or IntegrationGVW, from Golan piping manufacturer, provides factory-prefabricated bathroom wall systems with integrated plumbing, reviewed by SID as an innovative modular approach to wet room construction that reduces installation time and on-site work.
• IN-EX / RadGreen (Air Quality)coreTechnology or IntegrationIN-EX is an antimicrobial filter fabric using sonochemical technology (silver/zinc ion impregnation) that can be installed on any air conditioner or ventilation system. SID has conducted detailed product reviews including laboratory testing from Bar Ilan University, Vismederi Italy, and MSL UK. Projects incorporating IN-EX may qualify for green building credits under Israeli Standard 5281. RadGreen air quality sensors distributed by Air-Qualitee enable additional green building certification points.
• Israeli Building CentercoreStrategic or Co-development PartnerThe Israeli Building Center hosts SID's annual Green Building Conference, providing conference facilities and event management. SID has collaborated with the center for multiple consecutive conference years.
• Israeli Green Building CouncilcoreStrategic or Co-development PartnerSID actively participates in the Israeli Green Building Council's activities, including their annual conference. SID's affiliated firm Osterlitz Architecture received recognition from the Council for its green building projects.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Transsolar: International building physics and climate engineering consultancy advising on energy efficiency, thermal comfort and facades. Directly comparable to SID's building envelope, thermal insulation and facade systems expertise.
• BuildingGreen: US-based publisher and consulting firm that produces expert reviews of sustainable building products and maintains a reference database for architects and specifiers. Closely comparable to SID's product-review database, magazine and consulting model in a different geography.
• Atelier Ten: Environmental design consultancy specializing in building physics, energy modeling and sustainable design for architects and developers. Comparable to SID's thermal consulting, energy simulation and building envelope advisory offerings.
• BranchPattern: Building science and sustainability consulting firm providing envelope consulting, energy modeling and LEED advisory services. Closely parallels SID's combination of building envelope, thermal and green building consulting for construction professionals.
• Elementa (Stantec Building Engineering): Sustainable building consulting firm focused on energy modeling, green certification and building performance. Comparable to SID's green building consulting and technology evaluation services for the Israeli construction sector.

Broad incumbents

• Ramboll: Large global engineering, architecture and sustainability consultancy with deep green building expertise. Adjacent to SID's services but at much larger scale and offering a broader portfolio.
• Introba (formerly Integral Group): Global MEP and building engineering consultancy with a strong sustainability practice. Overlaps with SID's energy and green building consulting but operates at significantly larger scale and broader portfolio.
• WSP Built Environment: Global professional services firm with significant sustainability, energy and building performance capabilities. Comparable overlap with SID's consulting areas but as part of a far larger multi-disciplinary practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpJmfJ6ctbTuh3pm8VQfNOw
• Facebookfacebook.com/SIDcenterIsrael
• Instagraminstagram.com/sid.center
• LinkedInlinkedin.com/company/sid-center-%D7%94%D7%9E%D7%A8%D7%9B%D7%96-%D7%9C%D7%91%D7%A0%D7%99%D7%99%D7%94-%D7%9E%D7%AA%D7%A7%D7%93%D7%9E%D7%AA-%D7%95%D7%99%D7%A8%D7%95%D7%A7%D7%94

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SID (Sustainable Innovative Design)